What Boletomóvil does

Boletomóvil S. de R.L. de C.V. operates a cloud-based digital ticketing platform serving event organizers and individual ticket buyers across Mexico, with stated expansion intent into broader Latin America. The platform, accessible via web (boletomovil.com) and native iOS/Android applications, distributes tickets for concerts, sports, theater, cultural and immersive experiences, including exclusive agreements with Liga MX franchises Club Tigres and Club Chivas and touring acts such as Alejandro Sanz. The technology stack centers on QR code-based digital ticket validation with a "first access rule" to prevent duplication, real-time inventory reservation, virtual queue systems for high-demand events, fraud detection (bot/script detection, purchase limits), seat-assignment algorithms, and authorized secondary market resale with organizer-defined price controls. The platform also offers accessibility-aware purchase flows for persons with disabilities.

Boletomóvil monetizes via transaction-based take rates rather than subscriptions. Primary revenue streams are (1) per-transaction service charges ("Cargo por Servicio") layered on top of the organizer-set face price, (2) commissions on authorized secondary-market resale, and (3) optional ancillary services such as installment payments ("Paguitos"), absence insurance, and preferential access packages. Billing is split in some enterprise arrangements: for Tigres and Chivas matches, base ticket amounts are invoiced by the organizer entity (Sinergia Deportiva SA de CV / Operadora Chivas SA de CV) while Boletomóvil issues a separate CFDI for the service charge via its YoMeFacturo integration. The company's GTM motion is product-led and consumer-facing, with organizer acquisition supported via a dedicated contact funnel (organizadores.boletomovil.com).

The company was founded in 2014, is headquartered in Zapopan, Jalisco with a Mexico City presence, employs 51–100 people, and is privately held. Capital backing comes from Y Combinator (flagship) and Redwood Ventures, the latter having invested in a December 2023 round aimed at scaling the platform and addressing fraud, security, and user experience in the regional ticketing market. No revenue, GMV, or valuation figures are publicly disclosed.

Name

Boletomóvil

Legal name

Boletomóvil S. de R.L. de C.V.

Website

https://boletomovil.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Boletomóvil is a Mexico-based digital ticketing platform that sells QR-coded tickets for concerts, sports, theater, and cultural events to individual consumers, with exclusive enterprise partnerships across Liga MX clubs and touring artists. It monetizes via per-transaction service charges and secondary-market commissions.

Ownership category

akta.pro rank

Product category

Event Ticketing Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH), Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Digital ticketing platform
• Event ticket sales
• Mobile ticket apps
• QR code tickets
• Concert and sports ticketing

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Service Charges (Cargo por Servicio): Additional fee charged to users on top of the Nominal Value of the ticket. Covers technological and administrative intermediation services including infrastructure, real-time reservation management, ticket issuance, payment gateway and banking security operations. This is a per-transaction fee that varies by event.
2. Secondary Market Commission: Commission charged for the technological intermediation of ticket resale in the secondary market. Price is set freely by the ticket holder within maximum and minimum ranges defined per event. Commission is clearly disclosed before transaction confirmation.
3. Optional Complementary Services: Additional services such as absence insurance, preferential access, special packages or complementary benefits offered optionally during ticket purchase. Examples include 'Paguitos' partial payment feature.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Boletomóvil is a cloud-based digital ticketing platform operating in Mexico and Latin America that enables consumers to discover, purchase, and use electronic tickets (delivered as QR codes) for concerts, sporting events, theater, and cultural events via its website and mobile applications. The platform also provides event organizers with digital ticketing infrastructure including inventory management, payment processing, fraud prevention, virtual queue management, and authorized secondary-market resale tools.

Product overview

Boletomóvil operates as a unified ticketing platform serving Mexico and Latin America, combining a consumer-facing web platform and mobile application for event discovery, ticket purchase, and digital access management. The core offering is supported by modular add-on services including a Virtual Queue System for high-demand event management, a Partial Payment option (Paguitos) for installment ticket purchases, a Digital Wallet for stored credits, and a Secondary Market feature enabling authorized ticket resale between users. The platform also includes dedicated accessibility features for disabled users. Together, these components form an integrated ticketing ecosystem connecting event organizers with consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Boletomóvil Ticketing Platform Consumer-facing digital ticketing platform available via website and mobile apps (iOS and Android) enabling individual ticket buyers to discover, purchase, and use electronic QR-code tickets for concerts, sports, theater, and cultural events across Mexico and Latin America.
• Organizer Ticketing Infrastructure Service

Quantifiable outcome

• Redwood Ventures investment aimed at transforming ticketing market in Mexico and Latin America by addressing issues such as fraud, security, and user experience

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• Club Tigres (Sinergia Deportiva SA de CV)Strategic or Co-development PartnerExclusive ticketing partnership for Club Tigres events. Boletomóvil handles ticket distribution while Sinergia Deportiva SA de CV handles base ticket amounts. Two separate invoices issued per purchase - one for base amount and one for service charge.
• Club Chivas (Operadora Chivas SA de CV)coreStrategic or Co-development PartnerExclusive ticketing partnership for Club Chivas events. Boletomóvil handles ticket distribution while Operadora Chivas SA de CV handles base ticket amounts. Two separate invoices issued per purchase - one for base amount and one for service charge.
• Payment Gateway ProviderscoreTechnology or IntegrationExternal payment processing providers authorized under applicable Mexican legislation. Boletomóvil channels payment operations through these providers and may modify or update providers as needed. Third-party providers handle authorization and secure processing of credit/debit card transactions.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• See Tickets: Primary ticketing platform serving concerts, festivals, theater, and live events across Europe. Comparable B2B-focused model serving event organizers with consumer-facing ticketing, fraud prevention, and resale controls.
• Dice: Mobile-first primary ticketing platform focused on live music and events. Comparable direct-to-consumer model with app-driven discovery, queue management for high-demand drops, and a controlled secondary market — features closely paralleling Boletomóvil's product stack.
• Eventbrite: Online ticketing and event technology platform serving concerts, sports, theater, and cultural events globally. Comparable self-serve ticketing model with consumer-facing discovery and organizer-facing infrastructure, though Eventbrite skews toward smaller/community events versus Boletomóvil's flagship enterprise partnerships.
• SuperBoletos: Mexican primary ticketing platform and direct domestic competitor. Targets the same concert, sports, and theater event categories in Mexico with comparable service-charge revenue model, making it the closest head-to-head competitor in the local market.
• Taquilla.com: Mexican ticketing platform serving concerts, sports, and entertainment events. Direct domestic peer competing for organizer contracts and consumer wallet share across Mexico, with overlapping event catalog and similar target market.

Others

• Vivid Seats: Online secondary ticketing marketplace for live events in North America. Adjacent peer relevant for benchmarking secondary-market commission economics and consumer behavior, though not a direct competitor in Mexico's primary ticketing market.

Broad incumbents

• OCESA (CIE): Mexico's largest live entertainment promoter with integrated ticketing operations. Competes with Boletomóvil for primary ticketing rights on major concert and event properties in Mexico, and represents both a potential partner and competitor for organizer relationships.
• StubHub: Global secondary ticketing marketplace operated by Viagogo. Comparable in the secondary-market resale and price-discovery layer of Boletomóvil's offering, though StubHub operates exclusively in the secondary market rather than as a primary ticketing platform.
• Ticketmaster (Live Nation Entertainment): Global primary ticketing leader and live entertainment giant. Operates in Mexico and competes directly with Boletomóvil for primary ticketing rights with major event organizers, sports leagues, and concert promoters; offers broader international artist routing and deeper enterprise integrations.

Emerging players

• Fever: Experiences and events marketplace operating across major cities globally including parts of Latin America. Comparable consumer-facing event discovery and ticketing, with stronger focus on immersive experiences versus Boletomóvil's sports/concert core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boletomovil
• Facebookfacebook.com/boletomovilMX
• Instagraminstagram.com/boletomovilmx
• LinkedInlinkedin.com/company/boletomovil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boletomóvil