Amass Brands Group

What Amass Brands Group does

Amass Brands Group is a multi-brand premium beverage platform that develops, acquires, and distributes alcoholic and non-alcoholic drinks across three categories: non-alcohol (Good Twin non-alcoholic organic wine, AMASS Riverine distilled non-alcoholic spirit), functional (AMASS Electrolyte Mixers), and alcohol 2.0 (Summer Water Rosé, Calirosa Tequila, Pizzolato organic sparkling wines). The company was founded in 2021 and built its initial portfolio through the January 2023 acquisition of Winc's operating assets out of Chapter 11 (including Summer Water), followed by the October 2024 acquisition of Calirosa Tequila. It serves health-conscious and moderation-focused consumers, including GLP-1 users and Gen Z adults reducing alcohol intake, alongside traditional wine/spirits consumers seeking premium organic and celebrity-backed brands.

The business operates a dual-channel go-to-market: direct-to-consumer via six brand-specific websites (drinkgoodtwin.com, summerwater.com, amass-spirits.com, pizzolatomuseusa.com, amass.com, calirosatequila.com), and wholesale/retail distribution spanning 40,000+ points of sale. Anchor retail relationships include the June 2026 nationwide Whole Foods Market rollout of Pizzolato MUSE and Great Lakes Wine & Spirits as the first U.S. distribution partner for AMASS Electrolyte Mixers in Michigan. Revenue is generated through unit-priced product sales (transaction-fee model) with pay-as-you-go billing, and the company does not disclose product-level pricing. There is no proprietary technology platform; value creation rests on brand IP, category leadership positions (multiple Nielsen #1 rankings), celebrity co-founder equity (Adam Levine and Behati Prinsloo for Calirosa), and acquired distribution infrastructure.

The company completed a direct listing on the Nasdaq Capital Market under ticker AMSS on May 20, 2026, without issuing new equity, and generated $17.8M in trailing-twelve-month revenue (down ~18% YoY) against cumulative revenue exceeding $80M since inception. It maintains offices in New York, Los Angeles, and Miami, and in June 2026 took a SAFE investment position in Afterdream (hemp-derived THC beverages) representing at least 15.67% ownership rights, signaling expansion into adjacent functional/THC beverage verticals. Leadership includes Chairman/CEO Mark Thomas Lynn, CFO Zack Ament, CPO Morgan McLachlan, COO Erin Green, and four SVPs covering marketing, global business development, sales, and winemaking/sourcing.

Name

Amass Brands Group

Legal name

AMASS Brands Group

Website

https://amassbrandsgroup.com

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Amass Brands Group is a multi-brand premium beverage platform spanning non-alcohol, functional, and alcohol 2.0 categories, operating brands such as Good Twin, Summer Water, Pizzolato, Calirosa, and AMASS Electrolyte Mixers through DTC sites and 40,000+ retail points. It serves health-conscious and moderation-focused consumers and recently went public on Nasdaq via direct listing.

Ownership category

akta.pro rank

Product category

Premium Multi-Brand Beverages (Alcoholic and Non-Alcoholic)

NAICS

Beverage Manufacturing (3121), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYAFAFAGAH

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases)

Agriculture & Food Production/Beverage Production/Concentrates, Syrups & Flavor Bases Manufacturing

SECONDARYCRAOAIAB

Alcohol Importers & Brand Owners (Wholesale)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Alcohol, Tobacco & Cannabis Wholesale Distribution

Keywords

• Premium alcoholic beverages
• Non-alcoholic wine
• Functional beverage mixers
• Organic sparkling wine
• Multi-brand beverage platform

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Beverage Product Sales: Direct-to-consumer and retail sales of premium beverage brands across non-alcohol, functional, and alcohol 2.0 categories. Revenue generated through direct brand websites and traditional retail distribution partnerships.
2. Wholesale/Retail Distribution: Revenue from wholesale distribution through retail partners including Whole Foods Market and distribution partners like Great Lakes Wine & Spirits across on-premise and off-premise accounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

AMASS Brands Group is a multi-brand premium beverage platform that develops, markets, and distributes a portfolio of beverages across non-alcohol (Good Twin organic non-alcoholic wine, AMASS Riverine distilled non-alcoholic spirit), functional (AMASS Electrolyte Mixers), and alcohol 2.0 (Summer Water Rosé, Calirosa Tequila, Pizzolato organic sparkling wine) categories. The company sells its own branded products through direct-to-consumer brand websites and wholesale/retail distribution partners including Whole Foods Market and Great Lakes Wine & Spirits.

Product overview

AMASS Brands Group is a next-generation beverage platform structured as a multi-brand portfolio spanning three categories: non-alcohol (premium zero-proof wines and spirits including Good Twin and AMASS Riverine), functional (electrolyte mixers and wellness beverages including AMASS Electrolyte Mixers), and alcohol 2.0 (premium lower-ABV and naturally crafted alcohol including Summer Water Rosé, Calirosa Tequila, and Pizzolato). The company operates as a house of premium beverage brands unified by design-led positioning and ritual-based consumption. The platform also includes an investment stake in Afterdream, a hemp-derived THC beverage brand. The company completed a direct listing on Nasdaq in May 2026 under symbol AMSS.

Differentiator

Problem solved

Functional benefit

Brands

• AMASS Electrolyte Mixers: Functional cocktail mixers with electrolytes, less than 20 calories, zero added sugar.
• Good Twin
• Summer Water Rosé
• AMASS Riverine
• Calirosa Tequila
• Pizzolato

Products and services

• Good Twin Non-alcoholic organic wine made in Italy with real Prosecco wine grapes, targeted at health-conscious consumers and the #1 organic non-alcoholic wine brand in the U.S. (Nielsen) with +122% YoY revenue growth.
• Summer Water Rosé Zero-sugar premium rosé wine and the #1 premium domestic rosé in the U.S. (Wine Enthusiast), sold across all 50 states and homegrown on California's Central Coast.
• AMASS Electrolyte Mixers Functional cocktail mixers with electrolytes, less than 20 calories, and zero added sugar, designed as standalone beverages or mixers for alcoholic and non-alcoholic spirits.
• AMASS Riverine Distilled non-alcoholic spirit made with 14 individually distilled botanicals including juniper, coriander, cucumber, and rosemary for a crisp, evergreen profile with zero proof.
• Calirosa Tequila Premium 100% blue agave tequila aged in California red wine barrels, co-founded by Adam Levine and Behati Prinsloo with the Real family, recognized as highest-rated rosa tequila in the world.
• Pizzolato High-quality organic sparkling wine from Italy including Prosecco, Pinot Grigio, Moscato, Rosé, and a non-alcoholic MUSE expression, packaged in reusable bottles and ranked #1 organic sparkling wine brand in the U.S. (Nielsen).

Quantifiable outcome

• Good Twin achieved 122.2% dollar sales growth and 115% volume growth year-over-year, holding 35.43% dollar share of U.S. organic non-alcoholic wine category
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• AfterdreamminorStrategic or Co-development Partner · 24 June 2026AMASS Brands Group entered into a Simple Agreement for Future Equity (SAFE) with Afterdream, a hemp-derived THC beverage brand, acquiring rights to at least 15.67% ownership interest upon future qualifying financing or liquidity event. Afterdream produces non-alcoholic beverages containing hemp-derived THC and organic lion's mane mushrooms, distributed across seven U.S. states in over 100 accounts with 42% returning customer rate and 43% gross sales growth.
• Whole Foods MarketcoreChannel Partner/ Reseller/ Distributor · 10 June 2026AMASS Brands Group launched Pizzolato MUSE organic sparkling wine nationwide at Whole Foods Market starting June 1, 2026, in Mini, 750mL, and 1.5L formats. The brand holds the #1 position in the U.S. organic sparkling wine category with 27.63% dollar share according to Nielsen data.
• Great Lakes Wine & SpiritscoreChannel Partner/ Reseller/ Distributor · 5 June 2026AMASS Brands Group secured Great Lakes Wine & Spirits as its first U.S. distribution partner for AMASS Electrolyte Mixers, establishing the brand's initial commercial distribution footprint in Michigan. Great Lakes distributes over 6,000 wine labels, 3,000 spirits, and hundreds of beer and alternative beverage products across every county in the state, providing dedicated sales support through its new alternative and better-for-you beverage division.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/amassbrands
• YouTubeyoutube.com/channel/amassbrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amass Brands Group