Amass Brands Group
Amass Brands Group is a multi-brand premium beverage platform spanning non-alcohol, functional, and alcohol 2.0 categories, operating brands such as Good Twin, Summer Water, Pizzolato, Calirosa, and AMASS Electrolyte Mixers through DTC sites and 40,000+ retail points. It serves health-conscious and moderation-focused consumers and recently went public on Nasdaq via direct listing.
- Company typePublic
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Amass Brands Group does
Amass Brands Group is a multi-brand premium beverage platform that develops, acquires, and distributes alcoholic and non-alcoholic drinks across three categories: non-alcohol (Good Twin non-alcoholic organic wine, AMASS Riverine distilled non-alcoholic spirit), functional (AMASS Electrolyte Mixers), and alcohol 2.0 (Summer Water Rosé, Calirosa Tequila, Pizzolato organic sparkling wines). The company was founded in 2021 and built its initial portfolio through the January 2023 acquisition of Winc's operating assets out of Chapter 11 (including Summer Water), followed by the October 2024 acquisition of Calirosa Tequila. It serves health-conscious and moderation-focused consumers, including GLP-1 users and Gen Z adults reducing alcohol intake, alongside traditional wine/spirits consumers seeking premium organic and celebrity-backed brands.
The business operates a dual-channel go-to-market: direct-to-consumer via six brand-specific websites (drinkgoodtwin.com, summerwater.com, amass-spirits.com, pizzolatomuseusa.com, amass.com, calirosatequila.com), and wholesale/retail distribution spanning 40,000+ points of sale. Anchor retail relationships include the June 2026 nationwide Whole Foods Market rollout of Pizzolato MUSE and Great Lakes Wine & Spirits as the first U.S. distribution partner for AMASS Electrolyte Mixers in Michigan. Revenue is generated through unit-priced product sales (transaction-fee model) with pay-as-you-go billing, and the company does not disclose product-level pricing. There is no proprietary technology platform; value creation rests on brand IP, category leadership positions (multiple Nielsen #1 rankings), celebrity co-founder equity (Adam Levine and Behati Prinsloo for Calirosa), and acquired distribution infrastructure.
The company completed a direct listing on the Nasdaq Capital Market under ticker AMSS on May 20, 2026, without issuing new equity, and generated $17.8M in trailing-twelve-month revenue (down ~18% YoY) against cumulative revenue exceeding $80M since inception. It maintains offices in New York, Los Angeles, and Miami, and in June 2026 took a SAFE investment position in Afterdream (hemp-derived THC beverages) representing at least 15.67% ownership rights, signaling expansion into adjacent functional/THC beverage verticals. Leadership includes Chairman/CEO Mark Thomas Lynn, CFO Zack Ament, CPO Morgan McLachlan, COO Erin Green, and four SVPs covering marketing, global business development, sales, and winemaking/sourcing.
Amass Brands Group firmographics
Firmographics- Name
- Amass Brands Group
- Legal name
- AMASS Brands Group
- Website
- https://amassbrandsgroup.com
- Company type
- Public
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amass Brands Group is a multi-brand premium beverage platform spanning non-alcohol, functional, and alcohol 2.0 categories, operating brands such as Good Twin, Summer Water, Pizzolato, Calirosa, and AMASS Electrolyte Mixers through DTC sites and 40,000+ retail points. It serves health-conscious and moderation-focused consumers and recently went public on Nasdaq via direct listing.
- Ownership category
- akta.pro rank
Amass Brands Group industry classification
Industry- Product category
- Premium Multi-Brand Beverages (Alcoholic and Non-Alcoholic)
- NAICS
- Beverage Manufacturing (3121), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
Keywords
Where Amass Brands Group is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Amass Brands Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Beverage Product Sales: Direct-to-consumer and retail sales of premium beverage brands across non-alcohol, functional, and alcohol 2.0 categories. Revenue generated through direct brand websites and traditional retail distribution partnerships.
- Wholesale/Retail Distribution: Revenue from wholesale distribution through retail partners including Whole Foods Market and distribution partners like Great Lakes Wine & Spirits across on-premise and off-premise accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Products sold at various retail price points through direct-to-consumer and retail channels |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Amass Brands Group product offering
Product offeringCore offering
AMASS Brands Group is a multi-brand premium beverage platform that develops, markets, and distributes a portfolio of beverages across non-alcohol (Good Twin organic non-alcoholic wine, AMASS Riverine distilled non-alcoholic spirit), functional (AMASS Electrolyte Mixers), and alcohol 2.0 (Summer Water Rosé, Calirosa Tequila, Pizzolato organic sparkling wine) categories. The company sells its own branded products through direct-to-consumer brand websites and wholesale/retail distribution partners including Whole Foods Market and Great Lakes Wine & Spirits.
Product overview
AMASS Brands Group is a next-generation beverage platform structured as a multi-brand portfolio spanning three categories: non-alcohol (premium zero-proof wines and spirits including Good Twin and AMASS Riverine), functional (electrolyte mixers and wellness beverages including AMASS Electrolyte Mixers), and alcohol 2.0 (premium lower-ABV and naturally crafted alcohol including Summer Water Rosé, Calirosa Tequila, and Pizzolato). The company operates as a house of premium beverage brands unified by design-led positioning and ritual-based consumption. The platform also includes an investment stake in Afterdream, a hemp-derived THC beverage brand. The company completed a direct listing on Nasdaq in May 2026 under symbol AMSS.
Differentiator
Problem solved
Functional benefit
Brands
- AMASS Electrolyte Mixers: Functional cocktail mixers with electrolytes, less than 20 calories, zero added sugar.
- Good Twin
- Summer Water Rosé
- AMASS Riverine
- Calirosa Tequila
- Pizzolato
Products and services
- Good Twin Non-alcoholic organic wine made in Italy with real Prosecco wine grapes, targeted at health-conscious consumers and the #1 organic non-alcoholic wine brand in the U.S. (Nielsen) with +122% YoY revenue growth.
- Summer Water Rosé Zero-sugar premium rosé wine and the #1 premium domestic rosé in the U.S. (Wine Enthusiast), sold across all 50 states and homegrown on California's Central Coast.
- AMASS Electrolyte Mixers Functional cocktail mixers with electrolytes, less than 20 calories, and zero added sugar, designed as standalone beverages or mixers for alcoholic and non-alcoholic spirits.
- AMASS Riverine Distilled non-alcoholic spirit made with 14 individually distilled botanicals including juniper, coriander, cucumber, and rosemary for a crisp, evergreen profile with zero proof.
- Calirosa Tequila Premium 100% blue agave tequila aged in California red wine barrels, co-founded by Adam Levine and Behati Prinsloo with the Real family, recognized as highest-rated rosa tequila in the world.
- Pizzolato High-quality organic sparkling wine from Italy including Prosecco, Pinot Grigio, Moscato, Rosé, and a non-alcoholic MUSE expression, packaged in reusable bottles and ranked #1 organic sparkling wine brand in the U.S. (Nielsen).
Quantifiable outcome
- Good Twin achieved 122.2% dollar sales growth and 115% volume growth year-over-year, holding 35.43% dollar share of U.S. organic non-alcoholic wine category
- +2 more outcomes
Companies that use Amass Brands Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Amass Brands Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amass Brands Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- AfterdreamminorAMASS Brands Group entered into a Simple Agreement for Future Equity (SAFE) with Afterdream, a hemp-derived THC beverage brand, acquiring rights to at least 15.67% ownership interest upon future qualifying financing or liquidity event. Afterdream produces non-alcoholic beverages containing hemp-derived THC and organic lion's mane mushrooms, distributed across seven U.S. states in over 100 accounts with 42% returning customer rate and 43% gross sales growth.
- Whole Foods MarketcoreAMASS Brands Group launched Pizzolato MUSE organic sparkling wine nationwide at Whole Foods Market starting June 1, 2026, in Mini, 750mL, and 1.5L formats. The brand holds the #1 position in the U.S. organic sparkling wine category with 27.63% dollar share according to Nielsen data.
- Great Lakes Wine & SpiritscoreAMASS Brands Group secured Great Lakes Wine & Spirits as its first U.S. distribution partner for AMASS Electrolyte Mixers, establishing the brand's initial commercial distribution footprint in Michigan. Great Lakes distributes over 6,000 wine labels, 3,000 spirits, and hundreds of beer and alternative beverage products across every county in the state, providing dedicated sales support through its new alternative and better-for-you beverage division.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Amass Brands Group competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Amass Brands Group social profiles
Digital presenceAmass Brands Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amass Brands Group leadership team
Management profileNumber of profiles
Profiles8 records
Amass Brands Group funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amass Brands Group M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amass Brands Group
What does Amass Brands Group do?
AMASS Brands Group is a multi-brand premium beverage platform that develops, markets, and distributes a portfolio of beverages across non-alcohol (Good Twin organic non-alcoholic wine, AMASS Riverine distilled non-alcoholic spirit), functional (AMASS Electrolyte Mixers), and alcohol 2.0 (Summer Water Rosé, Calirosa Tequila, Pizzolato organic sparkling wine) categories. The company sells its own branded products through direct-to-consumer brand websites and wholesale/retail distribution partners including Whole Foods Market and Great Lakes Wine & Spirits.
Is Amass Brands Group a public or private company?
Amass Brands Group is a public company. It is classified as public and is currently operating.
When was Amass Brands Group founded?
Amass Brands Group was founded in 2021. It employs 11 to 50 people.
Where is Amass Brands Group based?
Amass Brands Group is headquartered in Los Angeles, United States, in the North America region.
How does Amass Brands Group make money?
Two revenue lines are on record. Beverage Product Sales are the primary driver. The others are wholesale/Retail Distribution.
Does Amass Brands Group have an API?
No public API is recorded for Amass Brands Group.
What industry is Amass Brands Group in?
Amass Brands Group's product category is Premium Multi-Brand Beverages (Alcoholic and Non-Alcoholic). Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases). Its NAICS code is 3121 and its SIC code is 2080.