SC Real Estate

What SC Real Estate does

SC Real Estate is a residential real estate brokerage operating as a franchise team under eXp Realty of California, Inc. (CA DRE#01878277), led by Tess Costello. It serves buyers and sellers across more than 100 areas in Northern and Central Valley California, including Roseville, Rocklin, Granite Bay, Folsom, El Dorado Hills, Lincoln, Sacramento, Modesto, and Stockton, with offices in San Ramon (2603 Camino Ramon Suite 200) and Roseville (1420 Rocky Ridge Drive, Suite #330). The brokerage leverages eXp Realty's cloud-based agent platform together with BoldTrail by Inside Real Estate for IDX and CRM, MetroList MLS for listing data, and integrations with Attom Data, Zillow, and Rental Beast for home valuations and rental application services, supported by an in-house mobile app for lead capture.

The company maintains an office database of 43,000 active buyers and 630+ active listings in the Roseville market alone. Its core product is traditional buyer and seller representation augmented by automated seller direct mail campaigns, third-party automated valuation models, and digital lead routing through BoldTrail. The business model is commission-based: agents operate as independent contractors under eXp Realty, and revenue is generated on closed residential transactions at standard local commission rates. There is no disclosed pricing model beyond per-transaction commission, no subscription or SaaS revenue stream, and no disclosed financials, transaction volume, or headcount.

From a competitive positioning standpoint, SC Real Estate is a regional franchise operation rather than an independent brokerage, which means its differentiation comes from local market coverage across 100+ submarkets and its agent productivity stack rather than from proprietary technology or brand. All material platform components (CRM, MLS, valuations, rental applications) are licensed from third parties, so competitive moat is anchored in agent relationships, local listing inventory, and eXp brand affiliation rather than in technology ownership.

Name

SC Real Estate

Legal name

eXp Realty of California, Inc.

Website

https://thescrealtygroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SC Real Estate is a residential brokerage franchise under eXp Realty of California, led by Tess Costello, serving buyers and sellers across 100+ Northern and Central Valley California areas with offices in San Ramon and Roseville.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Property search platform
• Home valuation tools
• Buyer seller representation
• Mortgage pre-approval

Headquarters

HQ city

Rocklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue from buying and selling residential and commercial properties. Agents earn commissions on completed transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SC Real Estate is a residential real estate brokerage operating as a franchise office of eXp Realty in California, providing buyer and seller representation across 100+ Northern and Central Valley markets. Core services include agent-represented property transactions, an IDX-powered property search portal, free home valuation, mortgage pre-approval coordination, and rental application intake. The firm also recruits independent-contractor real estate agents and equips them with an IDX/CRM platform package.

Product overview

SC Real Estate operates as Northern / Central Valley - eXp Realty of California, Inc. (CA DRE#01878277), a real estate brokerage powered by BoldTrail platform (Inside Real Estate). The core offering is a property search platform with IDX/CRM package supporting lead management for agents. The product portfolio includes a map-based property search for residential and commercial listings across Northern and Central Valley California, a home valuation tool with automated price estimates from Attom Data and Zillow, buyer/seller agent services, featured areas market pages with complimentary reports, and a mobile app for on-the-go property searching. The IDX/CRM package is a key differentiator for agent recruitment, while rental application services are integrated via Rental Beast partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buyer and Seller Representation Full-service residential real estate representation for buyers and sellers across 100+ Northern and Central Valley California markets, delivered through the eXp Realty of California, Inc. franchise (CA DRE#01878277). Agents assist with property search, offer negotiation, closing, and transaction management.
• IDX Property Search Portal Online property search portal powered by the BoldTrail / Inside Real Estate platform and integrated with MLS MetroList, allowing consumers in Northern/Central California to browse active listings (including 630+ listings in the Roseville market) by location, price, and criteria.
• Free Home Valuation Tool Complimentary online home valuation tool that delivers pricing insights to homeowners and serves as the firm's primary seller lead-capture mechanism, feeding inquiries into agent follow-up and automated direct-mail campaigns.
• IDX/CRM Platform Package for Agents

Quantifiable outcome

• 43,000 active buyers in office database

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

One partnership is on record.

• eXp Realty of California, Inc.primaryChannel Partner/ Reseller/ DistributorSC Real Estate operates as a team under eXp Realty of California, Inc. (CA DRE#01878277), using their brokerage license and national brand while maintaining local market focus in Northern/Central Valley California. eXp Realty provides the brokerage infrastructure, technology platform, and brand recognition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HomeSmart: Tech-enabled residential brokerage with a comparable 100%-commission/agent-friendly model. Operates nationally and competes for the same agent recruitment funnel and California buyers/sellers.
• Lyon Real Estate: Independent, locally-owned residential brokerage serving the greater Sacramento region including Roseville, Granite Bay, Folsom, and El Dorado Hills—the same core markets as SC Real Estate. Direct geographic and product overlap.
• Real Brokerage: Tech-enabled, cloud-based residential brokerage using a similar agent-attraction model with revenue share and equity incentives. Competes for the same agent recruitment funnel targeting California-based agents.
• Windermere Real Estate: Regional brokerage franchise with strong Pacific Northwest and Northern California presence. Operates in overlapping Northern California markets with traditional residential brokerage and IDX-driven lead generation.

Broad incumbents

• Redfin: Tech-enabled consumer brokerage offering direct home-buying services in many California markets including Sacramento. Competes for the same end consumer and offers an alternative to traditional agent-led brokerage.
• Berkshire Hathaway HomeServices: National brokerage franchise network with established Northern California presence. Competes for the same high-producing agents and consumer real estate transactions in the Sacramento Valley region.
• eXp Realty: National cloud-based brokerage and parent/brand sponsor of SC Real Estate with the same commission-split, independent contractor model and BoldTrail/Inside Real Estate technology stack. Comparable business model at much larger scale.
• Compass: Large tech-forward national brokerage with strong presence in California luxury and metro markets. Competes for top-producing agents and consumer mind-share in Northern California.
• Coldwell Banker: Established national brokerage franchise with substantial Sacramento/Northern California agent count. Competes directly for the same buyer/seller leads and agent recruitment pool.

Others

• Zillow: Major consumer real estate marketplace and data provider. While not a direct brokerage competitor to SC Real Estate, it is a key ecosystem participant—the integration with Zillow data on the valuation page confirms it as a critical lead source and pricing benchmark for the company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SCRealEstateGroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SC Real Estate