Pedrini

What Pedrini does

Pedrini is an Italian kitchenware and tableware manufacturer founded in 1942 and headquartered in Roncadelle (Brescia), Italy. The company designs, produces, and distributes a broad consumer product portfolio that includes moka coffee makers, induction-compatible cookware, kitchen utensils, knives and scissors in steel and ceramic, bakeware, and food storage containers in glass and plastic. Its technical foundation rests on materials engineering — food-grade aluminum, stainless steel, ceramic, and proprietary non-stick coatings — with one registered patent (Dual Die Tech, n.102018000004314) covering a bi-material aluminum/stainless steel boiler that allows traditional moka pots to function on induction cooktops. Pedrini holds ISO 9001 certification and complies with European food-contact material regulations (1935/2004, UNI EN 13248, Italian Ministerial Decrees DM34 and DM76).

The business operates as PEDRINI PPL s.p.a., a family-owned Italian società per azioni in its third generation, with no disclosed external institutional investors. Revenue is generated through one-time sales of physical consumer goods via a multi-channel distribution model: an owned D2C e-commerce store (pedrinishop.it), an exclusive retail partnership with Italian electronics chain Unieuro for the Unique cookware line, Amazon.it marketplace presence for MyMoka Induction, and international trade fair distribution (Ambiente Frankfurt, IHS Chicago, Brico Day Milan). The company also pursues brand-extension via licensing — most notably an official Frida Kahlo Corporation collection of moka pots launched in 2023 — and runs integrated marketing across its own website blog, Instagram and Facebook (@pedrini1942), food blogger collaborations, and a 2024-2025 nationwide TV campaign on Italian channel La7. Customer segments are predominantly Italian and EMEA-based home consumers, with a secondary B2B retail-partner segment purchasing for resale through electronics and household-goods stores.

Name

Pedrini

Legal name

PEDRINI PPL s.p.a.

Website

https://pedrini.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

11–50 employees

Short description

Pedrini is a family-owned Italian kitchenware manufacturer founded in 1942, producing moka coffee makers, cookware, utensils, knives, and food storage for home consumers across multiple retail and e-commerce channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Roncadelle

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Kitchen utensils and tableware sales: Pedrini generates revenue through the sale of kitchen utensils, moka coffee makers, cookware, knives, and related kitchen accessories. Products are sold through multiple channels including retail, e-commerce, and marketplaces.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pedrini designs, manufactures, and distributes Italian kitchenware and tableware products including moka coffee makers (notably induction-compatible lines with patented Dual Die Tech), cookware (frying pans, casseroles, bakeware), kitchen utensils and gadgets, knives and scissors, and food storage containers. Products are made from food-grade aluminum, stainless steel, ceramic, and PFOA-free non-stick coatings, and are sold under the Pedrini brand and sub-brands including MyMoka, Unique, Fri.Go, Lillo, and the licensed Frida Kahlo Collection.

Product overview

Pedrini is an Italian kitchenware and tableware company founded in 1942, offering a comprehensive portfolio of cooking and food preparation products. The company produces moka coffee makers (including the patented MyMoka Induction with Dual Die Tech technology, Aroma Induction, Mia Full, EcoMoka, and Frida Kahlo licensed collection), cookware lines (DAKOTA, MAORI, KLASS COOK, EVOTEK, Mia Full with full induction bases), kitchen utensils (TWEED line with 34 functions), bakeware (Forno & Bakery molds), and food storage solutions (Fri.Go borosilicate glass containers, Lillo Fresh SMART). The product portfolio emphasizes Italian design, quality materials (aluminum EN601, high-quality steel, ceramic, food-safe silicone), and compatibility with modern cooktops including induction. The company operates on a multi-product, multi-category model with both core product lines and licensed collaborations.

Differentiator

Problem solved

Functional benefit

Brands

• MyMoka: Moka coffee maker product line including MyMoka Induction - the first moka for induction cooktops with patented technology
• Unique
• Fri.Go
• Lillo
• Frida Kahlo Collection
• DAKOTA
• MAORI
• TWEED
• MIA FULL
• KLASS COOK
• EVOTEK

Products and services

• MyMoka Induction Moka coffee maker for induction cooktops with bi-material aluminum interior and stainless steel exterior boiler using patented Dual Die Tech, preserving traditional Italian coffee taste. For home consumers with induction cooktops.
• Aroma Induction Moka coffee maker designed for induction cooktops, part of Pedrini's coffee collection for consumers who use induction but want traditional moka coffee.
• EcoMoka 100% certified recycled aluminum moka coffee maker for environmentally conscious home consumers.
• Mia Full Cookware Line High-performance cookware line with full induction base for uniform heat distribution, featuring PFOA-free non-stick coating, compatible with all cooktop types.
• DAKOTA Cookware Collection Cookware collection with renewed contemporary design, suitable for all cooktops including induction.
• MAORI Cookware Collection Cookware collection with updated contemporary design coordinated with Pedrini's utensil offerings, suitable for all cooktops including induction.
• KLASS COOK Cookware High-performance cookware with next-generation PFOA-free non-stick coatings, compatible with all heat sources including induction.
• EVOTEK Cookware High-performance pots and pans with advanced non-stick coating technology, PFOA-free and induction compatible.
• Pedrini Unique Cookware Line Modern high-performance cookware line developed exclusively for Unieuro, featuring ergonomic wood-effect handles, thick base for uniform cooking, and Pedrini Durastone non-stick coating.
• TWEED Kitchen Utensils Kitchen utensil line with ergonomic black handles, offering 34 essential kitchen functions for cooking and food preparation.
• Knives and Scissors Knives and scissors in steel and ceramic materials for home kitchen use.
• Fri.Go Food Storage Containers Food storage containers in borosilicate glass and plastic with airtight closures, BPA-free, in round, square, and rectangular shapes for hot and cold foods.
• Lillo Fresh SMART Food Storage BPA-free food storage containers with TO GO line including yogurt cups with topping compartments, insulated bottles, lunch boxes, and portable cutlery for on-the-go consumers.
• Frida Kahlo Collection Moka Pots Official Frida Kahlo Corporation licensed 1, 2, 3, and 6-cup moka coffee pots with Italian design, food-safe EN601 aluminum construction, heat-resistant handles to 210°C, and food-safe silicone gasket.
• Forno & Bakery Bakeware Molds Bakeware molds including muffin tins, heart-shaped molds, donut pans, tart pans, and pudding molds in carbon steel with double non-stick coating for home bakers.

Quantifiable outcome

• MyMoka Induction featured in nationwide TV advertising campaign on La7
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• UnieurocoreChannel Partner/ Reseller/ DistributorPedrini developed exclusively for Unieuro, the specialist chain store of Italian electronics, a line of modern high-performance cookware under the Unique Pedrini brand. The line features ergonomic wood-effect handles, high-thickness base for uniform cooking, and Pedrini Durastone PFOA-free non-stick coating. Available exclusively in Unieuro stores and on Unieuro.it.
• Frida Kahlo CorporationcoreOEM/ Whitelabel/ Licensing PartnerOfficial licensing agreement with Frida Kahlo Corporation for the Pedrini Frida Kahlo collection, featuring 1, 2, 3, 6-cup coffee pots with Italian design and aluminum food-safe construction. The collection combines Mexican cultural symbolism with Italian craftsmanship.
• Amazon.itminorChannel Partner/ Reseller/ DistributorMyMoka Induction products (2, 3, and 6 cup versions) available for purchase on Amazon.it marketplace.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alessi: Italian design-led houseware manufacturer producing kitchen gadgets, utensils, and tableware. Comparable in kitchen gadgets, utensils, and design-licensed collaborations, with a stronger design/gifting positioning relative to Pedrini's broader cookware focus.
• Pensofal: Italian cookware brand specializing in aluminum cookware and induction-compatible pans. Directly comparable in cookware, induction readiness, and small-batch Italian manufacturing profile, competing for similar retail and e-commerce shelf space.
• Lagostina: Italian heritage cookware brand owned by SEB Group, producing stainless steel and induction cookware. Directly comparable product categories (cookware, moka, induction) and similar Italian-design premium positioning as Pedrini.
• Bialetti Industrie: Italian moka coffee maker and cookware leader and the dominant incumbent in Pedrini's flagship category. Directly comparable on moka, induction moka, and small-cookware lines, and is the primary share-of-voice competitor Pedrini must defend against in Italian retail.
• Mepra: Italian manufacturer of flatware, cookware and kitchen utensils with strong Italian-design positioning. Directly comparable across cutlery, utensils, and cookware categories, and shares similar export-driven Italian heritage brand identity.
• Ballarini: Italian non-stick cookware manufacturer, owned by Zwilling J.A. Henckels. Directly comparable as an Italian cookware maker focused on non-stick coatings (similar to Pedrini Durastone) and induction-compatible lines.
• TVS SpA: Italian non-stick cookware manufacturer producing pans, casseroles, and bakeware. Direct peer on cookware, bakeware and non-stick coating technology, and competes for the same retail and e-commerce channels as Pedrini.

Broad incumbents

• De'Longhi Group: Italian small kitchen appliance and coffee machine group. Comparable as an Italian heritage brand with strong moka and induction-coffee adjacencies; overlaps indirectly with Pedrini on the coffee-at-home occasion rather than directly on cookware SKUs.
• Tefal / T-fal (SEB): Global non-stick cookware leader and part of SEB Group. Comparable as a broad incumbent offering moka-compatible, induction, and non-stick cookware lines across mass and premium retail, though with a much larger international footprint and brand budget than Pedrini.

Emerging players

• Ruffoni: Italian premium copper and stainless cookware brand with strong design and gifting positioning. Comparable on premium Italian cookware, induction cookware, and lifestyle/aesthetic merchandising, though smaller and more narrowly distributed than Pedrini.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/pedrini1942
• Instagraminstagram.com/pedrini1942
• Facebookfacebook.com/pedrini1942

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedrini