Name

Hempz

Legal name

Hempz

Website

https://hempz.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Pet and Pet Supplies Retailers (45991)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

CBD/Hemp Topicals & Beauty Retail (CRANAHAB)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Skin & Coat Supplements (HLAMALAB)

Keywords

• Hemp skincare products
• Body moisturizers
• Hemp haircare
• Vegan beauty products
• Personal care cosmetics

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue channel through hempz.com website where customers purchase body moisturizers, haircare, bath products, lip balms, and pet care items. The company offers subscription/recurring orders with 10% discount to drive customer loyalty and predictable revenue.
2. Retail Distribution: Products sold through nationwide retail partners and available at major retailers including Ulta Beauty. Products rolling out across best-selling collections including Original, Triple Moisture, and Sweet Pineapple & Honey Melon.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hempz formulates and sells 100% pure hemp seed oil-infused beauty and personal care products including body moisturizers, haircare, lip care, facial moisturizers, body oils, scrubs, self-tanners, hand sanitizers, and a pet grooming sub-brand (Hempz Petz). The portfolio spans signature lines (Original, Triple Moisture, Beauty Actives), seasonal limited editions, gift sets, and travel sizes. Products are marketed as vegan, cruelty-free, THC-free, paraben-free, and gluten-free.

Product overview

Hempz is a body care company specializing in 100% hemp seed oil-infused products, founded in 1998. The product portfolio centers on body moisturizers (including Original, Triple Moisture, Beauty Actives, and seasonal Limited Edition lines), haircare collections (Triple Moisture Fresh Citrus for dry/damaged hair, Sweet Pineapple & Honey Melon for thin/fine hair, Original Floral Banana for all hair types, and Tea Tree & Chamomile for scalp care), facial skincare, lip care products (balms, glosses, sleeping masks, tinted balms), bath products (body oils, washes, sugar scrubs), self-tanners, hand sanitizers, and the Hempz Petz sub-brand for pet care. The Beauty Actives line offers advanced formulations with targeted ingredients (magnesium, hyaluronic acid, collagen booster, peptides, caffeine, niacinamide). The company operates on a build-your-own bundle model for customization and offers travel sizes and ready-to-gift sets. Products are THC-free, gluten-free, cruelty-free, vegan, and paraben-free. In February 2026, the company underwent its most significant rebrand in 25 years, introducing new packaging and visual identity across its core collections while launching new products like Serene Waters with Magnesium and Juicy Peach Slices.

Differentiator

Problem solved

Functional benefit

Brands

• Hempz Petz: Pet care product line featuring hemp seed oil-infused grooming products for dogs and cats, including shampoos, conditioners, deodorizing sprays, and paw balms.

Products and services

• Hempz Body Moisturizers (Original & Triple Moisture) Signature body lotions formulated with 100% pure hemp seed oil, including the Original Floral Banana scent (flagship) and Triple Moisture Fresh Citrus for dry/damaged skin.
• Beauty Actives Advanced Body Lotions Performance body lotions with targeted functional ingredients.
• Limited Edition Seasonal Body Lotions Seasonal/limited-edition body moisturizers with dessert, fall, and resort-inspired scents.
• Hydrating Body Fragrance Sprays Dual-action body mists combining fragrance and moisturizing benefits.
• Multi-Purpose Body Oils & Shimmer Oils Body oils including Sweet Pineapple & Honey Melon Multi-Purpose Body Oil, Glow Getter Body Oil with Shimmer, and Star Dust Body Oil.
• Hempz Haircare Collections Hemp seed oil-infused haircare lines tailored to specific hair types and concerns.
• Lip Care Collection (Balms, Glosses, Sleeping Masks) Lip care range including balms, glosses, sleeping masks, and tinted balms.
• Facial Moisturizers Facial moisturizers and bronzing drops.
• Glow Getter Daily Gradual Tanning Moisturizer Self-tanning body moisturizer with shimmer, available in Light-Medium and Medium-Dark formulas.
• Moisturizing Herbal Hand Sanitizer Hydrating hand sanitizer with hemp seed oil that protects hands while moisturizing.
• Hempz Petz Pet Care Line Sub-brand pet grooming products featuring hemp seed oil-infused shampoos, conditioners, deodorizing sprays, and paw balms.
• Ready-to-Give Gift Sets Pre-packaged gift sets including Mini Indulgence Kit, Sweet Hydration Spray Kit, Beauty Actives Kit, and themed trios.
• Travel Size Products Travel-friendly mini sizes of popular Hempz body lotions, sanitizers, and other products.

Quantifiable outcome

• Products provide 48 hours of hydration
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Ulta BeautycoreChannel Partner/ Reseller/ DistributorHempz products are available at Ulta Beauty, including exclusive sets like the Ulta Beauty World Mini Lotions Set. This retail partnership provides significant distribution reach for the brand across Ulta's nationwide store footprint and online platform.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Philosophy (Coty): Philosophy is a clean-prestige personal care brand with overlapping body care, bath, and shower product lines. Both brands compete in the prestige body care segment at Ulta and other specialty retailers with similar scent-driven storytelling and shower/bath product extensions.
• Bath & Body Works: Bath & Body Works is the dominant specialty retailer/brand in body lotion, body care, and scent-driven personal care. Both Hempz and BBW compete on extensive fragrance assortments, seasonal/limited-edition drops, body moisturizer hero SKUs, and gifting set strategies, although BBW operates at dramatically larger scale.
• Jergens (Kao USA): Jergens is a long-established mass-market body lotion brand owned by Kao Corporation, competing with Hempz on the same core product (moisturizing body lotion) at a similar price tier ($5–$15). Both brands fight for the same shelf space in mass and drug retail, although Jergens does not emphasize hemp-based or clean-beauty positioning.
• Nivea (Beiersdorf): Nivea is a global body care leader with deep distribution in mass, drug, and grocery. Both brands compete for the body moisturizer and lip balm shopper, but Nivea operates at much larger global scale and price-competitive mass tier while Hempz positions at mass-prestige with cleaner ingredient claims.
• The Body Shop: The Body Shop is a global clean, vegan, and cruelty-free personal care brand with overlapping body care, haircare, and bath product categories. Both brands share cruelty-free/vegan ingredient positioning and indie-legacy heritage, though The Body Shop operates a much larger global retail footprint.
• Burt's Bees (Clorox): Burt's Bees is a clean personal care brand competing with Hempz in body lotion, lip balm, and haircare with a natural-ingredient ethos. The overlap is strongest in lip balm and body lotion SKUs at similar mass-prestige price points and shared cruelty-free positioning.
• SheaMoisture (Unilever): SheaMoisture is a clean, plant-based personal care brand with overlapping haircare, body, and bath product lines. Both brands emphasize natural oils (hemp seed oil vs shea butter), cruelty-free certifications, and beauty consumer segments that value ingredient-forward messaging.

Emerging players

• Dr Teal's (Revlon/Albion): Dr Teal's is a body and bath care brand focused on epsom salt and ingredient-led bath products. The brand overlaps with Hempz in bath scrubs, body oils, and the broader bath-and-body shelf, competing for the same wellness/self-care consumer with similar price points.

Direct peers

• Sol de Janeiro: Sol de Janeiro is a direct competitor in the sensorial, scent-forward body lotion and body care category. Both brands compete on indulgent fragrance storytelling, share the same mass-prestige price tier (~$20 for body lotion), and target Gen Z / millennial consumers through social-led marketing with a similar mix of DTC and retail distribution.
• EOS Products: EOS is a direct peer in clean, vegan, cruelty-free personal care with a strong mass-prestige positioning. Both brands compete in body lotion and lip balm categories, leverage similar 'free-from' ingredient messaging, and distribute through Ulta and other mass beauty channels at comparable price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@hempzofficial
• Facebookfacebook.com/hempzcouture
• LinkedInlinkedin.com/company/hempz

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hempz