Nike
Nike is a publicly traded global athletic footwear and apparel company (NYSE: NKE) serving men, women, and kids across running, basketball, training, soccer, golf, and lifestyle via DTC e-commerce, retail stores, and wholesale in 190+ countries.
- Company typePublic
- Founded1964
- HeadquartersBeaverton, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nike does
Nike, Inc. is a publicly traded global athletic footwear, apparel, and equipment company (NYSE: NKE) founded in 1964 and headquartered in Beaverton, Oregon. The company designs, develops, markets, and sells products across men's, women's, and kids' categories spanning running, basketball, training, soccer, golf, tennis, skateboarding, and lifestyle segments. Core technology is anchored in proprietary performance platforms — Nike Air cushioning, React and ZoomX foams, Dri-FIT moisture-wicking, Flyknit upper construction, FlyEase accessibility, and Aero-FIT cooling — which differentiate Nike products on measurable performance and comfort attributes. The portfolio is organized around the core Nike brand plus sub-brands including Jordan (premium basketball heritage), NikeSKIMS (women's activewear collaboration), Converse, NikeLab, ACG (outdoor), Nike Pro, NOCTA, and Kobe.
Nike operates a dual direct-to-consumer and wholesale go-to-market model. DTC channels include Nike.com, the SNKRS app for exclusive sneaker drops, Nike-owned retail stores, and corporate sales for bulk/team orders; wholesale channels span third-party sporting goods and specialty retailers globally. The company reaches consumers in 190+ countries with localized e-commerce sites and supports engagement through the Nike Membership loyalty program, Nike Run Club, Nike Training Club, and content marketing via Nike Journal. Revenue is generated primarily through hardware sales (footwear and apparel unit pricing), with premium tiers (Jordan retros at $150-$350+) and recurring membership-driven engagement driving mix lift. The business model combines mass-market athletic distribution with premium sneaker drop economics, celebrity/athlete collaborations, and seasonal promotional cycles (e.g., Back to School discounting).
Nike firmographics
Firmographics- Name
- Nike
- Legal name
- Nike, Inc.
- Website
- https://nike.com
- Company type
- Public
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Nike is a publicly traded global athletic footwear and apparel company (NYSE: NKE) serving men, women, and kids across running, basketball, training, soccer, golf, and lifestyle via DTC e-commerce, retail stores, and wholesale in 190+ countries.
- Ownership category
- akta.pro rank
Nike industry classification
Industry- Product category
- Athletic Footwear & Apparel
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Shoe Retailers (45821)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Athletic & Performance Footwear (CRAAACAA)
- akta.pro secondary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
Keywords
Where Nike is headquartered
LocationHeadquarters
- HQ city
- Beaverton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Nike business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Footwear Sales: Nike generates primary revenue through direct sales of athletic shoes across multiple categories including running, basketball, lifestyle, training, soccer, and kids. Products sold through Nike.com, retail stores, and wholesale channels.
- Apparel Sales: Sales of athletic clothing including tops, bottoms, jackets, sports bras, and accessories across men's, women's, and kids' categories.
- Digital Membership and Exclusives: Nike Membership program provides early access to products, exclusive releases through SNKRS app, and personalized experiences driving customer loyalty and repeat purchases.
- Corporate/Bulk Sales: Corporate Sales channel for bulk orders, team uniforms, and organizational purchases through nike.com/corporate-sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Athletic Footwear |
| Unit Pricing | Pay-as-you-go | Athletic Apparel |
| Unit Pricing | Pay-as-you-go | Kids' Products |
| Unit Pricing | Pay-as-you-go | Promotional Sales |
| Subscription | Annual | Membership Discounts |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Nike product offering
Product offeringCore offering
Nike designs, manufactures, and sells athletic footwear, apparel, and accessories across men's, women's, and kids' categories for sports including running, basketball, training, soccer, golf, tennis, and lifestyle wear. The company markets these products through owned retail stores, Nike.com, the SNKRS app, and wholesale channels, and supports them with proprietary performance technologies such as Air, React, ZoomX, Dri-FIT, Flyknit, and FlyEase.
Product overview
Nike is a global athletic apparel and footwear company operating as a unified e-commerce platform and retail brand. The product portfolio centers on the core Nike brand offering shoes, clothing, and accessories across men's, women's, and kids' categories for multiple sports (running, basketball, training, soccer, golf, tennis, skateboarding), complemented by distinct sub-brands including Jordan (premium basketball heritage), NikeSKIMS (women's athletic wear collaboration), NikeLab (premium performance), Nike Pro (base layer/compression), and ACG (outdoor gear). Key product lines include signature series like Air Force 1, Jordan, Pegasus running, Metcon training, and Vomero, with underlying cushioning technologies: Nike Air, Nike React, Nike ZoomX, Nike Dri-FIT (moisture-wicking), Nike Aero-FIT (cooling), Nike FlyEase (accessibility), and Nike Flyknit. Nike offers customization through Nike By You, digital engagement via Nike Run Club, Nike Training Club, and SNKRS apps, and maintains an active membership loyalty program. The company operates across numerous regional sites globally and sells through its own website, retail stores, and third-party retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Jordan: Premium basketball and lifestyle brand featuring Air Jordan footwear and apparel.
- NikeSKIMS
- Converse
- NikeLab
- ACG
- Nike Pro
- NOCTA
- Kobe
Products and services
- Nike (Core Brand) Global athletic footwear, apparel, and accessories brand offering products across men's, women's, and kids' categories for sports including running, basketball, training, soccer, golf, tennis, and lifestyle wear.
- Jordan
Companies that use Nike
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
Nike technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Nike partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Nike x LEGOminorNike partnered with LEGO on a collaborative collection featuring kids' products that combine Nike athletic wear with LEGO branding elements
- NikeSKIMScoreNike collaborated with SKIMS (Kim Kardashian's brand) to create NikeSKIMS - a women's activewear line featuring bras, leggings, tops, and jackets with innovative materials including Shine, Matte, Airy, Seamless, and Stretch Knit options
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Nike competitors and assessment
Company assessmentDirect peers
- Lululemon: Lululemon is a direct peer in women's athletic apparel and the broader athleisure category where it competes with Nike's women's segment and NikeSKIMS collaboration.
- On Holding: On is a direct peer in premium performance running footwear and emerging lifestyle apparel, competing for the same consumer and retail partnerships in the running specialty channel.
- ASICS: ASICS is a direct competitor in performance athletic footwear, particularly running and court sports, with comparable specialty retail distribution and brand presence.
- Adidas: Adidas is Nike's largest global direct competitor in athletic footwear and apparel, with comparable product categories across running, basketball, soccer, training, and lifestyle, and overlapping athlete endorsement and DTC strategies.
- New Balance: New Balance is a direct competitor in athletic and lifestyle footwear, particularly in running and casual/lifestyle segments where it has gained significant share against Nike in recent years.
- Skechers: Skechers competes directly with Nike in casual and athletic footwear, with growing presence in performance running that overlaps with Nike's Pegasus and Vomero lines.
- Under Armour: Under Armour is a direct peer in performance athletic footwear, apparel, and accessories, competing in running, training, and basketball categories with similar DTC and wholesale distribution models.
- Puma: Puma competes directly with Nike across athletic and lifestyle footwear, apparel, and accessories, with strength in soccer/football and running that overlaps with Nike's category coverage.
- Hoka (Deckers Outdoor): Hoka, owned by Deckers, is a direct competitor in performance running footwear that has rapidly gained share through maximalist cushioning positioning, directly challenging Nike's running category leadership.
Regional players
- Anta Sports: Anta Sports is the largest Chinese athletic footwear and apparel company and a key competitor in Asia Pacific markets, increasingly competing with Nike globally through its portfolio including FILA and Descente.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nike social profiles
Digital presenceNike financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nike leadership team
Management profileNumber of profiles
Profiles1 record
Nike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nike
What does Nike do?
Nike designs, manufactures, and sells athletic footwear, apparel, and accessories across men's, women's, and kids' categories for sports including running, basketball, training, soccer, golf, tennis, and lifestyle wear. The company markets these products through owned retail stores, Nike.com, the SNKRS app, and wholesale channels, and supports them with proprietary performance technologies such as Air, React, ZoomX, Dri-FIT, Flyknit, and FlyEase.
Is Nike a public or private company?
Nike is a public company. It is classified as public and is currently operating.
When was Nike founded?
Nike was founded in 1964. It employs 5,001 to 10,000 people.
Where is Nike based?
Nike is headquartered in Beaverton, United States, in the North America region.
How does Nike make money?
Four revenue lines are on record. Footwear Sales are the primary driver. The others are apparel Sales, digital Membership and Exclusives and corporate/Bulk Sales.
Who are Nike's main competitors?
Direct peers on record are Lululemon, On Holding, ASICS, Adidas, New Balance, Skechers, Under Armour, Puma and Hoka (Deckers Outdoor). Anta Sports is listed as a regional player.
Does Nike have an API?
No public API is recorded for Nike.
What industry is Nike in?
Nike's product category is Athletic Footwear & Apparel. Its primary akta.pro industry code is CRAAACAA, Athletic & Performance Footwear, with a secondary code of CRAAAAAD, Athletic / Performance & Activewear Brands. Its NAICS code is 33992 and its SIC code is 3949.