Nike

What Nike does

Nike, Inc. is a publicly traded global athletic footwear, apparel, and equipment company (NYSE: NKE) founded in 1964 and headquartered in Beaverton, Oregon. The company designs, develops, markets, and sells products across men's, women's, and kids' categories spanning running, basketball, training, soccer, golf, tennis, skateboarding, and lifestyle segments. Core technology is anchored in proprietary performance platforms — Nike Air cushioning, React and ZoomX foams, Dri-FIT moisture-wicking, Flyknit upper construction, FlyEase accessibility, and Aero-FIT cooling — which differentiate Nike products on measurable performance and comfort attributes. The portfolio is organized around the core Nike brand plus sub-brands including Jordan (premium basketball heritage), NikeSKIMS (women's activewear collaboration), Converse, NikeLab, ACG (outdoor), Nike Pro, NOCTA, and Kobe.

Nike operates a dual direct-to-consumer and wholesale go-to-market model. DTC channels include Nike.com, the SNKRS app for exclusive sneaker drops, Nike-owned retail stores, and corporate sales for bulk/team orders; wholesale channels span third-party sporting goods and specialty retailers globally. The company reaches consumers in 190+ countries with localized e-commerce sites and supports engagement through the Nike Membership loyalty program, Nike Run Club, Nike Training Club, and content marketing via Nike Journal. Revenue is generated primarily through hardware sales (footwear and apparel unit pricing), with premium tiers (Jordan retros at $150-$350+) and recurring membership-driven engagement driving mix lift. The business model combines mass-market athletic distribution with premium sneaker drop economics, celebrity/athlete collaborations, and seasonal promotional cycles (e.g., Back to School discounting).

Name

Nike

Legal name

Nike, Inc.

Website

https://nike.com

Company type

Public

Founded year

1964

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Nike is a publicly traded global athletic footwear and apparel company (NYSE: NKE) serving men, women, and kids across running, basketball, training, soccer, golf, and lifestyle via DTC e-commerce, retail stores, and wholesale in 190+ countries.

Ownership category

akta.pro rank

Product category

Athletic Footwear & Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Shoe Retailers (45821)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic & Performance Footwear (CRAAACAA)

akta.pro secondary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Athletic footwear
• Athletic apparel
• Sportswear manufacturing
• Running shoes
• Basketball sneakers

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Footwear Sales: Nike generates primary revenue through direct sales of athletic shoes across multiple categories including running, basketball, lifestyle, training, soccer, and kids. Products sold through Nike.com, retail stores, and wholesale channels.
2. Apparel Sales: Sales of athletic clothing including tops, bottoms, jackets, sports bras, and accessories across men's, women's, and kids' categories.
3. Digital Membership and Exclusives: Nike Membership program provides early access to products, exclusive releases through SNKRS app, and personalized experiences driving customer loyalty and repeat purchases.
4. Corporate/Bulk Sales: Corporate Sales channel for bulk orders, team uniforms, and organizational purchases through nike.com/corporate-sales

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Nike designs, manufactures, and sells athletic footwear, apparel, and accessories across men's, women's, and kids' categories for sports including running, basketball, training, soccer, golf, tennis, and lifestyle wear. The company markets these products through owned retail stores, Nike.com, the SNKRS app, and wholesale channels, and supports them with proprietary performance technologies such as Air, React, ZoomX, Dri-FIT, Flyknit, and FlyEase.

Product overview

Nike is a global athletic apparel and footwear company operating as a unified e-commerce platform and retail brand. The product portfolio centers on the core Nike brand offering shoes, clothing, and accessories across men's, women's, and kids' categories for multiple sports (running, basketball, training, soccer, golf, tennis, skateboarding), complemented by distinct sub-brands including Jordan (premium basketball heritage), NikeSKIMS (women's athletic wear collaboration), NikeLab (premium performance), Nike Pro (base layer/compression), and ACG (outdoor gear). Key product lines include signature series like Air Force 1, Jordan, Pegasus running, Metcon training, and Vomero, with underlying cushioning technologies: Nike Air, Nike React, Nike ZoomX, Nike Dri-FIT (moisture-wicking), Nike Aero-FIT (cooling), Nike FlyEase (accessibility), and Nike Flyknit. Nike offers customization through Nike By You, digital engagement via Nike Run Club, Nike Training Club, and SNKRS apps, and maintains an active membership loyalty program. The company operates across numerous regional sites globally and sells through its own website, retail stores, and third-party retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Jordan: Premium basketball and lifestyle brand featuring Air Jordan footwear and apparel.
• NikeSKIMS
• Converse
• NikeLab
• ACG
• Nike Pro
• NOCTA
• Kobe

Products and services

• Nike (Core Brand) Global athletic footwear, apparel, and accessories brand offering products across men's, women's, and kids' categories for sports including running, basketball, training, soccer, golf, tennis, and lifestyle wear.
• Jordan

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Nike x LEGOminorStrategic or Co-development PartnerNike partnered with LEGO on a collaborative collection featuring kids' products that combine Nike athletic wear with LEGO branding elements
• NikeSKIMScoreStrategic or Co-development PartnerNike collaborated with SKIMS (Kim Kardashian's brand) to create NikeSKIMS - a women's activewear line featuring bras, leggings, tops, and jackets with innovative materials including Shine, Matte, Airy, Seamless, and Stretch Knit options

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lululemon: Lululemon is a direct peer in women's athletic apparel and the broader athleisure category where it competes with Nike's women's segment and NikeSKIMS collaboration.
• On Holding: On is a direct peer in premium performance running footwear and emerging lifestyle apparel, competing for the same consumer and retail partnerships in the running specialty channel.
• ASICS: ASICS is a direct competitor in performance athletic footwear, particularly running and court sports, with comparable specialty retail distribution and brand presence.
• Adidas: Adidas is Nike's largest global direct competitor in athletic footwear and apparel, with comparable product categories across running, basketball, soccer, training, and lifestyle, and overlapping athlete endorsement and DTC strategies.
• New Balance: New Balance is a direct competitor in athletic and lifestyle footwear, particularly in running and casual/lifestyle segments where it has gained significant share against Nike in recent years.
• Skechers: Skechers competes directly with Nike in casual and athletic footwear, with growing presence in performance running that overlaps with Nike's Pegasus and Vomero lines.
• Under Armour: Under Armour is a direct peer in performance athletic footwear, apparel, and accessories, competing in running, training, and basketball categories with similar DTC and wholesale distribution models.
• Puma: Puma competes directly with Nike across athletic and lifestyle footwear, apparel, and accessories, with strength in soccer/football and running that overlaps with Nike's category coverage.
• Hoka (Deckers Outdoor): Hoka, owned by Deckers, is a direct competitor in performance running footwear that has rapidly gained share through maximalist cushioning positioning, directly challenging Nike's running category leadership.

Regional players

• Anta Sports: Anta Sports is the largest Chinese athletic footwear and apparel company and a key competitor in Asia Pacific markets, increasingly competing with Nike globally through its portfolio including FILA and Descente.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Nike
• YouTubeyoutube.com/user/nike
• Facebookfacebook.com/nike
• LinkedInlinkedin.com/company/nike
• Instagraminstagram.com/nike
• TikToktiktok.com/@nike

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nike