FourTwo Creative

What FourTwo Creative does

FourTwo Creative is a New York–based, full-service creative agency operating under the legal entity Wearedayone LLC. Founded in 2020 by four African women — Damola Durosomo (strategy), Antoinette Isama (creative), Oyinkan Olojede (design), and Hanan Osman (production) — the firm provides brand strategy, creative ideation, production management, and design services for brands and organizations seeking to authentically engage Black audiences and the African diaspora. Its service offering is organized into four pillars: Strategy, Creative, Production, and Design, delivered through project-based engagements.

The company pairs client service with the Creative Community Network, a global directory of vetted Black creatives from Africa and the diaspora intended to serve as both a talent pipeline for project staffing and a community-led growth channel. Underlying technology is a Squarespace-based web presence and directory with no proprietary AI or platform stack disclosed. Distribution is primarily direct sales via an "Inquire" page targeting enterprise brands, alongside earned-media recognition including a Music Ally shortlisting in 2021 for Spotify's African Heat to the Streets campaign.

The revenue model is professional services — custom-quoted, project-based fees with no publicly disclosed pricing, no recurring contracts disclosed, and no external funding raised. Customers span music streaming (Spotify), media (Billboard), nonprofit and cultural institutions (African Collaborative, The Africa Center), civic (Join/Projects for the U.S. Census), and consumer brands (Sunday School, Earth in Color). Operating geographies are claimed as global via the distributed creative network.

Name

FourTwo Creative

Legal name

Wearedayone LLC

Website

https://fourtwocreative.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

FourTwo Creative is a New York–based, full-service creative agency founded in 2020 by four African women, providing brand strategy, creative, production, and design services to brands and organizations seeking authentic engagement with Black and African diaspora audiences, supported by a global community directory of vetted creatives.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK), Creative & Brand Campaign Development (BPAFAAAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Creative agency services
• Brand strategy consulting
• Content production services
• Cultural marketing agency
• Creative talent network

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Creative Agency Services: Project-based creative services including strategy, creative, production, and design work for brands and organizations. Services are quoted and delivered on a per-project basis.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

FourTwo Creative is a full-service creative agency that delivers four integrated service pillars—Strategy (brand, campaign, content, event), Creative (story and messaging, art direction, talent, copy), Production (film, photography, events, talent sourcing), and Design (visual identity, web, digital/OOH media, experience design)—to brands and organizations seeking culturally grounded engagement with African and diaspora audiences. The agency supplements its core team with a global network of vetted African and diaspora creatives to staff projects on a per-engagement basis.

Product overview

FourTwo Creative is a full-service creative agency that operates as a unified service offering rather than a platform-plus-modules architecture. The company provides four core service pillars: Strategy Services (Brand Strategy, Campaign Strategy, Content Strategy, Event Strategy), Creative Services (Story and Messaging, Art Direction, Creative Talent & Partners, Copy), Production Services (Film & Video, Photography, Event Production, Talent Sourcing & Booking), and Design Services (Visual Identity, Web Design, Digital & OOH Media, Experience Design). Additionally, the company maintains a Creative Community Network—a directory and platform connecting businesses with a global network of vetted creative professionals from Africa and the diaspora. The services are designed to work in combination, with strategy foundational to carrying out client visions, creative critical to connecting with audiences, production building the strategy and creative, and design providing the visual interpretation and recognition.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Foundational strategic services including Brand Strategy, Campaign Strategy, Content Strategy, and Event Strategy that help businesses market products or brand launches to target audiences.
• Creative Services Creative services including Story and Messaging, Art Direction, Creative Talent & Partners, and Copy that connect with audiences and produce tangible results.
• Production Services Production services including Film & Video, Photography, Event Production, and Talent Sourcing & Booking that bring together teams executing client visions.
• Design Services Design services including Visual Identity, Web Design, Digital & OOH Media, and Experience Design that create the visual interpretation and experience of strategy and creative.
• Creative Community Network A global network and directory of creative professionals from Africa and the diaspora connecting vetted talent to project-based opportunities across multiple disciplines and geographies.

Quantifiable outcome

• 28K+ new followers generated for Spotify African Heat campaign
• +5 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• SpotifycoreStrategic or Co-development PartnerFourTwo led creative and production for Spotify's African Heat playlist campaign following their expansion to African markets including Ghana, Kenya, Nigeria, Tanzania, and Uganda. Also produced Beat School In 60s series and Unbothered Network launch campaign.
• Billboard MagazinecoreStrategic or Co-development PartnerCommissioned by Event Horizon and Afro Nation to ideate, produce, and edit editorial content for Billboard Magazine's US Afrobeats Chart launch partnership.
• African CollaborativecoreStrategic or Co-development PartnerFormerly African Visionary Fund. FourTwo served as strategy and design partner for complete rebrand including naming, visual identity design, website design and development, and sector fund naming using African languages.
• Earth in ColorminorStrategic or Co-development PartnerDeveloped content strategy and produced the Eatin' Good Dinner Party event in partnership with Grist, the brand's first New York event.
• Sunday SchoolminorStrategic or Co-development PartnerCollaboration with Sunday School on 'On My Stoop' photo series celebrating Black homeownership, two Black-owned creative agencies dedicated to shifting Black storytelling narratives.
• Join/ProjectsminorStrategic or Co-development PartnerPartnership for Census awareness campaign for Healthcare Education Project, creating two-day live activation and digital messaging campaign in Brooklyn.
• The Africa CenterminorStrategic or Co-development PartnerSupported The Africa Center's digital presence and online audience growth through creative services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mother Design: Design arm of the independent Mother network, offering brand identity and creative design services to enterprise clients. Comparable as a full-service creative competitor with overlapping brand strategy and visual identity capabilities, though without FourTwo's multicultural niche.
• VML: Global creative and commerce agency with dedicated multicultural practice areas. Comparable as a provider of full-service creative to enterprise brands, with overlapping capabilities but operating at much greater scale than FourTwo.
• BBH (Bartle Bogle Hegarty): Global full-service creative agency with a strong cultural-strategy heritage. Comparable in full-service creative capabilities, though at far greater scale and without FourTwo's specific African and diaspora focus.
• Anomaly: Independent creative-led agency offering brand strategy, creative, and production to enterprise clients. Comparable in operating model as an integrated full-service creative shop, though significantly larger and operating without a multicultural specialty.

Direct peers

• Alma: Multicultural creative agency known for Hispanic-market brand work but operating with a similar cultural-authenticity-driven model to FourTwo. Directly comparable as an independent, culture-led full-service agency targeting under-served audiences.
• Translation LLC: Independent creative and media agency with deep expertise in multicultural and culturally specific marketing, including work with Black, Hispanic, and Asian-American audiences. Comparable as a boutique full-service agency operating in the multicultural creative space.
• IW Group: Asian-American owned multicultural advertising agency providing creative, brand strategy, and digital services to enterprise clients targeting diverse audiences. Comparable as an independent minority-owned full-service agency in the multicultural creative space.
• Burrell Communications Group: Long-established multicultural agency specializing in Black consumer marketing and brand strategy. Directly comparable to FourTwo in serving enterprise clients seeking authentic engagement with Black audiences, though at materially larger scale.
• Carol H. Williams Advertising: African-American owned full-service advertising agency offering creative, brand strategy, and media services to enterprise clients targeting Black consumers. Comparable in mission and service mix to FourTwo, with a longer operating history.
• Sunday School: Black-owned creative agency that partnered with FourTwo on the 'On My Stoop' photo series. Operates in the same culturally grounded storytelling space for brands engaging Black audiences, with comparable project-based creative services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fourtwocreative
• Xx.com/thisisfourtwo
• Facebookfacebook.com/fourtwocreative
• LinkedInlinkedin.com/company/fourtwocreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FourTwo Creative