Better Living

What Better Living does

Better Living Products USA is a private physical-goods manufacturer headquartered in Vaughan, Canada, that designs and sells bathroom organization products directly to individual consumers through owned e-commerce storefronts in the United States (betterlivingproductsusa.com) and Canada (betterlivingproducts.ca). Founded in 1991 and operating for 35 years under founder and CEO Culley Davis, the company employs between 11 and 50 people and supports its customer base via phone order lines and direct-to-consumer shipping with free delivery on orders over $95.

The product portfolio spans three categories — Bath & Shower, Vanity, and Toilet — with roughly 60 SKUs organized into branded collections such as AVIVA, CLEVER, TRIO, CLASSIC, ULTI-MATE, EURO, IMPRESS, VENUS, HiRISE, FINELINE, TWIST, OVO, and SMART. Core offerings include multi-chamber wall-mounted shower dispensers (priced $19-$73), shower squeegees ($10-$35), tiered and over-the-door shower caddies ($25-$150), shower seats and benches ($50-$160), fog-free shower mirrors, touchless and foaming vanity soap dispensers ($18-$126), suction and adhesive-mounted storage accessories, and toilet organization items. A replacement parts program supports installed-base retention across dispenser generations. No proprietary technology, patents, AI/ML features, or third-party platform integrations are disclosed.

The business model is a one-time purchase DTC e-commerce operation with no wholesale or retail channel disclosed, no enterprise customers, no external funding rounds, and no M&A activity. Revenue is generated entirely through unit-priced product sales augmented by bundle pricing and recurring replacement-part purchases. Marketing is conducted through the company's owned website, Instagram (@betterlivingproducts), email newsletter, and a lifestyle blog (The Organized Bath). The company operates without any disclosed certifications, regulatory actions, partnerships, or institutional ownership.

Name

Better Living

Website

https://betterlivingproductsusa.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Better Living Products USA is a 35-year-old, privately held Canadian manufacturer that designs and sells bathroom organization products — shower dispensers, squeegees, caddies, seats, mirrors, and toilet accessories — directly to individual consumers through owned US and Canadian e-commerce storefronts.

Ownership category

akta.pro rank

Product category

Bathroom Organization Products

akta.pro primary industry

Bathroom Organization Retail (Shower Caddies, Over-toilet, Vanity organizers) (CRAIAJAM)

Keywords

• Bathroom organization products
• Shower dispensers
• Shower caddies
• Bath accessories
• Toilet organization

Headquarters

HQ city

Vaughan

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Consumer Product Sales: One-time purchase model for bathroom organization products including shower dispensers, squeegees, storage solutions, mirrors, and seats. Revenue generated through direct e-commerce sales to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Better Living designs, manufactures, and sells physical bathroom organization products directly to consumers through its own e-commerce storefront. The core portfolio includes multi-chamber wall-mounted shower dispensers, shower squeegees, shower caddies, shower seats, soap dispensers, vanity mirrors and seats, suction-mounted storage accessories, and toilet organization products such as toilet squeegees, tissue reserves, and toilet caddies. The company also offers replacement parts for its dispenser lines and value bundles of complementary products.

Product overview

Better Living Products USA is a physical goods manufacturer specializing in bathroom organization solutions, operating for 35 years. The company's product portfolio is organized into three main categories: Bath & Shower (shower dispensers, squeegees, caddies, seats, mirrors, and hooks), Vanity (soap dispensers, vanity seats, and mirrors), and Toilet (toilet squeegees, caddies, and tissue reserves). The core product lines center on multi-chamber wall-mounted dispensers (AVIVA, CLEVER, TRIO, UNO/DUO, CLASSIC, CLEAR CHOICE, ULTI-MATE, EURO collections) that hold and organize shower products. These are complemented by squeegees (DELUXE, DELUXE XL, ALTO, CRYSTAL, SOFT GRIP, IMPRESS lines), shower caddies (VENUS, ASTRA, ECLIPSE, HiRISE, FINELINE, GLIDE collections), seating products (SMART 4 Multi-Purpose Stool, Foot Seat, Shower Bench, SPA Seat, vanity seats), and bathroom mirrors (VISO frameless, DOPPIO double-sided, COSMO vanity). The company also offers innovative touchless and foaming soap dispensers (FOAMA, TOUCHLESS, CLARA, FOAMING lines), suction-mounted storage accessories (IMPRESS, STICK 'N LOCK PLUS), and toilet organization products (LOOEEZ, ROLLO, TWIST, STREAM, OVO). A comprehensive replacement parts program supports all major dispenser lines. Products are available as individual items or in value bundles, with multiple finish options including chrome, satin silver, white, black, and stainless steel.

Differentiator

Problem solved

Functional benefit

Products and services

• AVIVA Shower Dispenser 3 Chamber Three-chamber wall-mounted shower dispenser for organizing multiple shower products, available in satin silver finish at $70.
• TRIO Shower Dispenser 3 Chamber Three-chamber shower dispenser that holds and dispenses multiple shower products, available from $40-$48.
• CLEVER Triple Shower Dispenser Wall-mounted three-chamber shower dispenser for organizing bath products at $73.
• CLEVER Double Shower Dispenser Two-chamber version of the CLEVER shower dispenser for dual-product organization at $53.
• CLEVER Soap Dispenser Single-chamber soap dispenser for vanity use at $33.
• AVIVA Shower Dispenser 2 Chamber Two-chamber wall-mounted shower dispenser from the AVIVA collection at $50.
• UNO Soap Dispenser Single-chamber vanity soap dispenser in satin silver from $22-$26.
• DUO Shower Dispenser Two-chamber shower dispenser from the EURO collection priced from $29-$33.
• CLEAR CHOICE Shower Dispenser 2 Chamber Entry-level two-chamber shower dispenser at $28.
• CLEAR CHOICE Shower Dispenser 3 Chamber Budget-friendly three-chamber shower dispenser available from $35-$45.
• CLASSIC Shower Dispenser 4 Chamber Four-chamber shower caddy dispenser from the CLASSIC collection, the company's top-reviewed product.
• ULTI-MATE Shower Dispenser 3 Chamber Three-chamber shower dispenser from the ULTI-MATE collection with integrated soap dish at $55.
• ULTI-MATE Shower Dispenser 4 Chamber Caddy Four-chamber shower caddy with expanded storage capacity from the ULTI-MATE line.
• DELUXE XL Shower Squeegee Extra-large shower squeegee for efficient water removal from shower doors and walls at $35.
• ALTO Extendable Squeegee Telescoping squeegee with extendable handle for reaching high areas, priced at $30.
• B.SMART Shower Squeegee Compact shower squeegee with integrated holder at $10.
• DELUXE Shower Squeegee Standard-sized chrome shower squeegee from the DELUXE line.
• CRYSTAL Shower Squeegee Clear acrylic squeegee for shower glass cleaning.
• SOFT GRIP Shower Squeegee Ergonomic shower squeegee with comfortable soft-grip handle at $23.
• IMPRESS Suction Shower Squeegee Suction-cup mounted shower squeegee that attaches to shower walls.
• VENUS 2 Tier Shower Caddy Two-tier wire shower caddy for bath storage organization.
• VENUS 3 Tier Shower Caddy Three-tier shower caddy with expanded storage capacity at $60.
• VENUS 3 Tier Over the Door Shower Caddy Over-the-door mounted three-tier shower caddy for space-saving installation.
• ASTRA 2 Tier Shower Caddy Wire-style two-tier shower caddy in chrome finish at $35.
• ECLIPSE 2 Tier Shower Caddy Modern two-tier shower caddy with sleek design at $25.
• ECLIPSE Hose Keeper Shower Caddy Shower caddy with integrated hose holder for handheld showerheads at $45.
• HiRISE 4 Tension Shower Caddy with Mirror Four-tier tension-pole shower caddy with built-in mirror, available from $88-$93.
• HiRISE 3 Standing Shower Caddy Three-tier freestanding shower caddy standing at 3 feet.
• FINELINE 3 Tier Shower Caddy with Mirror Slim-profile tension-pole shower caddy with mirror at $135.
• FINELINE 4 Tier Shower Caddy w/ Mirror Four-tier tension-pole shower caddy with integrated mirror at $150.
• SMART Foot Seat Footrest seat for shower leg support and relaxation.
• SMART 4 Multi-Purpose Bathroom Stool Versatile aluminum bathroom stool that can be used in shower or as a squatting stool at $53.
• SMART 4 Shower Bench Aluminum shower bench for seating in the shower at $75.
• SPA Shower Seat Compact shower seat for small spaces at $50.
• FOAMA Touchless Foaming Soap Dispenser 10 oz Automatic touchless foaming soap dispenser with 10 oz capacity from $43-$48.
• TOUCHLESS XL Soap Dispenser - 2 Pack Value two-pack of touchless XL soap dispensers at $63 (reg. $126).
• TOUCHLESS Soap Dispenser 8 oz Touchless automatic soap dispenser in stainless steel for germ-free dispensing.
• CLARA Foaming Soap Dispenser Medium Manual foaming soap dispenser in medium size with clear finish.
• FOAMING Soap Dispenser Foaming soap dispenser available in grey at $18.
• COSMO 8" Mirror 8-inch vanity mirror at $47.
• MODERNA Extra Wide Vanity Seat Extra-wide vanity seating stool at $140.
• TWIST Vanity Seat Twist-designed vanity seat at $160.
• ONDA Vanity Seat Curved vanity seat from the ONDA collection.
• STICK 'N LOCK PLUS Toilet Roll or Towel Holder Adhesive-mounted toilet paper and towel holder from the KROMA STICK 'N LOCK PLUS line.
• STICK 'N LOCK PLUS Hair Dryer Holder Adhesive-mounted hair dryer holder from the KROMA STICK 'N LOCK PLUS collection.
• LOOEEZ Hygienic Toilet Squeegee Hygienic toilet brush and squeegee combination for bathroom cleaning.
• ROLLO Toilet Tissue Reserve Hexacube Hexagonal toilet tissue holder from the ROLLO collection.
• TWIST Toilet Caddy Twist-designed toilet tissue caddy for organized toilet paper storage.
• TWIST Toilet Tissue Reserve Toilet paper holder from the TWIST collection.
• STREAM Toilet Tissue Reserve Chrome-finished toilet tissue holder from the STREAM collection.
• OVO Toilet Caddy Modern toilet caddy in chrome finish, a newer product with recent updates.
• DOPPIO Double Sided Shower Mirror Double-sided magnifying shower mirror for grooming.
• VISO Frameless Shower Mirror Frameless shower mirror with fog-free technology at $20.
• IMPRESS Suction Shower Mirror Suction-mounted shower mirror with fog-free surface.
• GLIDE 18" Bathroom Shelf 18-inch glide-out bathroom shelf for vanity organization.
• CLEVER Flip Shower Shelf Flip-down shower shelf that folds against the wall when not in use at $43.
• Dispenser Replacement Pump and Valve Assembly Universal pump and valve replacement assembly for dispensers at $3.50, the company's most-reviewed replacement part with 75 reviews.
• CLASSIC / ULTI-MATE Dispenser Replacement Complete Cartridge Complete cartridge assembly for CLASSIC and ULTI-MATE dispensers at $6, with 109 reviews.
• IMPRESS Large Suction Basket Large suction-cup mounted storage basket for shower walls at $20.
• STICK 'N LOCK PLUS Double Robe Hook Adhesive-mounted double robe hook from the KROMA STICK 'N LOCK PLUS line at $17.
• Bundle: CLEVER Double Shower Dispenser + Shower Shelf Value bundle combining CLEVER double shower dispenser with flip shower shelf at $86 (reg. $96).
• Bundle: Shower Squeegee & Toilet Squeegee Combined shower and toilet squeegee bundle at $58 (reg. $68).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• mDesign: Mass-market bathroom, kitchen, and home storage brand sold through Amazon and big-box retailers. Competes with Better Living across shower caddies, dispensers, hooks, and under-sink organizers at lower price points.
• InterDesign (iDesign): Manufacturer and distributor of bath, kitchen, and home organization products including shower caddies, hooks, and over-the-toilet storage. Closest direct competitor by product mix and distribution model.
• Yamazaki Home: Minimalist Japanese-inspired home organization brand with bathroom storage, hooks, and shelving. Comparable DTC-and-retail brand in bathroom organization with similar premium-leaning positioning.
• Simplehuman: Premium DTC and retail brand specializing in bathroom and kitchen organization including soap dispensers, shower caddies, mirrors, and trash cans. Directly competes with Better Living in the same product categories but at a higher price tier and broader global distribution.
• OXO: Household tools and organization brand with a bathroom line including soap dispensers, squeegees, and storage. Comparable on design quality and DTC-plus-retail distribution, with much broader category reach.
• Joseph Joseph: UK-based design brand specializing in bathroom and kitchen organization tools including dispensers and caddies. Direct competitor on design-led bathroom accessories, though with stronger global distribution.
• Umbra: Design-forward home accessories brand with strong bathroom organization presence including shower caddies, soap dispensers, and over-the-toilet storage. Comparable mid-tier positioning with broader retail distribution.

Broad incumbents

• IKEA: Global mass-market furniture and home goods retailer carrying an extensive bathroom organization assortment. Doesn't specialize in bath accessories but is a default destination for many of Better Living's target customers.
• Wayfair: Large online home goods retailer carrying thousands of third-party bathroom organization SKUs. Competes with Better Living for online bathroom-shopper traffic rather than as a product manufacturer.
• Amazon Basics: Amazon's private-label brand covering broad household categories including bathroom organization. Sets the price floor in the category and competes for the same online shopper, though via marketplace rather than own DTC site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/betterlivingtm
• Facebookfacebook.com/betterlivingproducts
• LinkedInlinkedin.com/company/better-living-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Living