Canadian Automobile Association

Name

Canadian Automobile Association

Legal name

Canadian Automobile Association

Website

https://caa.ca

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees from over 7 million members across eight regional clubs, providing access to emergency roadside service, member savings, insurance, travel, and automotive services.
2. Insurance Services: Comprehensive insurance offerings including auto, home, and pet insurance products through CAA's insurance services division.
3. Travel Services: CAA Vacations travel booking services, travel insurance products, and International Driving Permit (IDP) issuance fees.
4. Rewards Partner Commissions: Revenue from the CAA Rewards program, with over 124,000 partner locations across North America where members earn CAA Dollars on purchases.
5. International Driving Permit Fees: Processing fees for issuing International Driving Permits, authorized under a UN mandate as the sole Canadian issuer. Fee is $32.00 CDN as of December 1, 2025.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

CAA is a not-for-profit federation of eight regional automobile clubs delivering emergency roadside assistance, insurance, travel services, and member rewards to over 7 million Canadian motorists. The organization operates a network of 35,000+ tow trucks across Canada and the US, issues International Driving Permits under a UN mandate, and runs a rewards program with 124,000+ partner locations across North America.

Product overview

The Canadian Automobile Association (CAA) is a not-for-profit federation of eight regional Clubs serving over 7 million members across Canada. CAA offers a comprehensive suite of services organized around four core pillars: Membership (with emergency roadside assistance as the flagship offering, available throughout Canada and the US through a 35,000+ vehicle network), Rewards (a savings program with over 124,000 partner locations across North America), Insurance (comprehensive auto, home, and travel coverage), and Travel (including CAA Vacations, International Driving Permits, and travel booking). The organization also provides digital tools including the CAA Mobile App, Gas Prices tracker, Driving Costs Calculator, and EV Buyer's Guide. Beyond member services, CAA serves as a consumer advocacy organization with programs addressing road safety (Worst Roads campaign, cannabis-impaired driving, school zone safety, car seat safety), active transportation (Bicycle Friendly Community program), innovation (autonomous vehicle advocacy, smart infrastructure studies), and air passenger rights. The CAA Rewards Assistant browser extension extends member benefits online.

Differentiator

Problem solved

Functional benefit

Products and services

• CAA Membership (with Roadside Assistance) Annual membership program providing emergency roadside assistance (towing, tire changes, fuel delivery, lockout service) across Canada and the US via a 35,000+ tow truck network, plus access to rewards, insurance, and travel benefits. Serves over 7 million members across eight regional clubs.
• CAA Insurance Comprehensive insurance products for members including auto insurance, home insurance, and travel insurance.
• Pet Insurance Insurance coverage for pets offered as an additional member benefit through CAA.
• CAA Rewards Member savings program offering CAA Dollars at over 124,000 partner locations across North America spanning travel, automotive, retail, and dining.
• CAA Vacations Full-service travel agency offering vacation packages, cruises, hotels, car rentals, and exclusive member benefits including cruise credits, free excursions, and gift cards.
• International Driving Permit (IDP) CAA is the sole Canadian issuer of International Driving Permits under UN mandate. The IDP, combined with a valid Canadian driver's license, allows Canadians to drive in foreign countries for tourism purposes.
• CAA Mobile App Mobile application on iOS and Android allowing members to submit roadside assistance requests, track tow truck arrival in real-time, access digital membership cards, view CAA Dollars balance and savings, and locate rewards partner offers at over 124,000 locations across North America.
• CAA Rewards Assistant Browser extension for Google Chrome that notifies members of exclusive CAA offers when visiting partner websites. Supports both in-store and online offer notifications.

Quantifiable outcome

• Average of $126 per driver per year in additional vehicle operating costs due to poor road conditions, totaling $3 billion collectively across Canadian motorists (CAA-CPCS study)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RogerscoreGTM or Marketing Partner · 27 November 2025Rogers offers exclusive Black Friday and ongoing 5G+ discounts for CAA members through dealer Red Wireless, including discounted smartphones and plans with US roaming. Deals feature better plans and waived connection fees compared to regular offers. This extends to AMA (Alberta Motor Association) members as well.
• RogerscoreGTM or Marketing Partner · 20 October 2025Rogers partnered with Alberta Motor Association (AMA) and Canadian Automobile Association (CAA) to offer exclusive discounts on mobile, internet, and TV plans to members. Discounts include savings on Rogers 5G+ mobile plans, bundling offers, device protection, and free Xfinity Self Protection service.
• Securian CanadaminorStrategic or Co-development Partner · 17 January 2024Securian Canada and CAA partnered to offer new life insurance and health/dental insurance solutions to CAA members, expanding the insurance product portfolio available through CAA clubs.
• Share the Road Cycling CoalitioncoreStrategic or Co-development PartnerCAA has been a foundational partner in the Bicycle Friendly Communities (BFC) award program since its launch in Canada in 2010. The program recognizes communities for cycling infrastructure and safety. CAA support has been instrumental in helping the program grow, with 49 designated Bicycle Friendly Communities and 14 honorable mentions as of 2021.
• Boomerang Carnets (Corporation for International Business)minorOthersBoomerang Carnets, operating as the AIT/FIA carnet de passages en douane (CPD) issuer for North America, administers the CPD program for AAA and CAA members as well as non-members in the US and Canada. CAA directs members to Boomerang Carnets for CPD services.
• AAA (American Automobile Association)coreStrategic or Co-development PartnerCAA members receive reciprocal emergency roadside assistance services when traveling in the United States through the AAA network. This partnership extends coverage for Canadian travelers across North America.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ANWB: Dutch membership-based auto club offering roadside assistance, insurance, travel, and a substantial roadside-publishing media business. Comparable to CAA on the membership-federation structure and on travel/insurance cross-sell strategy.
• ADAC: Germany's largest automobile club with ~21M members and a parallel service portfolio: roadside, insurance, travel, publishing, and advocacy. Useful benchmark for at-scale auto-club operations and product breadth beyond core roadside.
• JAF (Japan Automobile Federation): Japan's national automobile federation providing roadside, travel, and IDP services to Japanese drivers — directly comparable to CAA on IDP issuance, travel documentation, and international driving reciprocity.
• NRMA: Australian auto club with roadside, insurance, travel, and member rewards, serving as a useful comparable on regional-club governance and on bundling insurance with the membership product.
• TCS (Touring Club Suisse): Swiss mobility club offering roadside assistance, travel, insurance, and driver-education services to ~1.5M members. Comparable to CAA on IDP issuance and on the integrated travel+roadside+insurance model.
• RAC (Royal Automobile Club): UK membership-based auto club providing roadside assistance, insurance, and travel services to a comparable consumer base. Operates a similar club/membership model to CAA and benchmarks well on insurance cross-sell and digital roadside product innovation.
• AAA (American Automobile Association): U.S. national federation of regional automobile clubs with the closest comparable operating model — membership roadside assistance, insurance, travel, rewards, and IDP issuance — and an explicit reciprocal service partnership with CAA. Most relevant comparable for unit economics, federation governance, and member-monetization strategy.

Others

• Belairdirect: Direct-to-consumer Canadian auto insurer bypassing the agent/channel model. Relevant competitive comparable for the channel-disintermediation pressure on CAA's insurance commission revenue stream.

Broad incumbents

• Costco Travel: Membership-based travel agency leveraging a paid-membership distribution channel similar to CAA Vacations. Comparable business model demonstrates how a membership club can scale a high-margin travel business without owning inventory.

Regional players

• AMA (Alberta Motor Association): Alberta's standalone auto club providing roadside, insurance, travel, and rewards — operates independently from CAA National but participates in joint partnerships (Rogers). Closest Canadian regional comparable and direct competitor for Albertan members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CAA
• YouTubeyoutube.com/user/TheCAAChannel
• Instagraminstagram.com/caa_national
• Facebookfacebook.com/caanational
• LinkedInlinkedin.com/company/8819183

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Automobile Association