Name

Tam Tam

Legal name

DEPT®

Website

https://tamtam.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing and technology agency providing AI transformation, brand & media, commerce, customer experience, and tech & data solutions to enterprise clients.
2. AI Transformation Services: Consultancy and delivery services for AI-driven business transformation, including strategy, agentic engineering, and future of work redesign.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Tam Tam is a digital agency based in Amsterdam that creates digital experiences for clients. Founded in 1996, the firm operates with 11-50 employees delivering creative and digital production services to business customers. The company's offering centers on designing and producing digital experiences that resonate with end users.

Product overview

DEPT® is a growth invention company operating at the intersection of marketing and technology, offering a unified portfolio of AI-powered services and solutions. The core platform is DEPTIFY, an AI orchestration platform for the agentic era that connects tools, data, and workflows. Surrounding DEPTIFY are service offerings organized into AI Transformation (including Growth Invention Flywheel, Future of Customer Journey, Future of Work, and Agentic Engineering) and four core service pillars: Brand & Media, Customer Experience, Commerce, and Tech & Data. The company also operates four sub-brands—Basic/DEPT®, Dogstudio/DEPT®, Hello Monday/DEPT®, and Studio Dumbar/DEPT®—each contributing specialized capabilities. With 4,000 people across 5 continents and a 50/50 tech & marketing balance, DEPT® positions itself as AI Native with 15+ years of AI experience and 50% AI-enabled revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Basic/DEPT®: Digital agency operating under DEPT® brand
• Dogstudio/DEPT®
• Hello Monday/DEPT®
• Studio Dumbar/DEPT®
• DEPTIFY

Products and services

• Digital Experience Creation Tam Tam creates digital experiences for business clients, encompassing design and development of digital products and interactive experiences. The firm positions itself as a creator of digital experiences designed to engage end users.

Quantifiable outcome

• 50% AI-enabled revenue
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• AdobecoreTechnology or IntegrationAdobe partnership providing integrated digital marketing and technology solutions leveraging Adobe's Experience Cloud and creative tools within DEPT®'s service offerings.
• GooglecoreTechnology or IntegrationGoogle partnership enabling access to Google's advertising platforms, cloud services, and AI capabilities for client solutions.
• SalesforcecoreTechnology or IntegrationSalesforce partnership enabling customer relationship management and commerce cloud implementations within DEPT®'s service portfolio.
• Shopify PluscoreTechnology or IntegrationShopify Plus partnership providing e-commerce platform implementation and optimization services for retail and commerce clients.
• NVIDIAflagshipTechnology or IntegrationNVIDIA partner agency status with dedicated AI expertise and joint customer projects including AI-powered sign language education and talking portraits. Enables access to NVIDIA's AI technology stack and GPU infrastructure for AI transformation projects.

Scale indicators10 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• R/GA: R/GA is a global digital agency at the intersection of technology and creativity serving enterprise brands on transformation — directly comparable to DEPT®'s tech-and-marketing hybrid model.
• AKQA: AKQA is a design and innovation agency offering technology-enabled brand and experience services to enterprise clients, with a similar blend of creative and engineering talent as DEPT®.
• Huge Inc: Huge is a digital experience agency focused on transformation, design, and engineering for enterprise clients — comparable scale, customer base and integrated capability mix to DEPT®.
• MediaMonks: MediaMonks (S4 Capital) is a global digital production and creative services firm with a similar enterprise client roster and AI-driven marketing offering as DEPT®.
• VML: VML (post Y&R and WPP integrations) is a global creative and customer experience agency offering tech-enabled marketing services — comparable integrated creative-technology model to DEPT®.

Broad incumbents

• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe, offering tech-driven business transformation to large enterprises — overlapping capability set but operating as part of a much larger holding company.
• Accenture Song: Accenture Song is Accenture's digital creative and technology services arm, serving global enterprises on end-to-end digital transformation — comparable scope but with substantially greater parent-company scale.
• Deloitte Digital: Deloitte Digital combines creative agency capabilities with management consulting, serving Fortune 500 enterprises on digital transformation — comparable enterprise focus but anchored to a Big Four consulting platform.
• Dentsu Creative: Dentsu Creative is the global creative network of Dentsu Group, offering integrated brand, experience, and technology services to enterprise clients across similar verticals.

Emerging players

• Slalom: Slalom is a global technology and business transformation consultancy that increasingly competes with agencies on AI and digital transformation engagements — partial overlap with DEPT®'s AI Transformation practice.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tam-tam
• Instagraminstagram.com/deptagency/?hl=en
• TikToktiktok.com/@deptagency
• Xx.com/tamtamnl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tam Tam