What Tijori does

Tijori Financial Services Private Limited (formerly Tijori Advisory Services Private Limited) is an India-based financial research and analytics SaaS platform headquartered in Bengaluru. Founded in 2016, the company serves retail and institutional investors in Indian public markets through a unified web platform and Android app offering portfolio tracking, a personalized Timeline feed, a natural-language stock screener, sector benchmarking via proprietary TJI Indexes, macro indicators, raw materials tracking, an AI-powered Concall Monitor, and a Reverse DCF valuation tool. The platform's dataset spans 6,000+ operational metrics across 20+ sectors with 10+ years of historic financial statements, and its tech stack is natively integrated into Zerodha's ecosystem for direct portfolio syncing.

Tijori operates a freemium subscription model with a free tier providing limited features and a premium tier priced at $4/month or $43/year (12% savings) unlocking historic data, 5 portfolio accounts, 10 watchlists, and unlimited alerts. In 2025 the company introduced a transactional revenue stream via on-demand premium research reports — including Risk Probe forensic reviews and 5-Year Revenue & EBITDA Estimates — sold at $5 per report. A separate product, Tijori Alerts, delivers real-time stock updates via WhatsApp at tijorialerts.com.

In November 2025, Zerodha — India's largest stockbroker — invested $5 million in Tijori, embedding Tijori's tech stack into Zerodha's platform and supporting a strategic pivot toward institutional clients alongside its existing retail base. The company has signaled plans to enter the US market and expand its AI-driven product suite for institutional investors. The founding team includes Varun Marda, Siddharth Hegde, and Tejas Goenka. The company remains privately held with no public ticker.

Name

Tijori

Legal name

Tijori Financial Services Private Limited

Website

https://tijorifinance.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Tijori is a Bengaluru-based financial research and analytics SaaS platform serving Indian public market investors with portfolio tracking, sector benchmarking via proprietary TJI indices, AI-powered concall summaries, and screening tools, distributed primarily through its integration with Zerodha.

Ownership category

akta.pro rank

Product category

Investment Research & Analytics Software

NAICS

Portfolio Management and Investment Advice (523940), Marketing Research and Public Opinion Polling (54191), Other Computer Related Services (541519)

SIC

Investment Advice (6282), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Investment Management Advisory (RIA) (FSAEAAAB)

akta.pro secondary industries

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

Keywords

• Financial research platform
• Stock analytics software
• Investment research tools
• Portfolio tracking software
• Market intelligence platform

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Free Tier: Free access with limited features including 1 Portfolio Account, 1 Watchlist, 5 Alerts, 10 Year Financial Statements, latest market data and stock screener access
2. Subscription - Monthly Plan: $4/month subscription providing access to historic data for Market Share, Revenue Mix, Market Monitor, Raw Materials, Macro Indicator, Sector Research
3. Subscription - Yearly Plan: $43/year (effective $3.5/month) offering 12% savings compared to monthly plan with all premium features
4. Premium Reports: On-demand analyst-grade research reports including Risk Probe Reports and 5-Year Revenue & EBITDA Estimates available for purchase ($5 per report)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tijori provides a financial research and analytics SaaS platform for Indian public market investors, delivering company-level insights, financial data, and market intelligence through tracking tools (Timeline, Portfolio, Watchlist, Alerts, Results) and research tools (Ideas Dashboard, Company & Sector Research, Stock Screener, Market Monitor, Macro Indicators, Raw Materials). The platform is offered via a free tier and premium subscription plans, with a separate real-time stock alerts service delivered via WhatsApp (Tijori Alerts) and on-demand premium research reports.

Product overview

Tijori Finance is a comprehensive investment research and analytics SaaS platform offering a unified suite of tools for Indian public market investors. The core platform is available via a web application and Android app, with two subscription tiers: a Free plan providing limited portfolio accounts, watchlists, and latest-data access, and a Premium plan (monthly at $4 or yearly at $43) unlocking historic data, 5 portfolio accounts, unlimited alerts, and in-depth financial analysis tools. The product portfolio includes the core Tijori Finance Platform along with specialized modules such as Portfolio (Zerodha-synced investment tracking), Timeline (personalized company updates feed), Stock Screener (natural language-based company filtering), Market Monitor (TJI sector index performance), Company & Sector Research (fundamental/technical data across 20+ sectors), Macro Indicators (economic dashboard), Raw Materials (commodity price tracking), Concall Monitor (AI-generated earnings call summaries), Tijori Alerts (real-time WhatsApp stock alerts), Research Reports (Risk Probe forensic reports and 5-year estimates), Results Tracker (quarterly earnings calendar), TJI Indexes (custom sector benchmarking indices), Ideas Dashboard (investment opportunity signals), Watchlist (stock following), and Reverse DCF (valuation tool). The platform is expanding its AI-driven capabilities and is shifting focus toward institutional clients alongside its existing retail user base.

Differentiator

Problem solved

Functional benefit

Brands

• Tijori Alerts: Real-time stock updates service delivered via WhatsApp.

Products and services

• Tijori Finance Platform A financial research and analytics SaaS platform providing company-level insights, financial data, market intelligence, and investment-related information for retail investors in Indian public markets, with a free tier and paid subscription plans.
• Tijori Alerts A separate real-time stock update product delivered via WhatsApp, providing AI-driven alerts about price movements, volume changes, and company-specific events.
• Research Reports On-demand premium analyst-grade research reports including Risk Probe Reports (forensic financial review covering earnings integrity, leverage, and governance risks) and 5-Year Revenue & EBITDA Estimates with scenario-based projections, available for individual company pages.

Quantifiable outcome

• 5 portfolio accounts and 10 watchlists for premium users
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature11 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tickertape: Indian investment analytics platform offering stock screeners, portfolio analytics, and fundamental research tools. Directly comparable to Tijori in product scope and Indian retail-investor focus, and notably also has ties to the Zerodha ecosystem, making it a close substitute within the same distribution orbit.
• Screener.in: Long-standing Indian stock screener and fundamental-analysis platform popular with value investors. Directly comparable to Tijori's screener, financial statements, and shareholder-pattern features, and historically a go-to tool for the same Indian retail-investor audience.
• Trendlyne: Indian stock analytics platform providing screeners, fundamental data, technical charts, and proprietary 'Equity Modeled' scores for retail and professional investors. Comparable to Tijori across screeners, fundamentals, and Indian-market focus, with overlapping premium subscription offerings.

Broad incumbents

• S&P Capital IQ Pro: Enterprise-grade fundamental data, screening, and research platform used by investment professionals globally. Comparable to Tijori's planned institutional offerings around fundamentals, screening, and AI-augmented research workflows.
• Bloomberg Terminal: Global incumbent in professional financial data, analytics, and news. Represents the upper-end benchmark Tijori aspires to compete with as it expands into institutional and enterprise tiers, particularly through AI-driven research and analytics features.
• Value Research: Established Indian investment research and mutual-fund analytics platform with deep fundamental data and advisory-style content. Comparable to Tijori's research-report and fundamental-analysis capabilities, especially on the wealth-management side of Indian retail investing.
• MoneyControl: India's largest financial news and market data portal, offering quotes, fundamentals, portfolio tracking, and premium Pro tools. Competes with Tijori for retail investor mindshare in India, though its offering spans news and data far more broadly than Tijori's focused analytics.

Emerging players

• Koyfin: Global financial research and analytics platform offering screeners, advanced charts, fundamentals, and AI-assisted insights across equities worldwide. Closely comparable to Tijori's product mix (screener, fundamentals, dashboards) and a relevant benchmark for Tijori's planned US market expansion.
• Trefis: Equity research and valuation platform offering interactive models, forecasts, and sector insights. Comparable to Tijori's valuation tooling (Reverse DCF, 5-Year Revenue & EBITDA Estimates) and forward-looking scenario-analysis features aimed at retail and prosumer investors.
• AlphaSense: AI-driven market intelligence and research platform serving enterprises and institutional investors with document search, transcripts, and AI summaries. Highly comparable to Tijori's AI-research direction (Concall Monitor, Risk Probe) at the enterprise tier and a key competitor as Tijori moves upmarket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tijori1
• YouTubeyoutube.com/channel/SOIC
• LinkedInlinkedin.com/company/tijorifinance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tijori