Next Level

What Next Level does

Next Level Inc. (株式会社ネクストレベル) is a privately held Tokyo-based internet company founded in 2008 that operates four interlocking business units around the Japanese dating and marriage market. The largest unit is WEB media: the company self-describes マッチングアプリ大学 (Matching App University) as Japan's largest dating-app review site, supported by ~30 freelance writers and 2,000+ articles generating 1.2M+ monthly pageviews, with sister site 縁結び大学 serving couples with date-plan content. Distribution is search-led (SEO), converting organic traffic through LPO (landing-page optimization) and third-party dating-app affiliate links (Pairs, with, Omiai, etc.), supplemented by a YouTube channel (マッチングアプリ大学TV).

The second unit, the マリピタ / Marinita matchmaking business, sells high-touch paid services directly to consumers aged 30–50, including the 絶対！結婚塾 210-day coaching program (¥700,000 special / ¥1,200,000 standard) and a ¥5,500/consultation マチアプ相談室 email advisory service, plus B2G seminars for prefectural governments. The third unit is the remarriage-focused dating app マリマリッジ, operated by partner ベリシュア株式会社 and promoted through Next Level media. The fourth unit is SaaS: Flender (a virtual-office system recognized by Japan's Ministry of Internal Affairs and Communications as a Telework Pioneer 100 case in 2022) and RASIN (a full-assist web-marketing platform), both originally developed as internal infrastructure.

The company is founder-controlled, with Representative Director 田中大洋 (Taiyo Tanaka) and a 1–10 employee core supplemented by a remote/hybrid workforce (Fukuoka + Ebisu HQ at Ebisu Garden Place). No parent company, private equity, or external funding is disclosed, and revenue, ARR, and employee counts are not publicly reported. Operating geographies are limited to Japan, and the company holds a JIPDEC Privacy Mark certification.

Name

Next Level

Legal name

株式会社ネクストレベル

Website

https://next-level.biz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Next Level Inc. is a privately held Tokyo-headquartered Japanese internet company that operates Japan's largest dating-app review media, paid marriage coaching, and SaaS products (Flender virtual office, RASIN web marketing), serving Japanese singles, couples, government clients, and remote-work companies.

Ownership category

akta.pro rank

Product category

Online Dating and Marriage Support Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Dating & Relationship Networks (BPAMABAF)

akta.pro secondary industry

Dating & Relationship Networking (MPACAJAH)

Keywords

• Web media publishing
• Marriage consulting services
• Dating app reviews
• Virtual office software
• Web marketing platforms

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising & Affiliate Revenue: Operates large media properties (matching app review sites) featuring third-party dating app advertisements and affiliate links. Generates revenue through advertising placements and affiliate commissions from partner dating apps.
2. Marriage Coaching Program (絶対！結婚塾): Premium 90+120 day marriage training program priced at ¥700,000 (special campaign for first 10 registrants); includes counseling, online courses, appearance coaching, communication training, and dating planning. Revenue from one-time program fees.
3. SaaS Products (Flender & RASIN): Sells virtual office system Flender and full-assist WEB marketing system RASIN developed from internal operational experience.
4. マチアプ相談室 (Dating App Counseling): Email-based individual consulting service for matching app selection and comparison, priced at ¥5,500 per consultation (1 question per session).
5. Seminar & Lecture Services: Provides matchmaking app and marriage-related seminars for companies and local governments. Revenue from seminar fees and lecture engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Next Level operates four interlocking business lines: (1) WEB Media properties including Japan's largest dating app review site (マッチングアプリ大学) and a couple-focused date planning site (縁結び大学); (2) the Marinita marriage support business, offering a premium coaching program (絶対！結婚塾 at ¥700,000) and paid email consulting (マチアプ相談室 at ¥5,500/session); (3) a dating app business promoting the remarriage-focused app マリマリッジ; and (4) SaaS products including the Flender virtual office system and the RASIN full-assist web marketing platform.

Product overview

Next Level Inc. (株式会社ネクストレベル) operates a portfolio of four interlocking business units: WEB Media, Marinita (matchmaking/seminar), a dating app business, and SaaS. The WEB Media unit encompasses the flagship マッチングアプリ大学 (Japan's largest dating app review media) and 縁結び大学 (a date-planning content site for couples). The Marinita business includes the 絶対！結婚塾 comprehensive coaching program (¥700,000) and the マチアプ相談室 expert email consultation service (¥5,500/session). The dating app business promotes theバツイチ-specialized app マリマリッジ. The SaaS division offers the virtual office system Flender and full-assist web marketing platform RASIN—both developed in-house from the company's remote operations expertise. All businesses are headquartered at Ebisu Garden Place Tower in Shibuya, Tokyo.

Differentiator

Problem solved

Functional benefit

Brands

• マッチングアプリ大学: 国内最大級のマッチングアプリ専門メディア
• 縁結び大学
• マリピタ
• マリマリッジ
• Flender
• RASIN
• マチアプ相談室
• マッチングアプリ大学TV

Products and services

• マッチングアプリ大学 (Matching App University) Japan's largest web media platform specializing in dating app reviews, comparison guides, safety information, and expert advice for Japanese singles in their 20s to 50s seeking romantic partners. Operated as part of Next Level's WEB Media business division.
• 縁結び大学 (Enmusubi University) A couple-focused web media platform that proposes date plans and introduces date spots, targeted at established couples looking for date ideas.
• 絶対！結婚塾 (Absolute! Marriage School) A comprehensive 210-day marriage support program (90-day core curriculum plus 120-day follow-up) for users aged 30–50, featuring personal trainers, appearance coaching, communication training, and date planning. Priced at ¥700,000 (special campaign) / ¥1,200,000 (standard).
• マチアプ相談室 (MachiApp Counseling Room) Email-based individual consulting service where experts provide personalized advice on selecting and comparing dating apps, priced at ¥5,500 per consultation (1 question per session, response within 3 business days).
• Flender Virtual office SaaS system developed and operated by Next Level, enabling employees to work as if they were physically present in an office environment; supports real-time member tracking, instant calls, online meetings, and meeting minutes. Sold to corporate clients on a subscription basis.
• RASIN A fully assisted web marketing SaaS system developed and operated by Next Level, built from the company's long-standing remote operations and SEO/LPO expertise; sold directly to corporate clients on a subscription basis.
• マリマリッジ (Marimarriage) A dating app specialized for divorced individuals (バツイチ) seeking remarriage, operated by Verishua Corporation and promoted through Next Level's media platforms.
• マリピタ事業 (Marinita Seminar & Lecture Services) Seminar and lecture services for companies and local governments (自治体) on matchmaking apps and marriage-related topics. Next Level's staff (e.g., Moe Shirasaki) serve as speakers at events such as the Kanagawa Prefecture beginner dating app seminar.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• ベリシュア株式会社 (Berishua Corporation)minorOthersOperates the remarriage-focused dating app マリマリッジ (Marimariage). Next Level provides marketing and promotion through its media properties while the app is operated by ベリシュア株式会社.
• 神奈川労働局 (Kanagawa Labor Bureau) / 神奈川县劳动局minorOthersNext Level's media division has collaborated with Kanagawa Prefecture's 恋カナ matchmaking support initiative. 白崎萌 served as speaker at the '初心向きマッチングアプリセミナー' (beginner dating app seminar) hosted by the prefecture in October 2024.
• 総務省 テレワーク先駆者百選 (Ministry of Internal Affairs - Telework Pioneers)minorOthersNext Level's Flender remote office system was recognized by the Ministry of Internal Affairs and Communications as a model remote work initiative, included in the テレワーク先駆者百選 list.
• 法務省 Myじんけん宣言 (Ministry of Justice - My Jinken Declaration)minorOthersNext Level has endorsed the Ministry of Justice's 'Myじんけん宣言' (human rights declaration initiative), committing to respect the human rights of all stakeholders in its operations.
• 結婚・婚活応援プロジェクト (General Incorporated Association Marriage Support Project)minorOthersNext Level participates as a partner company in the General Incorporated Association Marriage Support Project (JGAP certified initiative), promoting marriage and matchmaking support activities.
• 茨城県 であイバ (Ibaraki Prefecture - DeaiBA matchmaking support)minorOthersNext Level is a supporting member (賛助会員) of Ibaraki Prefecture's であイバ matchmaking support program, supporting regional marriage and dating assistance initiatives.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• IBJ Inc. Japan's largest publicly listed matchmaking company, operating multiple matchmaking agencies and Bridal Park. Direct comparable for Next Level's Marinita matchmaking/coaching business and marriage-support media.
• Mynavi (MyNavi): Operates MyNavi Wedding and other major matchmaking media properties in Japan. Direct peer for dating/matchmaking media audience and SEO-driven content monetization.
• Pairs (Eureka / Match Group): Operator of Pairs, the largest dating app in Japan and an affiliate partner of Next Level. Direct peer for dating-vertical user acquisition and Japanese singles audience monetization.
• Tapple (MatchingAgent): Japanese dating app operator and Next Level affiliate partner. Direct peer in the Japanese dating-app ecosystem, sharing audience with Next Level's review-media properties.
• Omiai (Net Marketing): Japanese dating app operated by Net Marketing and an affiliate partner of Next Level. Direct peer for dating-vertical audience and affiliate-driven traffic monetization.
• With Inc. Japanese dating app operator and Next Level affiliate partner. Direct peer for dating-vertical user targeting, content marketing, and affiliate-driven monetization.
• Chatwork Holdings: Japanese SaaS provider for business communication and remote collaboration. Direct peer for Flender, Next Level's virtual office SaaS product, in the Japanese remote-work tooling market.
• Bridal Park (IBJ): Japan's leading matchmaking media platform operated by IBJ Inc. Direct peer for marriage-focused content, matchmaking-lead monetization, and Japanese singles audience.

Broad incumbents

• Recruit Holdings (Zexy): Operates Zexy, the dominant Japanese wedding/matchmaking media brand. Broad incumbent in the same audience and content vertical with significantly greater scale and advertising relationships.

Regional players

• Zwei (Two's Company): Major Japanese matchmaking agency with nationwide branch network. Comparable to Next Level's premium Marinita coaching/matchmaking business for Japanese singles seeking marriage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@matchingapp-university
• Xx.com/nextlevel_incjp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Level