San Antonio Board of REALTORS

What San Antonio Board of REALTORS does

San Antonio Board of REALTORS (SABOR) is a private, member-owned nonprofit professional trade organization founded in 1910 that represents over 10,000-13,000 REALTOR and affiliate members across 13 South Texas counties (including Bexar, Atascosa, Bee, Kendall, Medina, Uvalde, Val Verde, and others). It is the chartered local affiliate of the National Association of REALTORS and Texas REALTORS, providing its members with MLS listing access, Code of Ethics credentialing, continuing education, political advocacy, and a consumer-facing Find-a-REALTOR directory.

SABOR's core product stack includes SABOR Membership, the LERA MLS (Listing Exchange and Referral Application) platform — powered by Houston Association of REALTORS technology — providing complete South Texas listing data and market statistics, and REALTOR Academy, a real estate school operating since 1978 that delivers pre-licensing, Sales Agent Apprenticeship Education (SAE), continuing education, designations, and certifications in person, via Zoom, and on the Recampus online LMS. Supporting products include TREPAC political action committee activity, Government Affairs legislative monitoring, market-statistics publications, and wholly-owned regional council subsidiaries covering Bee, Del Rio, Eagle Pass, and Uvalde.

SABOR's business model is subscription-and-dues-driven, with revenue streams from annual REALTOR membership dues (undisclosed), transparent affiliate dues ($240/year plus a $35 application fee), MLS subscription fees, and per-course education tuition ($179 for pre-licensing, $45 for Legal Update, $299 for GRI Brokerage). Distribution is sales-led through direct membership enrollment via the SABOR website and staff, a consumer Find-a-REALTOR directory, and an affiliate partner program serving service providers such as mortgage lenders, inspectors, photographers, and marketers.

Name

San Antonio Board of REALTORS

Legal name

San Antonio Board of Realtors, Inc.

Website

https://sabor.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

San Antonio Board of REALTORS is a nonprofit trade association founded in 1910 that represents over 10,000 REALTOR and affiliate members across 13 South Texas counties, providing MLS access, education, advocacy, and a consumer REALTOR directory.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Auction Services (FSAEAJAL)

Keywords

• Real estate trade association
• Multiple listing service
• Real estate education
• Professional membership organization
• Property rights advocacy

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. REALTOR Membership Dues: Annual membership dues for REALTOR members providing access to MLS, education, advocacy, and member resources. Dues fund association operations and political advocacy activities.
2. Affiliate Membership Dues: Annual dues for affiliate members (specialty services providers) including application fee of $35 and annual dues of $240, with $25 for additional members from the same firm. Includes access to events, advertising, and limited MLS access via keycard.
3. REALTOR Academy Tuition: Revenue from real estate education courses including pre-licensing ($179 flat rate per course), SAE courses, continuing education, and designations/certifications. Includes exam prep and career accelerator programs.
4. MLS Subscription Fees: Subscription fees for MLS platform access providing listing data, market insights, and property search tools. Supra electronic lockbox keys available for additional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

San Antonio Board of REALTORS (SABOR) is a nonprofit professional trade association that serves over 10,000 REALTOR and affiliate members across 13 South Texas counties. It provides REALTOR membership, access to the LERA Multiple Listing Service, real estate education through REALTOR Academy, and political advocacy via TREPAC. The organization also offers consumer-facing resources including a Find-a-REALTOR directory, buying/selling/renting guides, and market statistics for South Texas.

Product overview

SABOR operates as a professional trade organization offering a unified membership-based platform for real estate professionals. The core product is the SABOR Membership which provides access to the LERA MLS (Multiple Listing Service) for property listings and market data, combined with REALTOR Academy for education and licensing requirements. Supporting services include TREPAC political advocacy, Government Affairs lobbying, Member Resources for professional tools, and Consumer Services for buyers and sellers. The organization covers 13 South Texas counties and represents over 13,000 members.

Differentiator

Problem solved

Functional benefit

Products and services

• SABOR REALTOR Membership Annual professional trade organization membership for licensed real estate agents and brokers providing access to a network of over 10,000 REALTORS across 13 South Texas counties, MLS access, education benefits, advocacy, and member resources.
• LERA MLS
• REALTOR Academy Real estate education institution offering TREC-approved pre-licensing (Qualifying Education), Sales Agent Apprenticeship Education (SAE), continuing education, designations, certifications, and exam prep. Delivered in-person, live online via Zoom, and self-paced online via the Recampus platform.
• Affiliate Membership Annual membership for specialty service providers (mortgage, inspections, photography, marketing, etc.) in the real estate industry. Includes access to events, advertising, committee service, and limited MLS access via keycard. Application fee $35, annual dues $240, additional members from same firm $25.

Quantifiable outcome

• Over 10,000 members served across 13 counties
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TREPAC (Texas REALTORS Political Action Committee)coreStrategic or Co-development PartnerTREPAC is a non-profit, non-partisan political action committee whose mission is to raise and disburse funds to promote home ownership, protect real property rights, and increase political awareness. SABOR supports TREPAC and encourages member investment. Through TREPAC, legislation has been supported or defeated that impacts how REALTORS conduct business in Texas.
• Texas REALTORScoreStrategic or Co-development PartnerState-level association affiliation. SABOR is one of over 1,600 local boards forming the NAR/Texas REALTORS network. SABOR helped form Texas Association of REALTORS in 1920. Provides leadership programs, political advocacy, and statewide coordination.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNational-level affiliation. SABOR is one of over 1,600 local boards and 54 state/territory organizations that make up NAR. Provides Code of Ethics framework, national leadership opportunities, and industry standards.
• LERA MLScoreTechnology or IntegrationLERA MLS (Listing Exchange and Referral Application) provides complete listing data for South Texas. Powered by HAR (Houston Association of REALTORS) technology platform. Delivers market statistics and property search tools.
• Four RiversminorStrategic or Co-development PartnerProposed merger partner mentioned on SABOR website. Details pending - website states 'Stay up to date on all details for the proposed merger between SABOR and Four Rivers.'
• Allied OrganizationsminorStrategic or Co-development PartnerSpecial interest groups involved with the real estate industry. SABOR members can join local groups and connect with like-minded professionals. Examples include GRI Society and various council groups.
• SAMMinistriesminorOthersSABOR's Charities of Choice - an interfaith ministry helping the homeless and those at risk. SABOR supports through school uniform drives, food drives, holiday gift-giving, dinner preparation, and clean-up days.
• San Antonio Food BankminorOthersSABOR's Charities of Choice - fights hunger in Southwest Texas. SABOR initiatives include food drives, sorting/packing items, preparing meals, and tending the community garden.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Houston Association of REALTORS: The Houston Association of REALTORS is the most directly comparable peer, operating as a large Texas-based REALTOR association with its own MLS technology platform. SABOR's LERA MLS is actually powered by HAR's technology stack, making them both directly comparable in scale, business model (dues + MLS + education + advocacy), and South/Southeast Texas market context.
• Austin Board of REALTORS: Austin Board of REALTORS is a Texas-based local REALTOR association serving a major metropolitan market in the same state. Directly comparable in mission (member services, MLS access, education, advocacy), governance structure, and customer base of licensed real estate professionals.
• Dallas Association of REALTORS: Dallas Association of REALTORS is a large Texas metropolitan REALTOR association with similar member services, MLS operations, education programs, and advocacy initiatives. Comparable scale and structure, though serving a different geographic market within Texas.
• Fort Worth Association of REALTORS: Fort Worth Association of REALTORS operates as another Texas metropolitan REALTOR association with a similar membership model, MLS offering, education programs, and advocacy mandate. Directly comparable in scope and business model within the same state ecosystem.

Broad incumbents

• Texas REALTORS: Texas REALTORS is the state-level umbrella organization that SABOR helped found in 1920. Operates a broader statewide scope covering all Texas REALTORS, providing political advocacy, leadership programs, and statewide coordination. SABOR is one of its constituent local boards.
• National Association of REALTORS: NAR is the national umbrella organization representing over 1.6 million REALTORS through 1,600+ local boards (including SABOR). Provides the Code of Ethics framework, national standards, and national advocacy. SABOR is affiliated with NAR as a local board member.

Emerging players

• Bright MLS: Bright MLS is a large regional MLS serving the Mid-Atlantic region, formed through consolidation of multiple MLS systems. Comparable as an MLS technology and listing platform serving real estate professionals, though focused on a different geography and operating at a larger consolidated scale.
• Stellar MLS: Stellar MLS is a Florida-based regional MLS serving multiple associations. Comparable as an MLS technology and data platform, though geographically distinct from Texas. Provides insight into scalable MLS operating models.
• California Regional Multiple Listing Service (CRMLS): CRMLS is one of the largest MLS operators in the United States, serving numerous California REALTOR associations. Comparable as an MLS infrastructure provider, though at significantly larger scale and different geography.

Regional players

• Four Rivers Association of REALTORS: Four Rivers is a regional REALTOR association in Texas that SABOR has announced a proposed merger with. Directly comparable as a small/mid-sized Texas REALTOR association with similar member services, MLS-related activities, and education programs in a different geographic territory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SABoardREALTORS
• YouTubeyoutube.com/c/SABoardofREALTORS
• Facebookfacebook.com/SanAntonioBoardofREALTORS
• LinkedInlinkedin.com/company/san-antonio-board-of-realtors-
• Instagraminstagram.com/saboardrealtors
• TikToktiktok.com/@saboardrealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Antonio Board of REALTORS