Peddler Brewing Company

What Peddler Brewing Company does

Peddler Brewing Company is a family-owned micro-brewery founded in 2013 by Haley and Dave Keller, operating from a single taproom and 30-table outdoor beer garden at 1514 NW Leary Way in Seattle's Ballard neighborhood. The venue is all-ages and dog-friendly, hosts recurring community events such as pun slams, movie nights, and fundraisers, and deliberately avoids building a kitchen — instead rotating food trucks and partnering with neighbor Mean Sandwich, which maintains a pickup window inside the beer garden. The brand is anchored by the "RIDE BIKES – DRINK BEER – GIVE BACK" philosophy, which is used to position the venue within local cycling and Ballard community culture.

Revenue is generated entirely through direct-to-consumer channels: on-premise pint and taster sales, 64oz growler and 32oz growlette fills, canned beer for off-premise consumption, branded merchandise, and gift cards sold either at the taproom or through a Square-powered online storefront that supports shipping. A dedicated wholesale-orders contact indicates some off-premise distribution activity, but the business is fundamentally a one-venue, family-operated hospitality and craft beer operation. The company navigated multiple operational disruptions from 2020 onward (COVID-19 restrictions, BLM protests, wildfire smoke closures, and a snowstorm that collapsed its outdoor tent structure) and was still operating at its 9th anniversary on March 5, 2022.

Operationally, the business has no proprietary technology stack beyond the standard Square e-commerce storefront and mainstream social media channels (Facebook, Instagram, Twitter). It does not disclose financial information, has not raised institutional funding, and remains wholly family-owned. Customer base is exclusively walk-in/local consumer traffic at one physical location, supplemented by online gift card and merchandise sales.

Name

Peddler Brewing Company

Legal name

Peddler Brewing Company

Website

https://peddlerbrewing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Peddler Brewing Company is a family-owned micro-brewery in Seattle's Ballard neighborhood, operating a single taproom and 30-table outdoor beer garden that serves local residents and visitors craft beer via on-premise pours, growler fills, canned take-home beer, and online merchandise.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

Keywords

• Craft beer brewing
• Microbrewery operations
• Taproom hospitality
• Growler fill service
• Brewed beer retail

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Beer Sales: On-site consumption of pints, tasters, and other draft beers at the taproom.
2. Retail Beer Sales: Off-site sales including growler fills (64oz and 32oz growlettes) and canned beer for takeout.
3. Merchandise and Gift Cards: Sale of branded merchandise and gift cards through taproom and online store.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Peddler Brewing Company is a family-owned micro-brewery producing and selling craft beer from a single taproom and outdoor beer garden in Seattle's Ballard neighborhood. Its primary products are draft beer served on-site (pints and tasters), growler and growlette fills, and canned beer sold in the taproom and online, complemented by branded merchandise and gift cards available in-store and via its Square-powered e-commerce site.

Product overview

Peddler Brewing Company operates as a family-owned micro-brewery offering a focused portfolio of beer products and hospitality services. The core offerings include draft beer served at the taproom, canned beer for off-site consumption, and growler fill services. The company also operates an online store (powered by Square) for merchandise, gift cards, and canned beer sales. Food is not prepared on-site; the business partners with food trucks and a neighboring restaurant (Mean Sandwich) for food service. The company hosts regular events including pun slams and movie nights in its beer garden.

Differentiator

Problem solved

Functional benefit

Products and services

• Beer on Tap Draft beer served by the pint or tasters at the Peddler Brewing taproom in Seattle's Ballard neighborhood.
• Canned Beer Beer sold in cans available for purchase in the taproom or online store for take-home or shipped consumption.
• Growler Fill Service Fill service for 64oz growlers, 32oz growlettes, and clean non-Peddler growlers, sold at near cost for take-home draft beer.
• Gift Cards Digital and physical gift cards available for purchase in the taproom or shipped via the online store.
• Merchandise Branded merchandise including apparel and commemorative glassware available for purchase in the taproom or via the online store.
• Online Store E-commerce platform (powered by Square) for purchasing merchandise, gift cards, and canned beer, with shipping or local pickup options.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Seattle Food TruckminorChannel Partner/ Reseller/ DistributorFood truck calendar partnership allowing rotating food trucks at the brewery. Provides diverse food options for customers who BYO or prefer prepared food with their beer.
• Mean SandwichminorChannel Partner/ Reseller/ DistributorNeighbor restaurant with pickup window in Peddler's beer garden, offering convenient food options for brewery visitors.
• Malolo DesignminorStrategic or Co-development PartnerArtwork collaborator for commemorative 8th anniversary glassware design, creating limited edition merchandise.
• Eat FoodsminorGTM or Marketing PartnerPartner restaurant highlighted in 'RIDE BIKES – EAT FOODS – DRINK BEER – GIVE BACK' motto, cross-promotional relationship.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reuben's Brews: Seattle craft brewery with taproom and packaged distribution; comparable on craft-beer product mix, PNW geography, and multi-channel (taproom + cans) revenue model.
• Holy Mountain Brewing: Seattle craft brewery known for taproom sales and limited packaged releases; comparable on craft-beer positioning, Seattle base, and small-scale operations.
• Fremont Brewing: Seattle-based craft brewery with a strong taproom presence and Urban Beer Garden; directly comparable as a Seattle craft peer with on-premise focus and broader distribution than Peddler.
• Ecliptic Brewing: Portland-based craft brewery with taproom and packaged distribution; comparable on PNW craft positioning and taproom-led model, with overlapping distribution geography.
• Stoup Brewing: Seattle (Ballard) craft microbrewery with a taproom and a similar neighborhood/community-anchored model; directly comparable on geography, scale, and on-premise-led GTM.
• Optimism Brewing: Seattle craft brewery operating a taproom-focused model; comparable on product category, single-city focus, and D2C-led GTM.
• Obec Brewing: Small Seattle craft brewery with a taproom; comparable on microbrewery scale, single-market focus, and taproom-led revenue model.
• Pike Brewing Company: Established Seattle craft brewery and taproom on Capitol Hill; comparable on Seattle craft-beer category, on-premise experience, and brand-driven positioning.

Broad incumbents

• Sierra Nevada Brewing Co. Large, established craft brewer with taprooms and broad distribution; comparable on craft-beer product category but operates at substantially greater scale and geographic reach than Peddler.

Regional players

• Bale Breaker Brewing Company: Washington-state (Yakima Valley) craft brewery with taproom and regional distribution; comparable on PNW craft positioning and taproom + packaged mix, but based in a different sub-region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/peddlerbrewing
• Facebookfacebook.com/PeddlerBrewing
• Instagraminstagram.com/peddlerbrewing
• LinkedInlinkedin.com/company/peddler-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peddler Brewing Company