Pacific Power

What Pacific Power does

Pacific Power is a regulated electric utility division of PacifiCorp, itself a wholly-owned subsidiary of Berkshire Hathaway Energy, serving residential, commercial, and industrial customers across designated franchise territories in Oregon, Washington, and California. Founded in 1910 and headquartered in Portland, Oregon, the company operates a 5,001-10,000 employee organization that delivers electricity through owned generation, transmission, and distribution infrastructure, supplemented by smart meter deployments across its customer base. Core technology assets include a 600+ weather station network feeding a Wildfire Intelligence Center staffed seven days a week, covered conductor power line replacements to reduce ignition risk, drone-based line inspection in difficult terrain, and automated enhanced safety settings that activate during elevated fire conditions. Distribution is direct to consumers under state-granted exclusive service territories, with customer interactions managed through pacificpower.net, a mobile app, 24/7 call centers, and field service operations.

The business model is a regulated utility rate-of-return framework: revenue is generated through electricity sales subject to state Public Utility Commission rate cases in Oregon, Washington, and California, with recent and pending rate increases (2.9% implemented March 2026, 11% proposed by July 2027) recovering power costs that have tripled over five years, renewable energy investments, and 2024 winter storm restoration expenses. Adjacent revenue streams include the Blue Sky voluntary renewable energy subscription program (143,000 participants supporting 1,077,718 MWh of renewables in 2025 and ranked #1 for green power sales for 23 consecutive years by the U.S. National Laboratory of the Rockies), Time of Use pricing, Cool Keeper demand response ($30 annual bill credit), Wattsmart battery storage incentives, and EV charging infrastructure deployed across Oregon and Washington. Customer assistance programs include the Oregon Low Income Discount (68,000+ enrolled), Medical Baseline programs, and backup power rebates.

The company is in a financially consequential period, having agreed to more than $2.2 billion in wildfire-related settlements including a $575 million DOJ resolution and an Oregon jury verdict of $305 million, with more than 1,000 additional class action cases scheduled for trial in 2026-2027. As a response, PacifiCorp announced a $1.9 billion sale of Washington state generation, transmission, and distribution assets to Portland General Electric (with a Manulife Investment Management minority stake) in February 2026, subject to approximately 12 months of regulatory review. The asset sale, combined with multi-billion-dollar wildfire hardening capex, ongoing rate case activity, and an Oregon judicial order to demonstrate progress toward 2030, 2035, and 2040 emission reduction targets, defines Pacific Power's current strategic posture as one of financial recovery alongside infrastructure modernization.

Name

Pacific Power

Legal name

PacifiCorp

Website

https://pacificpower.net

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Pacific Power is a regulated electric utility division of PacifiCorp (Berkshire Hathaway Energy) serving residential, commercial, and industrial customers in Oregon, Washington, and California through owned generation, transmission, and distribution infrastructure. It monetizes electricity sales under state-regulated rate cases, supplemented by the Blue Sky renewable energy program, demand response, and EV charging initiatives.

Ownership category

akta.pro rank

Product category

Electric Utility Services

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112), Electric Power Distribution (221122), Electric Power Generation (22111)

SIC

Electric Services (4911), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ)

akta.pro secondary industries

Community Solar Development & Subscription Management (EUAMAJAA), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), C&I Renewable Supply & Green Tariffs (Bundled RE, Sleeves, Utility Green Tariffs) (EUAGACAE)

Keywords

• Electric utility services
• Electricity distribution
• Renewable energy programs
• Wildfire prevention systems
• Demand response programs

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Electricity Sales and Distribution: Core regulated utility revenue from electricity generation, transmission, and distribution services to residential, commercial, and industrial customers. Revenue is subject to state utility commission rate regulation in Oregon, Washington, and California.
2. Blue Sky Renewable Energy Program: Voluntary program where customers pay additional monthly fees to support renewable energy. Revenue allocated to renewable energy certificates, education/outreach, and community projects/habitat restoration.
3. Rate Increases: Pacific Power implements rate increases approved by state utility commissions to recover costs including power costs, renewable energy investments, and infrastructure improvements. Recent increases include 2.9% residential rate increase and proposed 11% increase by July 2027.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pacific Power is a regulated electric utility that provides electricity generation, transmission, and distribution services to residential, commercial, and industrial customers across Oregon, Washington, and California. Its operations are supported by capital-intensive infrastructure including smart meters, a 600+ weather station network, covered conductor power lines, and a Wildfire Intelligence Center. The company offers supplementary programs such as the Blue Sky renewable energy subscription, solar interconnection/net metering, EV charging infrastructure, the Cool Keeper demand response program, Wattsmart battery incentives, backup power rebates, and community solar subscriptions.

Product overview

Pacific Power is a regulated electric utility (division of PacifiCorp, Berkshire Hathaway Energy) serving residential and commercial customers in Oregon, Washington, and California. The company operates as a single-platform utility with multiple customer-facing programs including: the Blue Sky renewable energy program for voluntary renewable block purchases and habitat restoration; customer generation/solar interconnection services for net metering and grid-tied systems; EV charging infrastructure and incentives; the Cool Keeper demand response program; battery storage incentives; and standard electricity service with smart meters, Time of Use pricing, and various bill assistance programs. Key programs include Blue Sky, Customer Generation, EV Charging, Cool Keeper, and Oregon Community Solar.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Sky Renewable Energy Program
• Customer Generation (Solar Interconnection)
• Electric Vehicle Charging Program Public EV charging infrastructure program with stations located in Bend, Klamath Falls, Madras, Mill City, and Otis (Oregon) and Yakima (Washington), combined with technical support and financial incentives for workplace and community charging and Time of Use pricing for EV customers.
• Qualifying Facilities (Power Purchase) PURPA-mandated power purchase program for qualifying generation projects. Pacific Power offers avoided cost pricing, standard power purchase agreements, and interconnection services for QFs up to 10 MW and large generator projects over 20 MW.
• Smart Meters and Energy Usage Tracking Smart meter infrastructure deployed across the service territory that provides real-time energy usage data and enables customers to track consumption patterns through online account management tools and usage insights reports.
• Cool Keeper Demand Response Program Oregon demand response program where customers receive a small device installed on their central AC or heat pump that briefly cycles off the unit (averaging 7 minutes) during peak demand events in exchange for an annual bill credit of approximately $30. Available in Central Willamette Valley, Central Oregon, Rogue Valley, and Umpqua Valley regions.
• Backup Power Rebate Programs Rebate programs covering portable power stations, batteries, and permanent backup generators for residential and licensed care facility customers. Oregon offers up to $4,000 for licensed care facilities and up to $1,000 for income-qualified medical customers; California offers a $300 base rebate with up to $500 additional for CARE/Medical Baseline participants.
• Oregon Community Solar Community solar subscription program allowing Oregon customers to receive monthly bill credits for subscribing to local community solar projects, enabling participation in solar generation without installing rooftop solar.

Quantifiable outcome

• 143,000 customers support renewable energy through Blue Sky program
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor, major, pilot and core.

• Central Oregon Community OrganizationsminorOthers · 9 June 2026Pacific Power awarded grants to multiple organizations in Central Oregon for electric vehicles, e-bikes, and charging infrastructure. Grantees include non-profit organizations, educational institutions, and community groups within Pacific Power's service area.
• Portland General ElectricmajorOthers · 17 February 2026Portland General Electric announced a $1.9 billion acquisition agreement with PacifiCorp (parent of Pacific Power) to purchase specific generation, transmission, and utility operations in Washington state, including three facilities totaling 805 MW of capacity and 4,500 miles of transmission and distribution lines.
• RUTE SunTrackerpilotTechnology or Integration · 19 December 2025RUTE SunTracker's cable-stayed solar tracker system was installed at a southern Oregon Angus ranch as the first commercial installation site. The system features one-acre, 120-kilowatt array with 10 feet of clearance allowing cattle grazing underneath. Project received funding from US Department of Energy and US Department of Agriculture.
• Commute OptionscoreStrategic or Co-development Partner · 16 October 2025Nonprofit organization administering e-bike rebate program in Bend, Oregon, providing $1,800 vouchers for electric bikes to income-eligible individuals, funded through Pacific Power's clean transportation initiatives.
• The Freshwater TrustcoreStrategic or Co-development PartnerPartnership for Blue Sky Habitat program where Pacific Power customers' $2.50 monthly donations fund native fish habitat restoration and stream ecosystem improvements in Oregon through The Freshwater Trust's coordination and matching grant dollars.
• Oregon Energy FundcoreStrategic or Co-development PartnerPacific Power partners with Oregon Energy Fund, a nonprofit agency, to provide energy assistance with donated funds. Pacific Power matches each dollar donated up to $144,000 to maximize impact for customers facing financial hardship.
• Energy Trust of OregoncoreStrategic or Co-development PartnerPartnership for solar incentives and renewable energy programs. Energy Trust of Oregon provides incentives for residential and commercial solar installations, working with Pacific Power customers to increase renewable energy adoption.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Idaho Power: Vertically integrated IOU serving southern Idaho and eastern Oregon. Comparable as a mid-sized Pacific Northwest utility with regulated generation, transmission, distribution, and similar renewable/irrigation-driven load profile.
• Avista Corporation: Investor-owned utility providing electric and gas service in eastern Washington, northern Idaho, and parts of Oregon. Comparable as a multi-state Pacific Northwest utility serving overlapping geography with similar wildfire, hydro, and renewable program profiles.
• PacifiCorp (Rocky Mountain Power): Sister division of Pacific Power under PacifiCorp and Berkshire Hathaway Energy. Operates as a vertically integrated IOU in Idaho, Utah, Wyoming, and other western states — directly comparable business model, generation mix, and regulatory structure, with shared wildfire and energy-transition exposures.
• Puget Sound Energy: Investor-owned utility serving Washington state with electric and natural gas service. Directly comparable in regulatory framework (Washington UTC), customer mix, and energy-transition program offerings (renewable, EV, demand response).
• Portland General Electric: Investor-owned electric utility serving Oregon. Directly comparable as a Pacific Northwest IOU with similar regulatory framework, residential/commercial/industrial customer base, and overlapping service territory — and is the buyer of Pacific Power's Washington assets.

Others

• Berkshire Hathaway Energy: Parent of PacifiCorp and Pacific Power. Relevant as the consolidated energy platform — including PacifiCorp, MidAmerican Energy, NV Energy, BHE Renewables, and BHE Pipeline Group — providing strategic and capital context for Pacific Power's investment trajectory and exit options.
• Manulife Investment Management: Taking a minority equity stake in Portland General Electric's $1.9B acquisition of Pacific Power's Washington assets. Relevant as a financial partner and infrastructure investor pricing Pacific Power's underlying assets in a live M&A transaction.

Regional players

• Sacramento Municipal Utility District (SMUD): California public utility serving the Sacramento region. Comparable in terms of California regulatory exposure and renewable program offerings (SolarShares community solar, green tariffs) — but is a publicly owned utility rather than an IOU and does not directly compete in Pacific Power's territory.

Broad incumbents

• Xcel Energy: Large multi-state IOU operating across the western and central U.S., including Colorado, Minnesota, and the Southwest. Comparable as a regulated electric and gas utility with significant renewable program operations, though much larger and more geographically diversified than Pacific Power.
• Duke Energy: Large U.S. IOU operating across the Southeast and Midwest. Comparable as a vertically integrated regulated utility with wildfire-adjacent reliability risks, large renewable programs, and regulated rate-base growth — though significantly larger and not a direct regional competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pacificpower_ca
• YouTubeyoutube.com/user/PacificPower1
• Facebookfacebook.com/pacificpower
• LinkedInlinkedin.com/company/pacific-power-and-light-co
• Instagraminstagram.com/pacific_power

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Power