Revision Military

What Revision Military does

Revision Military Ltd. is a privately held U.S. defense contractor founded in 2001 and headquartered in Essex Junction, Vermont, specializing in ballistic protective eyewear for military, law enforcement, and tactical operators. The company designs and sells ballistic sunglasses, spectacles, and goggles — including the Sawfly, StingerHawk, SlingShot, ShadowStrike, Hellfly, Desert Locust, SnowHawk, MerlinHawk, Wolfspider, Exoshield, Carrier Locust, and Asian Locust product families — all certified to MIL-PRF-32432, ANSI Z87.1-2020, EN 166, and STANAG V50 ballistic standards. Its technical differentiation rests on a stack of proprietary technologies: OcuMax anti-fog coating (tested to last 10-20x longer than competing coatings), LazrBloc laser eye protection, I-Vis terrain visibility optics, and Polarized/Photochromic lens systems, complemented by the Gryphon headwear ecosystem and Rx prescription carriers.

The business model is a hybrid of government procurement and direct-to-consumer e-commerce. Revenue streams include APEL-restricted sales to verified U.S. military personnel, NSN-based military procurement, NSPA NATO multi-nation procurement, a 30% professional discount channel for verified military/law enforcement, and an authorized dealer locator network. Pricing is unit-based, with APEL kits ranging from approximately $84 (Hellfly) to $724 (Sawfly laser lens 5-pack) and goggle kits in the $154-$567 range, with replacement lenses and accessories as a recurring attach revenue stream. The company operates with 501-1,000 employees and is expanding into European manufacturing via a new assembly facility in Kętrzyn, Poland, announced April 2026.

Ownership is independent/private, with the only disclosed funding event being a $12M round in 2013 from Business Development Bank of Canada and La Caisse. Founder Jonathan Blanshay serves as CEO. Recent strategic moves include NSPA NATO contract win (2024), MerlinHawk NSN award (July 2025), SlingShot APEL addition (2025), resolution of a legacy legal issue (December 2024), and the Poland manufacturing expansion (April 2026).

Name

Revision Military

Legal name

Revision Military Ltd.

Website

https://revisionmilitary.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Revision Military is a privately held U.S. defense contractor (founded 2001, Essex Junction, VT) that designs and sells ballistic protective eyewear — sunglasses, spectacles, goggles, and laser protection — for the U.S. military, NATO forces, and law enforcement, distributed via APEL/NSN procurement, NSPA, dealer networks, and direct e-commerce.

Ownership category

akta.pro rank

NAICS

Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851), Optical Instruments & Lenses (3827)

akta.pro primary industry

Safety & Industrial Protective Eyewear (CRAAAKAF)

akta.pro secondary industry

Eyewear Components & Parts (Lenses excluded) (CRAAAKAH)

Keywords

• Ballistic protective eyewear
• Military goggles
• Laser eye protection
• Tactical sunglasses
• Ballistic spectacle systems

Headquarters

HQ city

Essex Junction

HQ country

United States

HQ region

North America

Offices2 records

Markets served

Revenue model

1. Ballistic Eyewear Products: Revenue generated from selling ballistic sunglasses, spectacles, and goggles to military, law enforcement, and tactical operators. Products include popular lines like Sawfly, StingerHawk, SlingShot, ShadowStrike, Desert Locust, SnowHawk, and MerlinHawk.
2. Replacement Parts and Accessories: Sales of replacement lenses, frames, nosepieces, cases, straps, and cleaning supplies for existing eyewear systems.
3. Government/Military Procurement: Direct procurement contracts with U.S. military (NSN assignments) and NATO (NSPA contract) for authorized protective eyewear.
4. APEL Program Sales: Sales of APEL (Authorized Protective Eyewear List) approved products exclusively to U.S. military personnel through the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Revision Military designs, manufactures, and supplies ballistic protective eyewear—including sunglasses, spectacles, goggles, and laser eye protection—for military, law enforcement, and tactical operators. Products are built to military specifications (MIL-PRF-32432, ANSI Z87.1-2020, EN 166, STANAG, APEL, Berry Compliant) and incorporate proprietary technologies such as OcuMax anti-fog coatings and LazrBloc laser protection. The company operates manufacturing in Essex Junction, Vermont and Kętrzyn, Poland and supplies the U.S. military and NATO forces through official procurement channels (NSN, NSPA) as well as direct and dealer sales.

Product overview

Revision Military is a global leader in ballistic glasses and performance eyewear for military, law enforcement, and tactical operations. The product portfolio is organized around three core ballistic eyewear platforms: (1) Ballistic Spectacles/Sunglasses including the combat-proven Sawfly system, lightweight StingerHawk, newly launched SlingShot, distinctive ShadowStrike, and Hellfly; (2) Ballistic Goggles including the flagship Desert Locust, cold-weather SnowHawk, advanced MerlinHawk (awarded NSN in 2025), Wolfspider, Exoshield, Carrier Locust, and Asian Locust; and (3) APEL (Authorized Protective Eyewear List) certified products for official military procurement. These core systems are enhanced by proprietary lens technologies including I-Vis optical lenses, LazrBloc laser protection, OcuMax anti-fog coating, Polarized lenses (expanded 2025), and Photochromic adaptive lenses (added 2025). The ecosystem includes the Gryphon headwear system, prescription carriers, replacement lenses, and maintenance accessories. Products are certified to MIL-PRF-32432A, ANSI Z87.1-2020, EN 166, and STANAG V50 standards, with NSN assignments for military logistics.

Differentiator

Problem solved

Functional benefit

Brands

• Sawfly: Classic protective eyewear system proven in combat operations worldwide
• StingerHawk
• SlingShot
• ShadowStrike
• Hellfly
• Desert Locust
• SnowHawk
• MerlinHawk
• Wolfspider
• Exoshield
• Carrier Locust
• Gryphon
• LazrBloc
• I-Vis
• OcuMax

Quantifiable outcome

• OcuMax anti-fog coating lasts 10-20x longer than competing anti-fog solutions
• +2 more outcomes

Named customers4 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Poland Manufacturing OperationscoreOthers · 30 April 2026Revision Military announced expansion of European manufacturing capability with assembly operations in Kętrzyn, Poland in April 2026, strengthening European supply chain and manufacturing capacity.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wiley X: Wiley X is a leading tactical and protective eyewear manufacturer offering ballistic glasses, goggles, and sunglasses to military and law enforcement; competes head-to-head with Revision across APEL, dealer, and e-commerce channels.
• Pyramex Safety: Pyramex offers a broad portfolio of safety and tactical eyewear including ballistic-rated products, overlapping with Revision in military, law enforcement, and industrial protective eyewear segments.
• ESS (Eye Safety Systems): ESS specializes in military-grade ballistic eye protection (Crossbow, Rollbar, CDI goggles) and is a direct competitor to Revision's Desert Locust and goggle product families within U.S. and allied military procurement.
• Bolle Safety: Bolle Safety produces ballistic and industrial protective eyewear (RUSH, Tracker lines) and competes with Revision across NATO, European military, and occupational safety channels.
• Paulson Manufacturing: Paulson Manufacturing supplies tactical eyewear, face shields, and protective equipment to military and law enforcement; competes with Revision in niche tactical ballistic eyewear and goggle categories.
• Smith Optics (Smith Elite): Smith Elite (a division of Smith Optics) produces ballistic-rated eyewear for military and law enforcement (e.g., Aegis, Defender), directly competing with Revision's tactical sunglass and spectacle lines.

Broad incumbents

• Oakley (EssilorLuxottica): Oakley's Standard Issue division produces ballistic-rated eyewear (e.g., M-Frame, Ballistic Alpha) for U.S. military and law enforcement, directly competing with Revision's Sawfly and StingerHawk lines across APEL and tactical channels.
• 3M Safety: 3M's Personal Safety Division offers ballistic and protective eyewear (Virtua, Fahrenheit lines) used in occupational and military contexts; competes with Revision in federal and industrial channels as part of a much broader PPE portfolio.
• Honeywell Uvex: Honeywell's Uvex brand produces safety eyewear including tactical-rated products, overlapping with Revision in protective eyewear markets; competes as part of a much larger industrial PPE portfolio.

Emerging players

• Ops-Core (Gentex Corporation): Ops-Core, a Gentex company, focuses on head protection, helmets, and integrated soldier systems; an adjacent player whose helmet and visor ecosystem overlaps with Revision's headwear accessories and goggle integration use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RevisionEyewear
• Facebookfacebook.com/revisionmilitary
• LinkedInlinkedin.com/company/revision-military
• Instagraminstagram.com/revisionmilitary
• Xx.com/RevisionMil

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revision Military