Moosejaw

What Moosejaw does

Moosejaw is an outdoor specialty retailer founded in 1992 and headquartered in Madison Heights, Michigan. The company sells outdoor gear and apparel—including hiking, camping, and adventure equipment and clothing—through both an e-commerce platform and a network of physical storefronts to US outdoor enthusiasts and adventure consumers. As a direct-to-consumer retailer, Moosejaw generates revenue through one-time product sales across apparel, footwear, packs, and outdoor equipment categories, with a horizontally segmented approach to the outdoor enthusiast persona.

Moosejaw has invested in AI-driven retail technology, including proprietary sizing tools that help customers select correct apparel sizes (reported to reduce size-related returns by 24%), exchange-first workflows that prioritize exchanges over returns (retaining roughly 30% of return revenue), and automated return processing systems. The company also operates an email/newsletter acquisition channel offering promotional discounts to first-time subscribers. These capabilities positioned Moosejaw as an operationally efficient outdoor specialty retailer focused on reducing friction in fit selection and post-purchase experience.

The company was acquired by DICK'S Sporting Goods as part of the parent's outdoor retail expansion strategy. Following the acquisition, DICK'S Sporting Goods announced the closure of all Moosejaw stores as part of a strategic consolidation of its outdoor retail footprint, prioritizing higher-productivity formats such as Public Lands and reducing the number of Public Lands locations as well. As a result, Moosejaw now operates as a closed retail banner under DICK'S parentage, with the brand's e-commerce and operational assets being absorbed into the parent's broader outdoor strategy or wound down.

Name

Moosejaw

Website

https://moosejaw.com

Company type

Private

Founded year

1992

Operating status

Closed

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Outdoor Gear and Apparel Retail

NAICS

Shoe Retailers (45821), Shoe Retailers (4582), Shoe Retailers (458210)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

akta.pro secondary industries

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Golf Footwear & Apparel Retail (CRAMACAH)

Keywords

• Outdoor apparel retail
• Outdoor gear retail
• Camping equipment
• Hiking apparel
• Adventure recreation gear

Headquarters

HQ city

Madison Heights

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Moosejaw generates revenue through the sale of outdoor gear, apparel, and related products to consumers through e-commerce and retail storefronts

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Moosejaw is a direct-to-consumer outdoor specialty retailer that sells outdoor gear, apparel, footwear, and related equipment to consumers through both physical retail storefronts and an e-commerce platform. The company serves outdoor enthusiasts and adventure seekers with categories spanning men's, women's, hiking, camping, cycling, running, water sports, and footwear. It supports these sales with AI-driven sizing tools and exchange-first automated return workflows aimed at reducing fit-related returns and retaining revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Gear and Apparel Retail Direct-to-consumer retail of outdoor gear, apparel, and equipment across categories including men's, women's, hiking, camping, cycling, running, water sports, and footwear, supported by AI-driven sizing tools and exchange-first return workflows. Targets U.S. outdoor enthusiasts and adventure recreation consumers.

Quantifiable outcome

• 24% fewer size-related returns through AI sizing tools
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DICK'S Sporting GoodscoreChannel Partner/ Reseller/ DistributorDICK'S Sporting Goods acquired Moosejaw as part of its outdoor retail strategy. As the parent company, DICK'S has decided to close all Moosejaw stores to consolidate outdoor retail footprint into higher productivity store formats like Public Lands.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Marmot / Mountain Hardwear (parent: Newell Brands): Marmot and Mountain Hardwear are established outdoor apparel and equipment brands under Newell Brands, stocked by Moosejaw and other outdoor specialty retailers; they overlap with Moosejaw's assortment and target customer.
• Patagonia: Patagonia operates as a vertically integrated outdoor apparel and gear brand with significant direct-to-consumer retail, competing with Moosejaw across the same hiking, camping, and outdoor enthusiast customer segments and stocking similar premium brands.
• The North Face: The North Face is a major outdoor apparel and equipment brand with strong DTC retail and wholesale distribution; its products are stocked by Moosejaw and represent both a supplier and competitive specialty outdoor brand.
• Bass Pro Shops / Cabela's: Bass Pro Shops / Cabela's is a large outdoor and sporting goods retailer with broad assortments in hunting, fishing, camping, and outdoor apparel — overlapping meaningfully with Moosejaw's outdoor enthusiast customer base.
• Columbia Sportswear: Columbia is a global outdoor apparel and footwear brand with extensive DTC and wholesale distribution; its products are core to Moosejaw's assortment, making it both a supplier and a competing outdoor brand.

Direct peers

• REI: REI is the largest U.S. outdoor specialty co-op retailer selling apparel, footwear, and gear across hiking, camping, and adventure — directly cited by DICK'S as the competitive benchmark driving Moosejaw's closure, making it the closest direct peer in the outdoor specialty retail category.
• Eastern Mountain Sports (EMS): EMS is a U.S. outdoor specialty retailer selling apparel, footwear, and gear for hiking and camping; it is a long-standing direct competitor to Moosejaw in the outdoor specialty category.
• Backcountry: Backcountry is a leading online outdoor specialty retailer selling apparel, footwear, and gear from premium brands like Patagonia, Arc'teryx, and The North Face — directly comparable to Moosejaw's e-commerce-driven outdoor enthusiast value proposition.
• Public Lands: Public Lands is DICK'S Sporting Goods' own outdoor specialty banner and the explicit replacement format into which Moosejaw is being consolidated; it carries the same product mix (hiking, camping, outdoor apparel and footwear) under a higher-productivity store model.

Emerging players

• Cotopaxi: Cotopaxi is a growing outdoor and adventure brand sold through DTC and specialty retail, including Public Lands; it competes for the same outdoor enthusiast customer and shelf space that Moosejaw historically addressed.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/moosejawmadness
• Facebookfacebook.com/moosejaw
• LinkedInlinkedin.com/company/moosejaw-mountaineering

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moosejaw