Crimson Wine Group
Crimson Wine Group (OTCQB: CWGL) is a publicly traded Napa, California holding company that owns eight premium West Coast wineries controlling 1,000 acres of vineyards and producing over 650,000 cases annually for U.S. wholesale, DTC, and 30 export markets.
- Company typePublic
- Founded1991
- HeadquartersNapa, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Crimson Wine Group does
Crimson Wine Group, Ltd. (OTCQB: CWGL) is a Napa, California-based publicly traded holding company founded in 1991 that owns and operates eight premium wine estates across California, Oregon, and Washington, controlling approximately 1,000 acres of vineyard land. Its portfolio comprises Pine Ridge Vineyards (Napa Cabernet Sauvignon), Seghesio Family Vineyards (Sonoma Zinfandel and Italian varietals), Archery Summit (Willamette Valley Pinot Noir), Chamisal Vineyards (Edna Valley Chardonnay and Pinot Noir, biodynamic since 2020), Seven Hills Winery (Walla Walla Bordeaux varietals), Double Canyon (Horse Heaven Hills Cabernet Sauvignon), Malene (Santa Barbara County), and the recently acquired Raeburn brand (Russian River Valley Chardonnay and Pinot Noir at the $15-$25 retail price point, ~250,000 cases annually). Combined annual production is over 650,000 cases following the February 2026 Raeburn acquisition.
The company produces wine through estate-based, vertically integrated viticulture and winemaking, with most wines produced to biodynamic low-sulfite standards (≤100 ppm vs. the conventional 350 ppm ceiling) and multiple estate-level sustainability certifications (Napa Green, SIP, LIVE, Salmon-Safe). Winemaking is led by Chief Winemaking & Operations Officer Nicolas Quille, a Master of Wine with French Burgundy and Champagne training, and the company maintains an MW-distinguished senior leadership bench drawn from Treasury Wine Estates, Duckhorn Portfolio, DAOU, and Banfi.
Crimson generates revenue through two primary channels: wholesale distribution to U.S. grocery chains, independent wine retailers, and on-premise restaurants/hospitality accounts (the larger channel by volume, supported by distributor relationships), and direct-to-consumer sales via the company-operated crimsonwineshop.com platform, individual winery websites, and estate wine clubs. Internationally, wines are exported to 30 countries. The portfolio straddles the ultra-premium price point ($15-$25 Raeburn tier) and higher-priced estate wines from Pine Ridge, Archery Summit, and Seghesio. The company is a member of the International Wineries for Climate Action (IWCA) initiative with a carbon-neutrality-by-2050 commitment and operates with 251-500 employees.
Crimson Wine Group firmographics
Firmographics- Name
- Crimson Wine Group
- Legal name
- Crimson Wine Group, Ltd.
- Website
- https://www.crimsonwinegroup.com/
- Company type
- Public
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Crimson Wine Group (OTCQB: CWGL) is a publicly traded Napa, California holding company that owns eight premium West Coast wineries controlling 1,000 acres of vineyards and producing over 650,000 cases annually for U.S. wholesale, DTC, and 30 export markets.
- Ownership category
- akta.pro rank
Crimson Wine Group industry classification
Industry- Product category
- Premium Wines
- NAICS
- Wineries (31213), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Crimson Wine Group is headquartered
LocationHeadquarters
- HQ city
- Napa
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Crimson Wine Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer (DTC) Wine Sales: Crimson sells wines directly to consumers through their wine shop and individual winery websites, including wine clubs at each property.
- Wholesale Distribution: Wines are sold via wholesale distribution to retailers, grocery stores, restaurants, and through export to 30 countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Raeburn wines - $15 to $25 retail price point |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Crimson Wine Group product offering
Product offeringCore offering
Crimson Wine Group owns and operates eight estate wineries across premier U.S. West Coast appellations (Napa Valley, Sonoma County, Edna Valley, Dundee Hills, Walla Walla Valley, Horse Heaven Hills, and Santa Barbara County) producing premium and ultra-premium wines including Cabernet Sauvignon, Chardonnay, Pinot Noir, Zinfandel, Italian varietals, and Bordeaux varieties. The company sells wines both direct-to-consumer through its online Crimson Wine Shop and property-level wine clubs, and via wholesale distribution to grocery stores, independent retailers, restaurants, and export markets across 30 countries.
Product overview
Crimson Wine Group is a leading owner and operator of premium wineries across the U.S. West Coast, established in 1991 and guardian of 1,000 acres of pristine vineyards. The company operates a portfolio of eight distinct wine brands/wineries: Pine Ridge Vineyards (Napa, CA) focused on Cabernet Sauvignon; Raeburn Winery (Sonoma County, CA) specializing in ultra-premium Chardonnay and Pinot Noir; Seghesio Family Vineyards (Sonoma County, CA) known for Zinfandel and Italian varietals; Archery Summit (Oregon) dedicated to Pinot Noir; Chamisal Vineyards (Central Coast, CA) producing Chardonnay and Pinot Noir; Seven Hills Winery (Washington) crafting Bordeaux varietals; Double Canyon (Washington) focused on Cabernet Sauvignon; and Malene (Santa Barbara County, CA) with sustainable farming practices. All wines are sold direct-to-consumer and via wholesale distribution throughout the United States, plus 30 export countries.
Differentiator
Problem solved
Functional benefit
Brands
- Pine Ridge Vineyards: Premium Cabernet Sauvignon wines from Stags Leap District, Napa Valley, founded in 1978.
- Raeburn Winery
- Seghesio Family Vineyards
- Archery Summit
- Chamisal Vineyards
- Seven Hills Winery
- Double Canyon
- Malene
Products and services
- Pine Ridge Vineyards Premium winery located in the Stags Leap District of Napa Valley, California, focused on Cabernet Sauvignon wines from estate vineyards in five premier Napa Valley appellations including Stags Leap District, Howell Mountain, Oakville, Rutherford, and Carneros.
- Raeburn Winery Premium wine brand founded in 2013, producing approximately 250,000 cases annually from facilities in the Russian River Valley of Sonoma County, California. Specializes in ultra-premium Chardonnay and Pinot Noir wines priced between $15 to $25 retail, ranking among the top 10 largest Chardonnay brands sold domestically.
- Seghesio Family Vineyards Historic Sonoma County winery founded in 1895, producing critically acclaimed Zinfandel and Italian varietal wines. Features 300+ acres of certified sustainable estate vineyards and produces the #1 Zinfandel in the U.S. above $20, with wines scoring 90+ points for 10 consecutive vintages.
- Archery Summit Dundee Hills, Oregon winery launched in 1993, dedicated to world-class site-specific Pinot Noir from vineyards sharing similar growing conditions with Burgundy, France.
- Chamisal Vineyards Edna Valley, San Luis Obispo County winery established in 1973 as the first vineyard planted in what became the Edna Valley AVA. Specialist in Chardonnay and Pinot Noir from an 82-acre estate vineyard, SIP certified since 2010 and biodynamic since 2020.
- Seven Hills Winery Walla Walla Valley, Columbia Valley winery established in 1988 as one of the region's founding five wineries. Crafts Bordeaux-varietal wines (Merlot and Cabernet Sauvignon) from estate-focused winemaking in the Pacific Northwest.
- Double Canyon Horse Heaven Hills, Washington winery with a best-in-class winemaking facility opened in West Richland, WA in 2017. Produces Cabernet Sauvignon from the distinctive desert region of Eastern Washington.
- Malene Santa Barbara County winery with sustainable farming practices including organic fertilizers, no herbicides, cover crops, and drought-tolerant rootstocks for reduced irrigation.
- Crimson Wine Shop (Direct-to-Consumer) Company-operated online wine shop enabling direct-to-consumer sales across all Crimson Wine Group brands, accessible at crimsonwineshop.com.
Companies that use Crimson Wine Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Crimson Wine Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Crimson Wine Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Purple BrandscoreCrimson Wine Group acquired the Raeburn wine brand from Purple Brands. The transaction includes certain inventory assets and is effective immediately. Purple Brands will focus on its spirits business including Redwood Empire Whiskey following the sale. Founded in 2013, Raeburn produces approximately 250,000 cases annually from facilities in the Russian River Valley of Sonoma County, California.
- International Wineries for Climate Action (IWCA)minorCrimson Wine Group is a member of the International Wineries for Climate Action (IWCA) initiative, along with 30+ other global wineries, committed to achieving carbon neutrality by 2050. As part of IWCA, the company has committed to Race to Zero sustainability goals.
- Porto ProtocolminorCrimson Wine Group is a member of the Porto Protocol, a commitment to work towards minimizing the impacts of climate change. The company participates in this environmental initiative alongside other global wine industry members.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Crimson Wine Group competitors and assessment
Company assessmentDirect peers
- Duckhorn Portfolio: Duckhorn is the closest direct peer to Crimson Wine Group — both are California-based, premium-focused wine holding companies operating multi-brand estate portfolios (Duckhorn, Goldeneye, Migration, Decoy, Canvasback, Calera, Kosta Browne, Greenwing) sold through DTC, three-tier wholesale and select export. Duckhorn was acquired by Butterfly Equity in 2024 at a premium valuation, illustrating the strategic value of the model Crimson is pursuing at smaller scale.
- Foley Family Wines: Foley Family Wines owns and operates a portfolio of premium estate wineries across California, Oregon and Washington (Foley Sonoma, Lincourt, Firestone, Silverado, Merus, Chalone, Lancaster Estate), closely mirroring Crimson's strategy of owning vineyards in multiple top AVAs and selling through DTC plus wholesale. Comparable headcount and case-volume profile make it the closest scale peer.
- Trinchero Family Estates: Trinchero is a multi-generational, family-controlled premium and mainstream California wine producer (Sutter Home, Ménage à Trois, Trinchero Napa, Folie à Deux, Napa Cellars) with estate vineyards in Napa Valley and Lodi. Alexis Walsh, Crimson's EVP Consumer & Revenue Growth, previously held brand and on-premise roles at Trinchero, underscoring commercial overlap.
- Ste. Michelle Wine Estates: Ste. Michelle Wine Estates is the largest premium Washington wine producer (Chateau Ste. Michelle, 14 Hands, Columbia Crest, Spring Valley Vineyard, Col Solare) with strong nationwide wholesale and DTC distribution. Comparable to Crimson on West Coast premium positioning and on Seven Hills / Double Canyon specifically as Washington estate competitors.
- Delicato Family Wines: Delicato is a family-owned California wine company with a portfolio spanning premium and value tiers (Black Box, Bota Box, Gnarly Head, Noble Vines, Irony, Mercer Estates), distributed through grocery, club and DTC channels. Operates at a similar scale to Crimson with overlapping varietal mix and customer channels.
- Wente Family Estates: Wente is a multi-generational Livermore Valley producer with estate vineyards, a portfolio of premium and ultra-premium labels (Wente, Murrieta's Well, Charles Wetmore, Riva Ranch), a strong DTC wine club and tasting room business, and selective national wholesale. Closely comparable in family/portfolio structure and DTC orientation.
Broad incumbents
- Treasury Wine Estates: Treasury Wine Estates (TWE) is a global wine conglomerate owning brands such as Penfolds, Beringer, Stags' Leap, Beaulieu Vineyard, Sterling, Etude and Matua — overlapping with Crimson across California estate Cabernet and luxury DTC sales. Crimson CEO Jennifer Locke and EVP Alexis Walsh both came from TWE leadership roles, evidencing direct competitive overlap at the field-sales and on-premise level.
- E. & J. Gallo Winery: E. & J. Gallo is the world's largest family-owned wine company with a vast portfolio spanning value, premium and luxury tiers (Apothic, Barefoot, Louis Martini, Edna Valley Vineyard, Talbott, William Hill Estate, Orin Swift, The Prisoner). Competes with Crimson directly for grocery shelf space, on-premise placements and DTC consumer mindshare across virtually every varietal and price band.
- Constellation Brands: Constellation Brands is a publicly traded beverage alcohol conglomerate (Robert Mondavi, Kim Crawford, The Prisoner Wine Company, Meiomi, Schrader, To Kalon Vineyard Company, Simi, Mount Veeder). Its premium wine division overlaps directly with Crimson on California Cabernet and Chardonnay, and at much larger scale sets wholesale pricing benchmarks in the same channels.
Others
- Purple Brands: Purple Brands is the seller of Raeburn to Crimson (announced February 2026) and a direct recent counterparty; it continues to operate Redwood Empire Whiskey and other spirits brands. Inclusion here reflects Purple's role as an adjacent supplier/distribution peer rather than a current competitor, since it divested its wine holdings to focus on spirits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Crimson Wine Group social profiles
Digital presenceCrimson Wine Group compliance and trust
Trust signalCompliance7 records
Crimson Wine Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crimson Wine Group leadership team
Management profileNumber of profiles
Profiles4 records
Crimson Wine Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Crimson Wine Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crimson Wine Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crimson Wine Group
What does Crimson Wine Group do?
Crimson Wine Group owns and operates eight estate wineries across premier U.S. West Coast appellations (Napa Valley, Sonoma County, Edna Valley, Dundee Hills, Walla Walla Valley, Horse Heaven Hills, and Santa Barbara County) producing premium and ultra-premium wines including Cabernet Sauvignon, Chardonnay, Pinot Noir, Zinfandel, Italian varietals, and Bordeaux varieties. The company sells wines both direct-to-consumer through its online Crimson Wine Shop and property-level wine clubs, and via wholesale distribution to grocery stores, independent retailers, restaurants, and export markets across 30 countries.
Is Crimson Wine Group a public or private company?
Crimson Wine Group is a public company. It is classified as public and is currently operating.
When was Crimson Wine Group founded?
Crimson Wine Group was founded in 1991. It employs 251 to 500 people.
Where is Crimson Wine Group based?
Crimson Wine Group is headquartered in Napa, United States, in the North America region.
How does Crimson Wine Group make money?
Two revenue lines are on record. Direct-to-Consumer (DTC) Wine Sales are the primary driver. The others are wholesale Distribution.
Who are Crimson Wine Group's main competitors?
Direct peers on record are Duckhorn Portfolio, Foley Family Wines, Trinchero Family Estates, Ste. Michelle Wine Estates, Delicato Family Wines and Wente Family Estates. Broad incumbents are Treasury Wine Estates, E. & J. Gallo Winery and Constellation Brands. Purple Brands is listed as an others.
Does Crimson Wine Group have an API?
No public API is recorded for Crimson Wine Group.
What industry is Crimson Wine Group in?
Crimson Wine Group's product category is Premium Wines. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 31213 and its SIC code is 5180.