Human Made
Human Made is a fully remote enterprise WordPress agency, founded in 2011, that builds, migrates, hosts, and supports large-scale WordPress platforms for global brands across publishing, higher education, financial services, and technology via project, retainer, and managed-hosting (Altis Cloud) engagements.
- Company typePrivate
- Founded2010
- HeadquartersAppleton, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Human Made does
Human Made is an enterprise WordPress agency operating as a fully remote company since its 2011 founding, with a primary legal entity (Human Made Limited) registered in the United Kingdom and around 61 employees distributed across five continents. The firm builds, migrates, hosts, and operates large-scale WordPress platforms for global brands across publishing, higher education, financial services, technology, government, and nonprofit verticals; named clients include Standard Chartered, Harvard Gazette, RecipeTin Eats, Skyscanner, TechCrunch, Siemens, NASA, Google, News UK, Capgemini, Fairfax Media, Greenpeace, and Green Street News. Engagement formats span end-to-end WordPress development, migrations from Drupal/Adobe AEM/Sitecore/SAP, ongoing retainers for continuous improvement, staff augmentation, security/performance/accessibility audits, and cloud hosting through the proprietary Altis Cloud platform (SOC 2 Type II certified, also covering Human Made's development processes). The technology stack is centered on WordPress core capabilities (Full Site Editing, Multisite, Headless WordPress, custom Gutenberg blocks) layered with AI features (the Accelerate Plugin, semantic search, content summarisation, personalisation) and integrations for multilingual publishing (WPML, Polylang, MultilingualPress).
The business model is predominantly a professional services agency with a growing mix of recurring revenue. Project work and migration engagements generate project-based revenue; retainer agreements (e.g., Standard Chartered, Green Street News) provide ongoing monthly support, continuous improvement, and platform optimisation under a recurring structure; staff augmentation provides short- or long-term embedded engineers into client teams; audits are delivered as fixed-scope engagements; and Altis Cloud provides managed hosting on a subscription/SaaS basis. Distribution is consultative direct sales to enterprise organisations, supported by thought-leadership content (The Enterprise WordPress Playbook, Market Analysis: WordPress in 2026, biweekly newsletter 'Word on the Future'), case studies, WordCamp sponsorships, and active open-source contributions to WordPress.org. Pricing is quote-based and not publicly disclosed; no self-serve or marketplace channel exists.
Human Made holds WordPress VIP Gold Agency Partner status and has approximately 30 employees contributing to WordPress.org, including sponsorship of core committers such as Adam Silverstein and accessibility lead Rian Rietveld. WordPress co-founder Mike Little serves as Developer Advocate, and the team carries 473 years of combined WordPress experience with 12 engineers holding 10+ years on the platform. The company is privately held with no disclosed funding rounds or external investors.
Human Made firmographics
Firmographics- Name
- Human Made
- Legal name
- Human Made Limited
- Website
- https://humanmade.com/
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Human Made is a fully remote enterprise WordPress agency, founded in 2011, that builds, migrates, hosts, and supports large-scale WordPress platforms for global brands across publishing, higher education, financial services, and technology via project, retainer, and managed-hosting (Altis Cloud) engagements.
- Ownership category
- akta.pro rank
Human Made industry classification
Industry- Product category
- Enterprise WordPress Development Services
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Human Made is headquartered
LocationHeadquarters
- HQ city
- Appleton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Human Made business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- WordPress Development Services: End-to-end enterprise WordPress development including platform builds, migrations from competing CMSs (Drupal, Adobe, Sitecore, SAP), and bespoke development for complex requirements.
- WordPress Retainers: Ongoing maintenance and continuous improvement retainer agreements providing regular development, support, and platform optimization.
- Staff Augmentation: Providing top enterprise WordPress talent to supplement client teams for specific projects or ongoing needs.
- WordPress Audits: Expert assessments covering security, accessibility, and performance with actionable recommendations for platform improvement.
- Cloud Hosting (Altis Cloud): Enterprise WordPress cloud hosting platform providing SOC 2 certified infrastructure for enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Human Made product offering
Product offeringCore offering
Human Made is an enterprise WordPress agency that designs, builds, migrates, and supports large-scale WordPress content platforms for global brands across publishing, higher education, financial services, and technology sectors. Offerings include bespoke WordPress development, CMS migrations from Drupal/Adobe/Sitecore/AEM, ongoing retainer support, staff augmentation, security/accessibility/performance audits, and managed enterprise cloud hosting through the proprietary SOC 2 Type II certified Altis Cloud platform.
Product overview
Human Made is a world-leading enterprise WordPress agency offering a comprehensive suite of services built around the WordPress platform. Their portfolio centers on strategic consulting, end-to-end WordPress development, editorial platform design, and cloud hosting via their proprietary Altis Cloud platform. Key platform capabilities include Full Site Editing (FSE), WordPress Multisite for multi-region deployments, Headless WordPress for decoupled architectures, WordPress AI for AI-powered content workflows, WordPress Security, WordPress Personalization, and WordPress Accessibility. They provide supporting services including migrations from Drupal/Adobe/Sitecore, staff augmentation, ongoing retainers, and platform audits. Their Accelerate Plugin adds experimentation and personalization to the block editor. Additional open-source contributions include the Query Loop Filter and Lottie Lite plugins. The company serves enterprise clients across publishing, higher education, financial services, technology, and government sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- WordPress Development Services End-to-end enterprise WordPress development including bespoke platform builds, custom Gutenberg block creation, and complex content platform implementations for global organisations.
- WordPress Migrations Migration services from competing CMS platforms (Drupal, Adobe Experience Manager, Sitecore, SAP) to enterprise WordPress implementations.
- WordPress Retainers Recurring retainer engagements providing ongoing maintenance, continuous platform improvement, and dedicated development support.
- WordPress Audits Expert assessments covering security, accessibility, and performance with actionable recommendations to strengthen enterprise WordPress platforms.
- Staff Augmentation Provision of senior enterprise WordPress engineers to supplement client teams for project-based or ongoing staffing needs.
- Consulting and Strategy Strategic consultancy services for enterprise digital transformation, helping organisations align WordPress platforms with business objectives.
- Altis Cloud Enterprise WordPress cloud hosting platform built specifically for WordPress at scale, SOC 2 Type II certified, providing audited infrastructure from hosting through to implementation.
- Accelerate Plugin WordPress plugin bringing experimentation, personalization, and intelligent promotion to the block editor, enabling faster editorial workflows and better decision-making.
- Query Loop Filter Plugin Open-source WordPress plugin created by Human Made enabling content filtering within the Query Loop block for improved content sorting and user experience.
- Lottie Lite Plugin Open-source WordPress plugin created by Human Made for displaying Lottie animations, addressing limitations of the official Lottie Files plugin in terms of bugs and performance.
Quantifiable outcome
- 25% Lighthouse performance increase for RecipeTin Eats following migration to Altis Cloud
- +3 more outcomes
Companies that use Human Made
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Human Made technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
Human Made partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Adam Silverstein (WordPress Core Committer)coreHuman Made is sponsoring Adam Silverstein, a long-time WordPress core committer, to continue his contributions to WordPress. Adam has played key roles in Media, Revisions, REST API, and Gutenberg development.
- Rian Rietveld (WordPress Accessibility)coreHuman Made is sponsoring Rian Rietveld's comprehensive Accessibility Knowledge Base project for WordPress, supporting improved accessibility across the WordPress ecosystem.
- Altis CloudcoreAltis Cloud is Human Made's enterprise WordPress cloud hosting platform. It is SOC 2 Type II certified and provides the infrastructure foundation for Human Made's managed hosting services to enterprise clients.
- WordPress VIPcoreWordPress VIP Gold Agency Partner - Human Made has achieved Gold partner status with the enterprise WordPress platform, indicating deep expertise and proven delivery capability for VIP clients.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Human Made competitors and assessment
Company assessmentBroad incumbents
- Pantheon: Pantheon is a WebOps platform for Drupal and WordPress serving enterprise digital teams with hosting, CI/CD, and agency partner enablement. Comparable as a trusted hosting partner in Human Made's network and as an enterprise WordPress/Drupal infrastructure incumbent.
- WP Engine: WP Engine is a leading managed WordPress hosting platform that also offers agency-style services and partner enablement. Comparable as a WordPress-specialist incumbent with overlapping hosting and ecosystem-partner relationships, though broader in product scope than Human Made's services model.
Direct peers
- WebDevStudios: WebDevStudios is a long-standing enterprise WordPress agency delivering custom development, design, and strategy for brands and publishers. Closely comparable in service mix, enterprise focus, and WordPress-specialist identity.
- Alley Interactive: Alley Interactive is a digital agency building custom publishing platforms and editorial tools for major media brands and nonprofits. Comparable in enterprise publishing focus, custom CMS/editorial work, and high-traffic platform delivery.
- Lullabot: Lullabot is an open-source CMS strategy, design, and development agency with deep Drupal and WordPress practices serving enterprise clients. Comparable in agency model, enterprise focus, and CMS migration expertise.
- Metal Toad: Metal Toad is a cloud and digital media agency with strong media and entertainment focus that builds content platforms on open-source CMSes. Comparable in enterprise media-platform delivery and open-source CMS specialization.
- XWP: XWP is a WordPress engineering and platform consultancy serving enterprise publishers and content-heavy brands. Comparable as a WordPress VIP partner agency competing for the same enterprise build and migration work.
- Isovera: Isovera is an enterprise web consultancy with deep WordPress and Drupal practices serving higher education, government, and associations. Comparable in CMS-migration services, enterprise vertical focus, and agency delivery model.
- Bluecadet: Bluecadet is a digital agency designing and building interactive experiences and content platforms for cultural, educational, and enterprise clients. Comparable in bespoke digital experience delivery for mission-driven enterprise customers.
- 10up: 10up is a premier enterprise WordPress agency offering bespoke development, platform builds, and managed services for large publishers and brands. Directly comparable to Human Made in scope, customer profile, and WordPress VIP Gold Partner positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Human Made social profiles
Digital presenceHuman Made compliance and trust
Trust signalCompliance1 record
Human Made financial estimates
Financial estimateRevenue estimate
Valuation estimate
Human Made leadership team
Management profileNumber of profiles
Profiles7 records
Human Made funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Human Made M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Human Made
What does Human Made do?
Human Made is an enterprise WordPress agency that designs, builds, migrates, and supports large-scale WordPress content platforms for global brands across publishing, higher education, financial services, and technology sectors. Offerings include bespoke WordPress development, CMS migrations from Drupal/Adobe/Sitecore/AEM, ongoing retainer support, staff augmentation, security/accessibility/performance audits, and managed enterprise cloud hosting through the proprietary SOC 2 Type II certified Altis Cloud platform.
Is Human Made a public or private company?
Human Made is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Human Made founded?
Human Made was founded in 2010. It employs 51 to 100 people.
Where is Human Made based?
Human Made is headquartered in Appleton, United States, in the North America region.
How does Human Made make money?
Five revenue lines are on record. WordPress Development Services are the primary driver. The others are wordPress Retainers, staff Augmentation, wordPress Audits and cloud Hosting (Altis Cloud).
Who are Human Made's main competitors?
Broad incumbents on record are Pantheon and WP Engine. Direct peers are WebDevStudios, Alley Interactive, Lullabot, Metal Toad, XWP, Isovera, Bluecadet and 10up.
Does Human Made have an API?
No public API is recorded for Human Made.
What industry is Human Made in?
Human Made's product category is Enterprise WordPress Development Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its SIC code is 7373.