PureFi
PureFi is a Hong Kong-headquartered company providing a ZK-based compliance toolkit for DeFi protocols, offering pre-transaction AML/KYC checks across five blockchains to DeFi projects (e.g., Astra DAO, Allbridge, Railgun) and retail crypto users via its $UFI utility token.
- Company typePrivate
- Founded2021
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What PureFi does
PureFi is a private Hong Kong-headquartered company that provides a compliance toolkit for decentralized finance (DeFi), offering proactive anti-money-laundering (AML) and know-your-customer (KYC) verification built on Zero-Knowledge (ZK) cryptography. Its product suite comprises seven integrated tools: Wallet Checking, On-Chain KYC, Token Analytics, AML Risk Score, VerifierHook (an embedded compliance hook for DeFi protocols), Compliant DEX, and Multi-Chain Subscriptions. The technology is supported across five major blockchains (Binance Smart Chain, Ethereum, Polygon, Arbitrum, and Optimism) and was co-developed in partnership with the Hacken Foundation. PureFi is built by the team behind AMLBot, a prior compliance product, and is operated by Cryptorsy.
The company runs a dual go-to-market. On the B2B side, DeFi protocols integrate PureFi's compliance checks via VerifierHook and access cross-chain coverage through Multi-Chain Subscriptions; named protocol customers include Astra DAO, Allbridge, Panther Protocol, DeFi Way, and Railgun. On the B2C side, PureFi sells its $UFI utility token directly to consumers via its website, accepting credit/debit cards and cryptocurrency (USDT, BNB on BNB Smart Chain) with a $20 minimum purchase and instant delivery to EVM-compatible wallets. Compliance usage fees are denominated in $UFI, with conversion mechanics designed to drive continuous token demand; the token trades at $0.02 versus a $0.26 historical peak.
Revenue is not disclosed in available sources, and only one funding event is recorded (a $0 round in July 2021). PureFi's competitive positioning is anchored in pre-transaction compliance (blocking risky activity before it is irreversible on-chain), regulatory tailwinds for DeFi, and a 2026 product roadmap that introduces embedded protocol fees with automatic $UFI buybacks in Q1 and cross-product retail discounts with B2C widget integration in Q2.
PureFi firmographics
Firmographics- Name
- PureFi
- Legal name
- PureFi
- Website
- https://purefi.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PureFi is a Hong Kong-headquartered company providing a ZK-based compliance toolkit for DeFi protocols, offering pre-transaction AML/KYC checks across five blockchains to DeFi projects (e.g., Astra DAO, Allbridge, Railgun) and retail crypto users via its $UFI utility token.
- Ownership category
- akta.pro rank
PureFi industry classification
Industry- Product category
- DeFi Compliance Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Borrowing/Lending Risk & Credit Infrastructure (on-chain credit scoring, risk engines, insurance wrappers) (FSAPAEAI)
- akta.pro secondary industries
- Institutional DeFi & On-Chain Liquidity Infrastructure (Permissioned DeFi, Lending) (FSAGAMAG), Liquidity Management & Market-Making Protocols (FSADAMAH)
Keywords
Where PureFi is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
PureFi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Utility Token ($UFI) Fees: Using PureFi for AML/KYC compliance requires payments in $UFI token. On chains where the token is not supported, the collected fee is later converted into $UFI, creating continuous demand for the token.
- Yield Farming Rewards: Users can provide liquidity to decentralized exchanges featuring UFI tokens and earn additional rewards or trading fees, creating a yield-generating mechanism for token holders.
- Token Sales: PureFi sells $UFI tokens directly to consumers via its platform using cryptocurrency (USDT, BNB on BNB Smart Chain) or credit/debit cards, with minimum purchase of $20. Current price listed at $0.02 with past peak of $0.26.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail token purchase with minimum $20 transaction |
| Subscription | Monthly | Multi-Chain Subscription for compliance tools |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
PureFi product offering
Product offeringCore offering
PureFi is a compliance toolkit for DeFi that helps blockchain projects and crypto users stay within legal rules automatically. It provides wallet checking, on-chain KYC, token analytics, AML risk scoring, and embedded compliance hooks (VerifierHook) that DeFi protocols integrate to block non-compliant users before transactions complete. The platform supports multi-chain compliance across Binance Smart Chain, Ethereum, Polygon, Arbitrum, and Optimism, and is powered by a $UFI utility token.
Product overview
PureFi is a compliance toolkit for DeFi built by the team behind AMLBot. The platform offers a unified suite of products including Wallet Checking, On-Chain KYC, Token Analytics, AML Risk Score, VerifierHook, Compliant DEX, and Multi-Chain Subscriptions. These products work together to provide blockchain projects and users with automated compliance solutions—acting as a smart filter that keeps transactions clean without central control while helping crypto stay true to its decentralized roots.
Differentiator
Problem solved
Functional benefit
Products and services
- Wallet Checking Checks wallets for risks such as fraud or money laundering to protect platforms and maintain regulatory compliance. Targeted at DeFi protocols and crypto users needing wallet-level risk screening.
- On-Chain KYC Verifies user identities on the blockchain without exposing sensitive data, ensuring regulatory compliance while preserving user privacy. Designed for DeFi protocols requiring identity verification.
- Token Analytics Analyzes tokens for risks, liquidity, and market behavior to support smarter investment and operational decisions. Targeted at crypto projects and traders needing token-level risk intelligence.
- AML Risk Score Provides risk scores for wallets or transactions to detect money laundering and maintain platform safety. Designed for DeFi protocols and compliance teams needing AML risk scoring.
- VerifierHook Adds compliance checks (including AML and KYC) directly into DeFi protocols to ensure only compliant users interact with the platform. Targeted at DeFi protocols seeking embedded compliance enforcement.
- Compliant DEX A decentralized exchange with built-in compliance tools enabling secure trading while meeting regulatory requirements. Designed for DeFi traders seeking compliant on-chain trading venues.
- Multi-Chain Subscriptions Provides access to PureFi's compliance tools across multiple blockchains (Binance Smart Chain, Ethereum, Polygon, Arbitrum, Optimism) with a single subscription. Designed for multi-chain DeFi projects seeking unified compliance access.
Quantifiable outcome
- Compliance checks execute before transaction completion, preventing irreversible risky transactions
Companies that use PureFi
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
PureFi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
PureFi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hacken FoundationcorePureFi was developed in partnership with Hacken Foundation, a prominent blockchain security and audit organization. This partnership provides PureFi with credibility in the cybersecurity and compliance space, leveraging Hacken's expertise in smart contract auditing and security research to enhance the robustness of PureFi's compliance infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
PureFi competitors and assessment
Company assessmentDirect peers
- TRM Labs: TRM Labs provides blockchain intelligence and AML compliance tools for crypto businesses and DeFi protocols. It directly competes with PureFi in on-chain risk scoring, wallet screening, and transaction monitoring for digital asset compliance.
- Solidus Labs: Solidus Labs focuses on crypto-native market integrity and AML surveillance, including DeFi-specific monitoring and compliance tooling. It is a direct peer to PureFi in serving DeFi protocols with proactive compliance infrastructure.
- Crystal Blockchain (Bitfury): Crystal Blockchain by Bitfury provides AML and forensic analytics for crypto transactions, with wallet screening and risk scoring comparable to PureFi's Wallet Checking and AML Risk Score products.
- AMLBot: AMLBot is an established crypto AML service operated by the same team behind PureFi. It offers overlapping compliance capabilities (wallet checking, risk scoring) and is being cross-sold with PureFi products per the company roadmap.
Broad incumbents
- Chainalysis: Chainalysis is a leading blockchain analytics firm offering KYT (Know Your Transaction), KYC, and AML solutions across crypto exchanges, protocols, and regulators. It is a broad incumbent with overlapping compliance capabilities to PureFi but serves a much wider customer base.
- Elliptic: Elliptic provides blockchain analytics and AML compliance for crypto businesses and financial institutions, with wallet screening and transaction monitoring. It competes with PureFi in crypto AML but at a more established, broader scale.
Regional players
- Scorechain: Scorechain provides blockchain analytics and AML compliance primarily for European crypto businesses. It offers wallet risk scoring and transaction monitoring comparable to PureFi's products, with stronger EU institutional reach.
Emerging players
- Blockpass: Blockpass offers decentralized identity verification and KYC for crypto and DeFi applications. It competes with PureFi's On-Chain KYC in privacy-preserving identity verification for Web3 protocols.
- Notabene: Notabene provides crypto transaction compliance including Travel Rule compliance and wallet screening. It overlaps with PureFi in wallet-level compliance infrastructure for crypto protocols and VASPs.
Others
- Hacken: Hacken is a blockchain security and audit firm partnering with PureFi on its ZK compliance infrastructure. It is an ecosystem enabler rather than a direct competitor, providing security validation that underpins PureFi's compliance stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
PureFi social profiles
Digital presencePureFi financial estimates
Financial estimateRevenue estimate
Valuation estimate
PureFi leadership team
Management profileNumber of profiles
Profiles5 records
PureFi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PureFi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PureFi
What does PureFi do?
PureFi is a compliance toolkit for DeFi that helps blockchain projects and crypto users stay within legal rules automatically. It provides wallet checking, on-chain KYC, token analytics, AML risk scoring, and embedded compliance hooks (VerifierHook) that DeFi protocols integrate to block non-compliant users before transactions complete. The platform supports multi-chain compliance across Binance Smart Chain, Ethereum, Polygon, Arbitrum, and Optimism, and is powered by a $UFI utility token.
Is PureFi a public or private company?
PureFi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PureFi founded?
PureFi was founded in 2021. It employs 251 to 500 people.
Where is PureFi based?
PureFi is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does PureFi make money?
Three revenue lines are on record. Utility Token ($UFI) Fees are the primary driver. The others are yield Farming Rewards and token Sales.
Who are PureFi's main competitors?
Direct peers on record are TRM Labs, Solidus Labs, Crystal Blockchain (Bitfury) and AMLBot. Broad incumbents are Chainalysis and Elliptic. Scorechain is listed as a regional player. Emerging players are Blockpass and Notabene. Hacken is listed as an others.
Does PureFi have an API?
No public API is recorded for PureFi.
What industry is PureFi in?
PureFi's product category is DeFi Compliance Software. Its primary akta.pro industry code is FSAPAEAI, Borrowing/Lending Risk & Credit Infrastructure (on-chain credit scoring, risk engines, insurance wrappers), with a secondary code of FSAGAMAG, Institutional DeFi & On-Chain Liquidity Infrastructure (Permissioned DeFi, Lending). Its NAICS code is 52232 and its SIC code is 6199.