Gazprom-Media

What Gazprom-Media does

Gazprom-Media Holding is Russia's largest diversified media conglomerate, founded in 1998 as a wholly-owned subsidiary of PAO Gazprom. The holding operates an integrated portfolio of more than 80 media assets spanning federal television (9 channels including NTV, TNT, TV-3, Friday!, Match TV, and 2x2), digital platforms (Premier streaming with 4.8 million paid subscribers, national video hosting platform Rutube with 26 million daily users, satellite operator NTV-Plus with 370+ channels, and 101.ru online radio), 8 radio stations led by Avtoradio (26.9 million monthly listeners), in-house content production companies (Central Partnership, 1-2-3 Production, Good Story Media, Comedy Club Production, YARKO animation, and GPM KIT), 18 thematic cable/satellite channels via Red Media, the Insight Lyudi influencer network with 2,700+ bloggers, print and online publications, and advertising sales infrastructure. The holding reaches 140 million consumers and holds a 25% share of the Russian TV audience in the 14-44 demographic.

The business operates four distinct revenue mechanics: (1) television and digital advertising sold through GPM Reklama and the 25%-owned National Advertising Alliance, monetizing the holding's 9 federal channels and digital platforms; (2) recurring subscriptions via Premier (monthly SVOD) and NTV-Plus (monthly satellite packages); (3) content production and distribution revenue through Central Partnership's theatrical releases, 1-2-3 Production, and other studios, plus licensing of Red Media's 18 channels to 1,900+ cable and satellite operators in 43 countries; (4) creator-economy transaction fees via Rutube, which paid out 1.5 billion rubles to content creators in 2025. The go-to-market is hybrid B2C (direct audience monetization across TV, streaming, radio, and online) and B2B (advertising sales to Russia's top 300 brands and content licensing to international distributors).

The technology layer is built around GPM Digital Innovations (AI-based content creation, recommendation systems, and media-specific tools) and GPM Digital Technologies (cloud and digital product infrastructure), with an ad-tech joint venture (Kvant, with MaksimaTelecom) handling programmatic and big-data advertising capabilities. AI is applied across recommendation engines on Premier and Rutube, automated copyright monitoring on radio stations, generative content tools, and pirate site detection (30,000 sites blocked in 2025). The holding has been actively diversifying its international content relationships, with co-production agreements signed with India (Persimmon of My Love, April 2026 theatrical release), China (Allies/Союзники with Xicheng Media Company), and outreach to Tajikistan and Seychelles.

Name

Gazprom-Media

Legal name

AO «Gazprom-Media Holding» (АО «Газпром-Медиа Холдинг»)

Website

https://gazprom-media.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gazprom-Media Holding is Russia's largest media conglomerate, operating 9 federal TV channels, 4 digital platforms (Premier, Rutube, NTV-Plus, 101.ru), 8 radio stations, in-house content production studios, and a 2,700+ blogger influencer network. It reaches 140 million consumers and serves Russian advertisers and content partners across television, streaming, radio, film, and publishing.

Ownership category

akta.pro rank

Product category

Broadcasting and Digital Media

NAICS

Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Satellite Telecommunications (51741), Media Representatives (541840)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832), Cable & Other Pay Television Services (4841), Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industries

National & Regional Sports TV Networks (Linear) (MPABAJAA), Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG), 24/7 National & International News Channels (MPABAIAA), News Agencies & Wire Services (General & Specialized) (MPAJADAE)

Keywords

• Television broadcasting
• Digital streaming services
• Video hosting platform
• Radio broadcasting
• Content production distribution

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Television Advertising: Gazprom-Media generates significant revenue through advertising on its 9 federal television channels reaching 25% of TV audience in Russia.
2. Digital Subscriptions (Premier): Premier online cinema generates subscription revenue with 4.8 million subscribers. Revenue increased 70% in 2025.
3. Satellite/Cable TV (NTV-Plyus): NTV-Plyus satellite operator with over 370 channels generates subscription revenue.
4. Content Production and Distribution: Revenue from film production (1-2-3 Production, Good Story Media, Kino Studio KIT, Central Partnership) and theatrical distribution.
5. Creator Economy (Rutube): Rutube monetizes creator content, paying out approximately 1.5 billion rubles to creators in 2025.
6. Radio Broadcasting: Revenue from 8 radio stations including Avtoradio (leader for 15 years), NRG, Like FM, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Gazprom-Media Holding is Russia's largest diversified media conglomerate. It operates a portfolio of 38 television channels (federal, thematic, sports, and cinema), four digital platforms (PREMIER subscription streaming, RUTUBE national video hosting, NTV-PLUS satellite TV, and 101.ru online radio), 8 radio stations, in-house film and series production companies, print and online publications, and advertising sales services. The company produces more than 7,000 hours of original content annually and reaches approximately 140 million people across Russia and CIS markets.

Product overview

Gazprom-Media Holding is Russia's largest media holding company operating a diversified portfolio of media assets across television, digital platforms, film production, radio, press, and advertising. The holding comprises 38 TV channels including federal networks (NTV, TNT, Friday!, TV-3, TNT4, Match TV), thematic channels, and sports channels. Its digital segment includes video streaming platforms PREMIER and RUTUBE, satellite operator NTV-PLUS, and online radio 101.ru. Content production is handled by companies including Central Partnership, YARKO animation studio, 1-2-3 Production, Good Story Media, Comedy Club Production, GPM KIT, and production studios for Friday! and Subbota! channels. The holding operates 8 radio stations (Avtoradio, Children's Radio, NRG, Like FM, Humor FM, Comedy Radio, Relax FM, Radio Romantika), manages the influencer network Insight People, and maintains digital technology subsidiaries GPM Digital Innovations and GPM Digital Technologies. The holding also includes print and online publications, advertising services, and cinema operations.

Differentiator

Problem solved

Functional benefit

Brands

• PREMIER: Premium video platform with exclusive content in various genres and formats. Founded in 2018, had 4.8 million subscribers by 2023.
• RUTUBE
• YAPPY
• 101.ru
• NTV (НТВ)
• TNT (ТНТ)
• TV-3 (ТВ-3)
• Match TV (Матч! ТВ)
• Friday! (Пятница!)
• YARKO (ЯРКО)
• Insight People (Инсайт Люди)

Products and services

• PREMIER Premium subscription video streaming platform offering exclusive original series, films, and premium content from Gazprom-Media TV channels to Russian consumers.
• RUTUBE National video hosting platform — the largest Russian service for viewing and uploading video content, supporting UGC, exclusive projects, licensed shows, films, and series. Reached 26 million daily users in January 2026 and surpassed YouTube in daily reach in Russia in December 2025.
• NTV-PLUS (НТВ-ПЛЮС) Digital and satellite TV operator — the digital TV pioneer in Russia, first to offer HD and 3D content. Provides subscription access to over 370 channels across Russia and international packages.
• 101.ru Online radio platform with over 270 thematic channels, 27 FM radio stations, and 13,000 podcast episodes. Allows users to create their own radio station and playlists.
• NTV (НТВ) Major Russian commercial federal TV channel broadcasting for over 30 years, second-largest in Russia. Leading producer of thriller series, with 9.6% audience share in the 4+ demographic.
• TNT (ТНТ) Entertainment federal TV channel oriented toward the 14-44 progressive audience, famous for Comedy Club and unique comedy series and shows.
• Match Premier (Матч Премьер) Premium ad-free football channel showing all 240 Russian Premier League matches, operated as a joint venture with the Russian Premier League.
• Red Media thematic channels Portfolio of 18 Red Media-produced thematic channels including KinoHit, KinoComedy, KinoMix, KinoPremiera, KinoFamily, Men's Cinema, KinoDate, Indian Cinema, KinoSeries, KinoHorror, Our New Cinema, Native Cinema, India, Kitchen, 365 Days TV, TOCHKA.RF, Music LIVE, and Russian Night. Distributed to 1,900+ cable and satellite operators in 43 countries.
• NTV thematic channels Suite of NTV-branded thematic channels: NTV-Style (lifestyle), NTV-Pravo (legal/documentary), NTV-Series (series), NTV HIT (action detective), and Unknown Russia (documentary).
• Children's Radio (Детское радио) Radio station providing quality audio content for young audiences and their parents, creating a safe information environment. 7.6 million monthly listeners. Received the Russian President's Prize in Culture in 2026.
• NRG (Радио ЭНЕРДЖИ) Modern music radio for young adults featuring world music hits, with a mission to introduce global music trends.
• Like FM Radio station serving as a guide to new progressive music for young people with active lifestyles, featuring a unique Trend Chart and music voting system.
• Humor FM (Юмор FM) First humor radio station in Russia, entertainment-music format combining 40% quality humor with 60% popular domestic music.
• Comedy Radio Entertainment radio station with 100% positive live and daring humor featuring improvisation elements. 11.2 million monthly listeners.
• Relax FM Radio for listeners seeking musical accompaniment. 8.5 million monthly listeners, targeting the 25-45 age demographic with high income.
• Radio Romantika Modern music radio featuring quality music and time-tested hits, focused on the modern woman's lifestyle.
• GPM Advertising (ГПМ Реклама) Advertising and marketing services arm of Gazprom-Media, selling advertising across the holding's TV channels, digital platforms, and radio stations.
• AURA Communications Agency (АУРА) Full-service communications agency within Gazprom-Media Holding providing advertising, marketing, and communications services.
• Seven Days TV-Program (Семь Дней ТВ-Программа) Weekly entertainment illustrated magazine for family reading and the absolute leader in its segment, including a full TV program for the week.
• 7days.ru (Портал 7дней.ру) Online entertainment portal with TV programs and news about celebrities, TV, and cinema.
• Cinema 'Oktyabr' (Кинотеатр «Октябрь») Famous Moscow cinema theater operated as part of the Gazprom-Media holding.

Quantifiable outcome

• Premier revenue increased 70% in 2025
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor, core, major and strategic.

• Republic of TajikistanminorStrategic or Co-development Partner · 30 June 2026Gazprom-Media delegation led by Deputy CEO Boris Khanchalyan discussed launch of 'Survive in Tajikistan' show and media coverage of cultural and tourism initiatives with Tajikistan's Ministry of Culture and Tourism Committee.
• Republic of SeychellesminorStrategic or Co-development Partner · 23 June 2026Meeting with Seychelles delegation led by Finance Minister Pierre Franck Laporte discussed cooperation in media and creative industries. Seychelles interested in content production experience, blogger operations, and digital platform development.
• Xicheng Media CompanycoreStrategic or Co-development Partner · 22 June 2026Gazprom-Media and Xicheng Media Company are co-producing 'Allies' (Союзники), a film about Soviet pilots' heroic role in the Japanese-Chinese War 1937-1945. Russian side production by 1-2-3 Production.
• INK Media for EntrepreneursminorOthers · 22 June 2026INK Media conducted research ranking Rutube as best Russian video platform for monetization conditions for authors with 3.8/5 score, ahead of VK Video (3.4) and others.
• Russian Cinema FundcoreStrategic or Co-development Partner · 31 March 2026The film 'Persimmon of My Love' was backed by the Russian Cinema Fund and Gazprom-Media. The production employed over 350 crew members and filmed in Mumbai studios and locations across Rajasthan.
• Indian Film PartnerscoreStrategic or Co-development Partner · 30 March 2026Gazprom-Media Holding JSC is deepening India-Russia cultural ties through joint film production. First film 'A little king of my love' shot entirely in India. Co-productions in development including feature films about ballerina Anna Pavlova and artist-philosopher Nicholas Roerich.
• Russian Content Creators/InfluencerscoreStrategic or Co-development Partner · 9 March 2026Rutube paid creators nearly 1.5 billion rubles in 2025 and attracted 90% of Russia's top 300 advertisers. Daily audience reached 26 million users, surpassing YouTube on December 9, 2025.
• India-Russia Business Forum ParticipantsmajorStrategic or Co-development Partner · 6 December 2025At the Russia-India Business Forum 2025 held alongside President Putin's visit, multiple agreements were signed across media, industry, regional development, and technology sectors to support bilateral trade increase to USD 100 billion by 2030.
• MaksimaTelecom (Kvant)strategicTechnology or Integration · 1 January 2019Joint venture Kvant established for advertising technologies and big data, combining Gazprom-Media's media expertise with MaksimaTelecom's technical capabilities.
• Russian Premier LeaguecoreStrategic or Co-development Partner · 1 January 2018Joint venture for Match Premier channel broadcasting all 240 Russian Premier League matches without advertising.
• National Advertising Alliance (NRA)strategicChannel Partner/ Reseller/ Distributor · 1 January 2016Gazprom-Media holds 25% stake in National Advertising Alliance, the unified advertising sales company for the Russian television market.

Scale indicators14 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• VGTRK: Russia's state-owned national broadcaster operating multiple federal TV channels, radio networks, and digital platforms. Direct competitor in Russian broadcasting advertising and audience share alongside Gazprom-Media's NTV, TNT, and Match TV.
• National Media Group: Large Russian private media holding controlling Channel One, STS, and other TV/radio assets; competes head-to-head with Gazprom-Media for Russian advertising budgets and content rights.
• CTC Media: Russian entertainment broadcaster behind CTC, TV3-adjacent formats and digital operations; directly comparable entertainment TV portfolio competing for the 14-44 audience that Gazprom-Media targets with TNT and Friday!.

Emerging players

• VK (VKontakte / Mail.ru Media): Russia's leading social network and video platform (VK Video) that competes with Rutube for creator monetization and audience, and with Premier in streaming distribution. Comparable in digital video, social, and creator monetization adjacencies.

Broad incumbents

• Yandex: Russian tech giant operating Yandex Video, KinoPoisk streaming service, and major advertising platform. Comparable as a digital content, streaming, and video advertising competitor to Gazprom-Media's Premier and Rutube.
• Warner Bros. Discovery: Global broadcaster with portfolio of cable/linear networks, streaming (Max), and film production. Comparable business model structure of TV networks + streaming + production business that Gazprom-Media replicates at a national scale.
• Paramount Global: Multi-platform media company with broadcast networks, Paramount+ streaming, and film/TV production. Similar integrated broadcast-plus-streaming-plus-production structure to Gazprom-Media Holding.
• ITV plc: UK commercial public broadcaster with ITV Hub/ITVX streaming and in-house production (ITV Studios). Closely comparable broadcast + streaming + content production model operating in a single national market.
• RTL Group: European broadcaster operating national linear TV channels, streaming services (RTL+), and content production across multiple European markets. Comparable to Gazprom-Media's multi-channel, multi-format, content-producing broadcaster model.
• Comcast / NBCUniversal: US media conglomerate integrating national broadcast (NBC), cable networks, Peacock streaming, film studios (Universal), and theme parks. Comparable as a fully vertically-integrated national media holding with broad content production and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gazprommediaholding
• LinkedInlinkedin.com/company/gazprom-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gazprom-Media