Eastern Michigan Financial Corp
Eastern Michigan Financial Corporation is the holding company for Eastern Michigan Bank, a Michigan community bank serving consumers, small businesses, farmers, and municipalities across ten branches in Sanilac, St. Clair, and Huron Counties. Acquired by Mercantile Bank Corporation in December 2025 for $95.8 million.
- Company typePrivate
- Founded1895
- HeadquartersCroswell, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Eastern Michigan Financial Corp does
Eastern Michigan Financial Corporation is a Michigan-chartered bank holding company that, through its wholly-owned subsidiary Eastern Michigan Bank, has operated as a locally-owned community bank since its founding in 1895 as the State Bank of Croswell. Following the December 31, 2025 acquisition by Mercantile Bank Corporation (NASDAQ: MBWM) for approximately $95.8 million, Eastern Michigan Financial Corporation became a wholly-owned subsidiary of Mercantile, with the bank continuing to operate as a separate brand pending Q1 2027 consolidation. Eastern Michigan Bank serves consumer, small business, agricultural, municipal, and non-profit customers across Sanilac, St. Clair, and Huron Counties in Michigan's Thumb region through ten physical branches plus a 24-hour ATM network, supported by 80+ local employees.
Eastern Michigan Financial Corp firmographics
Firmographics- Name
- Eastern Michigan Financial Corp
- Legal name
- Eastern Michigan Financial Corporation
- Website
- https://emb.bank
- Company type
- Private
- Founded year
- 1895
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Eastern Michigan Financial Corporation is the holding company for Eastern Michigan Bank, a Michigan community bank serving consumers, small businesses, farmers, and municipalities across ten branches in Sanilac, St. Clair, and Huron Counties. Acquired by Mercantile Bank Corporation in December 2025 for $95.8 million.
- Ownership category
- akta.pro rank
Eastern Michigan Financial Corp industry classification
Industry- Product category
- Community Banking
- NAICS
- Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022), Loan Brokers (6163)
- akta.pro primary industry
- Real Estate (Commercial Property, REITs) (FSABACAH)
Keywords
Where Eastern Michigan Financial Corp is headquartered
LocationHeadquarters
- HQ city
- Croswell
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Eastern Michigan Financial Corp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Net Interest Income: Interest income from loans and securities minus interest paid on deposits. Core banking revenue stream.
- Non-Interest Income: Fees and charges including service fees, loan-related fees, and other banking service charges
- Banking Service Fees: Overdraft fees ($32 per item), wire transfers, ATM fees, account service fees, etc.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Overdraft and NSF fees |
| Transaction based/ take rate | Pay-as-you-go | Wire transfer fees |
| Transaction based/ take rate | Pay-as-you-go | ATM and basic service fees |
| Subscription | Monthly | Business Statement Savings |
| Subscription | Monthly | Money Market Account |
| Subscription | Monthly | eBusiness Checking |
| Subscription | Monthly | Basic Business Checking |
| Usage-based | Pay-as-you-go | Home Equity Line of Credit |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Eastern Michigan Financial Corp product offering
Product offeringCore offering
Eastern Michigan Financial Corp operates Eastern Michigan Bank, a community bank offering deposit accounts (personal and business checking, savings, money market, CDs, IRAs), consumer lending (vehicle, mortgage, home equity, student loans via partnership), commercial lending (SBA Preferred Lender, equipment, real estate, working capital lines), and agricultural lending (FSA Certified Lender). Services are delivered through 10 branches across Michigan's Thumb region plus online and mobile banking platforms.
Product overview
Eastern Michigan Bank operates as a traditional community bank offering a unified suite of deposit, lending, and digital banking products. The core offering consists of personal and business checking and savings accounts (the primary deposit products), complemented by a full range of loan products spanning consumer lending (vehicle loans, mortgages, home equity, student loans via partnership), business lending (commercial real estate, equipment, SBA loans), and agricultural lending. Digital banking is delivered through an integrated online and mobile banking platform that consolidates account access, bill payment, Mobile Deposit, Zelle P2P payments, and telephone banking. Additional services include credit cards (issued via Elan Financial Services), merchant services, ACH processing, Remote Deposit Capture, lockbox services, and an extensive financial calculator suite. Following the December 31, 2025 merger with Mercantile Bank Corporation, Eastern Michigan Bank continues operating as a separate brand while being positioned for consolidation into Mercantile Bank by Q1 2027.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Checking
- Personal Savings
- Youth and Young Adult Accounts
- CDs and IRAs
- Online and Mobile Banking
- 24 Hour Telephone Banking
- Debit Cards
- Personal Credit Cards
- Vehicle and Personal Loans
- Mortgages and Home Equity Term Loans
- Home Equity Lines of Credit (HELOC)
- Student Loans
- Business Loans
- Agricultural Loans
- Business Checking
- Business Savings
- Business Credit Cards
- Additional Business Services
- Zelle
Quantifiable outcome
- Eastern Michigan Bank contributes $5.9 million in net interest income to Mercantile Bank's Q1 2026 results
Companies that use Eastern Michigan Financial Corp
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Eastern Michigan Financial Corp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature1 record
Eastern Michigan Financial Corp partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Mercantile Bank CorporationcoreEastern Michigan Financial Corporation was acquired by Mercantile Bank Corporation in a cash and stock transaction valued at approximately $95.8 million. The merger created a combined organization with approximately $6.9 billion in total assets, making Mercantile the largest bank founded, headquartered, and operated in Michigan. Eastern Michigan Bank will operate separately until Q1 2027 before consolidating into Mercantile Bank pending regulatory approvals.
- College Ave Student LoansminorPartnership for student loan products. Eastern Michigan Bank refers customers to College Ave for undergraduate, graduate, and parent loans, as well as student loan refinancing options.
- Mercantile Bank CorporationcoreMortgage and home equity term loan services are now provided through Mercantile Bank's platform, with Eastern Michigan Bank referring customers to Mercantile's site for mortgage products.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Eastern Michigan Financial Corp competitors and assessment
Company assessmentDirect peers
- Mercantile Bank Corporation: Michigan-based community bank holding company that acquired Eastern Michigan Financial Corp. Operates similar commercial and consumer banking services across Michigan, making it the most directly comparable peer in terms of product mix, geography, and customer segments.
- Independent Bank Corporation: Michigan-headquartered community bank holding company (IBCP) with comparable size, similar deposit-taking and commercial lending operations, and overlapping retail banking services across Michigan markets.
- Honor Bank: Michigan community bank serving similar northern Michigan rural markets with comparable deposit, consumer lending, and small business banking offerings, providing strong operational comparability to Eastern Michigan Bank.
Broad incumbents
- Lake Michigan Credit Union: Michigan's largest credit union with broad retail and commercial banking services across the state. Overlaps significantly with Eastern Michigan Bank in deposit products, consumer lending, and small business banking, though structured as a credit union rather than a bank.
- Huntington Bancshares: Large regional bank holding company with substantial Michigan presence offering consumer and commercial banking. Competes with Eastern Michigan Bank across personal banking, mortgages, and small business lending, though at much larger scale and broader geographic footprint.
- First Merchants Corporation: Midwest-focused bank holding company with Michigan operations offering commercial, consumer, and wealth management services. Comparable in business model and product suite, though with broader geographic footprint across multiple states.
- Fifth Third Bank: Large regional bank with significant Michigan branch network offering consumer and commercial banking, mortgages, and wealth services. Competes directly with Eastern Michigan Bank's product set across personal and business banking, though at significantly greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eastern Michigan Financial Corp social profiles
Digital presenceEastern Michigan Financial Corp compliance and trust
Trust signalCompliance4 records
Eastern Michigan Financial Corp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eastern Michigan Financial Corp leadership team
Management profileNumber of profiles
Profiles11 records
Eastern Michigan Financial Corp subsidiaries and ownership
Company hierarchySubsidiaries2 records
Eastern Michigan Financial Corp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eastern Michigan Financial Corp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eastern Michigan Financial Corp
What does Eastern Michigan Financial Corp do?
Eastern Michigan Financial Corp operates Eastern Michigan Bank, a community bank offering deposit accounts (personal and business checking, savings, money market, CDs, IRAs), consumer lending (vehicle, mortgage, home equity, student loans via partnership), commercial lending (SBA Preferred Lender, equipment, real estate, working capital lines), and agricultural lending (FSA Certified Lender). Services are delivered through 10 branches across Michigan's Thumb region plus online and mobile banking platforms.
Is Eastern Michigan Financial Corp a public or private company?
Eastern Michigan Financial Corp is a private company. It is classified as corporate owned and is currently acquired.
When was Eastern Michigan Financial Corp founded?
Eastern Michigan Financial Corp was founded in 1895. It employs 51 to 100 people.
Where is Eastern Michigan Financial Corp based?
Eastern Michigan Financial Corp is headquartered in Croswell, United States, in the North America region.
How does Eastern Michigan Financial Corp make money?
Three revenue lines are on record. Net Interest Income is the primary driver. The others are non-Interest Income and banking Service Fees.
Who are Eastern Michigan Financial Corp's main competitors?
Direct peers on record are Mercantile Bank Corporation, Independent Bank Corporation and Honor Bank. Broad incumbents are Lake Michigan Credit Union, Huntington Bancshares, First Merchants Corporation and Fifth Third Bank.
Does Eastern Michigan Financial Corp have an API?
No public API is recorded for Eastern Michigan Financial Corp.
What industry is Eastern Michigan Financial Corp in?
Eastern Michigan Financial Corp's product category is Community Banking. Its primary akta.pro industry code is FSABACAH, Real Estate (Commercial Property, REITs). Its NAICS code is 5221 and its SIC code is 6022.