hybris
hybris is an enterprise omnichannel commerce and CX platform, originally founded in 1997 and acquired by SAP in 2018 to become SAP Commerce Cloud. It now serves B2B and B2C enterprises with cloud-based commerce, order management, and AI-powered autonomous CX assistants integrated into SAP's data and ERP ecosystem.
- Company typePrivate
- Founded1997
- HeadquartersMunich, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What hybris does
hybris is an enterprise omnichannel commerce and customer experience platform that originated as an independent Munich-based software company in 1997 and has served both B2B and B2C enterprises with multi-channel commerce, master data management, and order management capabilities. Following its 2018 acquisition by SAP, hybris was re-platformed as SAP Commerce Cloud and integrated into SAP's Customer Experience portfolio, where its commerce capabilities sit alongside unified commerce, sales, marketing, service, customer data, and order management modules.
The platform is cloud-based and built around an "Autonomous CX" architecture in which AI acts on the unified SAP data fabric (ERP, CX, and operational data) to power customer experiences, supported by four named AI assistants — Campaign Assistant, Sales Assistant, Merchandising Assistant, and Case Management Assistant — that coordinate specialized agents to autonomously execute multi-step CX workflows. Underlying capabilities span generative content, predictive deal-risk analytics, real-time pricing and assortment recommendations, and case-resolution automation. The technology stack is positioned as deeply integrated with SAP's cloud ecosystem rather than as a standalone commerce point solution.
Commercially, hybris operates as a subscription-licensed Commerce Cloud product distributed through SAP's enterprise field sales organization, inside sales for mid-market opportunities, a global partner ecosystem of system integrators and resellers, and self-serve demo/trial channels. Pricing is not publicly disclosed and is quote-based, consistent with enterprise software deal sizing. Documented outcomes include 25-70% reduction in cost of order creation, 30% sales growth over three years, and more than 200,000 customer mobile app users within a year of launch, with named reference customers spanning Bosch, Toyota Motor Philippines, Versuni, Sharks Sports & Entertainment, and Molton Brown. The franchise has been recognized 11 times as a Leader in the Gartner Magic Quadrant for Digital Commerce since 2014 and seven consecutive years as a Leader in Personalization Engines.
hybris firmographics
Firmographics- Name
- hybris
- Legal name
- hybris
- Website
- https://hybris.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- hybris is an enterprise omnichannel commerce and CX platform, originally founded in 1997 and acquired by SAP in 2018 to become SAP Commerce Cloud. It now serves B2B and B2C enterprises with cloud-based commerce, order management, and AI-powered autonomous CX assistants integrated into SAP's data and ERP ecosystem.
- Ownership category
- akta.pro rank
hybris industry classification
Industry- Product category
- Enterprise E-commerce Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where hybris is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
hybris business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based Commerce Cloud Licensing: Cloud-based software licensing model providing access to the SAP Commerce Cloud platform, integrated CX capabilities, and AI-powered customer experience tools on a subscription basis.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
hybris product offering
Product offeringCore offering
hybris provides enterprise software and on-demand solutions for multi-channel commerce, master data management, and order management. After acquisition by SAP in 2018, the platform was rebranded as SAP Commerce Cloud, serving both B2B and B2C enterprises with unified commerce, marketing, sales, and service capabilities enhanced by AI-powered customer experience assistants.
Product overview
hybris was an independent e-commerce software company serving both B2B and B2C companies. After being acquired by SAP, hybris officially became the SAP Commerce Cloud solution in 2018. Today, hybris' omnichannel e-commerce capabilities are deeply integrated into the SAP cloud technology ecosystem as part of the SAP Customer Experience portfolio, enabling enhanced data and tools that sellers need to optimize margins and drive customer loyalty. The broader SAP CX portfolio includes unified commerce, sales and revenue, marketing and engagement, service, Customer Data Platform, order management software, and AI-powered customer experience assistants (Campaign Assistant, Sales Assistant, Merchandising Assistant, Case Management Assistant).
Differentiator
Problem solved
Functional benefit
Products and services
- SAP Commerce Cloud (formerly hybris) Cloud-based omnichannel e-commerce platform for B2B and B2C enterprises, providing unified commerce, marketing, sales, and service capabilities with integrated master data management, order management, and AI-powered customer experience assistants.
Quantifiable outcome
- 25-70% reduction in cost of order creation
- +2 more outcomes
Companies that use hybris
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
hybris technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
hybris partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bamboo System TechnologyminorSingapore-based technology company partnered with Ambow Education's HybriU Inc. (which relates to AI-powered learning management) for Southeast Asia expansion. Note: This partnership is associated with HybriU (Ambow Education subsidiary), not directly with SAP hybris product line, but represents ecosystem development in the broader SAP-related education technology space.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
hybris competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
hybris social profiles
Digital presencehybris financial estimates
Financial estimateRevenue estimate
Valuation estimate
hybris leadership team
Management profileNumber of profiles
Profiles8 records
hybris funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hybris M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hybris
What does hybris do?
hybris provides enterprise software and on-demand solutions for multi-channel commerce, master data management, and order management. After acquisition by SAP in 2018, the platform was rebranded as SAP Commerce Cloud, serving both B2B and B2C enterprises with unified commerce, marketing, sales, and service capabilities enhanced by AI-powered customer experience assistants.
Is hybris a public or private company?
hybris is a private company. It is classified as corporate owned and is currently acquired.
When was hybris founded?
hybris was founded in 1997. It employs 501 to 1,000 people.
Where is hybris based?
hybris is headquartered in Munich, Germany, in the Europe region.
How does hybris make money?
One revenue line is on record: subscription-based Commerce Cloud Licensing.
Does hybris have an API?
No public API is recorded for hybris.
What industry is hybris in?
hybris's product category is Enterprise E-commerce Software. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 5132 and its SIC code is 7370.