Baker, Romero & Associates

What Baker, Romero & Associates does

Baker, Romero & Associates is a privately held, independent insurance brokerage incorporated as Baker, Romero & Associates, Insurance Brokers, Inc. and headquartered at 14752 Beach Blvd., Suite 143 in La Mirada, California. Founded in 1986 by Lillian Romero Gomez, the firm operates as a full-service commercial insurance agency that places coverage through a network of Best "A" rated insurance carriers on behalf of California-based nonprofits, social service agencies, charities, all-volunteer organizations, and small businesses. Its product portfolio spans General Liability, Umbrella, Property, Professional Liability, Abuse & Molestation, Directors & Officers Liability, Employment Practice Liability, Crime/Fidelity Bond, Cyber Liability, Workers' Compensation, Special Events, Volunteer Accident, and Commercial Automobile coverage, plus a niche Insurance for Speech-Language product line.

The firm operates a relationship-driven, sales-led go-to-market model, acquiring and retaining clients through direct outreach, community events, an annual Employment Law Seminar, free educational webinars, blog content, and email newsletters. It earns standard carrier commissions on placed premiums (industry-typical 5%–20% of premium) and explicitly does not charge broker fees with most of its insurance carriers. Differentiated value-added services include free unlimited access to Human Resources Specialists, free up-to-date employment and HR forms, and free risk management workshops. The underlying technology is a brokerage website with online insurance application forms, a blog, digital communication tools, and integration with carrier systems for policy management and certificate processing — there is no proprietary AI, data, or software platform disclosed.

The firm is led by President and Co-Founder Lillian Romero Gomez (UCLA, Political Science/Public Administration) and operates with 1–10 employees from a single California office. It has been continuously operating since 1986, serving a fragmented long tail of small nonprofit and small business accounts with no disclosed funding, acquisitions, leadership changes, or revenue figures.

Name

Baker, Romero & Associates

Legal name

Baker, Romero & Associates, Insurance Brokers, Inc.

Website

https://bakerromero.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Baker, Romero & Associates is an independent California insurance brokerage founded in 1986 that places commercial coverage with Best "A" rated carriers for nonprofits, social service agencies, and small businesses, supplementing commissions with free HR and risk management services.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Commercial insurance brokerage
• Nonprofit insurance programs
• Risk management services
• Workers compensation coverage
• Directors and officers liability

Headquarters

HQ city

Covina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As an insurance broker, Baker, Romero & Associates earns commissions from insurance carriers. Property & casualty insurance brokers are typically paid commissions ranging from 5% to 20% of the insurance premium. The company highlights that it does not charge broker fees with most of its insurance carriers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Baker, Romero & Associates is a full-service commercial insurance brokerage that represents Best "A" rated insurance carriers and places coverage for nonprofit organizations, social service agencies, and small businesses in California. Its core offering bundles multiple commercial insurance lines (General Liability, Property, Umbrella, Workers Compensation, D&O, EPLI, Cyber, Professional Liability, Abuse & Molestation, Crime, Auto, Volunteer Accident, Special Events) with free Human Resources services, free risk management workshops, and an annual Employment Law Seminar. The firm does not charge broker fees with most insurance programs, earning carrier commissions on placed premium instead.

Product overview

Baker, Romero & Associates is a full-service insurance brokerage agency founded in 1986, offering a comprehensive portfolio of insurance products and risk management services primarily serving nonprofit and social service organizations, as well as small businesses in California. The company represents Best “A” rated insurance carriers and distinguishes itself by offering free Human Resources services, free educational workshops, and not charging broker fees with most insurance programs. Their core offerings include General Insurance Applications, Cyber Security Application, Employment Practice Liability (EPLI), Workers' Compensation, Special Events Insurance, Commercial Insurance Programs, and specialty coverage for nonprofits including Directors & Officers Liability, Volunteer-Accident Insurance, and Abuse & Molestation Coverage. The company also provides free access to Human Resources Specialists and annual Employment Law Seminars as value-added services to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• General Liability Insurance General liability coverage placed through a Best "A" rated carrier for nonprofits, social service organizations, and small businesses in California; obtained via the firm's online General Insurance Application.
• Commercial Property Insurance Coverage for buildings, personal property, and equipment against fire, theft, storm, and other perils, with optional business interruption and equipment breakdown coverage for nonprofits and small businesses.
• Umbrella Insurance Excess liability coverage sitting above General Liability, Automobile, and Workers' Compensation primary policy limits to protect against catastrophic losses.
• Workers Compensation Insurance Statutorily required California workers' compensation coverage for employers with employees, with endorsement options to add volunteers and non-compensated interns.
• Employment Practice Liability Insurance (EPLI) EPLI coverage protecting organizations against employment-related claims such as discrimination, wrongful termination, and harassment; quote obtained via the firm's online EPLI Quote form.
• Directors & Officers Liability Insurance Protection for board members and executives against claims brought by employees, vendors, or other parties for alleged wrongful acts in organizational management.
• Professional Liability Insurance Coverage indemnifying professionals against third-party liability claims arising from negligence in the performance of professional services.
• Abuse and Molestation Coverage Specialty liability coverage for social service organizations working with children and vulnerable adults against claims of abuse and molestation.
• Cyber Liability Insurance Specialized commercial cyber insurance protecting businesses and nonprofits against cyber risks including hackers, data breaches, ransomware, and system security breaches; coverage placed via the firm's Cyber Security Application.
• Crime (Fidelity Bond) Insurance Coverage for recovery of funds embezzled by employees or volunteers, protecting organizations against internal theft.
• Automobile Liability Insurance Coverage for organizations using vehicles in their operations, including hired and non-owned auto liability for employee personal vehicles used for business.
• Volunteer-Accident Insurance Coverage for volunteers injured while performing duties for the organization, providing medical expense coverage excess over other insurance.
• Special Events Liability Insurance Liability coverage for special events, fundraisers, and office parties; placed via the firm's Special Events Application form.
• Insurance for Speech-Language Pathologists Specialty insurance coverage designed for speech-language pathologists and therapists.
• Non-Profit & Social Service Insurance Programs Bundled specialty insurance program for nonprofit organizations, charities, social service agencies, and all-volunteer organizations, providing access to Best "A" rated carriers for GL, D&O, EPLI, Abuse & Molestation, Workers Comp, Volunteer Accident, and Cyber coverage.
• Commercial Insurance Programs Comprehensive commercial insurance programs representing Best "A" rated insurance carriers for businesses and nonprofits across multiple lines.
• Business Insurance Programs Insurance programs for small businesses in California representing Best "A" rated carriers with no broker fees on most programs.
• Human Resources Services Free unlimited access to Human Resources Specialists and online administrative support services to help clients with HR administration, employment and HR forms, and compliance.
• Risk Management Services Free effective loss control and risk management programs, including educational workshops and webinars on employment law and risk management trends.
• Certificate of Insurance Request Service Service to process and issue certificates of insurance for clients needing proof of coverage for vendors, landlords, funding sources, or special events, including additional insured endorsements.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Best "A" Rated Insurance CarrierscoreOthersBaker, Romero & Associates represents multiple Best 'A' rated insurance carriers, providing clients with access to quality insurance products. The company has developed strong business relationships with leading insurance carriers in California to offer a broader range of services to its nonprofit and small business clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Brown & Riding Insurance Services: Specialty wholesale brokerage focused on excess & surplus and hard-to-place commercial risks. Comparable specialty brokerage positioning serving complex client needs.
• Marsh McLennan: Global insurance brokerage and risk advisory firm serving commercial clients across all sectors, including nonprofits. Comparable commercial brokerage model at much larger scale.
• Arthur J. Gallagher & Co. Large global insurance brokerage with a commercial and specialty practice that includes nonprofit and social services clients. Broader scale, but overlapping target market and product mix.
• Aon: Global insurance brokerage and advisory firm with substantial commercial and specialty practices. Operates at far greater scale but in the same commercial brokerage category.

Emerging players

• CoverWallet: Digital commercial insurance brokerage serving small businesses with streamlined quoting and policy management. Adjacent customer base with a contrasting technology-led GTM.
• NEXT Insurance: Insurtech focused on small business commercial insurance with digital application and policy issuance. Competes for the same California small business customers via a tech-led model.

Direct peers

• Hilb Group: Middle-market insurance brokerage with specialization across commercial lines including nonprofit and small business segments. Comparable specialty brokerage profile and acquisition-oriented growth model.
• Nonprofits Insurance Alliance: A specialty insurance group serving nonprofits and human service organizations with liability and property coverage. Highly comparable to Baker, Romero's nonprofit/social services vertical focus.
• Nonprofit Risk Management Center: Provides risk management resources, training, and insurance guidance specifically to nonprofit organizations. Directly comparable mission and target audience.
• Hiscox: Specialty commercial insurer/broker focused on small business and professional lines, including nonprofits. Comparable product set (GL, professional liability, D&O) and target customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BakerRomeroIns
• Facebookfacebook.com/bakerromero

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker, Romero & Associates