What Struers does

Struers is a privately held Danish manufacturer of metallographic equipment, consumables, and services for materialographic sample preparation and analysis. Operating since 1875 under the legal entity Struers ApS in Ballerup, Denmark, the company produces cutting machines (Labotom series), mounting equipment, grinding and polishing systems (including the Xmatic end-to-end automated system), hardness testers (DuraVista-40 and Duramin series supporting Vickers, Knoop, Brinell, and Rockwell methods), automatic cleaning units, electrolytic preparation instruments, materialographic analysis software, and non-destructive testing equipment. Its products serve industrial quality-control laboratories, R&D facilities, and production environments across aerospace, energy, electronics and semiconductor, and foundry sectors in more than 60 countries.

The company operates a hybrid revenue model. One-time equipment sales flow through direct field sales representatives and authorized distributors, while consumables (cut-off wheels, mounting resins, grinding surfaces, and lubricants) are sold via a B2B webshop that ships more than 6,000 orders per day, with 98% of consumables dispatched within 48 hours. Recurring service revenue is generated through the ServiceGuard program, which offers three tiers — PREVENT (maintenance), PROTECT (maintenance plus fast recovery), and PERFORM (tailor-made service) — on the installed equipment base. Professional services revenue comes from the Struers Academy, which delivers The Professional Materialographer course, equipment training, and webinars, supported by 27 application specialists.

Struers maintains wholly-owned subsidiaries in the United States, Japan, China, Germany, France, the United Kingdom, Canada, and the Czech Republic, supplemented by regional distributor and dealer partners across Latin America, the Middle East, and Africa. The company differentiates through an integrated knowledge and supply ecosystem: 500+ documented materialographic preparation methods, 50+ annual training sessions, and a 27,000-subscriber newsletter. Leadership includes President and CEO Steen Jensen and Vice-President of Finance and IT Henrik Mønsted. No external ownership, capital raises, or acquisition activity is disclosed in the available data.

Name

Struers

Legal name

Struers ApS

Website

https://struers.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Struers is a privately held Danish manufacturer of metallographic equipment, consumables, and services for industrial quality control and materials research. It sells cutting, mounting, grinding, polishing, hardness-testing, and electrolytic preparation systems — plus consumables, ServiceGuard contracts, and Academy training — to laboratories across 60 countries.

Ownership category

akta.pro rank

Product category

Metallographic and Materialographic Equipment

NAICS

Machine Tool Manufacturing (333517)

SIC

Machine Tools, Metal Cutting Types (3541), Metalworkg Machinery & Equipment (3540)

akta.pro primary industry

Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB)

akta.pro secondary industry

Surface Preparation Equipment (Shot Blasting, Scarifiers, Grinders) (IMAHALAL)

Keywords

• Metallographic equipment
• Materialographic preparation
• Hardness testing equipment
• Metallurgical analysis consumables
• Grinding polishing machines

Headquarters

HQ city

Marne-la-vallée

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of metallographic equipment including cutting machines, mounting solutions, grinding and polishing equipment, hardness testers, electrolytic preparation equipment, and materialographic analysis equipment. Equipment sales are typically handled through sales representatives rather than the webshop.
2. Consumables Sales: Sale of consumables including cut-off wheels, mounting resins, grinding surfaces, lubricants, and other perishable preparation materials. Consumables are sold through the B2B webshop. Struers ships more than 6,000 products per day with 98% of consumables shipped within 48 hours.
3. ServiceGuard Plans: Service contracts including PREVENT (maintenance only), PROTECT (maintenance + fast recovery), and PERFORM (tailor-made service) plans that provide recurring revenue from equipment servicing, calibration, and support.
4. Training and Webinars: Metallographic training courses (The Professional Materialographer), equipment training, and free webinars on materialographic preparation techniques.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Struers develops, manufactures, and distributes a complete range of metallographic and materialographic equipment (cutting, mounting, grinding/polishing, hardness testing, electrolytic preparation, automatic cleaning, image analysis, and non-destructive testing) along with consumables (cut-off wheels, mounting resins, grinding surfaces, lubricants) and related services including the ServiceGuard maintenance program and the Academy training/webinar offering. The offering is sold to industrial quality control labs, R&D facilities, and production environments in aerospace, energy, electronics/semiconductor, and foundry sectors worldwide.

Product overview

Struers provides a comprehensive portfolio of metallographic equipment, consumables, and services for materialographic sample preparation and inspection. The core equipment product line includes: Cutting Equipment (Labotom series), Mounting Equipment (hot and cold mounting), Grinding and Polishing Equipment (including the Xmatic automated system), Automatic Cleaning Equipment, Electrolytic Preparation Equipment (stationary and portable), Hardness Testers (DuraVista-40 supporting Vickers, Knoop, Brinell, and Rockwell methods), Materialographic Analysis Equipment (including image analysis and microscopy), and Non Destructive Testing Equipment. These are complemented by consumables (cut-off wheels, mounting resins, grinding surfaces, lubricants) available via the B2B Webshop. Struers also offers the ServiceGuard service program with three tiers (PREVENT, PROTECT, PERFORM) and Academy training/webinars through The Professional Materialographer program. The company operates globally with offices in 24 countries and representation in 60 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Cutting Equipment (Labotom series) Cut-off machines for fast deformation-free cutting of workpieces of all sizes, designed for extreme durability and maximum user-friendliness. Includes the Labotom-20 manual cutting machine for fast, easy-to-use cutting across a wide range of needs.
• Mounting Equipment Hot and cold mounting solutions for preserving specimen integrity during preparation. Includes equipment for maximum speed or optimized accuracy and repeatability.
• Grinding and Polishing Equipment (Xmatic) Machines, accessories, and consumables for mechanical preparation ranging from manual systems for occasional samples to fully automatic preparation solutions for high-volume processing. Includes the Xmatic end-to-end grinding/polishing equipment.
• Hardness Testers (DuraVista-40) Portable, benchtop, and floor model hardness testers covering industrial research and production quality control using Vickers, Knoop, Brinell, and Rockwell test methods. Includes the DuraVista-40.
• Automatic Cleaning Equipment Automated specimen cleaning units that are faster and more environmentally friendly than manual cleaning solutions.
• Electrolytic Preparation Equipment Automatic, microprocessor-controlled electrolytic polishing and etching solutions, including automatic electrolytic thinning of specimens. Available as stationary lab solutions and portable field solutions.
• Materialographic Analysis Equipment Dedicated software for materialographic analysis, material replication, weld bead inspection, structure verification, image analysis, and portable microscopes.
• Non Destructive Testing Equipment Portable equipment for fast and efficient non-destructive testing in the field.
• Consumables (cut-off wheels, mounting resins, grinding surfaces, lubricants) High-quality consumables for metallographic preparation including cut-off wheels, mounting resins, grinding surfaces, and lubricants, available for purchase through the Struers B2B webshop.
• ServiceGuard Maintenance Program Service maintenance program with three subscription tiers: PREVENT (basic maintenance only), PROTECT (maintenance + fast recovery service covering future equipment failure, service labor, travel and replacement parts), and PERFORM (tailor-made custom service).
• Academy Training and Webinars Metallographic training courses (The Professional Materialographer), equipment training, and live or recorded webinars providing materialographic preparation knowledge and application expertise.
• B2B Webshop B2B online platform for ordering Struers consumables with account registration, order management, and Quick Order functionality for known catalog items.

Quantifiable outcome

• 98% of consumables shipped within 48 hours
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• MechTestminorOthersMechTest is referenced as a customer using Struers' DuraVista-40 hardness tester, providing feedback on the equipment's capabilities and performance.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Evident (formerly Olympus Industrial): Evident provides industrial microscopes and materials analysis solutions that complement and overlap with Struers' materialographic analysis and image-analysis equipment, serving the same metallurgical and QC lab customers.
• ITW Test & Measurement: ITW owns Buehler and other test & measurement brands, operating as a broad incumbent across metallographic equipment, surface finish, and materials testing; overlaps with Struers through its metallographic portfolio but covers wider test categories.
• Carl Zeiss (ZEISS Microscopy): ZEISS supplies high-end microscopy and materials analysis tools frequently used downstream of Struers' metallographic sample preparation, making it an adjacent incumbent in the broader microstructural analysis workflow.
• Thermo Fisher Scientific (Materials & Structural Analysis): Thermo Fisher offers a broad portfolio of electron microscopes, materials analysis instruments, and lab equipment used by the same industrial QC and R&D customers as Struers, with partial overlap in materials characterization workflows.

Direct peers

• Metkon: Metkon manufactures metallographic sample preparation equipment and consumables including cutting, mounting, grinding, and polishing machines, competing head-to-head with Struers in industrial QC and materials science labs.
• Kemet International: Kemet manufactures metallographic consumables (diamond products, polishing pads, lapping slurries) and some preparation equipment, directly competing with Struers in consumables and overlapping in equipment categories.
• LECO Corporation: LECO is a materials-analysis and metallographic equipment manufacturer offering hardness testers, sample preparation, and analysis instruments, with significant overlap with Struers in metallography and materials QC.
• Presi: Presi is a France-based manufacturer of metallographic preparation equipment (cutting, mounting, grinding, polishing) and consumables, directly competing with Struers across Europe and globally in the same end-customer labs.
• Allied High Tech Products: Allied High Tech produces metallographic precision cutting, grinding, and polishing equipment and consumables, closely overlapping with Struers' product line and serving the same QC, failure-analysis, and R&D customer base.
• Buehler (ITW Test & Measurement): Buehler is the most direct competitor to Struers in metallographic cutting, mounting, grinding, polishing, and hardness-testing equipment and consumables, serving identical industrial QC, R&D, and academic labs with a comparable product portfolio and consumables aftermarket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/StruersAS

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Struers