Brass Lion Entertainment

What Brass Lion Entertainment does

Brass Lion Entertainment, Inc. is a privately held video game development studio incorporated in New York, United States, founded in 2019 and operating with 51-100 employees. The company's stated mandate is to build original fictional universes that center on Black and Brown communities and to deliver culturally authentic entertainment experiences under the taglines "All culture. No vulture." Its current core product is Wu-Tang: Rise of the Deceiver, an action-adventure video game developed under a creative and licensing partnership with the Wu-Tang Clan, featuring co-op multiplayer combat across surreal dreamworld "Chambers," character customization via collectible Jewels and iconic outfits, and a dynamic gameplay soundtrack overseen by Grammy-winning producer Just Blaze that combines existing Wu-Tang catalog material with newly commissioned music. The game's IP origins tie to Angel of Dust, a supernatural thriller produced by Ghostface Killah and directed by RZA under AOD Films, with Brass Lion and AOD Gaming LLC co-owning the Rise of the Deceiver trademark. The underlying development engine is undisclosed in available sources, and there are no proprietary AI/ML, API, SDK, or technical-platform components disclosed. Distribution is exclusively digital and global via Steam (primary) and Epic Games Store (secondary), with Steam wishlisting used to capture pre-launch demand; revenue mechanics are one-time license (premium) purchases, with pricing not publicly disclosed at the data window. Go-to-market leans heavily on organic social — Instagram, Bluesky, X, LinkedIn, YouTube, TikTok — supplemented by an email newsletter, downloadable press release and media kit, and PR/earned-media outreach, targeting hybrid segments of PC/console co-op gamers and the dedicated Wu-Tang fan community. The company has no disclosed institutional funding, no parent company, and no reported revenue, with current operations financed through undisclosed channels during a pre-launch phase.

Name

Brass Lion Entertainment

Legal name

Brass Lion Entertainment, Inc.

Website

https://brasslionentertainment.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Brass Lion Entertainment is a privately held New York-based video game studio (founded 2019, 51-100 employees) developing culturally authentic action-adventure games under license with the Wu-Tang Clan, with its current title Wu-Tang: Rise of the Deceiver distributed digitally via Steam and Epic Games Store.

Ownership category

akta.pro rank

Product category

Video Games

NAICS

Record Production and Distribution (51225), Music Publishers (512230)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Game Content Rights, Licensing & Music/UGC Clearance (DMCA, Clip Rights) (MPAFAEAF)

akta.pro secondary industry

Custom Music & Original Score/Composition (MPAIALAD)

Keywords

• Video game development
• Action adventure games
• Co-op multiplayer games
• Licensed IP games
• Indie game studio

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Video Game Sales: One-time purchase model for console/PC games distributed through digital storefronts like Steam and Epic Games Store. Players purchase the game directly to own a copy for play.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Brass Lion Entertainment develops and publishes original video games built around culturally authentic Black and Brown fictional universes. Its flagship title, Wu-Tang: Rise of the Deceiver, is an action-adventure co-op game developed in collaboration with the Wu-Tang Clan, featuring licensed music overseen by Grammy-winning producer Just Blaze. The studio plans to expand into additional original IP and multimedia experiences, including a tie-in to the Angel of Dust supernatural thriller.

Product overview

Brass Lion Entertainment is a video game entertainment company that creates authentic, impactful experiences reflecting reality and aspirations. Their core product portfolio currently centers on Wu-Tang: Rise of the Deceiver, an action-adventure video game developed in collaboration with the Wu-Tang Clan. The company operates a multi-discipline, multi-creative approach to entertainment, with the stated philosophy of 'All culture. No vulture.'

Differentiator

Problem solved

Functional benefit

Products and services

• Wu-Tang: Rise of the Deceiver An action-adventure co-op video game in which players join the Wu-Tang Clan to save and rebuild Shaolin alongside Ghostface Killah and the Wu brothers. Players battle fantastical enemies through surreal dreamworld Chambers, collect powerful Jewels to customize their fighting style, and unlock iconic character fits. The game features a dynamic soundtrack that integrates classic Wu-Tang songs with new material, overseen by Grammy-winning producer Just Blaze. Targeted at PC and console gamers who appreciate culturally authentic, narrative-driven, co-op multiplayer experiences.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Wu-Tang ClanflagshipStrategic or Co-development PartnerDeep strategic and creative partnership for Wu-Tang: Rise of the Deceiver game. The Wu-Tang Clan provides their iconic IP, characters, music catalog, and active member participation. Ghostface Killah serves as a primary creative voice, with members featured throughout gameplay as allies in the battle to save Shaolin. This is a flagship collaboration representing the core product offering.
• Just BlazecoreStrategic or Co-development PartnerLegendary hip hop producer serving as Director of Music and Culture for Brass Lion Entertainment. Just Blaze oversees the dynamic gameplay soundtrack including classic Wu-Tang songs plus new material. With 20+ years of Grammy-winning work on albums like The Blueprint (Jay-Z), Take Care (Drake), and scores for EA Sports, Capcom, and Hollywood films, he brings expertise in era-appropriate soundtracks and sound design to all Brass Lion projects.
• AOD FilmscoreStrategic or Co-development PartnerProduction company behind Angel of Dust supernatural thriller produced by Ghostface Killah and directed by RZA. Wu-Tang: Rise of the Deceiver was initially conceived as a tie-in to Angel of Dust. AOD Films and Brass Lion share co-ownership of the Rise of the Deceiver trademark, indicating deep collaborative relationship in developing shared intellectual property across entertainment mediums.
• RZAflagshipStrategic or Co-development PartnerFounding member of Wu-Tang Clan serving as Director of Angel of Dust supernatural thriller. Connected to Brass Lion through the Angel of Dust IP that inspired Wu-Tang: Rise of the Deceiver game. His involvement ensures authentic Wu-Tang creative direction across the entertainment properties.
• Ghostface KillahflagshipStrategic or Co-development PartnerWu-Tang Clan member and primary creative force behind the Angel of Dust supernatural thriller project. Ghostface Killah is featured as the character calling players to action in Wu-Tang: Rise of the Deceiver, serving as both the narrative catalyst and creative collaborator bridging the film and game properties.
• Valve Corporation (Steam)coreChannel Partner/ Reseller/ DistributorPrimary digital distribution platform for Wu-Tang: Rise of the Deceiver on PC. Steam provides storefront presence, wishlist functionality for pre-launch demand building, and transaction processing for game sales to consumers globally.
• Epic Games (Epic Games Store)coreChannel Partner/ Reseller/ DistributorSecondary digital distribution platform for Wu-Tang: Rise of the Deceiver on PC. Epic Games Store provides alternative storefront access and distribution channel for the game, complementing Steam presence.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Velan Studios: Independent, mid-sized studio founded on a thesis of building original, family-friendly game IPs with cultural authenticity. Directly comparable to Brass Lion as a similarly sized indie with an original-universe strategy and strong proprietary creative direction.
• Digital Extremes: Mid-sized independent developer of co-op action titles (Warframe). Comparable as a developer of co-op-forward action experiences with a long-running live-service model and multi-platform ambition.
• Night School Studio: Independent narrative-driven game studio behind Oxenfree, focused on original storytelling in action-adventure formats. Comparable as a similarly sized indie prioritizing original IP, narrative tone, and stylistically distinct co-op experiences.
• Phoenix Labs: Mid-sized independent developer of co-op action games (Dauntless). Directly comparable to Brass Lion as a studio of similar scale building a co-op action title for PC storefronts (originally Epic Games Store exclusive).

Broad incumbents

• 2K Games: Major publisher of culturally-rooted sports and entertainment games (NBA 2K, WWE 2K). Comparable as an incumbent operating in culture-led game franchises that drive brand and music integration at scale.
• Electronic Arts (EA): Incumbent publisher with deep music and sports game franchises (Madden, FIFA/EA Sports FC, formerly Def Jam series). Comparable as a broad incumbent with relevant IP-collaborative game catalog and audio-scoring heritage referenced by Just Blaze's past EA Sports credits.
• Devolver Digital: Independent games label publishing distinctive indie titles on Steam and consoles. Comparable as an established indie-publisher ecosystem that demonstrates the distribution, marketing, and catalog dynamics Brass Lion relies on for storefront reach.

Others

• Annapurna Interactive: Independent games label investing in original, narratively distinctive IP (Stray, Neon White). Comparable as a counterpart in the original-IP indie ecosystem with a track record of backing culturally distinctive titles analogous to Brass Lion's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brasslionent
• YouTubeyoutube.com/@brasslionentertainment
• LinkedInlinkedin.com/company/brasslionent
• Instagraminstagram.com/brasslionent
• TikToktiktok.com/@brasslionent
• Facebookfacebook.com/BrassLionEnt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brass Lion Entertainment