Oxford Analytica

What Oxford Analytica does

Oxford Analytica is a global geopolitical and macroeconomic risk analysis firm headquartered in Oxford, United Kingdom, founded in 1975. It operates a subscription intelligence service, the Oxford Analytica Daily Brief, which delivers daily forward-looking analysis on more than 250 key issues across 130+ countries. The product is built on a global contributor network of more than 1,500 experts whose perspectives are curated into concise briefs, scenario analyses, and visual data designed to surface weak or hidden signals embedded in policy drafts, committee discussions, and underreported regions. Content is offered in multiple formats (full-length analysis, concise summaries, infographics, online briefings, and direct analyst access) and is positioned for board-level and senior leadership decision-making.

The firm's customer base skews to large, globally exposed organizations: documented clients include Fortune 50 multinationals, global banks, the World Bank, and the European Commission, all of which use the service for country-risk assessment, policy forecasting, and scenario planning. Pricing is quote-based, sold as an annual subscription via direct enterprise sales; specific rates are not publicly disclosed. Following its March 2025 acquisition by Dow Jones (News Corp) from FiscalNote Holdings for $40 million, Oxford Analytica now operates as a wholly-owned subsidiary within Dow Jones Risk & Compliance, gaining access to the parent's enterprise field-sales distribution alongside adjacent products such as Factiva, Dragonfly, and Dow Jones Risk Journal. The division is ISO 27001 certified at the parent level. Co-production partnerships with Willis (WTW) extend Oxford Analytica's research into insurance and defense-sector risk reporting.

Name

Oxford Analytica

Legal name

Oxford Analytica

Website

https://oxan.com

Company type

Private

Founded year

1975

Operating status

Acquired

Headcount range

101–250 employees

Short description

Oxford Analytica is a UK-based geopolitical and macroeconomic risk analysis firm, founded in 1975, that delivers the Oxford Analytica Daily Brief subscription intelligence service to Fortune 50 multinationals, financial institutions, and government bodies such as the World Bank and European Commission. Since March 2025 it operates as a subsidiary within Dow Jones Risk & Compliance.

Ownership category

akta.pro rank

Product category

Geopolitical Risk Intelligence

NAICS

Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), International Affairs (9721), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Scenario Planning, Forecasting Platforms & Planning Intelligence (HDAAAHAL)

akta.pro secondary industries

Economic & Macroeconomic Research (BPAHALAD), Macro & Rates Research (FSACAGAC)

Keywords

• Geopolitical risk analysis
• Macroeconomic intelligence
• Political risk advisory
• Expert network briefings
• Country risk consulting

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Daily Brief Subscription: Annual subscription service providing daily geopolitical and macroeconomic risk analysis to enterprise clients including corporations, financial institutions, and government entities

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Oxford Analytica delivers the Oxford Analytica Daily Brief, a subscription-based daily intelligence briefing service providing unbiased, forward-looking analysis of emerging geopolitical and macroeconomic risks across 130+ countries, tracking 250+ key issues quarterly. The firm's analysis is produced by in-house analysts drawing on a global network of more than 1,500 experts, offering scenario planning and contrarian perspectives to enterprise clients including Fortune 50 corporations, financial institutions, and government agencies.

Product overview

Oxford Analytica offers a single unified product: the Oxford Analytica Daily Brief, a subscription-based geopolitical and macroeconomic intelligence service. The Daily Brief delivers daily analysis covering more than 250 key issues across 130 countries, providing content in multiple formats including full-length analysis, concise summaries, visual data, infographics, online briefings, and direct analyst access. The product is now integrated into Dow Jones Risk & Compliance following the 2025 acquisition, and is positioned alongside other Dow Jones risk products including Factiva, Dragonfly, Dow Jones Risk Journal, and various RiskCenter solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Oxford Analytica Daily Brief A daily intelligence briefing service delivering unbiased analysis of emerging geopolitical and macroeconomic trends across 130+ countries and tracking 250+ key issues quarterly. The service is delivered as full-length analysis, concise summaries, visual data, infographics, online briefings, and direct analyst access for enterprise clients including corporations, financial institutions, and government agencies.

Quantifiable outcome

• Tracks more than 250 key issues across 130 countries quarterly

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Willis (WTW)flagshipStrategic or Co-development Partner · 21 January 2026Oxford Analytica and Willis (a WTW business) co-produced reports on defense sector economic risks including the study 'Managing the new economic risks in the defence sector.' The reports identify five economic risks confronting defense contractors: scale/sovereignty trade-offs, tariff disruptions, China material dependency, phantom spending, and failures in reindustrialisation. The collaboration leverages Oxford Analytica's geopolitical expertise with Willis's insurance and risk sector knowledge.
• Dragonfly IntelligencecoreStrategic or Co-development Partner · 22 April 2025Acquired alongside Oxford Analytica by Dow Jones for $40 million from FiscalNote Holdings. Both companies now operate under Dow Jones Risk & Compliance. Dragonfly provides geopolitical and security intelligence from offices in London and Singapore, complementing Oxford Analytica's macroeconomic and geopolitical risk analysis.
• Dow Jones (News Corp)coreStrategic or Co-development Partner · 31 March 2025Dow Jones acquired Oxford Analytica from FiscalNote Holdings for $40 million in March 2025, integrating it into the Dow Jones Risk & Compliance division alongside Dragonfly Intelligence. The acquisition enhances Dow Jones's geopolitical and macroeconomic risk analysis capabilities. News Corp expects a $4 million tax benefit from the transaction.
• WTW (Willis Towers Watson)flagshipStrategic or Co-development PartnerOxford Analytica research is cited in Willis/WTW Political Risk Index reports, including the 2025 'tariff geopolitics' analysis on how the US conditions tariff deals on national security alignment. WTW's Political Risk Survey draws on Oxford Analytica research for geopolitical risk insights.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Control Risks: Control Risks is a global specialist risk consultancy delivering political, security, and integrity risk services to multinational corporations and government clients. It is a direct peer in geopolitical risk advisory and country risk intelligence.
• Dragonfly Intelligence: Dragonfly Intelligence provides geopolitical and security intelligence from London and Singapore. It was acquired alongside Oxford Analytica by Dow Jones for $40M and now operates as a sibling under Dow Jones Risk & Compliance, making it both a peer and an internal counterpart.
• BMI (Fitch Solutions): BMI, part of Fitch Solutions, provides country risk and industry research with macro and political risk analysis for emerging and developed markets. It directly overlaps with Oxford Analytica's macroeconomic and country risk coverage for financial and corporate clients.
• Stratfor (Wood Mackenzie): Stratfor, owned by Wood Mackenzie, delivers subscription-based geopolitical intelligence and forecasting to enterprise clients. It directly competes with Oxford Analytica's Daily Brief in geopolitical forecasting and scenario analysis.
• Eurasia Group: Eurasia Group is a leading political risk advisory firm founded by Ian Bremmer, providing geopolitical analysis and consulting to corporations, financial institutions, and governments. It directly competes with Oxford Analytica in subscription-based geopolitical intelligence and country risk assessment.
• Verisk Maplecroft: Verisk Maplecroft provides political risk, country risk, and ESG intelligence to multinational corporations, financial institutions, and governments. It is a direct competitor in subscription-based country and political risk data and indices.

Broad incumbents

• S&P Global Market Intelligence: S&P Global Market Intelligence provides country risk, political risk, and macroeconomic data as part of a broader financial data and analytics portfolio. It overlaps with Oxford Analytica's risk intelligence for financial institutions, but serves a much wider information buyer.
• Economist Intelligence Unit (EIU): The EIU provides country-level forecasts, risk assessments, and macroeconomic analysis to enterprises and governments as part of The Economist Group. It competes with Oxford Analytica across country risk intelligence but with a broader portfolio including policy research and forecasting.

Others

• Crisis Group: The International Crisis Group produces in-depth geopolitical analysis and conflict-prevention research consumed by governments, multilaterals, and corporations. It is thematically adjacent to Oxford Analytica's geopolitical intelligence, particularly for government and international organization buyers.

Emerging players

• GaveKal Dragonomics: GaveKal Dragonomics delivers macroeconomic and political analysis with a strong Asia focus for institutional investors. It overlaps with Oxford Analytica's geopolitical and macroeconomic coverage in specific regional segments and investor clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/oxfordanalytica
• Facebookfacebook.com/OxfordAnalytica
• LinkedInlinkedin.com/company/oxford-analytica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxford Analytica