Storypark
- Company typePrivate
- Founded2011
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Storypark firmographics
Firmographics- Name
- Storypark
- Legal name
- Storypark Limited
- Website
- https://storypark.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Storypark industry classification
Industry- Product category
- Childcare Management Software
- NAICS
- Educational Support Services (6117), Educational Support Services (61171)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Educational Services (8200)
- akta.pro primary industry
- Observation, Documentation & Portfolio Systems (Anecdotal, Checklists, Learning Stories) (EDACAJAD)
- akta.pro secondary industries
- Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL), Teacher Guides, Lesson Plans & Scope-and-Sequence Resources (EDACAJAF)
Keywords
Where Storypark is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Storypark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscription: Storypark operates on a subscription basis for childcare centers and early learning services. Pricing is likely tiered based on center size or number of children enrolled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription plans for childcare centers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Storypark product offering
Product offeringCore offering
Storypark provides a cloud-based platform that enables early childhood education centers to document and plan children's learning, engage families through real-time communication, and manage compliance with national quality frameworks such as the Australian National Quality Framework (NQF), Early Years Learning Framework (EYLF), and New Zealand Te Whariki curriculum. The platform combines learning stories, developmental planning, child notes, family engagement, financial management with Child Care Subsidy integration, attendance and bookings, and an AI-powered add-on (Storypark Assist) that generates pedagogically-aligned suggestions for story review, spelling and grammar checking, and translation across 33 languages.
Differentiator
Problem solved
Functional benefit
Products and services
- Storypark Platform Subscription-based cloud platform for early childhood education centers (long day care, preschool/kindergarten, before and after school programs) that supports learning documentation, developmental planning, family engagement, regulatory compliance with NQF/EYLF/Te Whariki, attendance and bookings, finances and Child Care Subsidy processing, and digital waitlists/enrolment workflows.
- Storypark Assist Paid AI-powered add-on for Storypark subscribers that generates pedagogically-aligned suggestions to improve learning story writing, performs spelling and grammar checking, and translates stories into 33 languages. Educators can review, edit, or dismiss all AI-generated content.
Companies that use Storypark
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Storypark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature3 records
Storypark partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Choklits Child CarecoreChoklits Child Care implemented Storypark's childcare management software to streamline daily operations, enhance learning documentation, and improve parent communication. This partnership demonstrates Storypark's capabilities in supporting mid-sized childcare operations with comprehensive management tools.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Storypark competitors and assessment
Company assessmentDirect peers
- Famly: Denmark-based ECE management platform offering parent communication, invoicing, and learning documentation. Comparable to Storypark in feature scope and SaaS model, serving both single centers and multi-site operators across European and global markets.
- HiMama (Lillio): Canadian ECE platform providing daily reports, parent communication, and child development tracking. Rebranded to Lillio. Closely comparable to Storypark's documentation, family engagement, and AI-powered features, with similar focus on educator workflow and parent engagement.
- Kaymbu: US-based early childhood documentation and family engagement platform. Closely comparable to Storypark's learning stories, photo/video sharing, and parent communication features, with similar focus on the documentation workflow that educators use daily.
- Brightwheel: US-based leading ECE management platform offering attendance, billing, parent communication, and learning documentation. Directly comparable to Storypark in core functionality and target customer (childcare centers), but larger scale, US-centric, and venture-backed, giving it greater resources for global expansion.
- Educa: New Zealand-based ECE documentation and family engagement platform. Highly comparable to Storypark given shared NZ origin, focus on learning stories, planning, and parent communication, and similar target market of ECE centers in Australasia.
- Kangarootime: US-based ECE management platform offering billing, parent engagement, and learning documentation. Directly comparable to Storypark in target customer (childcare centers) and feature set, with similar mid-market positioning and subscription model.
- Sandbox Cloud: Australian-based ECE platform serving long day care, preschool, and OSHC providers with documentation, family engagement, and compliance features. Directly comparable to Storypark's ANZ focus and feature set, competing head-to-head in Australian ECE markets.
Regional players
- Kindyhub: Australian ECE platform offering documentation, communication, and centre management. Comparable to Storypark in target customer (Australian centres) and core functionality, but more regionally focused on Australia rather than operating globally.
Emerging players
- ChildcareCRM: US-based lead management and CRM platform specifically designed for childcare centers. Adjacent to Storypark's "Bookings and Attendance" CRM-style functionality, but focused on enrolment/lead conversion rather than full ECE operations, making it a partial-overlap peer.
Broad incumbents
- Procare Solutions: US-based, PE-owned incumbent in ECE and afterschool management software. Broader portfolio of center management, billing, and family engagement tools. Comparable to Storypark for compliance/billing workflows, but a larger, more established player serving thousands of US centers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Storypark social profiles
Digital presenceStorypark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storypark leadership team
Management profileNumber of profiles
Profiles7 records
Storypark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storypark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storypark
What does Storypark do?
Storypark provides a cloud-based platform that enables early childhood education centers to document and plan children's learning, engage families through real-time communication, and manage compliance with national quality frameworks such as the Australian National Quality Framework (NQF), Early Years Learning Framework (EYLF), and New Zealand Te Whariki curriculum. The platform combines learning stories, developmental planning, child notes, family engagement, financial management with Child Care Subsidy integration, attendance and bookings, and an AI-powered add-on (Storypark Assist) that generates pedagogically-aligned suggestions for story review, spelling and grammar checking, and translation across 33 languages.
Is Storypark a public or private company?
Storypark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Storypark founded?
Storypark was founded in 2011. It employs 11 to 50 people.
Where is Storypark based?
Storypark is headquartered in Wellington, New Zealand, in the Oceania region.
How does Storypark make money?
One revenue line is on record: software Subscription.
Who are Storypark's main competitors?
Direct peers on record are Famly, HiMama (Lillio), Kaymbu, Brightwheel, Educa, Kangarootime and Sandbox Cloud. Kindyhub is listed as a regional player. ChildcareCRM is listed as an emerging player. Procare Solutions is listed as a broad incumbent.
Does Storypark have an API?
No public API is recorded for Storypark.
What industry is Storypark in?
Storypark's product category is Childcare Management Software. Its primary akta.pro industry code is EDACAJAD, Observation, Documentation & Portfolio Systems (Anecdotal, Checklists, Learning Stories), with a secondary code of EDACAJAL, Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides). Its NAICS code is 6117 and its SIC code is 7370.