What Multiply does

Multiply is a private online social marketplace founded in 2003 and headquartered in St Louis, United States, operating in Southeast Asia. The firm raised approximately $29.6 million in cumulative equity across four funding rounds between 2005 and 2008, with investors including ABS-CBN Global, TransCosmos, VantagePoint Capital Partners, and PJC — a syndicate that points to media, Japanese digital-marketing, and venture capital alignment around the Southeast Asian (and likely Philippine) consumer internet opportunity. In June 2018, Multiply acquired Domino for an undisclosed amount, the most recent documented corporate-development event in the company's history. Leadership includes Curtis Strite, VP of Technology, and the firm currently operates with 11-50 employees.

A substantial portion of the aggregated input data describes System1, a responsive acquisition marketing platform — this content is unrelated to Multiply's social-marketplace business and has been excluded from the substantive analysis above. As a result, current product features, technical architecture, monetization mechanics, and customer composition for Multiply are not present in the available data, and the description above is grounded only in the firmographic, funding, M&A, and leadership facts that are explicitly attributed to Multiply.

Name

Multiply

Website

https://multiply.com

Company type

Private

Founded year

2003

Headcount range

11–50 employees

Short description

Multiply is a private online social marketplace founded in 2003, serving consumers in Southeast Asia. The company has raised approximately $29.6 million in equity, expanded via the 2018 acquisition of Domino, and currently operates with 11 to 50 employees.

Ownership category

akta.pro rank

Product category

Marketing Technology

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

Keywords

• Acquisition marketing platform
• Advertising technology
• Consumer brand portfolio
• AI marketing platform
• Privacy-focused advertising

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Services: Delivers high-intent customers to advertising partners through its platform

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Multiply operates an industry-leading Responsive Acquisition Marketing Platform (RAMP) powered by AI and machine learning. The omni-channel, omni-vertical platform enables Multiply to build powerful brands across multiple consumer verticals, develop and grow a suite of privacy-focused products, and deliver high-intent customers to its advertising partners in a privacy-centric digital landscape.

Differentiator

Problem solved

Functional benefit

Products and services

• RAMP (Responsive Acquisition Marketing Platform) Industry-leading AI and machine learning powered acquisition marketing platform that is omni-channel and omni-vertical, built for a privacy-centric world. RAMP enables Multiply to build powerful brands across multiple consumer verticals, develop and grow privacy-focused products, and deliver high-intent customers to advertising partners.
• Startpage Privacy-focused search engine operated by Multiply as part of its consumer brand portfolio.
• Info.com Search and answers platform operated by Multiply as part of its consumer brand portfolio.
• MapQuest Mapping and navigation service operated by Multiply as part of its consumer brand portfolio.
• HowStuffWorks Educational content platform operated by Multiply as part of its consumer brand portfolio.
• Answers Answers platform operated by Multiply as part of its consumer brand portfolio.
• CouponFollow Coupons and deals platform operated by Multiply as part of its consumer brand portfolio.
• 1.org Search and privacy-focused product operated by Multiply as part of its consumer brand portfolio.
• WalletGenius Personal finance platform operated by Multiply as part of its consumer brand portfolio.
• CarsGenius Automotive platform operated by Multiply as part of its consumer brand portfolio.
• ActiveBeat Health content platform operated by Multiply as part of its consumer brand portfolio.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Taboola: Taboola operates a content-discovery and native advertising platform that delivers advertiser audiences across a network of publisher properties. It is directly comparable to RAMP's model of using owned/partnered consumer properties to deliver high-intent customers to advertisers at scale.
• Outbrain: Outbrain runs a content recommendation and native ad network powering acquisition for advertisers across premium publisher inventory. Closely comparable to Multiply's RAMP in channel mix (content-driven), customer type (advertising partners), and revenue model (ad delivery).
• StackAdapt: StackAdapt is a multi-channel programmatic advertising platform using AI/ML for audience targeting and campaign optimization. Comparable as a privacy-aware, AI-driven acquisition platform serving advertising partners with omnichannel capabilities similar to RAMP.

Broad incumbents

• Criteo: Criteo operates a global commerce media platform using AI for personalized retargeting and acquisition. Comparable as an established AI-driven ad-tech player with privacy-centric retargeting products serving overlapping advertiser personas.
• Zeta Global: Zeta Global is an established data-driven marketing platform combining a large proprietary identity graph with activation across channels. Comparable as a broader incumbent in AI-powered, privacy-centric acquisition marketing targeting similar enterprise advertisers.
• Magnite: Magnite is the largest independent sell-side ad platform (SSP) for CTV and online video, operating across the same omnichannel advertising ecosystem. Comparable as a broader ad-tech incumbent serving similar advertising-partner customers.
• Yahoo (Yahoo Ad Tech): Yahoo operates a large portfolio of consumer properties (search, mail, finance, news) and a programmatic ad platform — directly mirroring Multiply's model of monetizing a portfolio of consumer brands through an omnichannel acquisition platform.
• The Trade Desk: The Trade Desk is a leading independent demand-side platform for programmatic advertising with heavy investment in cookieless identity solutions (UID2). Comparable as a scaled incumbent competing for the same advertising budgets with a privacy-first narrative.

Emerging players

• DuckDuckGo: DuckDuckGo operates a privacy-centric search and browsing product with an ads business built around contextual, non-profiled signals. Comparable as a privacy-first consumer brand (alongside Startpage in the Multiply portfolio) exploring privacy-respecting ad monetization.
• Brave Software: Brave runs a privacy-focused browser and ad platform built around first-party, cookieless audience signals. Comparable as a smaller, privacy-first platform experimenting with alternative monetization models for the same cookie-deprecation era that RAMP is targeting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Xmultiplymedia
• Facebookfacebook.com/multiplymedia
• LinkedInlinkedin.com/company/multiply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multiply