Zibrio

What Zibrio does

Zibrio is a Houston-based balance diagnostics company that commercializes NASA-derived postural-stability technology under the proprietary BrioCore brand. The company's flagship capability is a machine-learning algorithm that analyzes center-of-pressure sway from a 60-second standing test on a smart scale to produce a 1-10 balance score and a fall-risk categorization, validated through 7 peer-reviewed studies covering over 3,000 balance tests and a 12-month prospective study of older adults.

Zibrio operates a two-product hardware line plus a software ecosystem. The Stability Home Scale ($599 one-time, HSA-approved) is sold direct-to-consumer for self-monitoring; the Stability Pro Scale is offered only as a subscription bundle that includes BalanceCare (physician reporting) and BalanceReport (PT reporting) software along with training and multi-year support for senior-living facilities, primary care, population health, and physical therapy practices. The BalanceCoach mobile app (free, iOS/Android) connects to either scale via Bluetooth to track scores over time, and BetterBalance Training is sold as an in-app subscription offering exercise video content.

The company monetizes through three streams: one-time consumer hardware, recurring Pro subscription contracts sold through direct enterprise outreach, and consumer in-app software subscriptions. Distribution is a hybrid of Squarespace-based e-commerce in the US and Canada for the D2C product and direct/demos for the enterprise Pro subscription. Customers primarily span senior living, primary care, physical therapy, individual consumers (age 50+), with payers and fitness professionals as secondary segments. Zibrio employs 1-10 people, is privately held, and has raised $1.7M in disclosed equity from Flybridge (2021) along with prior non-equity recognition from Pipeline Angels, Texas HALO Fund, XFactor Ventures, and MassChallenge.

Name

Zibrio

Legal name

ZIBRIO

Website

https://zibrio.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Zibrio is a Houston-based balance diagnostics company that commercializes NASA-derived BrioCore AI technology through smart scales and a mobile app to predict and reduce fall risk in older adults, selling a $599 consumer scale direct-to-consumer and a Pro subscription bundle to senior living, primary care, and physical therapy providers in the US and Canada.

Ownership category

akta.pro rank

Product category

Balance & Fall Risk Diagnostics

akta.pro primary industry

Smart Scales & Body Composition Analyzers (CRACAQAA)

Keywords

• Fall risk assessment
• Balance measurement device
• Postural stability scale
• Remote patient monitoring
• Fall prevention technology

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - Consumer: One-time purchase of Stability Home scale at $599, designed for individual home use. Scale measures balance and weight, lights up with color-coded risk level (red/yellow/green).
2. Hardware + Subscription - Professional: Stability Pro scale sold only as part of subscription package with bundled services including training, BalanceCare, BalanceReport, product guides, and ongoing support. Available for primary care, population health, physical therapy, senior living facilities.
3. Software Services - In-App Purchases: BalanceCoach app offers BetterBalance Training as in-app purchase with exercise programs for Stability Home scale owners. Subscription for premium video content.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Zibrio is a balance diagnostics company that builds smart scales which measure postural stability in a 60-second standing test and produce an objective balance/fall-risk score (1-10) using its BrioCore AI algorithm derived from NASA/space-program research. It sells a consumer Stability Home scale plus a subscription-based Stability Pro clinical scale bundled with software (BalanceCare, BalanceReport) and a companion BalanceCoach app.

Product overview

ZIBRIO offers a hardware-software ecosystem for fall risk prediction and balance improvement. The core products are two smart scales (Stability Home for consumers at $599 and Stability Pro for professionals via subscription) that measure postural stability in 60 seconds using BrioCore AI technology. These connect to the BalanceCoach mobile app for score tracking and personalized recommendations, with professional versions including BalanceCare and BalanceReport software for clinical settings. An add-on BetterBalance Training program provides in-app exercise videos. The technology, developed from US Space program research and validated in clinical studies, predicts fall risk up to one year in advance.

Differentiator

Problem solved

Functional benefit

Brands

• Stability Home Scale: Consumer balance measurement scale for home use, measures balance and predicts fall risk in 60 seconds.
• Stability Pro Scale
• BalanceCoach App
• BalanceCare
• BalanceReport
• BetterBalance Training
• BrioCore Technology

Products and services

• Stability Home Scale Consumer smart scale that measures balance and weight in a 60-second standing test, displaying a 1-10 balance score with color-coded risk indicators (red/yellow/green edge lighting). HSA-approved, designed for home self-monitoring with Bluetooth connectivity to the BalanceCoach app. Priced at $599 one-time.
• Stability Pro Scale Professional clinical balance measurement device for healthcare settings where an operator assists users. Sold only as part of a subscription package bundled with training, BalanceCare, BalanceReport and support, targeting primary care, physical therapy, population health and senior living facilities. Does not display color-coded risk for patient privacy.
• BalanceCoach App Free mobile app (iOS/Android) that connects to ZIBRIO Stability scales via Bluetooth to track balance scores and weight over time and provide personalized recommendations based on the 'Six Pillars of Balance' and lifestyle factors.
• BetterBalance Training In-app purchase program offering video-based daily balance exercise programs targeting different body areas and skill levels, available to Stability Home Scale owners through the BalanceCoach app.
• BalanceCare Professional software platform that helps physicians communicate fall risk and balance health to patients using the T.E.L.L. framework. Part of the Stability Pro subscription bundle.
• BalanceReport Professional software for physical therapists and administrators to report balance assessment results and recommend follow-up care. Part of the Stability Pro subscription bundle.

Quantifiable outcome

• 74% reduction in falls over 2 years with self-monitoring
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SafelyYou: AI-powered falls detection and prevention platform focused on senior living communities. Competes for the same senior-living fall-prevention budget and similar outcomes-oriented value proposition to ZIBRIO's Stability Pro.
• Biosensics: Developer of wearable sensors and algorithms for fall risk assessment and movement monitoring in older adults. Overlaps with ZIBRIO on objective fall-risk analytics, but via wearables rather than a smart-scale form factor.

Broad incumbents

• Kistler Group: Global instrumentation company with force and pressure measurement platforms that underpin clinical and research balance assessment. Larger industrial incumbent providing enabling technologies in the same measurement category.
• Apple (Health): Apple Watch fall detection and mobility features target the same consumer fall-prevention use case from a wearables angle. Wide distribution and ecosystem effects make Apple a relevant broad incumbent competitor to ZIBRIO's consumer scale.

Direct peers

• HUR: Provider of strength and balance training equipment plus digital wellness software for senior living and active aging. Targets the same senior-living customer with fall-prevention outcomes and a subscription/equipment model similar to Stability Pro.
• Bertec: Manufacturer of force plates and balance measurement systems used in research and clinical balance testing. Closely comparable technology category to ZIBRIO's center-of-pressure sway approach.
• Biodex Medical Systems: Established manufacturer of clinical balance assessment systems and rehabilitation equipment used in PT and senior care settings. Most directly comparable to ZIBRIO's Stability Pro offering for clinical fall risk measurement.
• NeuroCom (Natus Medical): Provider of computerized dynamic posturography and balance assessment platforms (e.g., Smart EquiTest) widely used in clinical balance diagnostics. Direct competitor to BrioCore in objective postural stability assessment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zibriobalance
• LinkedInlinkedin.com/company/zibrio

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zibrio