What Shadow Marketing Group does

Shadow Marketing Group is a Texas-based, full-service branding and marketing agency that operates as a DBA of Passion for Bright Ideas, LLC. Founded in 2017 and headquartered in Midland, Texas, the firm delivers a four-phase engagement process (Research, Visual Identity, Messaging, Implementation) covering brand strategy, logo and visual identity development, messaging frameworks, website design and development, social media management, photography and videography, and print/digital collateral production. The company has earned Silver and Bronze honors at the 42nd Annual Telly Awards (2021), validating its video production capability, and serves a diverse portfolio spanning small businesses, nonprofits, educational institutions (Midland ISD, Young Women's Leadership Academy), energy (Evans Petroleum), retail (Miss Cayce's Wonderland), real estate (Homestead Realty), and content creators.

The agency's core products are professional creative services rather than a software platform, with no proprietary technology stack, APIs, integrations, patents, or AI/ML capabilities disclosed. Service delivery is human-led by a small team led by founder and Strategy Director Jennifer McNew, Creative Director and co-founder Bridget McGarry, and Agency Coordinator Tania Monarrez; headcount is reported in the 1–10 range. Distribution is direct-to-client through consultation-led sales, portfolio-driven website, and organic social media presence on Facebook, Instagram, and LinkedIn; pricing is quote-based and not publicly disclosed. Geographic reach is concentrated in Texas, with explicit positioning as 'a collective of Creatives & Strategists working all over Texas.'

Commercially, Shadow Marketing Group operates a professional services revenue model with project-based engagements across four streams: branding/visual identity, social media marketing, website design and development, and photography/videography. The customer base skews toward Texas SMBs and nonprofits in the Midland/Permian Basin area, with institutional clients in education and select enterprise accounts in energy. There are no disclosed funding rounds, institutional investors, parent company relationships, or recurring contract structures visible in the data, consistent with a bootstrapped, founder-led boutique agency.

Name

Shadow Marketing Group

Legal name

Passion for Bright Ideas, LLC

Website

https://shadowmarketinggroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Shadow Marketing Group is a Texas-based creative agency (DBA Passion for Bright Ideas, LLC) founded in 2017, providing branding, visual identity, website design, social media, and photography/videography services to small businesses, nonprofits, schools, and select enterprises across Texas.

Ownership category

akta.pro rank

Product category

Brand Marketing & Creative Agency Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Guerrilla & Street Marketing (MPAAAGAH)

akta.pro secondary industry

Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)

Keywords

• Branding and identity
• Visual design services
• Social media marketing
• Website design development
• Creative agency services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding and Visual Identity Services: Custom branding solutions including logo design, visual identity packages, color palettes, word marks, and brand guidelines development. Project-based engagements tailored to client needs.
2. Social Media Marketing Services: Ongoing social media content creation, management, and strategy implementation for clients across various platforms.
3. Website Design and Development: Custom website design and development services including responsive design, user-friendly interfaces, and brand-consistent digital experiences.
4. Photography and Videography Services: Branded photography and video content creation including promotional videos, social media content, and educational video series.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Shadow Marketing Group is a full-service branding and creative agency that delivers custom branding solutions, visual identity systems, brand messaging, social media marketing, website design and development, and photography/videography services. Each engagement follows a four-phase process (Research, Visual Identity, Messaging, Implementation) tailored to the client's brand challenges, objectives, and target audience. Services are delivered as project-based professional services to small businesses, nonprofits, educational institutions, and other organizations primarily across Texas.

Product overview

Shadow Marketing Group is a full-service marketing agency that operates as a single unified service offering rather than a platform-plus-modules architecture. Their core offerings include strategic branding services, social media marketing, visual identity development, brand messaging, website design & development, and photography/videography services. The company follows a four-stage process—Research, Visual Identity, Messaging, and Implementation—to deliver tailored marketing solutions for each client. Services are delivered as custom creative work rather than standardized software products, with each project tailored to the client's specific needs. The portfolio demonstrates work across diverse sectors including nonprofits (Midland Shared Spaces, State of the Nonprofit), educational institutions (Midland ISD, Young Women's Leadership Academy), retail businesses (Miss Cayce's Wonderland, Baby Biz), podcasts (Crazy Uncut Podcast), and various other industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic branding services including brand voice development, visual identity creation (logos, word marks, color palettes), and brand implementation across print and digital channels for small businesses, nonprofits, educational institutions, and other organizations.
• Visual Identity Development Custom creative visual packages including logo design, alternate logos, word marks, color palette development, and brand element variations tailored to each client's needs.
• Brand Messaging Services Voice and messaging development services helping clients communicate effectively with their target audience through tailored brand messaging.
• Social Media Marketing Social media content creation, management, and strategy implementation to build brand recognition and customer engagement across platforms.
• Website Design & Development Custom website design and development services creating user-friendly, comprehensive, brand-consistent digital experiences (examples include Texas Divide Ranch and Evans Petroleum sites).
• Photography & Videography Professional branded photography and video production including promotional videos, social media content, and educational video series; recognized with 42nd Annual Telly Awards (Silver and Bronze, 2021).

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GSD&M: Iconic Austin-based full-service advertising agency with national clients across branding, digital, and media. Comparable Texas market footprint but vastly larger scale and broader portfolio.
• Richards/Lerma: Dallas-based independent agency offering advertising, branding, and multicultural marketing for major brands. Comparable Texas presence and full-service creative scope at significantly larger scale.
• T3: Austin-based large advertising and marketing agency providing brand, digital, and media services to enterprise clients. Comparable in geography and category but at much larger scale and broader capability set than Shadow Marketing.

Direct peers

• Column Five Media: Creative agency producing branded content, infographics, video, and visual identity work for marketing teams. Comparable content-led, design-forward boutique offering.
• Matchstic: Atlanta-based boutique branding agency specializing in brand identity, naming, and strategy for SMB and mid-market clients — directly comparable boutique scale, service mix, and project-based model.
• Killer Visual Strategies: Content and visual communication agency producing infographics, video, and branded content for B2B and consumer brands — comparable mid-sized creative services firm with similar channel mix.
• McGarrah Jessee: Dallas-based independent creative agency providing brand strategy, identity, advertising, and digital work for regional and national brands. Comparable boutique positioning and full-service creative offering.
• Slab Creative Group: Small Texas-based creative agency offering branding, web design, and marketing services to SMB and nonprofit clients — directly comparable in scope, geography, and customer mix to Shadow Marketing Group.
• FrankeCreative: Houston-based independent creative agency offering branding, advertising, and digital services for Texas SMBs and regional brands. Comparable boutique scale, full-service creative scope, and Texas regional focus.

Emerging players

• Hahn Public Communications: Texas-based communications and branding firm serving public-sector, nonprofit, and corporate clients. Comparable regional focus and overlap on nonprofit/government branding engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Shadowmgroup
• LinkedInlinkedin.com/company/shadowmgroup
• Instagraminstagram.com/Shadowmgroup
• Xx.com/shadowmgrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shadow Marketing Group