FORCE Family Office

What FORCE Family Office does

FORCE Family Office is a privately held networking and advisory platform founded in 2020 by Steven Saltzstein and headquartered at 1460 Broadway, New York. The company operates one of the largest curated networks in the family office segment, claiming over 200,000 family office representatives globally, and serves as an intermediary connecting family offices with each other and with private and public companies seeking capital. Its core offering is event-driven: the company hosts more than 150 in-person and online events per year, including educational webinars, fireside chats, private luncheons, regional breakfast clubs, and large-scale symposiums such as EV Symposium events co-sponsored with ROTH Capital Partners.

The product portfolio is organized into five sub-brands. Force Events is the core distribution engine, running the annual calendar of presentations across sectors including healthcare/biotech, technology, energy, financials, and consumer. Force for Knowledge is the educational layer, comprising a podcast (Force for Knowledge, distributed on Spotify and Apple Podcasts), symposiums featuring sector experts, and a white paper library on topics such as co-investing, AI economy, philanthropy, luxury markets, and family office retreat planning. Force for Good is the philanthropy platform that connects family offices with charitable causes via fundraising events featuring public figures. Force Private Credit is an alternative credit facilitation service offering borrowers a non-bank lending channel and investors access to private credit deal flow. Force Luxury is a lifestyle content vertical. The underlying technology is conventional — webinar platforms (e.g., Zoom), email/newsletter distribution, podcast hosting, and community management systems — with no proprietary technology stack or AI capabilities disclosed.

The business model is dual-sided. Family offices participate largely on a complimentary basis in exchange for access to deal flow, peer networking, and educational content; this builds network density on the demand side. Revenue is generated primarily from companies that pay to present to the family office audience through executive briefings, fireside chats, and sponsorship of educational symposiums. A secondary revenue stream comes from Force Private Credit, which generates fees through transaction facilitation between borrowers and family office lenders. The company operates with 11-50 employees and is founder-owned with no disclosed institutional investors or PE backing. Geographic reach is primarily U.S.-centric with growing international participation; the management team includes a CEO, President, CFO, Chief Communications Officer, EVP Strategic Alliances, and several Managing Partners and Directors across events, philanthropy, healthcare, and marketing functions.

Name

FORCE Family Office

Legal name

FORCE Family Office

Website

https://forcefamilyoffice.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

FORCE Family Office is a private networking platform founded in 2020 that connects family offices with each other and with private/public companies through 150+ annual events, educational content, philanthropy, and private credit facilitation services.

Ownership category

akta.pro rank

Product category

Family Office Networking Services

akta.pro primary industry

Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)

akta.pro secondary industry

Philanthropy, Foundations & Grantmaking Advisory (FSAAADAG)

Keywords

• Family office networking
• Investment event services
• Private credit services
• Co-investment facilitation
• Wealth management community

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event and Webinar Services: FORCE generates revenue by hosting events, webinars, and educational symposiums for family offices and companies seeking investment. Companies pay to participate in executive briefings and fireside chats to present to the family office network.
2. Private Credit Services: Force Private Credit offers borrowers alternative financing options and provides investors access to private credit deal flow, generating revenue through transaction facilitation and potentially management fees.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FORCE Family Office is a networking and consulting platform that connects family offices with each other and with private/public companies for co-investment, education, and philanthropy. The company hosts more than 150 in-person and online events annually, operates a network of over 200,000 family office representatives worldwide, and offers sub-brands including Force Private Credit (alternative financing), Force for Knowledge (education), Force for Good (philanthropy), and Force Luxury (lifestyle content).

Product overview

FORCE Family Office operates as a networking and educational platform for family offices, offering a suite of interconnected services. The core offering includes Force Events (hosting 150+ annual events connecting family offices with companies), Force for Knowledge (educational content via podcasts, symposiums, and white papers), Force for Good (philanthropy amplification), Force Private Credit (alternative credit services), and Force Luxury (luxury lifestyle content). The platform serves as a connector between family offices, facilitating co-investment opportunities, education, and relationship building across sectors including healthcare, technology, energy, financials, and more.

Differentiator

Problem solved

Functional benefit

Brands

• Force Private Credit: Alternative credit resource offering borrowers private credit solutions and investors fixed income alternatives
• Force Luxury
• Force for Good
• Force For Knowledge

Products and services

• Force Events More than 150 in-person and online events annually that connect family offices with private and public companies for potential investment, education, and networking opportunities across sectors including healthcare, technology, energy, financials, and consumer.
• Force Private Credit Alternative credit service offering borrowers an alternative to traditional bank loans and investors a complement to fixed income strategies through private credit deal flow.
• Force Luxury A luxury content platform providing news and insights into luxury products, travel, automobiles, and lifestyle for the family office community.
• Force for Good Philanthropy platform that amplifies the charitable voices of family offices in the network, creating events to help fund worthy charities across public health, climate change, youth sports, leadership development, and the arts.
• Force for Knowledge Educational platform featuring podcasts, symposiums, and white papers that illuminate new areas of opportunity for family offices, hosting events on topics including biotech investing, electric vehicle infrastructure, and the Cancer Moonshot.
• Family Office Network The largest network of family offices in the United States with over 200,000 representatives, facilitating meaningful relationships, exchange of insights, best practices, and investment opportunities among members.

Quantifiable outcome

• 150+ events hosted annually connecting family offices with each other and with companies
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Litchfield Hills ResearchminorGTM or Marketing PartnerAnalyst Barry M. Sine from Litchfield Hills Research conducts interviews with company CEOs during FORCE Family Office webinars, such as the IQSTEL CEO presentation. The partnership provides expert financial analysis and questioning during investor-focused events.
• Brandi ChastainminorGTM or Marketing PartnerWorld Cup and Olympic gold medal-winning soccer star Brandi Chastain has headlined FORCE for Good fundraising events for causes like soccer fields in Haiti, lending her celebrity to raise awareness and funds.
• Shannon ElizabethminorGTM or Marketing PartnerAward-winning actress turned animal rights activist Shannon Elizabeth has participated in FORCE philanthropy events as a speaker and advocate.
• Tia NelsonminorGTM or Marketing PartnerEnvironmental activist Tia Nelson, who carries on the work of her father Gaylord Nelson (founder of Earth Day), has participated in FORCE for Good events to discuss environmental causes.
• ROTH Capital PartnerscoreGTM or Marketing PartnerROTH Capital Partners co-sponsored the EV Symposium events with FORCE Family Office, bringing their research analysts and expertise in cleantech to facilitate discussions on electric vehicle infrastructure investment opportunities.
• ROTH Capital PartnerscoreGTM or Marketing PartnerROTH Capital Partners and FORCE co-sponsored EV Symposium events featuring panels on electric vehicles and infrastructure companies, with analyst Craig Irwin leading discussions.

Scale indicators3 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Family Office Exchange (FOX): Long-standing membership organization serving single- and multi-family offices with research, events, and peer networking. Directly comparable to FORCE's events-and-community model for the family office segment.
• Campden Wealth: Research, events, and membership organization focused on ultra-high-net-worth families and family offices globally. Comparable as a peer/community and content platform serving the same customer base as FORCE.
• Tiger 21: Peer learning and investment network for high-net-worth investors, organized around group meetings with facilitated discussions and deal sharing. Closely comparable to FORCE's networking-first GTM targeting HNW principals.
• Eton Solutions: Family office operating platform (Eton Atlas) providing accounting, reporting, and workflow tools to single-family offices. Comparable as it serves the same end customer (family offices) with operational/administrative infrastructure that complements FORCE's networking layer.

Broad incumbents

• Addepar: Wealth management technology platform serving family offices, RIAs, and private banks with portfolio analytics and reporting. Comparable as it touches the same family office end user with deeper data/analytics than FORCE offers.
• iCapital Network: Alternative investments platform connecting advisors and family offices to private market funds, with embedded compliance and reporting. Comparable as it increasingly competes for family office private market deal flow that FORCE also routes.
• CAIS: Alternative investment platform providing independent advisors and family offices access to private market funds and structured solutions. Comparable as a scaled incumbent in alternative-investment access for family offices.
• AlTi Global (formerly Alvarium Tiedemann): Multi-family office and global wealth management firm offering investment advisory, private credit, and family office services. Comparable as a multi-family office competitor in the same client segment with overlapping services to FORCE's network.

Emerging players

• iConnections: Digital platform connecting general partners and limited partners (including family offices) via virtual meetings, data rooms, and events. Comparable as an emerging networking/information platform serving the LP/GP ecosystem that includes family offices.
• Canoe Intelligence: Data automation platform for family offices and allocators handling alternative investment document management and reporting. Comparable as a tech vendor serving the same family office operational workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/force_wealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FORCE Family Office