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BrightStar Wisconsin Foundation

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uuid0008qx2

Namestring
BrightStar Wisconsin Foundation
Legal namestring
BrightStar Wisconsin Foundation, Inc.
Company typeenum
Private
Founded yearint
2013
Descriptiontext

BrightStar Wisconsin Foundation, Inc. is a 501(c)(3) nonprofit venture philanthropy organization founded in 2013 and headquartered in Milwaukee, Wisconsin. It accepts charitable donations from individuals, businesses, and charitable organizations and deploys the capital as equity investments into early-stage technology companies based in Wisconsin, operating an 'evergreen' model in which proceeds from successful exits and follow-on rounds are recycled into new portfolio companies. Target companies are typically at proof-of-principle, early-commercialization, or revenue stage, with a stated emphasis on technology-based products or services, barriers to entry, large addressable markets, and potential for rapid national scaling.

The foundation is governed by an Executive Chairman (co-founder Thomas M. Shannon), a board of directors, and an Investment Committee chaired by President & CEO Todd Sobotka; paid staff are limited to two people (Sobotka and Business Manager Maximillian Hartounian), with deal evaluation, diligence, and oversight performed largely by volunteers. Since 2013 BrightStar has invested in over 80 Wisconsin companies across 15 counties and deployed more than $10 million in equity capital, with portfolio outcomes including Fetch Rewards and SHINE Medical (both unicorns), RoddyMedical, COnovate, Blue Line Battery, Tundra Targeted Therapeutics, AIQ Solutions, Intrnls, Phoenix-Aid, Novir, Optical X, and others spanning biotech, health tech, SaaS, medical devices, battery materials, carbon capture, and advanced manufacturing.

Capital is raised through charitable donations, state grants (notably a 2020 WEDC Capital Catalyst Grant), and recurring returns from portfolio exits that are reinvested into new deals. Distribution is conducted directly (online registration portal, Hatch regional pitch events) and indirectly (co-investment syndicates with Wisconsin-based angel groups and venture firms including HealthX Ventures, Rock River Capital Partners, Golden Angels Investors, Tundra Angels, Wisconsin Investment Partners, Madison Development Corporation, and WARF). BrightStar does not develop proprietary technology and provides portfolio support primarily through capital, investor introductions, and ongoing counsel rather than product or technical services.

Short descriptiontext

BrightStar Wisconsin Foundation is a Milwaukee-based 501(c)(3) nonprofit that accepts charitable donations and deploys them as equity investments in Wisconsin early-stage technology companies, recycling investment returns into new deals under an evergreen venture philanthropy model.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMilwaukee, United States
HQ citystring
Milwaukee
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
venture philanthropy, nonprofit venture capital, early-stage equity investing, startup funding, charitable investment
Industry2 codes
1Community Foundations
CodeBPAGAKABPrimaryYes
2Corporate Foundations & CSR Grantmaking
CodeBPAGAKACPrimaryNo
NAICS code3 codes
  • Grantmaking Foundations813211
  • Grantmaking and Giving Services81321
  • Religious, Grantmaking, Civic, Professional, and Similar Organizations813
SIC code1 code
  • Services-Membership Organizations8600
Product category
Venture Philanthropy
Social media profiles1 record
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model2 records
1Donations and Charitable Contributions
TypeLicensing Royalties
Description

As a 501(c)(3) nonprofit organization, BrightStar Wisconsin Foundation generates capital through accepting donations from individuals, businesses, and charitable organizations. These donations are then deployed as equity investments into Wisconsin early-stage tech companies. When investments succeed, returns are reinvested into more entrepreneurs, creating an evergreen philanthropic model.

brightstarwi.org
2Investment Returns Reinvestment
TypeSubscription Recurring
Description

When BrightStar's portfolio companies succeed and provide returns on investment (through exits, acquisitions, or follow-on funding), those capital returns are re-deployed into new Wisconsin entrepreneurs. This creates a sustainable, self-replenishing funding model where each charitable donation theoretically lives forever.

brightstarwi.org
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

BrightStar Wisconsin Foundation is a 501(c)(3) nonprofit venture philanthropy organization that accepts charitable donations from individuals, businesses, and foundations and deploys them as equity investments into Wisconsin early-stage technology companies. When portfolio companies return capital through exits or follow-on funding, returns are reinvested into additional Wisconsin entrepreneurs, creating an evergreen funding cycle designed to create quality sustaining jobs in the state.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 1,500+ jobs created by portfolio companies since 2013
+4 more records
Product overview1 text field

BrightStar Wisconsin Foundation is a nonprofit 501(c)(3) venture philanthropy organization that serves as an efficient philanthropic conduit for keeping Wisconsin's talent in the state by creating high-paying jobs. The foundation accepts charitable donations and deploys them as equity investments into Wisconsin early-stage technology companies. When investments succeed, returns are reinvested into more entrepreneurs, creating an evergreen funding model. The organization operates through an Investment Committee that evaluates opportunities at proof of principle, early commercialization, or revenue stages, focusing on technology-based companies with innovative ideas, large addressable markets, and potential for rapid national scaling. They do not generally invest in retail businesses, professional service firms, or real estate ventures. The foundation provides capital to portfolio companies and also offers introductions, strategic partnerships, and ongoing counsel to help companies succeed.

Product and service1 record
1Wisconsin Early-Stage Equity Investment Program
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

MDC, led by Investment Committee member Lorrie Heinemann, has funded over 200 emerging and high tech companies in the Madison area. Represents a key ecosystem partner for BrightStar.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Lorrie Heinemann is co-founder and Past Chairman of the Wisconsin Angel Network. BrightStar partners with angel and venture community to provide both capital and experience to entrepreneurs.

3UW-Milwaukee I-Corps Program
Strategic tierMinorTypeStrategic or Co-development Partner
Description

RoddyMedical participated in UW-Milwaukee's I-Corps program, WEDC Ideadvance, and other programs for product development support.

brightstarwi.org
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles18 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment61 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

BrightStar Wisconsin Foundation

Venture Philanthropybrightstarwi.org

BrightStar Wisconsin Foundation is a Milwaukee-based 501(c)(3) nonprofit that accepts charitable donations and deploys them as equity investments in Wisconsin early-stage technology companies, recycling investment returns into new deals under an evergreen venture philanthropy model.

What BrightStar Wisconsin Foundation does

BrightStar Wisconsin Foundation, Inc. is a 501(c)(3) nonprofit venture philanthropy organization founded in 2013 and headquartered in Milwaukee, Wisconsin. It accepts charitable donations from individuals, businesses, and charitable organizations and deploys the capital as equity investments into early-stage technology companies based in Wisconsin, operating an 'evergreen' model in which proceeds from successful exits and follow-on rounds are recycled into new portfolio companies. Target companies are typically at proof-of-principle, early-commercialization, or revenue stage, with a stated emphasis on technology-based products or services, barriers to entry, large addressable markets, and potential for rapid national scaling.

The foundation is governed by an Executive Chairman (co-founder Thomas M. Shannon), a board of directors, and an Investment Committee chaired by President & CEO Todd Sobotka; paid staff are limited to two people (Sobotka and Business Manager Maximillian Hartounian), with deal evaluation, diligence, and oversight performed largely by volunteers. Since 2013 BrightStar has invested in over 80 Wisconsin companies across 15 counties and deployed more than $10 million in equity capital, with portfolio outcomes including Fetch Rewards and SHINE Medical (both unicorns), RoddyMedical, COnovate, Blue Line Battery, Tundra Targeted Therapeutics, AIQ Solutions, Intrnls, Phoenix-Aid, Novir, Optical X, and others spanning biotech, health tech, SaaS, medical devices, battery materials, carbon capture, and advanced manufacturing.

Capital is raised through charitable donations, state grants (notably a 2020 WEDC Capital Catalyst Grant), and recurring returns from portfolio exits that are reinvested into new deals. Distribution is conducted directly (online registration portal, Hatch regional pitch events) and indirectly (co-investment syndicates with Wisconsin-based angel groups and venture firms including HealthX Ventures, Rock River Capital Partners, Golden Angels Investors, Tundra Angels, Wisconsin Investment Partners, Madison Development Corporation, and WARF). BrightStar does not develop proprietary technology and provides portfolio support primarily through capital, investor introductions, and ongoing counsel rather than product or technical services.

BrightStar Wisconsin Foundation firmographics

Firmographics
Name
BrightStar Wisconsin Foundation
Legal name
BrightStar Wisconsin Foundation, Inc.
Website
https://brightstarwi.org
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
11–50 employees
Short description
BrightStar Wisconsin Foundation is a Milwaukee-based 501(c)(3) nonprofit that accepts charitable donations and deploys them as equity investments in Wisconsin early-stage technology companies, recycling investment returns into new deals under an evergreen venture philanthropy model.
Ownership category
akta.pro rank

BrightStar Wisconsin Foundation industry classification

Industry
Product category
Venture Philanthropy
NAICS
Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
SIC
Services-Membership Organizations (8600)
akta.pro primary industry
Community Foundations (BPAGAKAB)
akta.pro secondary industry
Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

  • Venture philanthropy
  • Nonprofit venture capital
  • Early-stage equity investing
  • Startup funding
  • Charitable investment

Where BrightStar Wisconsin Foundation is headquartered

Location

Headquarters

HQ city
Milwaukee
HQ country
United States
HQ region
North America

Offices2 records

Markets served

BrightStar Wisconsin Foundation business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, BrightStar Wisconsin Foundation generates capital through accepting donations from individuals, businesses, and charitable organizations. These donations are then deployed as equity investments into Wisconsin early-stage tech companies. When investments succeed, returns are reinvested into more entrepreneurs, creating an evergreen philanthropic model.
  2. Investment Returns Reinvestment: When BrightStar's portfolio companies succeed and provide returns on investment (through exits, acquisitions, or follow-on funding), those capital returns are re-deployed into new Wisconsin entrepreneurs. This creates a sustainable, self-replenishing funding model where each charitable donation theoretically lives forever.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

BrightStar Wisconsin Foundation product offering

Product offering

Core offering

BrightStar Wisconsin Foundation is a 501(c)(3) nonprofit venture philanthropy organization that accepts charitable donations from individuals, businesses, and foundations and deploys them as equity investments into Wisconsin early-stage technology companies. When portfolio companies return capital through exits or follow-on funding, returns are reinvested into additional Wisconsin entrepreneurs, creating an evergreen funding cycle designed to create quality sustaining jobs in the state.

Product overview

BrightStar Wisconsin Foundation is a nonprofit 501(c)(3) venture philanthropy organization that serves as an efficient philanthropic conduit for keeping Wisconsin's talent in the state by creating high-paying jobs. The foundation accepts charitable donations and deploys them as equity investments into Wisconsin early-stage technology companies. When investments succeed, returns are reinvested into more entrepreneurs, creating an evergreen funding model. The organization operates through an Investment Committee that evaluates opportunities at proof of principle, early commercialization, or revenue stages, focusing on technology-based companies with innovative ideas, large addressable markets, and potential for rapid national scaling. They do not generally invest in retail businesses, professional service firms, or real estate ventures. The foundation provides capital to portfolio companies and also offers introductions, strategic partnerships, and ongoing counsel to help companies succeed.

Differentiator

Problem solved

Functional benefit

Products and services

  • Wisconsin Early-Stage Equity Investment Program

Quantifiable outcome

  • 1,500+ jobs created by portfolio companies since 2013
  • +4 more outcomes

Companies that use BrightStar Wisconsin Foundation

Customer profile

Named customers8 records

Segments3 records

Ideal customer profiles2 records

BrightStar Wisconsin Foundation technology and API

Technology

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

BrightStar Wisconsin Foundation partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

  • Madison Development Corporation (MDC)coreStrategic or Co-development PartnerMDC, led by Investment Committee member Lorrie Heinemann, has funded over 200 emerging and high tech companies in the Madison area. Represents a key ecosystem partner for BrightStar.
  • Wisconsin Angel NetworkcoreStrategic or Co-development PartnerLorrie Heinemann is co-founder and Past Chairman of the Wisconsin Angel Network. BrightStar partners with angel and venture community to provide both capital and experience to entrepreneurs.
  • UW-Milwaukee I-Corps ProgramminorStrategic or Co-development PartnerRoddyMedical participated in UW-Milwaukee's I-Corps program, WEDC Ideadvance, and other programs for product development support.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

BrightStar Wisconsin Foundation competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

BrightStar Wisconsin Foundation social profiles

Digital presence

BrightStar Wisconsin Foundation compliance and trust

Trust signal

Compliance1 record

BrightStar Wisconsin Foundation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BrightStar Wisconsin Foundation leadership team

Management profile

Number of profiles

Profiles18 records

BrightStar Wisconsin Foundation funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BrightStar Wisconsin Foundation M&A and investment

M&A and investment

M&A

Investments61 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrightStar Wisconsin Foundation

What does BrightStar Wisconsin Foundation do?

BrightStar Wisconsin Foundation is a 501(c)(3) nonprofit venture philanthropy organization that accepts charitable donations from individuals, businesses, and foundations and deploys them as equity investments into Wisconsin early-stage technology companies. When portfolio companies return capital through exits or follow-on funding, returns are reinvested into additional Wisconsin entrepreneurs, creating an evergreen funding cycle designed to create quality sustaining jobs in the state.

Is BrightStar Wisconsin Foundation a public or private company?

BrightStar Wisconsin Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was BrightStar Wisconsin Foundation founded?

BrightStar Wisconsin Foundation was founded in 2013. It employs 11 to 50 people.

Where is BrightStar Wisconsin Foundation based?

BrightStar Wisconsin Foundation is headquartered in Milwaukee, United States, in the North America region.

How does BrightStar Wisconsin Foundation make money?

Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are investment Returns Reinvestment.

Does BrightStar Wisconsin Foundation have an API?

No public API is recorded for BrightStar Wisconsin Foundation.

What industry is BrightStar Wisconsin Foundation in?

BrightStar Wisconsin Foundation's product category is Venture Philanthropy. Its primary akta.pro industry code is BPAGAKAB, Community Foundations, with a secondary code of BPAGAKAC, Corporate Foundations & CSR Grantmaking. Its NAICS code is 813211 and its SIC code is 8600.

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Live signals
BizTimesWisconsin 275 Most Influential Business LeadersThe article presents a profile of Tom Shannon, Executive Chairman of BrightStar Wisconsin Foundation, as part of the 'Wisconsin 275 Most Influential Business Leaders' list. It details his role in co-founding the foundation to create high-growth jobs through early-stage investment, noting that the organization has funded 50 companies totaling $8 million. The piece also highlights his previous leadership at biotech company Prodesse and his current board roles in several other firms.BrightStar WisconsinBrightStar Wisconsin Press ReleaseBrightStar Wisconsin Foundation approved two investments totaling $310,000 in Isomark Health and Blue Line Battery at the end of 2021. BrightStar facilitated these funding rounds to help the early-stage companies secure capital quickly for development and market expansion.VC News DailySocialeads Raises $750K Seed RoundSocialeads, Inc., a Milwaukee-based AI and machine learning technology startup, has closed a $750,000 seed funding round led by The Winnebago Seed Fund, with additional participation from Cream City Venture Capital and BrightStar Wisconsin Foundation. The funding will be used to expand resources and launch initial pilots for Northwestern Mutual's financial advisors, and represents the Winnebago Seed Fund's largest investment to date in its third funded startup. The company, founded in 2018 by Larry Hitchcock and Matthew Salzer, offers an AI platform that provides financial services companies with insights derived from social media to help advisors better serve clients.FinSMEsAI Startup Socialeads Raises $750k in Seed FundingSocialeads, a Milwaukee-based AI startup, closed a $750k seed round led by The Winnebago Seed Fund, with participation from Northwestern Mutual's Cream City Venture Capital and the BrightStar Wisconsin Foundation. The funding will support initial pilots for Northwestern Mutual's financial advisors. The company, founded in 2018, provides an AI platform for financial services firms to analyze social networks.PR NewswireAI Startup Socialeads Raises $750k Seed RoundSocialeads, Inc., a Milwaukee-based AI and machine learning startup, has closed a $750,000 seed funding round led by The Winnebago Seed Fund, with additional participation from Cream City Venture Capital and BrightStar Wisconsin Foundation. The financing will be used to expand resources and launch initial pilots for Northwestern Mutual's financial advisors, enabling the startup to advance its social network analysis technology for the financial services industry. The Winnebago Seed Fund's investment in Socialeads marks its largest investment to date and its third startup funded overall, reflecting regional support for technology entrepreneurship in Wisconsin.