CoCreativ

What CoCreativ does

CoCreativ is a privately held, PE-backed holding company that operates a portfolio of creative production businesses serving enterprise brand clients. The group was formed to consolidate three operating companies: Industrial Color, a 29-year-old creative production services firm with 300+ specialists; Smashbox Studios, a recognized studio and production facility brand; and Globaledit, a cloud-based digital asset management (DAM) SaaS platform that manages 10M+ digital assets annually. The platform operates approximately 300,000 square feet of studio and post-production facilities and is headquartered in New York with 251–500 employees.

The company serves enterprise customers in beauty, luxury fashion, consumer products, and technology, with named relationships including Sephora, Chanel, Tiffany & Co., Samsung, and Adidas across a 60+ brand client base. CoCreativ expanded into video and eCommerce production through its March 2018 acquisition of Invodo, and has extended its service line into CGI and animation alongside traditional still photography and video production. Globaledit provides the technology layer that connects brand-side marketing teams with the production workflow, handling ingestion, review, approval, and distribution of creative assets.

Revenue is generated through a hybrid model combining project-based creative production services (the Industrial Color and Smashbox Studios businesses) with subscription SaaS fees from Globaledit. The go-to-market is enterprise-direct, targeting senior brand and marketing operations buyers. Lightview Capital was announced as a PE backer in April 2026, positioning the group for further platform expansion; Group CEO Mathieu Champigny departed in May 2026, creating a near-term leadership transition.

Name

CoCreativ

Legal name

CoCreativ

Website

https://cocreativ.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

CoCreativ is a PE-backed holding company that consolidates Industrial Color (creative production services), Smashbox Studios (production facilities), and Globaledit (cloud DAM SaaS) to serve 60+ enterprise brand clients in beauty, luxury, fashion, and consumer products.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Commercial Photography (541922), Postproduction Services and Other Motion Picture and Video Industries (51219), Software Publishers (51321), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Video Production & Post-Production (BPAFAIAB), Cloud Editing & Finishing Platforms (NLE in cloud, conform, color) (MPAHANAA), Post-Production Facilities & Suites (Edit/Color/Sound Stages) (MPADAGAI)

Keywords

• Creative production services
• Ecommerce photography production
• Video post production
• Creative asset management
• Photo studio rental

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Production Services: End-to-end creative production services including digital photography, retouching, video capture, post-production, CGI, eCommerce photography production, and studio facilities. Services are delivered through portfolio companies Industrial Color, Smashbox Studios, and Globaledit to enterprise brands.
2. B2B SaaS Platforms: Globaledit platform provides cloud-based creative asset management as a SaaS solution, enabling collaborative workflows, asset sharing, and approval processes for production teams and creative agencies.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

CoCreativ provides end-to-end creative production services through three integrated portfolio companies: Industrial Color delivers full-service digital photography, retouching, video capture, post-production, CGI, and eCommerce photography production; Globaledit provides a cloud-based photo and video management platform for collaborative creative workflows; and Smashbox Studios offers premium photography studio facilities and equipment rental in Los Angeles and New York. The company serves enterprise brands across beauty, luxury, fashion, and consumer products sectors with scalable content creation and integrated workflow solutions.

Product overview

CoCreativ is a creative production platform operating through three portfolio companies: Industrial Color (full-service creative production), Globaledit (cloud-based photo and video collaboration platform), and Smashbox Studios (premium photography studio facilities). The company offers end-to-end creative production services including digital photography, retouching, video capture, post-production, CGI and animation, ecommerce photography production, studio facilities, sample tracking, and creative workflow solutions. Their Globaledit platform serves as the central technology for creative asset management, enabling upload, sharing, markup, collaboration, review, approval, and transfer of creative assets across the production workflow.

Differentiator

Problem solved

Functional benefit

Brands

• Industrial Color: A full-service creative production leader specializing in digital photography, retouching, video capture, post-production, CGI and eCommerce photography production. Industrial Color creates beautiful content leveraging the best talents and state-of-the-art equipment and studios, all anchored by their end-to-end workflow system. The brand has 300+ creative production experts, 10M digital assets serviced annually, and 300K sq ft of production facilities.
• Globaledit
• Smashbox Studios

Products and services

• Industrial Color A full-service creative production leader that provides digital photography, retouching, video capture, post-production, CGI, and eCommerce photography production for enterprise brands. Leverages best-in-class talent, state-of-the-art equipment, and studios anchored by a proprietary end-to-end workflow system.
• Globaledit A cloud-based photo and video management platform that enables creative production teams to collaborate by uploading and sharing collections, marking up, annotating, and commenting in real-time across multiple devices. Includes enterprise security features with full control of user types and access.
• Smashbox Studios Premier photography and video studio facilities in Los Angeles and New York offering 10 full-service studios totaling 35,000 sq ft. Provides top-tier event venues for private events, red carpet galas, and other functions, plus photography and video equipment rental.
• Ecommerce Production End-to-end ecommerce content production service delivering photo, video, CGI, and 360 content for online retail. With nearly 20 years of eCommerce experience, the service leverages a network of studios in key markets and can work on location, in distribution centers, or manage in-house facilities for clients.
• Video Production and Post Production Video production and post-production service ranging from award-winning broadcast spots to high-impact social content. Artists and production teams create dynamic video at any budget, exploring leading-edge creative technology and techniques.
• High-End Retouching Super-boutique retouching service with 25 years of experience in beauty, luxury, entertainment, fashion, and consumer products. Works on global campaigns, in-store, OOH, digital, and editorial content to elevate brand visual identity and positioning.
• CGI and Animation Computer-generated imagery and animation services delivered by in-house artists, specialists, and producers. Creates animated characters, ultra-demanding beauty and luxury still life visuals, and next-level content for every platform, scale, and budget.
• Creative Content Studio Full-service digital and social content studio that collaborates with brand teams to deliver fresh, results-driven content with high creative capabilities and high-volume output while minimizing budgets and time to market.
• Creative Asset Management Streamlined creative process management from capture to archive that allows upload of assets, selections, retouching notes, markups, collaboration, review, approval, storage, and transfer in a single web-based interface via the Globaledit platform.
• Studio Rental and Equipment Studio rental and equipment services at Smashbox Studios locations in Los Angeles and New York, featuring world-class photography and video equipment for hire.

Quantifiable outcome

• 10M digital assets serviced annually
• +2 more outcomes

Named customers50 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hogarth Worldwide: Hogarth Worldwide is a WPP-owned global production services company providing end-to-end creative production, adaptation, and content management for major brands across markets. It is the closest direct peer to CoCreativ's Industrial Color in scale, multi-country enterprise production, and integrated services-plus-platform model.
• Shutterstock: Shutterstock operates a global creative content marketplace combined with Shutterstock Custom (bespoke commercial photography and video) and asset management tools. It directly competes with CoCreativ's commercial photography, eCommerce production, and Globaledit-style workflow offerings for enterprise brand customers.
• Superside: Superside is a tech-enabled creative production platform delivering on-demand design, video, and illustration via subscription to enterprise customers. It is a direct peer in combining production services with a SaaS-enabled delivery model targeting enterprise brands at scale.
• Getty Images (Creative): Getty Images offers commercial stock, editorial imagery, and Getty Images Custom (formerly Offset) for bespoke commercial shoots for global brands. It overlaps CoCreativ's commercial photography and eCommerce imagery services for similar enterprise creative teams.
• StudioNow: StudioNow is a platform for connecting brands with a network of vetted creative professionals for video, photography, and post-production projects. It is comparable to CoCreativ in serving enterprise brands with scalable on-demand creative production, though at a smaller scale.

Broad incumbents

• Accenture Song: Accenture Song is the creative and digital experience arm of Accenture, offering content production, commerce, and creative services to the world's largest brands. As a broad incumbent, it overlaps CoCreativ's enterprise production offering as one component of a much larger marketing services portfolio.
• The Mill: The Mill is a global post-production, VFX, and content creation company serving advertising, film, and brand clients. It overlaps CoCreativ's post-production, CGI, and high-end video work for enterprise brands as part of a broader creative services portfolio.
• WPP Production / VMLY&R Studios: WPP's production and studio operations (including VMLY&R Studios and Hogarth) provide integrated content production, digital, and commerce services to global brands. WPP operates at scale as a broad incumbent across the same enterprise creative production space CoCreativ targets.

Emerging players

• Deckers Brands / Dept: Dept is a global digital agency combining creative production, commerce, and technology services for enterprise brands. It is an emerging player in the integrated creative production space, overlapping with CoCreativ's end-to-end content production model.
• Lightricks: Lightricks provides AI-powered creative tools (Photoleap, Facetune, LTX Studio) for image and video creation, increasingly targeting enterprise content workflows. It represents an emerging technology-driven peer whose AI content tools may substitute portions of CoCreativ's traditional production and retouching work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoCreativ