Back 2 Normal Physical Therapy
Back 2 Normal Physical Therapy is a founder-owned, out-of-network PT clinic in St. Petersburg, Florida, delivering one-on-one whole-body healing combining manual therapy, advanced recovery technologies (NeuFit, SCENAR, BFR), and wellness services to athletes, chronic pain sufferers, and post-surgical patients.
- Company typePrivate
- Founded1998
- HeadquartersPetersburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Back 2 Normal Physical Therapy does
Back 2 Normal Physical Therapy is a founder-owned, out-of-network physical therapy clinic headquartered in St. Petersburg, Florida, founded in 1998 by Lisa Chase, a physical therapist with 30+ years of experience treating elite athletes across the WTA/ATP Tour, Grand Slams, MLB, PGA/LPGA, and the 2004 Olympics. The clinic delivers one-on-one, 60-75 minute personalized sessions built around a proprietary Whole-Body Healing methodology that combines osteopathic functional manual therapy, visceral manipulation, craniosacral therapy, Astym regenerative therapy, dry needling, cupping, and pelvic health rehabilitation, supported by advanced recovery technologies including the FDA-cleared NeuFit/NEUBIE neuro-bio-electric stimulation device (for which the practice holds 1-of-12 Center of Excellence designation in the country), SCENAR electrotherapy, deep tissue laser therapy, BEMER pulsed electromagnetic field therapy, and blood flow restriction training.
The business operates a multi-service platform spanning core physical therapy for pain management, injury recovery, and post-operative care; specialized programs for athletes, chronic pain sufferers, and pelvic health clients; and wellness adjacencies including Pilates, yoga therapy, massage, nutritional therapy, and integrative health coaching. Revenue is generated through out-of-network cash-pay professional services (clients pay upfront and submit for independent insurance reimbursement), multi-session therapy packages, a Membership Ondemand digital subscription, professional education seminars through the Back 2 Normal Institute and Rehab Links network, and curated wellness product sales. Distribution is direct-to-consumer via a single clinic plus telehealth, supported by content marketing, a YouTube podcast, earned media coverage, professional referrals, and free 15-minute consultations. The company has no external funding rounds disclosed and remains entirely bootstrapped under Lisa Chase's leadership, with a small team of approximately 8 named members.
Back 2 Normal Physical Therapy firmographics
Firmographics- Name
- Back 2 Normal Physical Therapy
- Legal name
- Back 2 Normal Physical Therapy
- Website
- https://back2normalpt.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Back 2 Normal Physical Therapy is a founder-owned, out-of-network PT clinic in St. Petersburg, Florida, delivering one-on-one whole-body healing combining manual therapy, advanced recovery technologies (NeuFit, SCENAR, BFR), and wellness services to athletes, chronic pain sufferers, and post-surgical patients.
- Ownership category
- akta.pro rank
Back 2 Normal Physical Therapy industry classification
Industry- Product category
- Physical Therapy & Sports Medicine Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)
- akta.pro secondary industries
- Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)
Keywords
Where Back 2 Normal Physical Therapy is headquartered
LocationHeadquarters
- HQ city
- Petersburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Back 2 Normal Physical Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Physical Therapy Services: One-on-one, personalized physical therapy sessions lasting 60-75 minutes providing hands-on manual therapy, therapeutic technologies, and comprehensive rehabilitation for pain management, injury recovery, and performance optimization. Out-of-network provider model means clients pay upfront and receive documentation for insurance reimbursement.
- Performance and Wellness Services: Specialized fitness, Pilates, yoga therapy, massage therapy, nutritional therapy, and health coaching services complement physical therapy offerings. Programs include MELT therapy, CoreAlign training, performance coaching, and stress management.
- Membership Ondemand: Online subscription platform offering on-demand wellness content, exercise libraries, and educational resources for ongoing client engagement and home care support.
- Professional Education and Seminars: Back 2 Normal Institute provides professional education through speaking engagements, seminars, and the Rehab Links network for healthcare and fitness professionals, generating revenue through course fees and certification programs.
- Wellness Products: Curated wellness products and recovery tools available for purchase to support home care and maintenance of treatment results between sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Physical Therapy Session (60-75 minutes) |
| Unit Pricing | Pay-as-you-go | Package Purchases |
| Subscription | Monthly | Membership OnDemand |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Back 2 Normal Physical Therapy product offering
Product offeringCore offering
Back 2 Normal Physical Therapy delivers one-on-one, personalized physical therapy and whole-body rehabilitation services in St. Petersburg, Florida. The practice combines advanced manual therapy (osteopathic, visceral, craniosacral), regenerative and neuro-electrical technologies (NeuFit/NEUBIE, SCENAR, Astym, deep tissue laser, BEMER, Normatec, BFR), and adjunctive wellness services (Pilates, yoga therapy, MELT, massage, nutrition, health coaching) to address pain, injury recovery, post-surgical rehabilitation, pelvic health, and athletic performance optimization on an out-of-network, fee-for-service basis.
Product overview
Back 2 Normal Physical Therapy is a comprehensive whole-body healing center offering a multi-service platform centered around personalized physical therapy, advanced recovery technologies, and wellness services. The core offering is the Whole-Body Healing Evaluation and Hands-On Manual Therapy, which combines with specialized services including Astym Therapy, Dry Needling, Cupping Therapy, Pelvic Health Therapy, Movement Therapy (Rehab Pilates, Yoga, MELT), and Pre/Post-Operative Care. Advanced technology services include NeuFit/NEUBIE Therapy, Deep Tissue Laser Therapy, SCENAR Therapy, BEMER Therapy, Biomat/BioAcoustic Mat, Normatec Compression Boots, and Blood Flow Restriction Training. The practice supplements clinical care with wellness offerings such as Fitness and Performance Coaching, Massage Therapy, Integrative Nutrition, and Health Coaching, delivered through both in-person and digital channels including Membership Ondemand and Telehealth.
Differentiator
Problem solved
Functional benefit
Brands
- Back2Normal Wellness Ondemand: Online membership platform offering on-demand wellness content.
- Back 2 Normal Institute
- Rehab Links
Products and services
- Whole-Body Healing Evaluation Comprehensive initial evaluation that assesses the root cause of pain using whole-body orthopedic assessment, movement pattern analysis, HRV testing, and InBody body composition analysis; intended for new patients seeking root-cause diagnosis.
- Hands-On Manual Therapy Personalized manual therapy including osteopathic functional manual therapy, visceral manipulation, craniosacral therapy, and total body balance treatments delivered one-on-one.
- Astym Therapy Certified Astym regenerative therapy using specialized instruments to stimulate tissue regeneration and remodel damaged soft tissues for lasting results in tendinopathies and scar tissue dysfunction.
- Dry Needling Trigger point and electrical dry needling therapy targeting myofascial trigger points to release muscle tension, improve circulation, and promote natural healing.
- Cupping Therapy Silicone and variable-pressure cupping therapy to increase blood flow, release tissue restrictions, and promote healing using suction-based tissue mobilization.
- Pelvic Health Therapy Pelvic floor rehabilitation for men, women, and children addressing pelvic pain, bladder/bowel dysfunction, postpartum recovery, diastasis recti, and surgical rehabilitation.
- Movement Therapy Comprehensive movement programs including rehab Pilates, yoga therapy, MELT therapy, movement screening, and blood flow restriction training.
- Pre- and Post-Operative Care Surgical preparation and rehabilitation programs for orthopedic, mastectomy, prostate, abdominal, hysterectomy, hernia, and C-section procedures.
- Deep Tissue Laser Therapy Non-invasive laser therapy using focused light energy to penetrate tissues, reduce inflammation, accelerate healing, and provide pain relief.
- NeuFit/NEUBIE Therapy FDA-cleared NEUBIE neuro-bio-electric stimulation device that reprograms faulty nerve signaling, optimizes muscle function, and resets the nervous system for faster recovery.
- SCENAR Therapy Self-Controlled Energo Neuro Adaptive Regulation electrotherapy using active reflex biofeedback to stimulate natural healing mechanisms and accelerate recovery.
- BEMER Therapy FDA Class II cleared pulsed electromagnetic field therapy that stimulates healthy muscles, improves temporary local circulation, and enhances muscle performance and recovery.
- Biomat and BioAcoustic Mat Therapy FDA-registered medical device combining far-infrared technology, negative ions, and amethyst quartz with vibroacoustic sound therapy for deep relaxation and cellular regeneration.
- Normatec Compression Boots Professional-grade sequential compression therapy boots using dynamic air pressure to improve circulation, reduce muscle soreness, and accelerate recovery.
- Blood Flow Restriction (BFR) Training Specialized training technique using external pressure to safely restrict blood flow, triggering metabolic response for accelerated muscle growth with low-intensity exercise.
- Athlete Injury and Recovery Comprehensive athletic recovery program with whole-body orthopedic assessment, HRV testing, InBody composition analysis, and sports-specific performance optimization for athletes.
- Fitness and Performance Coaching Personalized sports performance training including MELT therapy, Pilates, CoreAlign, ElliptiGO training, and in-home gym assessments.
- Massage Therapy and Wellness Therapeutic massage, yoga therapy, meditation, stress management, and essential oil counseling for total body wellness.
- Integrative Nutrition and Health Coaching Health and performance coaching with HRV testing, InBody testing, nutritional therapy, and hormone optimization.
- Membership Ondemand Digital membership platform providing on-demand access to educational content, exercise libraries, and wellness resources for ongoing client engagement and home care support.
- Telehealth Services Virtual physical therapy consultations and remote care services for patients who cannot visit in person.
Quantifiable outcome
- Most patients see significant reduction in pain in 6 visits or less
- +3 more outcomes
Companies that use Back 2 Normal Physical Therapy
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Back 2 Normal Physical Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Back 2 Normal Physical Therapy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NeuFitcoreBack 2 Normal is designated as a NeuFit Center of Excellence, one of only 12 in the country. Lisa Chase serves as a certified NeuFit Master Trainer providing on-site training for other clinicians. The partnership provides exclusive access to the FDA-cleared NEUBIE device and NeuFit protocols for neurological rehabilitation and performance optimization.
- Rehab Links SystemcoreLisa Chase's professional education network connecting healthcare and fitness professionals. The Rehab Links System includes a podcast, professional resources, and networking opportunities. Back 2 Normal Institute provides seminars and teaching for professional development, creating a community of practitioners trained in the Whole-Body Healing methodology.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Back 2 Normal Physical Therapy competitors and assessment
Company assessmentDirect peers
- Spear Physical Therapy: NYC-based boutique physical therapy practice operating a similar specialty cash-pay/out-of-network model with one-on-one manual therapy focus and advanced technologies. Direct comparable for premium positioning and whole-body treatment philosophy.
- One on One Physical Therapy: Specialty PT practice emphasizing one-on-one, hour-long treatment sessions with advanced manual therapy and integrative wellness services — closely aligned with Back 2 Normal's personalized care model.
- FYZICAL Therapy & Balance Centers: Specialty PT franchise offering cash-pay services with proprietary balance and vestibular protocols; comparable for its specialty methodology and franchise-style expansion model that Back 2 Normal could emulate.
- Movement for Life Physical Therapy: Multi-location specialty PT clinic with cash-pay, manual therapy emphasis and wellness/performance services — comparable operating model and patient demographic to Back 2 Normal.
- Finish Line Physical Therapy: NYC-based specialty PT practice focused on athletic recovery and performance with cash-pay model and advanced technologies; comparable for sports-medicine, technology-integrated treatment approach.
- MEND Physical Therapy: Boutique cash-pay PT practice combining manual therapy with regenerative and performance technologies; closely aligned with Back 2 Normal's premium, technology-integrated treatment model.
- Symmetry Physical Therapy: Specialty PT clinic with concierge-style cash-pay model and integrative wellness offerings; comparable for premium positioning and multi-disciplinary service approach.
Broad incumbents
- Professional Physical Therapy: Larger multi-location PT practice operating across the Northeast U.S. with broader service portfolio — broader incumbent competitor with overlapping orthopedic and sports PT capabilities.
- ATI Physical Therapy: National PT chain offering orthopedic, sports, and post-surgical rehabilitation across hundreds of clinics — broad incumbent operating at much greater scale than Back 2 Normal.
Others
- NeuFit: Technology partner and Center of Excellence program operator; included as an ecosystem enabler — provides the NEUBIE device, training, and certification that Back 2 Normal leverages as a core differentiator.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Back 2 Normal Physical Therapy social profiles
Digital presenceBack 2 Normal Physical Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Back 2 Normal Physical Therapy leadership team
Management profileNumber of profiles
Profiles9 records
Back 2 Normal Physical Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Back 2 Normal Physical Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Back 2 Normal Physical Therapy
What does Back 2 Normal Physical Therapy do?
Back 2 Normal Physical Therapy delivers one-on-one, personalized physical therapy and whole-body rehabilitation services in St. Petersburg, Florida. The practice combines advanced manual therapy (osteopathic, visceral, craniosacral), regenerative and neuro-electrical technologies (NeuFit/NEUBIE, SCENAR, Astym, deep tissue laser, BEMER, Normatec, BFR), and adjunctive wellness services (Pilates, yoga therapy, MELT, massage, nutrition, health coaching) to address pain, injury recovery, post-surgical rehabilitation, pelvic health, and athletic performance optimization on an out-of-network, fee-for-service basis.
Is Back 2 Normal Physical Therapy a public or private company?
Back 2 Normal Physical Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Back 2 Normal Physical Therapy founded?
Back 2 Normal Physical Therapy was founded in 1998. It employs 1 to 10 people.
Where is Back 2 Normal Physical Therapy based?
Back 2 Normal Physical Therapy is headquartered in Petersburg, United States, in the North America region.
How does Back 2 Normal Physical Therapy make money?
Five revenue lines are on record. Physical Therapy Services are the primary driver. The others are performance and Wellness Services, membership Ondemand, professional Education and Seminars and wellness Products.
Who are Back 2 Normal Physical Therapy's main competitors?
Direct peers on record are Spear Physical Therapy, One on One Physical Therapy, FYZICAL Therapy & Balance Centers, Movement for Life Physical Therapy, Finish Line Physical Therapy, MEND Physical Therapy and Symmetry Physical Therapy. Broad incumbents are Professional Physical Therapy and ATI Physical Therapy. NeuFit is listed as an others.
Does Back 2 Normal Physical Therapy have an API?
No public API is recorded for Back 2 Normal Physical Therapy.
What industry is Back 2 Normal Physical Therapy in?
Back 2 Normal Physical Therapy's product category is Physical Therapy & Sports Medicine Services. Its primary akta.pro industry code is HSADAIAA, Orthopedic Physical Therapy & Post-Op Rehab, with a secondary code of HSADAIAB, Sports Physical Therapy & Return-to-Play Rehab. Its NAICS code is 62134 and its SIC code is 8000.