What REUZEit Inc does

REUZEit, Inc. operates an AI-enabled surplus asset management and e-commerce platform for new, used, and refurbished laboratory, hospital, and construction equipment. Founded in 2010 and headquartered in Temecula, California, the company is structured around three legal entities — REUZEit, Inc. (US), REUZEit BV (Netherlands), and REUZEit UK and Ireland, Ltd. — and serves enterprise pharmaceutical and biotechnology clients including ThermoFisher Scientific, Gilead Pharmaceuticals, Kite, Illumina, Exelixis, and Abbott. Its core platform combines an equipment marketplace with full-service disposition workflows (valuation, refurbishment, resale) and a self-serve AI-powered "Evaluate Equipment" tool that produces instant price estimates from text-based equipment descriptions, supplemented by a Reseller Calculator, an extensive Lab Equipment Directory, and multi-currency checkout in USD, GBP, and EUR.

The technology stack is built around an equipment specification database, text-input AI valuation, and multi-channel distribution spanning its own storefront, third-party online marketplaces, franchise operations, and channel partners BaneBio and LabTrader. The company claims a 4,853-location worldwide reach through this partner and franchise network, despite operating with 11–50 employees. REUZEit has also invested in thought-leadership content, including an industry book, a knowledge center, and a video library, and is compliant with GDPR, UK GDPR, and eight U.S. state privacy regimes.

Commercially, REUZEit earns revenue primarily from hardware sales of new, used, and refurbished equipment (purchasing surplus inventory from pharma/biotech, light refurbishment, and resale) and from transaction fees on facilitated buyer-seller deals. Go-to-market is hybrid: enterprise field sales targeting major pharma/biotech for surplus disposition, plus a self-serve e-commerce experience for mid-market and individual buyers. Pricing is quote-based and not publicly disclosed. Cumulative disclosed funding is modest at $193,149.88 raised via a 2023 StartEngine campaign, and no revenue figures have been disclosed.

Name

REUZEit Inc

Legal name

REUZEit, Inc.

Website

https://REUZEit.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

REUZEit operates an AI-powered e-commerce and surplus-asset management platform for new, used, and refurbished laboratory, hospital, and construction equipment, serving pharmaceutical and biotechnology enterprises such as ThermoFisher, Gilead, Illumina, and Abbott across the US, Netherlands, and UK.

Ownership category

akta.pro rank

Product category

Lab Equipment Resale

NAICS

Business Support Services (5614)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Laboratory Apparatus & Furniture (3821)

akta.pro primary industry

Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO)

akta.pro secondary industries

Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL), Pharmacy Logistics, Returns, Reverse Distribution & Compliance Services (CRAOAHAJ)

Keywords

• Surplus lab equipment
• Refurbished equipment resale
• Pharmaceutical asset management
• Biotech equipment marketplace
• Used lab equipment

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Revenue generated from the sale of new, used, and refurbished laboratory, hospital, and construction equipment. The company purchases surplus equipment from pharmaceutical/biotech companies, refurbishes lightly used items, and resells through their website and online marketplaces.
2. Transaction Fees: Facilitates equipment transactions between sellers and buyers, earning fees on completed sales.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels5 records

Core offering

REUZEit operates an AI-powered surplus asset management and e-commerce platform that purchases, lightly refurbishes, and resells new, used, and refurbished laboratory, hospital, and construction equipment for the pharmaceutical and biotech industries. The platform provides an AI-driven instant equipment valuation tool for sellers and a multi-currency storefront (USD, GBP, EUR) for buyers, complemented by a searchable equipment directory and reseller tools. Distribution spans the company's own website, third-party online marketplaces, franchise operations in the Netherlands and UK, and channel partners BaneBio and LabTrader.

Product overview

REUZEit operates as a unified surplus asset management platform serving the life sciences, pharmaceutical, and biotech industries. The core offering is the REUZEit Platform — an AI-powered marketplace for new, used, and refurbished lab, hospital, and construction equipment — complemented by supporting tools including the AI-powered Evaluate Equipment valuation tool, Reseller Calculator, Lab Equipment Directory, User Manuals repository, Knowledge Center, Video Library, and Software tools. The platform manages surplus equipment for major pharmaceutical and biotech clients, refurbishing lightly used items for resale on the website and various online marketplaces, with a global presence spanning 4,853 locations across the US, EU, and UK markets.

Differentiator

Problem solved

Functional benefit

Products and services

• REUZEit Platform AI-powered surplus asset management and e-commerce marketplace enabling pharmaceutical and biotech companies to sell, buy, and manage surplus laboratory, hospital, and construction equipment; includes instant AI valuation, global marketplace, multi-currency support (USD, GBP, EUR), and full lifecycle support from acquisition to refurbishment to resale.
• Evaluate Equipment (AI Valuation Tool) Instant AI-powered valuation service where users describe their surplus laboratory, hospital, or construction equipment and receive immediate price estimates, enabling sellers to gauge recovery value before initiating a sale through the REUZEit platform.
• Refurbished Laboratory, Hospital, and Construction Equipment Physical inventory of new, used, and refurbished laboratory, hospital, and construction equipment acquired as surplus from enterprise clients, lightly refurbished, and resold to buyers across pharmaceutical, biotech, healthcare, and construction markets via the REUZEit website and partner marketplaces.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• BaneBiominorChannel Partner/ Reseller/ DistributorBaneBio is a partner reseller of used laboratory equipment. Listed in the Partners section of REUZEit's website alongside LabTrader.
• LabTraderminorChannel Partner/ Reseller/ DistributorLabTrader is a partner for laboratory equipment resale services. Listed alongside BaneBio as an official partner on REUZEit's website.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• American Laboratory Trading (ALT): ALT buys, refurbishes, and resells used laboratory instruments, overlapping directly with REUZEit's lab equipment sourcing and resale operations.
• EquipNet: EquipNet operates a global surplus asset management marketplace for laboratory, manufacturing, and industrial equipment, directly competing with REUZEit in pharma/biotech equipment disposition and resale.
• IET Labs: IET Labs refurbishes and sells used test, measurement, and laboratory instruments — directly comparable to REUZEit's lab equipment recommerce model.
• Cambridge Scientific: Cambridge Scientific buys and resells used laboratory equipment from life science companies, directly overlapping with REUZEit's core pharma/biotech surplus business.
• BaneBio: BaneBio is a reseller of used laboratory equipment and is already listed as a REUZEit channel partner, but also competes independently in the same secondary lab equipment market.
• LabTrader: LabTrader is a marketplace for buying and selling used laboratory equipment and is a named REUZEit partner, but operates its own competing listings.
• BioSurplus: BioSurplus historically specialized in reselling used biotech and life sciences equipment — a direct competitor in the same recommerce category REUZEit serves.

Emerging players

• Excedr: Excedr provides lab equipment leasing and a secondary marketplace, offering an alternative route to life sciences equipment access that overlaps with REUZEit's buyer-side value proposition.

Broad incumbents

• Agilent Technologies: Agilent is a major manufacturer of analytical laboratory instruments whose equipment dominates REUZEit's catalog, and operates trade-in/returns programs that intersect with REUZEit's surplus business.
• Thermo Fisher Scientific: Thermo Fisher is a named REUZEit customer/supplier of surplus equipment and the largest life sciences equipment OEM; its trade-in and certified pre-owned programs create both a partnership channel and a competitive threat.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reuzeit
• Xx.com/REUZEit

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REUZEit Inc