IRO
IRO is a privately held French contemporary fashion brand founded in 2005, designing and selling ready-to-wear clothing, leather goods, and footwear for women (with a menswear line) through 110+ owned boutiques, e-commerce, and department store partnerships across 35+ countries.
- Company typePrivate
- Founded2005
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What IRO does
IRO is a privately held French contemporary fashion brand founded in 2005 and headquartered in Paris, operating as a Simplified Joint Stock Company (SAS) under the artistic direction of founder Nicolas Rohaut. The company designs, produces, and distributes ready-to-wear clothing (jackets, coats, dresses, tops, denim, trousers), leather goods (with named sub-lines ALTO bags and EMBELLA belts), footwear (including the FAUVE mules collection), and small accessories for fashion-conscious women, with a secondary menswear line. Distribution spans 35+ countries via more than 110 owned retail boutiques, dedicated e-commerce storefronts hosted on Salesforce Commerce Cloud across multiple country sites (France, US, UK, Denmark, Switzerland, Rest of World), and wholesale partnerships with premier department stores including Galeries Lafayette, Le Bon Marché, Printemps, El Corte Inglés, and Shinsegae. Pricing sits in the contemporary luxury band at approximately €195 for entry tops to €1,495 for premium leather jackets, with seasonal markdowns up to 50%. The revenue model is straightforward one-time product sales with no subscription or recurring components, supported by UPS for worldwide shipping and standard payment processing (Visa, Mastercard, American Express, PayPal). The brand is marketed through Instagram, Facebook, YouTube, email newsletters, and Paris Fashion Week appearances. In 2025 IRO reported strong like-for-like growth in international markets — 18% in China and 13% in South Korea — signaling accelerating traction in Asia, where Shinsegae operates over 20 IRO points of sale.
IRO firmographics
Firmographics- Name
- IRO
- Legal name
- IRO
- Website
- https://iroparis.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- IRO is a privately held French contemporary fashion brand founded in 2005, designing and selling ready-to-wear clothing, leather goods, and footwear for women (with a menswear line) through 110+ owned boutiques, e-commerce, and department store partnerships across 35+ countries.
- Ownership category
- akta.pro rank
IRO industry classification
Industry- Product category
- Contemporary Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Sunglasses & Luxury Eyewear (CRAKAEAE)
- akta.pro secondary industry
- Luxury & Designer Footwear (CRAAACAI)
Keywords
Where IRO is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
IRO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ready-to-wear fashion sales: One-time product sales of ready-to-wear clothing, leather goods, shoes, and accessories through e-commerce and retail stores. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ready-to-wear clothing and accessories at contemporary luxury price points |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
IRO product offering
Product offeringCore offering
IRO is a French fashion brand that designs, produces, and sells contemporary ready-to-wear clothing, leather goods, shoes, and accessories primarily for women. The brand emphasizes Parisian chic with expertise in leather tailoring, precise cuts, and sartorial rigor, offering seasonal collections such as After Sun, Cocktails, Evening Wear, Tailoring, and The Essentials through its own e-commerce platform, retail boutiques, and department store partners worldwide.
Product overview
IRO is a French fashion brand founded in 2005, creating contemporary ready-to-wear clothing and accessories for women. The core product offering centers on the IRO Studio creative vision under Nicolas Rohaut, encompassing ready-to-wear clothing (jackets, coats, dresses, tops, jeans, trousers), leather goods including the ALTO bag and EMBELLA belt collections, footwear with the FAUVE mules line, and small accessories. The brand organizes its offerings through themed collections including After Sun, Cocktails, Evening Wear, Tailoring, The Essentials, and The Iconic/Best Sellers. Products are sold through the official iroparis.com e-commerce platform and physical retail stores worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Ready-to-Wear Clothing The primary ready-to-wear clothing collection including jackets, coats, dresses, tops, shirts, sweaters, T-shirts, shorts, skirts, jumpsuits, jeans, and trousers for women.
- Leather Goods Leather accessories including bags, belts, and the named ALTO bag and EMBELLA belt collections.
- Footwear
Quantifiable outcome
- 18% like-for-like growth in China and 13% in South Korea for 2025
Companies that use IRO
Customer profileSegments2 records
Ideal customer profiles2 records
IRO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
IRO partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- UPScoreUPS is the primary courier partner for worldwide shipping. Orders include tracking details and require signature upon delivery. Offers home and pickup delivery options with standard 4-7 working day timeframes.
- Salesforce.com FrancecoreWebsite hosted by Salesforce.com France, a SAS with capital of €37,000, located at 3 Avenue Octave Gréard, 75007 Paris. Provides e-commerce platform infrastructure.
- Galeries LafayettemajorMulti-brand retail partnerships in Bordeaux, Nice, and Haussmann (Paris) locations featuring dedicated IRO sections within the department stores.
- El Corte InglésmajorSpanish department store partnership with locations in Marbella and Madrid Serrano, offering IRO women's and men's collections.
- ShinsegaemajorMajor South Korean retail partner with over 20 locations including flagship stores in Seoul (Gangnam, Centercity, Hanam), Busan, Daejeon, Gimhae, Cheonan, and outlet locations.
- Le Bon MarchémajorPrestigious Paris department store partnership located at 24 Rue de Sèvres, 75007 Paris.
- PrintempsmajorFrench luxury department store partnership at Boulevard Haussmann, Paris.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
IRO competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
IRO social profiles
Digital presenceIRO financial estimates
Financial estimateRevenue estimate
Valuation estimate
IRO leadership team
Management profileNumber of profiles
Profiles1 record
IRO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IRO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IRO
What does IRO do?
IRO is a French fashion brand that designs, produces, and sells contemporary ready-to-wear clothing, leather goods, shoes, and accessories primarily for women. The brand emphasizes Parisian chic with expertise in leather tailoring, precise cuts, and sartorial rigor, offering seasonal collections such as After Sun, Cocktails, Evening Wear, Tailoring, and The Essentials through its own e-commerce platform, retail boutiques, and department store partners worldwide.
Is IRO a public or private company?
IRO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IRO founded?
IRO was founded in 2005. It employs 101 to 250 people.
Where is IRO based?
IRO is headquartered in Paris, France, in the Europe region.
How does IRO make money?
One revenue line is on record: ready-to-wear fashion sales.
Does IRO have an API?
No public API is recorded for IRO.
What industry is IRO in?
IRO's product category is Contemporary Fashion Apparel. Its primary akta.pro industry code is CRAKAEAE, Sunglasses & Luxury Eyewear, with a secondary code of CRAAACAI, Luxury & Designer Footwear. Its NAICS code is 45811 and its SIC code is 5600.