Pingdom
Pingdom is a SaaS website and application performance monitoring platform, founded in 2007 and acquired by SolarWinds in 2014, serving over 850,000 users worldwide with synthetic and real user monitoring from 100+ global probe locations, complemented by SolarWinds AppOptics APM and Loggly.
- Company typePrivate
- Founded2007
- HeadquartersVästerås, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pingdom does
Pingdom is a SaaS-based website and application performance monitoring platform founded in 2007 in Västerås, Sweden and headquartered in Stockholm. The platform combines synthetic monitoring (simulating visitor interactions from 100+ global probe locations to test uptime, page speed, and multi-step transactions such as login and checkout) with Real User Monitoring (a lightweight JavaScript snippet capturing actual visitor behavior, geography, browser, and device data, with up to 13 months of retention). Core feature modules include Uptime Monitoring, Page Speed, Transaction Monitoring, Alerting (email, SMS, push, plus native integrations with Slack, PagerDuty, Opsgenie, HipChat, and webhooks), Public Status Pages, and the free Pingdom Tools site-speed tester. Adjacent infrastructure and application performance monitoring and log management capabilities are delivered through SolarWinds AppOptics and SolarWinds Loggly, packaged inside the Pingdom storefront as part of the APM Integrated Experience competing against Datadog, New Relic, AppDynamics, and Dynatrace. A RESTful API and the Windows-only Web Transaction Recorder extend the platform for developer and no-code transaction scripting.
Pingdom operates under SolarWinds Worldwide, LLC following its 2014 acquisition, and the company reports 850,000+ users and customers including Spotify, Pinterest, Facebook, Twitter, Zendesk, MailChimp, Major League Baseball, Cloudflare, Zuora, Refinery29, and Chartbeat. Operating scale includes 22+ billion synthetic tests, 11+ million outages detected, 12+ million incident alerts, and 6+ billion RUM requests processed per month.
Go-to-market is hybrid: product-led growth for SMB and individual users via self-service 30-day free trial and online pricing, paired with enterprise field sales (demo requests, +1-866-530-8040 contact line) for organizations requiring custom SLAs and large-scale deployments. Revenue is generated through recurring per-check SaaS subscriptions with tiered plans by check volume, probe count, and feature access; customer evidence cites roughly $6 per check per year at the basic tier. Customer segments span web developers, digital marketers, web hosting providers, and enterprise organizations across ecommerce, media, and entertainment verticals, with documented use cases including third-party SLA verification, marketing-campaign performance tracking, and pre-release regression testing.
Pingdom firmographics
Firmographics- Name
- Pingdom
- Legal name
- Pingdom
- Website
- https://pingdom.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pingdom is a SaaS website and application performance monitoring platform, founded in 2007 and acquired by SolarWinds in 2014, serving over 850,000 users worldwide with synthetic and real user monitoring from 100+ global probe locations, complemented by SolarWinds AppOptics APM and Loggly.
- Ownership category
- akta.pro rank
Pingdom industry classification
Industry- Product category
- Website Performance Monitoring
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Resilient DNS, Traffic Management & Global Load Balancing (HDABAIAI)
Keywords
Where Pingdom is headquartered
LocationHeadquarters
- HQ city
- Västerås
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Pingdom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based pricing model for website and application monitoring services with tiered plans based on monitoring checks, probe locations, and feature access
- Enterprise Licensing: Enterprise-level subscriptions with advanced features including custom HTTP checks, transaction monitoring, and SLA reporting for large organizations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Per-check pricing model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Pingdom product offering
Product offeringCore offering
Pingdom provides a SaaS-based website and application performance monitoring platform that combines synthetic monitoring (simulated visitor interactions) and real user monitoring (actual end-user data) to detect outages, measure page speed, and verify transaction flows from over 100 global probe locations. The platform also offers complementary infrastructure, application performance, and log management modules powered by SolarWinds AppOptics and Loggly, with alerting and root-cause analysis delivered via email, SMS, push, and integrations such as Slack, PagerDuty, and Opsgenie.
Product overview
Pingdom is a website performance and availability monitoring platform acquired by SolarWinds in 2014. The core offering is built around Synthetic Monitoring and Real User Monitoring (RUM) — together providing visibility into both simulated and actual end-user website experiences from over 100 global probe locations. These core monitoring capabilities are complemented by an integrated APM suite that includes SolarWinds AppOptics for infrastructure and application performance monitoring (with distributed tracing, live code profiling, and 150+ infrastructure integrations), and SolarWinds Loggly for hosted log aggregation and analysis. The platform also offers specialized tools including a Web Transaction Recorder for no-code transaction script creation, free Pingdom Tools for ad-hoc page speed testing, customizable Public Status Pages for SLA transparency, and a RESTful API for developer integration and automation. Alerting is delivered via email, SMS, push notifications, and native integrations with Slack, PagerDuty, HipChat, Opsgenie, and webhooks.
Differentiator
Problem solved
Functional benefit
Products and services
- Synthetic Monitoring
- Real User Monitoring (RUM)
- Infrastructure Monitoring (AppOptics)
- Application Performance Monitoring (AppOptics)
- Log Management and Analytics (Loggly)
- Pingdom API
- Pingdom Tools
Quantifiable outcome
- 22+ billion tests performed monthly across global probe network
- +3 more outcomes
Companies that use Pingdom
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles3 records
Pingdom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
Pingdom partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SolarWindscorePingdom became part of the SolarWinds Cloud family in 2014. The acquisition expanded Pingdom's portfolio within the SolarWinds APM offering, integrating with AppOptics and Loggly for comprehensive application performance monitoring.
- SolarWinds AppOpticscorePart of the SolarWinds APM Integrated Experience, combining Pingdom's client-side monitoring with AppOptics' server-side monitoring for comprehensive application visibility and troubleshooting.
- SolarWinds LogglycoreIntegrated log management solution combining Pingdom's performance monitoring with Loggly's log aggregation and analysis capabilities for unified observability.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Pingdom competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Pingdom social profiles
Digital presencePingdom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pingdom leadership team
Management profileNumber of profiles
Pingdom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pingdom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pingdom
What does Pingdom do?
Pingdom provides a SaaS-based website and application performance monitoring platform that combines synthetic monitoring (simulated visitor interactions) and real user monitoring (actual end-user data) to detect outages, measure page speed, and verify transaction flows from over 100 global probe locations. The platform also offers complementary infrastructure, application performance, and log management modules powered by SolarWinds AppOptics and Loggly, with alerting and root-cause analysis delivered via email, SMS, push, and integrations such as Slack, PagerDuty, and Opsgenie.
Is Pingdom a public or private company?
Pingdom is a private company. It is classified as corporate owned and is currently operating.
When was Pingdom founded?
Pingdom was founded in 2007. It employs 11 to 50 people.
Where is Pingdom based?
Pingdom is headquartered in Västerås, Sweden, in the Europe region.
How does Pingdom make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are enterprise Licensing.
Does Pingdom have an API?
Yes. Pingdom offers a RESTful and HTTP-based API that enables developers to build custom applications and scripts, automate workflows, and integrate Pingdom monitoring data into existing systems or portals. The API allows users to create new API queries and integrate performance insights into their own reporting frameworks. HTTP requests facilitate communication between existing applications and the Pingdom platform. The Web Transaction Recorder requires a read-write access token generated under Integrations > The Pingdom API in the user account. Developer documentation is at docs.pingdom.com/api.
What industry is Pingdom in?
Pingdom's product category is Website Performance Monitoring. Its primary akta.pro industry code is HDABAIAI, Resilient DNS, Traffic Management & Global Load Balancing. Its NAICS code is 5182 and its SIC code is 8734.