What Avertra does

Avertra Corp. is a privately held digital experience services and software company founded in 2007 and headquartered in Herndon, Virginia, with additional offices in Amman (Jordan), Dubai (UAE), and Pune (India). The company targets highly regulated, customer- and citizen-centric industries — principally electric, gas, and water utilities, with adjacent exposure to financial services, government agencies, and logistics — and positions itself as a digital transformation partner rather than a horizontal SaaS vendor.

Its core product is MiCustomer DXP, a modular Digital Experience Platform that combines AI/ML, automation, and cognitive intelligence and is built on the Siemens Mendix low-code platform. The platform is delivered as a configurable, multi-tenant SaaS composed of customer-facing modules (MiPortal self-service, MiOutage crisis management, MiVirtualAgent, MiComm omnichannel communications, MiMove service move automation) and employee-facing modules (MiAgent back/front-office agent excellence, MiLine construction/line management), with stated capacity to support outage maps at 14x legacy capacity (94,000+ concurrent users documented at Tampa Electric). The portfolio is complemented by Mendix custom application development, SAP implementation and managed services (including ECC to S/4HANA migration and billing optimization), AI/automation services, and avertra Global Engineering Services (aGES), a utility workforce augmentation line.

Revenue is generated through a mix of recurring MiCustomer DXP subscriptions, multi-year custom enterprise digital transformation engagements, SAP and Mendix professional services, managed services, and aGES utility engineering talent placements. Distribution is direct enterprise field sales ([email protected], (703) 822-7712), supplemented by the Siemens/Mendix and ASUG/SAP partner ecosystems and regional innovation hubs. Named customers include TECO Energy (Tampa Electric), Southwest Gas, NTUA, Chesapeake Utilities, Halifax Water, Fairfax Water, Puget Sound Energy, Aramex, PwC, and UAE government entities. Disclosed revenue exceeded $10M in 2022 and $2M in 2020 (per Washington Business Journal eligibility), and the company was named a Top 50 Fastest Growing Private Company in Greater Washington in 2023 and a U.S. Secretary of State's ACE awardee in the same year.

Name

Avertra

Legal name

Avertra Corp

Website

https://avertra.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Avertra is a private digital experience services and software company building the MiCustomer DXP on Mendix low-code for utility, financial services, government, and logistics enterprises, combining AI, automation, and SAP expertise for customer self-service, outage management, and back-office automation.

Ownership category

akta.pro rank

Product category

Enterprise Digital Experience Platform for Regulated Industries

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (5132), Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms (HDAEALAL)

Keywords

• Digital experience platform
• Utility customer experience software
• Mendix low-code development
• SAP S/4HANA migration services
• Enterprise self-service portals

Headquarters

HQ city

Herndon

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Experience Platform (DXP) Licensing & Subscriptions: MiCustomer DXP platform offerings providing customer and employee experience modules including self-service portals, agent tools, outage management, and omnichannel communication. Delivered as configurable, scalable SaaS.
2. SAP Services: SAP capabilities including ECC to S/4HANA upgrades and migration, billing optimization, and managed services. Deep expertise in utility and regulated industry SAP implementations.
3. Low-Code Development Services: Mendix-based custom app development and automation services. Accredited Mendix partners providing Mendix Expert Partner-level implementations across industries.
4. Emerging Tech Services: AI/ML services, IoT, AR/VR, knowledge graphs, and decision automation integrated into digital experience solutions.
5. avertra Global Engineering Services (aGES): On-demand engineering talent for utilities bridging workforce shortages with deep utility expertise and innovative technology.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Avertra develops and licenses MiCustomer DXP, a proprietary modular Digital Experience Platform combining AI, automation, and cognitive intelligence for highly regulated, citizen-centric industries such as utilities, financial services, government, and logistics. The company complements the platform with implementation and managed services, including Mendix low-code application development, SAP S/4HANA migration and managed services, AI/emerging technology services, and avertra Global Engineering Services (aGES) for utility-specific on-demand engineering talent.

Product overview

Avertra offers a modular digital experience platform called MiCustomer DXP, which combines AI, automation, and cognitive intelligence for highly regulated industries. The platform architecture includes customer-facing modules (MiCustomer DXP core, MiOutage for crisis management, MiVirtualAgent for AI-powered service, MiPortal for self-service, MiComm for omnichannel communication) and employee-facing modules (MiAgent for agent excellence, MiLine for construction/line management). Specialized solutions include MiMove for service move-in/move-out automation. The portfolio is complemented by Mendix-based low-code development services, AI/ML integration services, SAP implementation and migration services, and avertra Global Engineering Services (aGES) for utility-specific engineering needs.

Differentiator

Problem solved

Functional benefit

Brands

• MiCustomer: Digital Experience Platform (DXP) combining AI, automation, and cognitive intelligence to simplify complexities, enhance operational efficiency, and drive smarter decision-making for customers and employees.
• MiCustomer User Group (MUG)
• avertra Global Engineering Services (aGES)

Products and services

• MiCustomer DXP (Digital Experience Platform) A comprehensive digital experience platform combining AI, automation, and cognitive intelligence to simplify customer and employee experiences in highly regulated industries such as utilities, financial services, government, and logistics. Configurable and scalable, delivered as a SaaS-style platform with customer-facing modules (MiPortal, MiOutage, MiVirtualAgent, MiComm), employee-facing modules (MiAgent, MiLine), and MiMove for service lifecycle automation.
• MiMove Automated move-in/move-out service transformation enabling utility customers to start, transfer, or stop service with real-time visibility and tracking, reducing manual processing and improving customer satisfaction. Award-winning utility service-lifecycle automation offering built on MiCustomer DXP.
• Low-Code Development (Mendix) Services Mendix-based custom application development services enabling rapid development of enterprise applications using visual modeling, drag-and-drop tools, and pre-built components with full scalability and cloud flexibility, delivered by a Mendix Expert Partner (a distinction held by fewer than 10% of Mendix partners globally).
• AI Services AI-powered automation and intelligence services leveraging operational AI/ML, decision automation, and data mining to optimize enterprise operations and customer experiences for regulated-industry clients.
• SAP Capabilities & Accelerators SAP implementation services including ECC to S/4HANA upgrades and migration, managed services, and pre-built accelerators for utility billing optimization and digital transformation, leveraging Avertra's deep SAP ecosystem expertise.
• avertra Global Engineering Services (aGES) On-demand engineering talent and utility-specific expertise that bridges workforce shortages and aging grids with deep utility domain knowledge and innovative technology, providing managed engineering services to utility companies.

Quantifiable outcome

• 87.7% of billing exceptions resolved without manual intervention (Southwest Gas)
• +9 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Ministry of Digital Economy and Entrepreneurship (MoDEE) - JordanflagshipStrategic or Co-development Partner · 25 June 2025Avertra was awarded a MoDEE grant to upskill youth in ICT under the Youth, Technology, and Jobs (YTJ) project. Avertra will train young Jordanians in SAP technologies and low-code development, with 60% of top-performing graduates offered employment. Training delivered by Avertra's global experts. Managed by DigiSkills Association. Grand opening of Amman office held under MoDEE patronage.
• MiCustomer User Group (MUG) founding membersflagshipStrategic or Co-development Partner · 15 May 2025MiCustomer User Group (MUG) launched as a citizen-centric community to shape MiCustomer DXP growth through insight and collaboration. Board includes Carol Wallace (Chair, Puget Sound Energy), Theresa Burch (Puget Sound Energy), Melissa Cosby (TECO Energy), Amanda Doucette (Halifax Water). Represents deep co-development partnership with utility customers.
• ASUG (Americas' SAP Users' Group)coreChannel Partner/ Reseller/ Distributor · 1 August 2023Avertra renewed its role as silver sponsor of SAP for Utilities (SAP4U) 2023 conference presented by ASUG. ASUG is America's largest network of SAP customers, partners, and professionals. SAP4U is the leading event for utilities SAP users.
• CareerWisecoreStrategic or Co-development Partner · 19 April 2023Avertra partners with CareerWise to offer low-code apprenticeship opportunities to high school students in Washington D.C. Students receive remote training in digital transformation, Mendix low-code development, Agile methodologies, and business practices, followed by paid part-time apprenticeships. Partnership aligned with CityWorks DC mission for education-to-employment pathways.
• Mendix (Siemens Digital Industries Software)coreTechnology or Integration · 2 February 2023Avertra is a Mendix Expert Partner (Expert Certified) with Siemens - a distinction achieved by less than 10% of Mendix partners globally. Avertra builds its MiCustomer DXP and custom applications on the Mendix low-code platform, delivering enterprise-grade solutions for regulated industries. The partnership enables rapid application development, cloud deployment flexibility, and seamless SAP integrations. Mendix is a Siemens-owned market leading low-code platform.
• DigiSkills AssociationcoreStrategic or Co-development PartnerDigiSkills Association manages the Youth, Technology, and Jobs (YTJ) project in partnership with Avertra. Established in 2021 under MoDEE, DigiSkills aims to develop Jordan's national digital skilling ecosystem and attract FDI through ICT training programs.
• CityWorks DCcoreStrategic or Co-development PartnerCityWorks DC partners with Avertra and CareerWise to reshape education-to-employment pathways in Washington D.C., providing the 'social mobility trifecta': paid work experience, certifications, and professional networks. Avertra provides low-code training and apprenticeships through this partnership.
• Queen Rania Foundation (QRF)minorStrategic or Co-development PartnerCEO of Queen Rania Foundation (Bassem Sa'ad) attended Avertra's grand opening of Amman office under MoDEE patronage.
• Amcham (American Chamber of Commerce Jordan)minorStrategic or Co-development PartnerAmcham (Chairman Samer Joudeh, CEO Raghad Alkhojah) attended Avertra's Amman office grand opening. Represents Jordan-US business relationship facilitation.
• Int@j (Information Technology Association of Jordan)minorStrategic or Co-development PartnerInt@j (Head of PR Basel Al Haqash) attended Avertra's Amman office opening. Represents Jordan's ICT industry association.

Scale indicators19 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Slalom: Global consulting firm with a significant Mendix partnership and a dedicated utilities practice delivering digital customer-experience and SAP-adjacent transformations — directly comparable to Avertra on low-code delivery and regulated-industry vertical focus.
• OutSystems: Competing enterprise low-code platform with its own partner ecosystem that targets the same regulated-industry customer experience use cases that Avertra serves via MiCustomer DXP on Mendix.

Broad incumbents

• Capgemini: Large global systems integrator with deep SAP, low-code, and utilities expertise that competes with Avertra on enterprise digital transformation deals, particularly SAP S/4HANA migrations and customer experience platforms.
• Accenture: Largest global SI with extensive utilities, SAP, and digital experience practices; competes with Avertra on multi-million-dollar enterprise utility transformations and partner-channel-led low-code delivery.
• Cognizant: Global IT services firm with a strong utilities vertical and SAP capabilities, overlapping with Avertra on regulated-industry digital transformation and managed services.
• Infosys: Global SI with a dedicated utilities practice and extensive SAP partnership; competes with Avertra on large enterprise transformation and migration engagements in the energy and utilities sector.
• TCS (Tata Consultancy Services): Large global IT services firm with deep SAP and utilities capabilities, including S/4HANA migration and customer experience transformation, competing with Avertra on enterprise-scale deals.
• Deloitte: Global consulting and SI with a major SAP alliance, utilities industry practice, and digital customer experience offerings — competing with Avertra on advisory-led transformation programs.
• ServiceNow: Enterprise workflow and low-code platform increasingly embedded in utility digital transformations; competes with Avertra's MiAgent and omnichannel modules on employee and customer experience layers.

Emerging players

• Globant: Digital and cognitive transformation firm with utility-sector experience and low-code/AI delivery capabilities, comparable to Avertra on enterprise digital experience platform engagements at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@avertracorp/videos
• LinkedInlinkedin.com/company/avertra
• Instagraminstagram.com/avertracorp/?hl=en
• Xx.com/avertracorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avertra