AGF Group

What AGF Group does

AGF Group is a privately held, family-owned construction services company founded in 1948 and headquartered in Longueuil, Quebec. The company specializes in the supply, detailing, fabrication, and on-site installation of reinforcing steel (rebar), post-tensioning systems, and wire mesh for residential, commercial, civil engineering, industrial, and institutional construction projects. Its core technical offering spans the full rebar value chain — from shop drawings and reinforcement-cage prefabrication to multi-strand post-tensioning engineering for complex structural elements such as bridges, high-rise towers, and metro systems. The company is organized into multiple wholly-owned operating subsidiaries (Acier AGF, AGF Rebar, Nack Reinforcing, Rendan Fabricators, Katy Steel, AGF Colombia, AGF Peru, AGF Tecnik India, EMCA France, and others), giving AGF a regional execution footprint across Canada, the United States, Latin America, the Caribbean, France, and India.

AGF generates revenue through project-based contracts priced primarily on tonnage of reinforcing steel supplied and installed, with separate streams for post-tensioning engineering and wire mesh supply. The go-to-market is sales-led, executed through an extensive branch network of 25+ locations staffed with technical sales representatives, estimators, and project managers, supplemented by a self-service online quote-request portal for inbound contractor inquiries. Customer concentration sits with Tier-1 general contractors, project consortia, and government-backed infrastructure entities; marquee engagements include the Fehmarn Link Belt Tunnel (351,930 MT of rebar, 2022-2026), Lima Metro (76,000 TM), Samuel-De Champlain Bridge (16,000 MT), the Réseau Express Métropolitain (12,400 MT), and the Île-aux-Tourtes Bridge replacement (10,000 TM, 2024-2030). The company is led by the Gendron family, with Serge Gendron as founder and Catherine Gendron as Head of Culture and Governance; recognition includes Deloitte Canada's Best Managed Companies 2026 and the OIQ Grand Prix d'excellence 2012.

Name

AGF Group

Legal name

Groupe AGF

Website

https://groupeagf.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AGF Group is a Canadian family-owned construction services company founded in 1948 that supplies, fabricates, and installs reinforcing steel (rebar), post-tensioning systems, and wire mesh for residential, commercial, civil engineering, industrial, and institutional construction projects across Canada, the Americas, the Caribbean, France, and India.

Ownership category

akta.pro rank

Product category

Reinforcing Steel Construction Services

NAICS

Fabricated Structural Metal Manufacturing (332312), Rolling and Drawing of Purchased Steel (33122), Engineering Services (541330)

SIC

Fabricated Structural Metal Products (3440)

akta.pro industry

PRIMARYIMADACAH

Rebar Fabrication & Reinforcing Products

Industrials, Manufacturing & Construction/Building Materials & Products/Structural Steel & Metal Building Products

SECONDARYIMAFADAF

Metals & Steel Mill Facility Construction

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Industrial Construction (Plants & Facilities)

SECONDARYIMADACAD

Steel Plate, Sections & Welded Assemblies

Industrials, Manufacturing & Construction/Building Materials & Products/Structural Steel & Metal Building Products

Keywords

• Reinforcing steel supply
• Rebar installation services
• Post-tensioning engineering
• Wire mesh supply
• Construction reinforcement

Headquarters

HQ city

Longueuil

HQ country

Canada

HQ region

North America

Offices25 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Supply and Installation of Reinforcing Steel: AGF Group's primary revenue stream comes from the supply (fabrication) and on-site installation of reinforcing steel (rebar) for construction projects. Revenue is project-based, generated through contracts with general contractors, project developers, and government entities for residential, commercial, civil engineering, and industrial construction.
2. Post-Tensioning Services: Specialized post-tensioning engineering and installation services are provided as part of or separate from rebar contracts. This includes post-tensioning for bridges, towers, and complex structural elements.
3. Wire Mesh Supply: Supply of wire mesh products for construction projects, available in various formats (4'x8', 8'x12', etc.) and materials (black and galvanized) as part of the broader product offering.
4. Integrated Services: Bundled services combining rebar supply, installation, post-tensioning, and wire mesh for complex projects, providing end-to-end reinforcement solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AGF Group details, cuts, bends, fabricates, and installs reinforcing steel (rebar) for construction projects across residential, commercial, civil engineering, and industrial sectors. The company also provides specialized post-tensioning engineering and installation, wire mesh supply, and integrated end-to-end reinforcement solutions combining detailing, fabrication, supply, and on-site installation under one group.

Product overview

AGF Group is a construction company that has specialized in reinforcing steel (acier d'armature) and post-tensioning services since 1948. The company operates as a unified service provider offering four main product lines: reinforcing steel bars (acier d'armature) as the core product, wire mesh (treillis métalliques), post-tensioning services, and integrated services combining all offerings for major projects. With over 55,000 completed projects and 2,300 employees, AGF Group provides detailing, cutting, bending, and installation services for residential, commercial, civil engineering, and industrial construction across Canada and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• AGF Group Foundation: The philanthropic arm of AGF Group, created in 2012 by Serge Gendron to enable employee community involvement. Has donated $5 million to hundreds of charities since inception.

Products and services

• Reinforcing Steel Bars (Acier d'armature) Detailing, fabrication (cutting, bending), supply, and on-site installation of reinforcing steel bars for all types of construction. Customers are general contractors, project developers, and government entities across residential, commercial, civil engineering, and industrial sectors.
• Wire Mesh (Treillis métalliques) Supply and installation of wire mesh products in various formats and materials (black and galvanized) for construction reinforcement applications. Targeted at construction contractors needing mesh reinforcement for slabs, walls, and foundations.
• Post-Tensioning (Post-tension)

Quantifiable outcome

• 55,000+ projects completed since founding in 1948
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FerraliaminorStrategic or Co-development PartnerAGF Colombia, in partnership with Ferralia, is working on the pre-assemblage of piles for the foundations of the first line of the Bogotá Metro. The project represents approximately 7,000 tonnes métriques of steel.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Commercial Metals Company (CMC): CMC is one of North America's largest rebar fabricators, operating a network of fabrication shops and post-tensioning supply (including the legacy Harris Rebar business); directly comparable to AGF in rebar detailing, fabrication, and installation for commercial, civil, and industrial projects.
• Gerdau: Gerdau is a major long-products and rebar producer with North American fabrication operations serving the same civil engineering, commercial, and infrastructure end-markets that AGF addresses through its branch network.
• Freyssinet (VINCI Construction): Freyssinet is a global specialist in post-tensioning and structural reinforcement, executing on bridges, tunnels, and complex superstructures — directly comparable to AGF's post-tensioning engineering and installation capability.
• VSL International (Bouygues Construction): VSL is a multinational post-tensioning and ground engineering specialist serving bridges, high-rise buildings, and infrastructure — a direct competitor in the specialized post-tensioning and reinforcement segment that AGF highlights.
• Structural Technologies (formerly Dywidag Systems / DSI): Structural Technologies provides post-tensioning and concrete reinforcement solutions for bridges, buildings, and civil infrastructure globally — directly comparable to AGF's post-tensioning and rebar installation business, particularly on complex projects like Champlain Bridge.
• Salit Steel: Salit Steel is a Canadian rebar fabricator and installer serving Ontario and broader North American markets with detailing, fabrication, and installation services — directly overlapping AGF's core rebar fabrication and field installation offering.
• Meadow Burke: Meadow Burke supplies concrete reinforcement products and accessories including rebar supports and chairs used in construction; closely aligned with AGF's broader reinforcement ecosystem and common customer base of concrete contractors.

Broad incumbents

• Nucor Corporation: Nucor is the largest US-based steel manufacturer that produces rebar and operates downstream fabrication and PNA (precision needle alloys/rebar) capabilities through its Nucor Rebar Fabrication subsidiary — a broader incumbent that overlaps with AGF in rebar fabrication services.

Regional players

• Armatures Bois-Francs (ABF): A Quebec-based rebar fabricator and installer serving residential, commercial, and civil engineering projects in Eastern Canada — a regional peer operating in AGF's home Quebec market with similar detailing/fabrication/install services.
• Infra Métal: Infra Métal is a Quebec-based reinforcing steel and construction products supplier serving Eastern Canadian projects — a regional peer in AGF's core home market with overlapping rebar distribution and installation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GroupeAGF
• Facebookfacebook.com/groupeagf
• LinkedInlinkedin.com/company/groupeagf
• Instagraminstagram.com/groupeagf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGF Group