Metro Group
Metro Group is a privately held Indian manufacturer of vitrified, porcelain, ceramic, and wood-look floor and wall tiles, operating four plants in Morbi, Gujarat with ~14 million sq. meters of annual capacity and exporting to 17 countries via direct sales and dealer networks.
- Company typePrivate
- Founded1981
- HeadquartersMorbi, India
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Metro Group does
Metro Group is an India-based private manufacturer of floor and wall tiles headquartered in Morbi, Gujarat. The group operates four wholly-owned manufacturing plants — Metropole Tiles Pvt. Ltd., Metrocity Tiles Pvt. Ltd., Metroworld Tiles Pvt. Ltd., and Metro Ceramics — with an annual aggregate production capacity of approximately 14 million square meters. Its product portfolio spans Glazed Porcelain Slab Tiles, standard Glazed Porcelain Tiles, Double Charged Vitrified Tiles, Glazed Ceramic Tiles, and Ceramic Wooden Plank Tiles, with sub-lines such as digital GVT, nano-polished vitrified, full-body vitrified, polished glazed porcelain (PGVT), through-body porcelain, digital ceramic, and wood-look tiles. Underlying production technologies include digital printing, nano silica coatings for GVT, hydraulic-press double-charged layering, and full-body pigmentation, all housed in automated facilities holding CE, ISO, IAF, URS, DB, and MSA certifications.
The group's commercial model is a sales-led, quote-based B2B operation. Revenue is generated through direct sales (domestic WhatsApp contacts, export sales line, European-region email channel) and a domestic dealer/distributor network, serving four end segments: residential construction (primary), commercial construction, architects/interior designers, and dealers/distributors. Exports are shipped to 17 countries across Europe, the Middle East, Asia, and North America. Premium large-format slabs and double-charged tiles are positioned as export-only SKUs, while a digital TilesView visualization tool supports online tile selection. The group also runs a Crossbond sub-brand in engineered wood and decorative panels (HDMR Max, Boiltough), fronted by Bollywood actor Ranveer Singh as brand ambassador from April 2026. Metro Group is privately held, discloses no revenue or management bios, and has no known institutional funding or public listing; the company website is operationally managed by Light Link Solutions.
Metro Group firmographics
Firmographics- Name
- Metro Group
- Legal name
- Metro Group
- Website
- https://groupofmetro.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Metro Group is a privately held Indian manufacturer of vitrified, porcelain, ceramic, and wood-look floor and wall tiles, operating four plants in Morbi, Gujarat with ~14 million sq. meters of annual capacity and exporting to 17 countries via direct sales and dealer networks.
- Ownership category
- akta.pro rank
Metro Group industry classification
Industry- Product category
- Ceramic and Vitrified Floor Tiles
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
Keywords
Where Metro Group is headquartered
LocationHeadquarters
- HQ city
- Morbi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Metro Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Tile Manufacturing and Sales: Metro Group generates revenue through manufacturing and selling floor tiles including vitrified, ceramic, porcelain, and wooden plank tiles. The company operates four manufacturing plants with an annual aggregate capacity of approximately 14 million square meters, serving both domestic Indian market and export markets across 17 countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for domestic and export sales |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Metro Group product offering
Product offeringCore offering
Metro Group manufactures and sells floor and wall tiles including glazed porcelain slabs, glazed porcelain tiles, double charged vitrified tiles, glazed ceramic tiles, ceramic wooden plank tiles, full body vitrified tiles, nano polished vitrified tiles, digital GVT, PGVT, and through-body porcelain tiles. The company operates four manufacturing plants in Morbi, Gujarat with an annual aggregate capacity of approximately 14 million square meters, serving both the domestic Indian market and export markets across 17 countries through direct sales and a dealer/distributor network.
Product overview
Metro Group is one of the largest manufacturers of floor tiles (vitrified/ceramic tiles) in India, operating four manufacturing plants in Morbi (Gujarat) with an annual aggregate capacity of approximately 14 million square meters. The product portfolio centers on five core tile categories: Glazed Porcelain Slab Tiles and standard Glazed Porcelain Tiles for premium applications; Double Charged Vitrified Tiles for high-traffic commercial use; Glazed Ceramic Tiles for standard wall/floor installations; and Ceramic Wooden Plank Tiles for rustic wood-look aesthetics. Under these core categories, the company offers specialized sub-products including Wood Look Tiles, Digital Glazed Vitrified Tiles (GVT) using digital printing technology, Nano Polished Vitrified Tiles with nanomaterial coatings, Full Body Vitrified Tiles with through-body pigmentation, and Polished Glazed Porcelain Tiles (PGVT). The product line spans porcelain, vitrified, and ceramic materials across various sizes and finishes, with a digital visualization tool (TilesView) to support customer selection. Some premium Glazed Porcelain Slab products are export-only.
Differentiator
Problem solved
Functional benefit
Brands
- Crossbond: Brand in the engineered wood and decorative panel industry under Metro Group.
Products and services
- Glazed Porcelain Slab Tiles Large-format glazed porcelain slab tiles available in 1200x2400mm, 1200x1200mm, and 1600x3200mm sizes for premium wall and floor applications; export-only offering.
- Glazed Porcelain Tiles
- Double Charged Vitrified Tiles
- Glazed Ceramic Tiles
- Ceramic Wooden Plank Tiles
- Wood Look Tiles
- Digital Glazed Vitrified Tiles (GVT)
- Nano Polished Vitrified Tiles
- Full Body Vitrified Tiles
- Polished Glazed Porcelain Tiles (PGVT)
- Through-Body Porcelain Tiles
- Digital Ceramic Tiles
Quantifiable outcome
- 14 million sq. meters annual production capacity
- +1 more outcomes
Companies that use Metro Group
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Metro Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Metro Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ranveer SinghcoreBollywood actor Ranveer Singh appointed as brand ambassador for Crossbond brand (under Metro Group) to strengthen its presence in the Indian market. The partnership features an integrated campaign launching in the first week of April across print and visual media, showcasing Crossbond's flagship products HDMR Max and Boiltough. The company aims to deepen engagement with architects, interior professionals, dealers, and customers nationwide.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Metro Group competitors and assessment
Company assessmentDirect peers
- Kajaria Ceramics: India's largest tile manufacturer with extensive vitrified, ceramic, and porcelain tile portfolios. Directly comparable as a domestic Indian competitor with similar product range and broader distribution; provides listed-company scale benchmarks for Metro Group.
- Somany Ceramics: Major Indian tile and bathroom solutions manufacturer with pan-India presence. Directly comparable in vitrified and ceramic tile categories, with an established dealer network model similar to Metro Group.
- Asian Granito India: Ahmedabad-based Indian tile manufacturer with comparable vitrified, ceramic, and porcelain product lines. Direct peer in terms of scale, product mix, and domestic/export go-to-market motion.
- Orient Bell: Listed Indian tile manufacturer producing ceramic, vitrified, and porcelain tiles. Comparable in product categories with retail-focused distribution and dealer networks similar to Metro Group.
- Nitco Limited: Indian tile and marble manufacturer focused on premium and designer tiles. Comparable in product positioning and Indian market presence, though currently undergoing financial restructuring.
- Prism Johnson (H&R Johnson): Indian tile and building materials company under the H&R Johnson brand. Comparable in ceramic/vitrified tile products with strong brand recognition and pan-India distribution in the Indian market.
Broad incumbents
- RAK Ceramics: UAE-headquartered global ceramics giant with significant tile and sanitaryware operations. Comparable as a major international tile exporter competing in many of Metro Group's export markets.
- Marazzi Group: Italian tile manufacturer (part of Mohawk Industries) with global premium brand presence. Comparable in advanced manufacturing technology and design-led product positioning in European and global markets.
- Mohawk Industries: World's largest flooring manufacturer with diversified tile, carpet, and laminate offerings. Comparable as a broad incumbent in flooring, providing scale, product diversification, and capital structure benchmarks.
Emerging players
- Varmora Granito: Indian ceramic tile manufacturer based in Morbi with growing global presence. Comparable as a Morbi-based peer with similar export orientation and product portfolio, though smaller in scale than Metro Group.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Metro Group social profiles
Digital presenceMetro Group compliance and trust
Trust signalCompliance3 records
Metro Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metro Group leadership team
Management profileNumber of profiles
Metro Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Metro Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metro Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metro Group
What does Metro Group do?
Metro Group manufactures and sells floor and wall tiles including glazed porcelain slabs, glazed porcelain tiles, double charged vitrified tiles, glazed ceramic tiles, ceramic wooden plank tiles, full body vitrified tiles, nano polished vitrified tiles, digital GVT, PGVT, and through-body porcelain tiles. The company operates four manufacturing plants in Morbi, Gujarat with an annual aggregate capacity of approximately 14 million square meters, serving both the domestic Indian market and export markets across 17 countries through direct sales and a dealer/distributor network.
Is Metro Group a public or private company?
Metro Group is a private company. It is classified as unknown and is currently operating.
When was Metro Group founded?
Metro Group was founded in 1981. It employs 101 to 250 people.
Where is Metro Group based?
Metro Group is headquartered in Morbi, India, in the Asia region.
How does Metro Group make money?
One revenue line is on record: tile Manufacturing and Sales.
Who are Metro Group's main competitors?
Direct peers on record are Kajaria Ceramics, Somany Ceramics, Asian Granito India, Orient Bell, Nitco Limited and Prism Johnson (H&R Johnson). Broad incumbents are RAK Ceramics, Marazzi Group and Mohawk Industries. Varmora Granito is listed as an emerging player.
Does Metro Group have an API?
No public API is recorded for Metro Group.
What industry is Metro Group in?
Metro Group's product category is Ceramic and Vitrified Floor Tiles. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring. Its NAICS code is 327110 and its SIC code is 3260.