Vaccinate Your Family

What Vaccinate Your Family does

Vaccinate Your Family (VYF) is a 501(c)(3) nonprofit headquartered in Washington, DC, founded in 1991 as Every Child By Two by Former First Lady Rosalynn Carter and Former First Lady of Arkansas Betty Bumpers in response to a U.S. measles epidemic. The organization delivers science-based vaccine education, training, and policy advocacy across all age groups, covering 16+ vaccine-preventable diseases from pregnancy through older adulthood. VYF operates with approximately 14 core staff plus a Board of Directors, Committee of Scientific and Medical Advisors, SQUAD Advisory Committee, and Directors Emeriti, and is supported by revenue from individual donations, grants, and the Corporate Alliance Program.

VYF's product portfolio centers on free educational and advocacy resources. Core offerings include Vaccinate Your Family University (a free online learning platform for healthcare providers, community health workers, and advocates), the SQUAD™ advocacy program (trained individuals personally impacted by vaccine-preventable diseases), the Vaccination Collaborative (a partnership portal convening 340+ organizations), the Good Health WINs community health partnership with the National Council of Negro Women and National Pan-Hellenic Council (reaching approximately 4 million African Americans), and a two-decade partnership with USDA WIC that connects nearly 7 million children and pregnant women to vaccination services. The organization publishes the annual State of the ImmUnion® policy report and the weekly Vaccine Intelligence Report/Viral Truths newsletter, and operates a bilingual (English/Spanish) WHO Vaccine Safety Net-certified website attracting over 1 million visitors annually, with more than 4 million people reached across social media each year.

The business model is freemium-style: all educational programs, resources, and most services are free to end users, while revenue is generated through one-time and recurring individual donations (suggested tiers of $25–$500), grants, and corporate partnerships via the Corporate Alliance Program, processed through FastAction (NGPVAN). Go-to-market is multi-channel: direct digital access (website, social, weekly newsletter), earned media (annual satellite media tours reaching up to 5 million viewers), partnership-led distribution (WIC, AMGA Foundation Rise to Immunize, state immunization coalitions), and community-based outreach through trained Promotores and community health workers. A 2016 rebrand from Every Child By Two to Vaccinate Your Family marked a strategic pivot from child-focused to lifespan immunization advocacy, broadening the addressable audience and program surface.

Name

Vaccinate Your Family

Legal name

Vaccinate Your Family Inc.

Website

https://vaccinateyourfamily.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Vaccinate Your Family is a 501(c)(3) nonprofit founded in 1991 that delivers science-based vaccine education, training, and policy advocacy across all ages. It serves families, healthcare providers, community health workers, and 340+ partner organizations through free online learning and advocacy programs.

Ownership category

akta.pro rank

Product category

Public Health Advocacy and Vaccine Education

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industry

Vaccine Policy, Advisory Committees & Program Governance (HLAJAHAJ)

Keywords

• Vaccine education
• Immunization advocacy
• Public health programs
• Vaccine policy
• Community health training

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters. Tax-deductible contributions to 501(c)(3) nonprofit. Donation tiers suggested at $25, $50, $75, $100, $250, $500 or custom amounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Vaccinate Your Family is a nonprofit 501(c)(3) organization that delivers science-based vaccine education, advocacy, and community health worker training across all age groups in the United States. It operates free online learning (Vaccinate Your Family University), trains personally-impacted advocates (SQUAD), convenes 340+ partner organizations (Vaccination Collaborative), and produces policy briefs and public awareness campaigns. All educational resources, tools, and training programs are provided at no cost, with the organization's mission centered on protecting people of all ages from vaccine-preventable diseases.

Product overview

Vaccinate Your Family (VYF) is a nonprofit vaccine advocacy organization that operates a multi-channel education and outreach platform rather than a single commercial product. Its core educational product is Vaccinate Your Family University, a free online learning platform serving healthcare providers, community health workers, and vaccine advocates. VYF complements this with the SQUAD™ advocacy program for personally impacted individuals, the Vaccination Collaborative partnership portal, the Vaccination Community Navigator for Promotores/Community Health Workers, and the Good Health WINs community health partnership. The organization also publishes the annual State of the ImmUnion® policy report, the Vaccine Intelligence Report/Viral Truths newsletter, and maintains a Paying for Vaccines Online Tool. Seasonal initiatives include the #FirstDayVax campaign and support for the national Rise to Immunize (RIZE) partnership with AMGA Foundation. All offerings center on science-based vaccine education, advocacy, policy engagement, and community health worker training across the lifespan.

Differentiator

Problem solved

Functional benefit

Products and services

• Vaccinate Your Family University A free, online learning platform designed to help healthcare providers, community health workers, and vaccine advocates confidently communicate about vaccines and make informed decisions. Features self-paced, expert-led courses covering vaccine topics, addressing misinformation, and building community vaccine confidence.
• SQUAD™ (SQuaring Up Against Disease) An advocacy program composed of individuals personally impacted by vaccine-preventable diseases. SQUAD™ members are trained, mobilized, and empowered to share their stories, educate peers, and help reignite a culture of immunization at national, regional, and local levels.
• Vaccination Collaborative A convening platform that brings together public health, patient advocacy, and industry partners to combat all vaccine-preventable diseases. The Collaborative shares lessons learned and latest data to inform science-based programs, policy changes, and communication campaigns.
• Vaccination Community Navigator (Promotores/Community Health Workers Program) A program designed to build the capacity of Promotores and Community Health Workers to engage communities in vaccine conversations and navigate people of all ages to vaccination services.
• Good Health WINs (Women's Immunization Networks) A partnership with the National Council of Negro Women (NCNW) to support advocates within the African American community as they understand the importance of immunizations. The program aims to reduce health disparities, increase vaccination opportunities and education, and identify drivers of vaccine hesitancy.
• WIC Vaccine Record Review An initiative ensuring WIC (Women, Infants, and Children) program staff review vaccination records of children they serve. VYF has educated WIC staff and participants for two decades, connecting millions of women and children with vaccination information and services.
• State of the ImmUnion® Report An annual policy brief published by Vaccinate Your Family with recommendations for Congress to act to increase vaccination rates across the lifespan and protect vaccine access.
• Vaccine Intelligence Report (Viral Truths) A weekly newsletter breaking down the latest in vaccine policy and research. Viral Truths also serves as an information resource for trending vaccine topics, new recommendations, and the latest evidence.
• Paying for Vaccines Online Tool An online tool that helps users easily figure out how to pay for vaccines for everyone in their family, covering vaccine financing and access options.
• Rise to Immunize™ (RIZE) Partnership A partnership with the AMGA Foundation's Rise to Immunize (RIZE) initiative, a four-year national campaign empowering AMGA medical groups and health systems to collectively administer 30 million vaccines by 2027. Focuses on pneumococcal, influenza, Td/Tdap, and zoster immunizations among adults.
• #FirstDayVax Campaign A seasonal campaign focused on ensuring children are up to date on routine vaccines before the first day of school. Includes a campaign toolkit available in English and Spanish.
• Vaccine FAQs Science-based, easy-to-understand answers to the most frequently asked questions on vaccine safety, effectiveness, ingredients, and more. Available on the VYF website.

Quantifiable outcome

• WIC staff connected nearly 7 million children and pregnant women with vaccination information and services
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• The Vaccination CollaborativecoreStrategic or Co-development PartnerPartners who came together to defeat COVID-19 continue to convene to combat all vaccine-preventable diseases. The Collaborative shares lessons learned and latest data, works together on policy changes and communication campaigns to ensure everyone has equal access to vaccines. Over 340 organizations and individuals participate in calls and Listserv.
• National Council of Negro Women (NCNW)coreStrategic or Co-development PartnerGood Health WINs partnership to support advocates within the African American community, reducing health disparities, increasing vaccination opportunities and education, and identifying drivers of vaccine hesitancy. NCNW partnership reaches approximately 4 million African Americans.
• National Pan-Hellenic Council (NPHC)coreStrategic or Co-development PartnerRecently joined the Good Health WINs community, expanding the program's reach to approximately 4 million African Americans through NPHC's extensive network.
• AMGA FoundationcoreStrategic or Co-development PartnerVaccinate Your Family is a partner on AMGA Foundation's third national Rise to Immunize (RIZE) initiative which empowers medical groups and health systems to collectively administer 30 million vaccines by 2027. Focuses on pneumococcal, influenza, Td/Tdap, and zoster immunizations for adults.
• U.S. Department of Agriculture WIC ProgramcoreStrategic or Co-development PartnerVaccinate Your Family spearheaded efforts ensuring WIC staff reviews vaccination records of children they serve. Half of children born in US each year use WIC services. Through two decades of education, millions of women have learned about vaccine value and been guided to healthcare providers.
• 317 CoalitioncoreStrategic or Co-development PartnerCoalition ensuring stable congressional immunization funding. Amy Pisani is a founding member.
• Adult Vaccine Access Coalition (AVAC)coreStrategic or Co-development PartnerCoalition working to improve adult immunization rates. Amy Pisani serves on the steering committee.
• National Adult and Influenza Immunization Summit (NAIIS)coreStrategic or Co-development PartnerSummit bringing together immunization stakeholders to improve adult and influenza vaccination rates.
• Coalition to Stop FlucoreStrategic or Co-development PartnerCoalition dedicated to reducing flu through vaccination. Serese Marotta serves as President.
• HPV RoundtablecoreStrategic or Co-development PartnerMulti-stakeholder group working to increase HPV vaccination rates. Amy Pisani serves on the steering committee.
• CDC CoalitioncoreStrategic or Co-development PartnerCoalition advocating for CDC funding and public health programs.
• American Nurses AssociationminorStrategic or Co-development PartnerHistorical partnership implementing educational programs for healthcare workers to ensure vaccination became part of medical home services.
• American Academy of Pediatrics (AAP)minorStrategic or Co-development PartnerPartnership working side by side with provider groups including AAP to implement educational programs for healthcare workers.
• Made to Save CollaborativeminorStrategic or Co-development PartnerInitiative focused on equitable access to COVID-19 vaccines where Amy Pisani played a pivotal role.
• HHS COVID Community CorpsminorStrategic or Co-development PartnerFederal initiative where Amy Pisani played a pivotal role in COVID-19 vaccine equity efforts.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Immunize.org: Nonprofit (formerly Immunization Action Coalition) providing vaccine information and education primarily to healthcare professionals. Most directly comparable as a US nonprofit focused on immunization education with similar content/policy mission.
• Families Fighting Flu: Nonprofit vaccine advocacy organization that uses personal stories from families impacted by influenza to drive vaccination. Directly comparable storytelling approach; notably, VYF's Deputy CEO Serese Marotta was previously COO here.
• Sabin Vaccine Institute: Nonprofit advancing vaccine acceptance, access, and research globally. Comparable as a vaccine-focused nonprofit combining advocacy, education, and policy work, though Sabin also funds vaccine R&D.
• National Foundation for Infectious Diseases (NFID): Nonprofit dedicated to educating the public and healthcare professionals about infectious diseases and vaccination. Directly comparable education/policy mission with awards programs and professional conferences.
• Voices for Vaccines: Parent-led nonprofit advocating for vaccine acceptance through grassroots organizing. Directly comparable family-focused vaccine advocacy mission and community engagement model.
• PKIDS (Parents of Kids with Infectious Diseases): Nonprofit supporting families of children with infectious diseases and promoting immunization. Comparable family-focused education and advocacy mission, though smaller in scale.

Broad incumbents

• American Academy of Pediatrics (AAP): Larger professional association of pediatricians with substantial immunization programming and policy advocacy. Overlaps with VYF on provider education and immunization policy, but operates much more broadly across child health.
• CDC Foundation: Independent nonprofit mobilizing philanthropic and private-sector resources to support CDC's public health mission including immunization programs. Much broader scope and budget than VYF, but adjacent in coalition-building and funding.
• March of Dimes: Established nonprofit focused on maternal and infant health with vaccination components (e.g., maternal immunization advocacy). Overlaps with VYF's maternal/child focus but operates with much larger scale and broader health agenda.

Regional players

• The Immunization Partnership (Texas): Texas-based nonprofit coalition promoting immunization through education, advocacy, and community partnerships. Operates the same playbook as VYF (coalitions, policy, community outreach) but is regionally focused and does not directly compete for VYF's national audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vaxyourfam
• YouTubeyoutube.com/user/richecbt
• Facebookfacebook.com/vaccinateyourfamily
• Instagraminstagram.com/vaccinateyourfamily

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaccinate Your Family