LivingPackets
LivingPackets is a French smart packaging company offering IoT-enabled reusable shipping containers for enterprise B2B logistics. It targets luxury goods, consumer electronics, and strategic shipment customers across 30+ European countries through a Packaging-as-a-Service subscription model.
- Company typePrivate
- Founded2016
- HeadquartersSainte-luce-sur-loire, France
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What LivingPackets does
LivingPackets is a French smart packaging company that designs and manufactures IoT-enabled reusable shipping containers for enterprise B2B logistics. The company produces three core hardware products — THE BOX (standard format), THE BOX Pro (with remote opening capability), and THE TABLET (compact format) — each integrating sensors for position, weight, temperature, humidity, vibration, and intrusion detection, an electronic secure locking mechanism, an internal camera, and connectivity to a web and mobile application for real-time monitoring. LivingPackets is incorporated in Switzerland as LivingPackets SA, with primary R&D, logistics, product, and support functions based in Sainte-Luce-sur-Loire near Nantes, France, and additional sales and showroom offices in Paris and Taoyuan City, Taiwan.
The company operates a Packaging-as-a-Service (PaaS) subscription model with volume-tiered monthly pricing of €20 to €78 per unit depending on quantity, plus usage-based premium add-ons such as high-frequency tracking (€5–€10 per shipment), content insurance at 0.5% of declared value, and last-mile delivery services. Its go-to-market targets three primary use-case segments: luxury goods (including Louis Vuitton), consumer electronics, and strategic shipments where loss or damage is unacceptable. Distribution combines direct enterprise sales, an online self-service portal at app.livingpackets.com, and accelerator-driven partnerships, most notably LVMH's La Maison Des Startups at Station F in Paris and the GENERATE defense and security accelerator run by GICAT. The company is privately held, venture-backed, and supplements institutional capital with a Buy & Rent program that lets individual investors purchase THE BOX units and receive 30% of the rental revenue they generate, with production capacity disclosed as up to approximately 1,000 reusable cycles per unit.
LivingPackets firmographics
Firmographics- Name
- LivingPackets
- Legal name
- LivingPackets SA
- Website
- https://livingpackets.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LivingPackets is a French smart packaging company offering IoT-enabled reusable shipping containers for enterprise B2B logistics. It targets luxury goods, consumer electronics, and strategic shipment customers across 30+ European countries through a Packaging-as-a-Service subscription model.
- Ownership category
- akta.pro rank
LivingPackets industry classification
Industry- Product category
- Smart Packaging
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Returnable/Reusable Transport Packaging (RTP) & Totes (Reusable Containers, Trays, Bins) (IMALAFAH)
Keywords
Where LivingPackets is headquartered
LocationHeadquarters
- HQ city
- Sainte-luce-sur-loire
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
LivingPackets business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Packaging-as-a-Service Subscription: Monthly subscription model based on volume of THE BOX units in circulation. Customers pay per box per month with tiered pricing based on quantity (1-9, 10-99, 100-999, 1000-9999, 10000+ units). Includes base services: customer care, digital labeling, tracking, sensors, and secure locking.
- Premium Add-on Services: Optional premium features including high-frequency tracking (€5-10 per shipment), content insurance (0.5% of value up to €100,000 max), last-mile delivery services, packaging accessories and customizations, warehouse integration devices, and charging stations.
- Buy & Rent (B&R) Program: Revenue-sharing model where individuals purchase THE BOX units, which are then rented to professional clients. Purchasers receive 30% of revenues generated from their boxes in circulation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Volume Tier 1 (1-9 BOX units) |
| Subscription | Monthly | Volume Tier 2 (10-99 BOX units) |
| Subscription | Monthly | Volume Tier 3 (100-999 BOX units) |
| Subscription | Monthly | Volume Tier 4 (1,000-9,999 BOX units) |
| Subscription | Monthly | Volume Tier 5 (10,000+ BOX units) |
| Usage-based | Pay-as-you-go | On-demand Add-ons |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
LivingPackets product offering
Product offeringCore offering
LivingPackets designs, manufactures, and circulates IoT-enabled reusable smart packaging (THE BOX, THE BOX Pro, and THE TABLET) embedded with sensors for position, weight, temperature, humidity, vibration, and opening detection, paired with a secure electronic locking mechanism. Customers access real-time monitoring, alerts, and fleet management through a proprietary web and mobile platform, delivered primarily via a subscription-based Packaging-as-a-Service (PaaS) model.
Product overview
LivingPackets offers a smart, secured, and reusable packaging ecosystem consisting of three core products: THE BOX (standard), THE BOX Pro (professional with remote opening), and THE TABLET (compact format). These IoT-enabled containers feature sensors for position, weight, temperature, humidity, vibration, and opening detection, with real-time monitoring via a unified platform. The product portfolio is complemented by service modules including Shipment Management, Carrier Management, Fleet Management, and Customer Care. LivingPackets operates a Packaging-as-a-Service (PaaS) subscription model where customers pay for usage rather than purchasing hardware outright. The offering targets luxury goods, consumer electronics, and strategic shipments industries with enterprise-grade logistics solutions.
Differentiator
Problem solved
Functional benefit
Brands
- THE BOX: Smart, secured, and reusable packaging product; foldable, equipped with sensors and IoT connectivity for shipment tracking and monitoring.
- THE BOX Pro
- THE TABLET
- Buy & Rent (B&R)
Products and services
- THE BOX Reusable, foldable, IoT-enabled smart packaging with integrated sensors tracking position, weight, temperature, humidity, vibrations, and opening events, plus a secure locking mechanism and real-time monitoring via web and mobile application.
- THE BOX Pro Professional-grade version of THE BOX with all standard features plus remote opening capability, designed for high-value shipments requiring advanced control, monitoring, and remote unlocking upon receipt.
- THE TABLET Compact-format reusable smart packaging product designed for smaller shipments while maintaining the smart packaging features including integrated sensors and tracking capabilities.
- Packaging as a Service (PaaS) Subscription Monthly subscription service for using THE BOX fleet, priced per box per month with volume-based tiers (1-9, 10-99, 100-999, 1,000-9,999, 10,000+ units). Includes base services such as customer care, digital labeling, tracking, sensors, and secure locking.
- Customer Care Service Dedicated customer support service providing 7-day-a-week assistance to help users manage their deliveries and resolve any issues with LivingPackets products.
Quantifiable outcome
- Reusable up to 1,000 times, eliminating single-use packaging waste
- +2 more outcomes
Companies that use LivingPackets
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles4 records
LivingPackets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature7 records
LivingPackets partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- La Maison Des Startups (LVMH)coreAccelerator program by LVMH based at Station F in Paris. Creates collaborations between accelerated startups and LVMH houses, enabling LivingPackets to work with major luxury sector players. Provides access to luxury industry expertise and potential pilot programs with LVMH brands.
- GENERATE Accelerator (GICAT)minorAccelerator by the French Defense and Security Industries Group (GICAT) supporting startups contributing to tomorrow's defense and security sector. Helps develop applications for secure logistics in sensitive industries.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
LivingPackets competitors and assessment
Company assessmentDirect peers
- Olive (reusable packaging): Olive operates a reusable packaging system for e-commerce parcel shipments using deposit-based returnable containers, directly competing with LivingPackets in the circular parcel-delivery value proposition.
- Returnity: Returnity is a reusable smart-packaging company offering returnable shipping containers for e-commerce and enterprise logistics — the closest direct functional peer to LivingPackets' THE BOX, competing in the same reusable-packaging-as-a-service category.
- Returnity (rePack): rePack (now under Returnity) provides reusable packaging for e-commerce returns in Europe, sharing LivingPackets' circular reusable-packaging DNA and European market focus.
Regional players
- Verallia: European leader in sustainable glass packaging, increasingly exploring connected/smart packaging features. A regional incumbent with potential overlap in luxury goods packaging and IoT experimentation.
Broad incumbents
- Zebra Technologies: Major provider of RFID, barcode, and IoT tracking hardware and software for logistics; an incumbent in the asset-visibility layer that LivingPackets provides natively inside THE BOX.
- Smurfit Kappa: One of the world's largest paper-based packaging companies, increasingly investing in reusable and sustainable packaging solutions. A broad incumbent that could move into IoT-enabled reusable packaging from a much larger scale.
- Sealed Air: Global protective and food packaging incumbent expanding into sustainable and circular packaging solutions; competes with LivingPackets in protective packaging and has the capital to enter IoT-enabled formats.
- Quadient: Smart packaging and mailing solutions provider serving enterprise logistics and customer communications; a broad incumbent with overlapping smart-parcel capabilities.
- Samsara: IoT sensor and fleet visibility platform for logistics and supply chains, providing environmental and location monitoring that overlaps with LivingPackets' sensor capabilities at a fleet- rather than parcel-level.
Emerging players
- Tive: Provider of IoT shipment visibility sensors (temperature, humidity, location, shock) — an emerging player in the supply-chain visibility layer that LivingPackets embeds inside its reusable containers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LivingPackets social profiles
Digital presenceLivingPackets financial estimates
Financial estimateRevenue estimate
Valuation estimate
LivingPackets leadership team
Management profileNumber of profiles
Profiles2 records
LivingPackets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LivingPackets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LivingPackets
What does LivingPackets do?
LivingPackets designs, manufactures, and circulates IoT-enabled reusable smart packaging (THE BOX, THE BOX Pro, and THE TABLET) embedded with sensors for position, weight, temperature, humidity, vibration, and opening detection, paired with a secure electronic locking mechanism. Customers access real-time monitoring, alerts, and fleet management through a proprietary web and mobile platform, delivered primarily via a subscription-based Packaging-as-a-Service (PaaS) model.
Is LivingPackets a public or private company?
LivingPackets is a private company. It is classified as venture growth investor backed and is currently operating.
When was LivingPackets founded?
LivingPackets was founded in 2016. It employs 51 to 100 people.
Where is LivingPackets based?
LivingPackets is headquartered in Sainte-luce-sur-loire, France, in the Europe region.
How does LivingPackets make money?
Three revenue lines are on record. Packaging-as-a-Service Subscription is the primary driver. The others are premium Add-on Services and buy & Rent (B&R) Program.
Who are LivingPackets's main competitors?
Direct peers on record are Olive (reusable packaging), Returnity and Returnity (rePack). Verallia is listed as a regional player. Broad incumbents are Zebra Technologies, Smurfit Kappa, Sealed Air, Quadient and Samsara. Tive is listed as an emerging player.
Does LivingPackets have an API?
Yes. LivingPackets offers an API for integration with TMS/WMS tools and carrier systems. The API enables smooth integration with existing logistics systems and is mentioned as available for connecting to carriers and importing insurance contracts.
What industry is LivingPackets in?
LivingPackets's product category is Smart Packaging. Its primary akta.pro industry code is IMALAFAH, Returnable/Reusable Transport Packaging (RTP) & Totes (Reusable Containers, Trays, Bins). Its NAICS code is 334512 and its SIC code is 3670.