Berkshire Hathaway HomeServices The Preferred Realty

What Berkshire Hathaway HomeServices The Preferred Realty does

Berkshire Hathaway HomeServices The Preferred Realty is a full-service residential real estate brokerage headquartered in Wexford, Pennsylvania, operating as an independently owned and operated franchisee of BHH Affiliates, LLC under the Berkshire Hathaway HomeServices brand. The company serves home buyers, sellers, and investors across Western Pennsylvania and Eastern Ohio, with affiliated operations in Eastern Ohio through Berkshire Hathaway HomeServices Stouffer Realty. It is led by co-founder, president, and CEO Ron Croushore, with Kevin M. Leonard leading the AI-integrated leadership training initiative and CTO Ryan Rexroad overseeing technology integration. The company supports a network of 2,500+ real estate professionals across multiple physical office locations and reports a #1 Independent Company and #1 Residential Real Estate Firm ranking within the BHHS network.

The company's product surface is anchored by a Real Estate Listings Platform covering residential, commercial, luxury, new construction, farm/land, and multi-unit properties, augmented by a Home Valuation Tool, mortgage and financing services (via West Penn Financial), insurance and home warranty (via Everest Insurance), and property management (via BHHS Preferred Property Management). In October 2025, the company launched an AI-Powered Home Search feature that uses natural language processing to interpret conversational buyer queries and a recommendation engine to deliver personalized property results. In April 2026, it launched AI BOSS, an AI-integrated version of its BOSS leadership training program, positioning the company among the first major U.S. residential brokerages to formalize AI-integrated leadership training at an organizational level. A Luxury Collection sub-brand targets high-net-worth buyers and sellers with global marketing exposure across 70+ international websites.

The business model is transaction-based: revenue is generated primarily through real estate brokerage commissions on property sales, supplemented by referral and service fees from mortgage, title, insurance, property management, and new construction verticals. Pricing is commission-based and individually negotiated per transaction; rates are not publicly disclosed. The go-to-market is a hybrid of enterprise field sales (direct agent relationships across offices) and direct-to-consumer self-service (website-based property search, valuation tools, AI search). Customers are highly distributed across individual residential consumers, with a secondary luxury and commercial segment, and the company does not rely on anchor accounts or recurring contracts.

Name

Berkshire Hathaway HomeServices The Preferred Realty

Legal name

Berkshire Hathaway HomeServices The Preferred Realty

Website

https://thepreferredrealty.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Berkshire Hathaway HomeServices The Preferred Realty is a full-service residential real estate brokerage franchisee serving Western Pennsylvania and Eastern Ohio, with 2,500+ agents offering buying, selling, mortgage, title, property management, and luxury services under the BHHS brand.

Ownership category

akta.pro rank

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Buyer Representation Services (BPAJAAAJ), Senior Living & 55+ Community Brokerage (BPAJAAAH), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Residential real estate
• Real estate brokerage
• Luxury homes
• Property management
• Commercial real estate

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commissions on property transactions, typically a percentage of sale price paid by buyers and/or sellers
2. Related Services: Additional revenue from mortgage financing, title and settlement services, property management, commercial real estate, new construction, luxury homes, rental homes, and investment properties

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Berkshire Hathaway HomeServices The Preferred Realty is a full-service residential real estate brokerage serving Western Pennsylvania and Eastern Ohio through a network of 2,500+ professional agents. The company provides buying, selling, mortgage, title, property management, commercial, new construction, luxury, rental, and investment property services, supported by an AI-powered property search platform and a global Luxury Collection marketing program.

Product overview

Berkshire Hathaway HomeServices The Preferred Realty operates as a full-service real estate company offering a comprehensive digital platform for residential, luxury, commercial, new construction, farm/land, and multi-unit property transactions in Western Pennsylvania and Eastern Ohio. The core Real Estate Listings Platform serves as the primary product, complemented by the AI-Powered Home Search feature that uses natural language processing to deliver personalized property recommendations. The Luxury Collection sub-brand targets high-end properties with specialized marketing services. Additional revenue streams include home valuation tools, mortgage and insurance services through affiliated partners, and property management. The company also offers an AI BOSS leadership training program for its 2,500+ real estate professionals and new construction services featuring builder partnerships across regional communities.

Differentiator

Problem solved

Functional benefit

Brands

• Luxury Collection: Premium luxury real estate division featuring high-end properties with global marketing exposure, serving clients seeking luxury homes in Western Pennsylvania

Quantifiable outcome

• 1837 sold listings in last 30 days across Western Pennsylvania market
• +1 more outcomes

Named customers2 records

Segments6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Berkshire Hathaway HomeServices Stouffer RealtycoreStrategic or Co-development PartnerAffiliated company operating in Eastern Ohio offering the same real estate services. The companies collaborate on leadership training initiatives including the AI BOSS program, with Kevin M. Leonard leading across both organizations. This affiliation extends market presence across Western Pennsylvania and Eastern Ohio.
• West Penn FinancialminorOthersPreferred services partner providing home financing and mortgage services. Referenced as a trusted partner for buyers needing mortgage financing through the company's website and services.
• Everest InsuranceminorOthersPreferred services partner providing insurance and home warranty products. Referenced as a trusted partner offering insurance solutions to real estate clients.
• Northwood Charitable FoundationminorOthersCompany-affiliated charitable foundation that hosts fundraising events including the annual 'Dancing Stars' event. Raised nearly $28,000 for Ronald McDonald House Charities of Akron in February 2026.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Howard Hanna Real Estate: The largest privately held real estate brokerage in the Mid-Atlantic and Midwest, with deep concentration in Pennsylvania and Ohio — the exact same core geography as Berkshire Hathaway HomeServices The Preferred Realty. Directly competes for agents, listings, and luxury clientele in Pittsburgh and Western PA.
• Sotheby's International Realty: Global luxury-focused real estate franchise with an exclusive-affiliate model similar to BHHS Luxury Collection. Directly comparable on high-net-worth clientele, global marketing reach, and premium commission economics in the luxury segment.

Broad incumbents

• Coldwell Banker Realty: National franchise brokerage under Realogy (now Anywhere Real Estate), offering residential brokerage services with a similar commission-based model. Overlaps with The Preferred Realty in buyer/seller representation, luxury, and franchise-driven brand positioning at a national scale.
• Compass: Tech-forward national brokerage that has expanded aggressively into luxury and mid-market segments. Competes with The Preferred Realty for top-producing agents via equity/commission incentives and for consumers via proprietary digital platform — a key disruptor to the traditional franchise model.
• RE/MAX: Global franchise network with strong agent-centric model and high commission splits. Comparable business model as a franchise-based brokerage with regional operating companies — overlapping on recruitment, branding, and 100%-commission agent structures.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with a similarly distributed agent-based model and emphasis on training/leadership programs. Directly comparable on full-service brokerage, agent development, and technology investments.
• Century 21 Real Estate: Iconic global real estate franchise operating under a similar licensed-franchise model. Competes for agents and franchisees with comparable commission-based economics and brand-driven consumer marketing.
• Berkshire Hathaway HomeServices (Network): The parent franchise network itself, against which The Preferred Realty is benchmarked (#1 Independent, #1 Residential, #2 in Sales). Provides shared technology, brand standards, and cross-network referral infrastructure that shapes competitive positioning.

Emerging players

• Redfin: Tech-forward brokerage operating on a hybrid salaried-agent and lower-commission model. Comparable as a residential brokerage serving similar consumer segments but differentiated by pricing model — represents the discount/tech disruption vector to traditional commission economics.
• eXp Realty: Cloud-based brokerage with a high commission-split, agent-centric model and rapid agent acquisition. Directly competes for independent contractor agent recruitment with traditional regional brokerages like The Preferred Realty, particularly among top producers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bhhstpr
• Facebookfacebook.com/thepreferredrealty
• LinkedInlinkedin.com/company/bhhs-the-preferred-realty

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Hathaway HomeServices The Preferred Realty