Nuuday
- Company typePrivate
- Founded2020
- HeadquartersCopenhagen, Denmark
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Nuuday does
Nuuday, operating under the unified corporate brand TDC Brands since a 2024 rebrand, is Denmark's leading multi-brand telecommunications operator, serving 3.8 million consumers and 2 million business customers with 5.8 million revenue-generating units (RGUs). The portfolio comprises six wholly-owned sub-brands — YouSee (TV, mobile, internet), TDC Erhverv (enterprise ICT, security, unified communications), Telmore (mobile voice), Hiper (gigabit broadband), Relatel (SMB mobility and switchboards), and Eesy (budget mobile challenger launched 2020) — collectively generating DKK 14.8B in revenue, DKK 1.51B in EBITDA, and DKK 1.3B in CAPEX.
The underlying technology foundation is a cloud-native BSS/OSS platform delivered by Netcracker Technology, deployed in 2024 to support all B2C mobile customers and enable end-to-end digital transformation from legacy systems, with TCS engaged as an implementation partner for broader digital transformation initiatives. The business model is overwhelmingly subscription-based recurring revenue billed monthly across consumer and enterprise bundles, supplemented by professional services tied to the BSS/OSS transformation. Go-to-market is hybrid: direct enterprise field sales via TDC Erhverv, digital self-serve for the four consumer brands, and direct/partner channels via Relatel for the SMB segment, all operating within Denmark only.
Leadership is anchored by CEO Jon James and VP of CX & Journeys Jesper Frederik Gottlieb. The company is privately held within the TDC Group structure, employs approximately 3,008 people (per the TDC Brands website), and is differentiated by a tiered brand architecture that lets a single corporate entity address premium, mid-market, and budget consumer segments as well as enterprise and SMB buyers with distinct propositions.
Nuuday firmographics
Firmographics- Name
- Nuuday
- Legal name
- Nuuday A/S
- Website
- https://nuuday.dk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Where Nuuday is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Nuuday business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Telecommunications Services: Recurring subscription revenue from TV, mobile, broadband, and network services across six consumer and business brands. Revenue of DKK 14.8B with 5.8M revenue generating units (RGUs) and 3.8M consumers.
- Professional Services: End-to-end program delivery, system integration and managed services associated with digital transformation initiatives.
- Enterprise Solutions: B2B telecommunications and ICT services through TDC Erhverv including mobile, broadband, network services, security, and unified communications targeting business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Consumer telecommunications bundles and individual services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Nuuday product offering
Product offeringCore offering
Nuuday (now operating as TDC Brands) is Denmark's leading multi-brand telecommunications operator offering consumer and enterprise connectivity services. It delivers TV, mobile, broadband, network, and unified communications services through six sub-brands — YouSee, TDC Erhverv, Telmore, Hiper, Eesy, and Relatel — serving 3.8 million consumers and 2 million business customers across 5.8 million revenue-generating units.
Product overview
Nuuday (now rebranded to TDC Brands) operates as a multi-brand telecommunications platform consisting of six distinct sub-brands: YouSee (the leading Danish brand for TV, mobile, and internet), TDC Erhverv (enterprise solutions with mobile, broadband, network, security, and unified communications), Telmore (mobile voice specialist), Hiper (broadband provider with gigabit speeds), Relatel (SMB-focused mobility and switchboard services), and Eesy (budget challenger brand). The company serves 3.8 million consumers and 2 million business customers across Denmark with 5.8 million revenue-generating units (RGUs), generating DKK 14.8B in revenue.
Differentiator
Problem solved
Functional benefit
Brands
- YouSee: TV, mobile and internet - The leading brand in Denmark that brings the highest quality of products and services together in one place.
- TDC Erhverv
- Telmore
- Hiper
- Relatel
- Eesy
Products and services
- YouSee Market-leading Danish consumer brand bundling TV, mobile, and internet services for households.
- TDC Erhverv Enterprise telecommunications and ICT brand offering end-to-end mobile, broadband, network services, security, unified communications, and digital collaboration solutions for Danish businesses.
- Telmore Consumer mobile brand with strong position in the Danish mobile voice market.
- Hiper Broadband provider delivering giga-speed internet across Denmark at market-leading prices.
- Relatel SMB-focused brand offering mobile telephony and switchboard solutions for the Danish small and medium business segment.
- Eesy Budget challenger brand in Danish mobile services, focused on simplicity and price.
Quantifiable outcome
- Improved customer experience through digital channels
- +3 more outcomes
Companies that use Nuuday
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Nuuday technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Nuuday partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Netcracker TechnologycoreNetcracker Technology provided cloud-native BSS/OSS stack supporting all of Nuuday's B2C mobile customers. Deployment included full suite of Digital BSS and OSS solutions along with professional services covering end-to-end program delivery, system integration and managed services. This major digital transformation phase resulted in improved customer experience through digital channels, faster time-to-market for new offers, increased automation, and lower operational costs.
- TCS (Tata Consultancy Services)flagshipTCS expanded into the Nordics with a Pace Studio in Stockholm, Sweden, and secured agreements with Nuuday for digital transformation initiatives. TCS employs nearly 20,000 people in the Nordic region and has been ranked the top IT service provider for customer satisfaction in the Nordics for 15 consecutive years.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Nuuday competitors and assessment
Company assessmentDirect peers
- Hi3G Denmark (3): Mobile-focused challenger operator in Denmark. Competes with Telmore, eesy, and YouSee on mobile voice and data pricing and has driven Danish mobile price competition.
- Telenor: Leading Nordic telecom operator offering mobile, broadband, and TV services across Scandinavia. Direct competitor in the Danish mobile and broadband market with overlapping consumer and enterprise offerings.
- Telia Company: Major Nordic and Baltic telecom operator with mobile, broadband, and TV services. Competes head-to-head in Denmark with Telia Denmark, mirroring Nuuday's multi-segment consumer/business positioning.
Broad incumbents
- TDC NET: Wholly-owned wholesale/network arm of the TDC Group that operates the underlying Danish telecom infrastructure. Sister entity to Nuuday/TDC Brands under the same parent, sharing network assets and infrastructure economics.
- BT Group: UK incumbent telecom operator offering consumer broadband/TV and enterprise ICT, similar multi-brand structure (BT, EE, Plusnet) and BSS-led digital transformation comparable to Nuuday.
- Swisscom: Swiss incumbent offering mobile, broadband, TV, and enterprise ICT within a single national market. Comparable in scale, scope, and infrastructure-led business model to TDC Brands.
- Deutsche Telekom: European telecom incumbent with multi-brand consumer and enterprise portfolios. Comparable in business mix (T-Mobile, fixed-line, ICT services) and in operating multi-country BSS/OSS transformations.
- Vodafone: Pan-European mobile and fixed-line operator with consumer and enterprise (Vodafone Business) segments. Comparable in offering unified communications, broadband, and mobile under shared BSS/OSS infrastructure.
Others
- Netcracker Technology: Strategic BSS/OSS technology partner that delivered the cloud-native digital transformation for Nuuday. Enabling vendor rather than direct competitor; relevant for assessing TDC Brands' technology stack and roadmap.
- TCS (Tata Consultancy Services): Global IT services and consulting partner with an active Nordic delivery presence (Pace Studio in Stockholm) and a contracted digital transformation role with Nuuday. Ecosystem partner relevant for execution capacity.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Nuuday social profiles
Digital presenceNuuday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nuuday leadership team
Management profileNumber of profiles
Profiles2 records
Nuuday subsidiaries and ownership
Company hierarchySubsidiaries6 records
Nuuday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nuuday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nuuday
What does Nuuday do?
Nuuday (now operating as TDC Brands) is Denmark's leading multi-brand telecommunications operator offering consumer and enterprise connectivity services. It delivers TV, mobile, broadband, network, and unified communications services through six sub-brands — YouSee, TDC Erhverv, Telmore, Hiper, Eesy, and Relatel — serving 3.8 million consumers and 2 million business customers across 5.8 million revenue-generating units.
Is Nuuday a public or private company?
Nuuday is a private company. It is classified as unknown and is currently operating.
When was Nuuday founded?
Nuuday was founded in 2020. It employs 5,001 to 10,000 people.
Where is Nuuday based?
Nuuday is headquartered in Copenhagen, Denmark, in the Europe region.
How does Nuuday make money?
Three revenue lines are on record. Telecommunications Services are the primary driver. The others are professional Services and enterprise Solutions.
Who are Nuuday's main competitors?
Direct peers on record are Hi3G Denmark (3), Telenor and Telia Company. Broad incumbents are TDC NET, BT Group, Swisscom, Deutsche Telekom and Vodafone. Others are Netcracker Technology and TCS (Tata Consultancy Services).
Does Nuuday have an API?
No public API is recorded for Nuuday.