TreasurUp

What TreasurUp does

TreasurUp is a Utrecht-based B2B fintech founded in 2016 (spun out of Rabobank in 2021) that provides a white-label digital business banking engagement platform to banks serving small, mid-sized, and corporate clients. Its product surface spans FX trading and hedging (spot, forward, swap, limit orders, automated policy-driven hedging), real-time multi-bank cash visibility, AI-powered cash flow forecasting, cross-border payments, excess liquidity management, and collections — delivered as modular solution suites or composable APIs under the deploying bank's own brand, authentication, and channels.

The platform is built on a three-layer architecture: a Composable Banking Platform (solution suites, modules, shared services), an Intelligence Engine (domain AI with rule and optimization engines, ML forecasting, and natural-language query), and Agentic Business Banking (approval-gated AI agents for cross-border payments, FX risk, collections, liquidity, cashflow forecasting, and bank-side sales analytics). It integrates with 900+ ERP systems (Xero, NetSuite, Exact, Microsoft Dynamics Business Central) and Open Banking/PSD2 APIs, supports SaaS, self-hosted, hybrid, on-premise, and regulated public cloud (Azure, AWS) deployment, and is ISO 27001 certified, SOC 2 compliant, and designed for EU AI Act and DORA compliance. The architecture is Kubernetes-orchestrated with 99.99% uptime and scales to process 10,000-order batches within seconds.

TreasurUp monetizes through annual SaaS licensing to banks, with land-and-expand revenue paths via additional modules and custom features. Its go-to-market is direct enterprise field sales with regional relationship managers covering US & Canada, EMEA, and APAC. The company serves nine banks (Nordea, LBBW, Rabobank, KBC, SEB, Handelsbanken, and others) reaching 15,000+ corporate end-users, reports an average bank-client satisfaction rate of 8.9/10, and has been recognized with the Global Finance Innovator Award (2024) and The Digital Banker Outstanding Digital CX Award (2025).

Name

TreasurUp

Legal name

TreasurUp B.V.

Website

https://treasurup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

TreasurUp is a Utrecht-based fintech that provides a white-label digital business banking engagement platform to banks, spanning FX, liquidity, payments, cash flow forecasting, and approval-gated AI agents under the bank's own brand. It serves nine European banks including Nordea, LBBW, Rabobank, KBC, SEB, and Handelsbanken.

Ownership category

akta.pro rank

Product category

Business Banking Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Functions Related To Depository Banking, Nec (6099)

akta.pro industry

PRIMARYFSAGAAAG

Treasury, Cash Management & Liquidity Tools (Sweeps, Cash Concentration)

Financial & Insurance/Financial Technology (Fintech)/Digital Banking & Neobanking Platforms

SECONDARYFSAGABAK

Cross-Border FX, Multi-Currency & Treasury for Payments

Financial & Insurance/Financial Technology (Fintech)/Payment Orchestration & Fintech Infrastructure (APIs, Issuing, Processing)

SECONDARYFSABAIAF

Bank Connectivity & Channels (Host-to-host, SWIFT, APIs, EB portals)

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Transaction Banking (Cash Management & Treasury Services)

Keywords

• White-label banking platform
• Treasury management software
• FX hedging solutions
• Business banking engagement
• Cash flow forecasting

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. White-label SaaS Licensing to Banks: TreasurUp licenses its platform to banks as a white-label solution. Banks pay for access to solution suites, modules, and services. The model includes hosting, monitoring, maintenance, security management, and software lifecycle management. Most feature enhancements are included in annual fees with no surprise costs.
2. Module and Suite Licensing: Banks can purchase full solution suites, specific modules, or individual services via API, creating land-and-expand revenue paths. Additional custom features developed for specific banks are priced separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

TreasurUp provides a white-label Digital Banking Engagement Platform (DBEP) that banks deploy under their own brand to deliver daily business banking solutions—including FX trading and hedging, multi-bank cash visibility, AI-powered cash flow forecasting, cross-border payments, liquidity optimization, and excess liquidity investment products—to their small, mid-sized, and large corporate clients. The platform is built on a three-layer architecture: a Composable Banking Platform with modular solution suites, an Intelligence Engine with domain AI and rule/optimization engines, and approval-gated Agentic Business Banking AI agents for cross-border payments, collections, liquidity, and FX risk.

Product overview

TreasurUp is a digital service provider offering a white-label Digital Banking Engagement Platform (DBEP) for business banking, deployed under bank branding. The platform operates as a platform-plus-modules architecture with three solution tiers: Strategic Solutions Design & Advisory, Turnkey Solution Suites, and Composable Architecture. The core platform provides daily business banking engagement through web, mobile, APIs, and embedded banking. Key modules include: FX Trading & Advanced Hedging (for FX risk management and trading with automated policy-driven hedging), Cash Visibility (multi-bank, multi-currency balance visibility), Cash Flow Forecasting (AI-powered predictive forecasting), Cross Border Payments (integrated payments and FX), Cross Currency Target Balancing (liquidity automation for sweeps), and Cash & Fixed Income Investments (portfolio management). The three-layer Agentic Business Banking architecture adds an Intelligence Engine (domain AI with rule engines, ML forecasting, and natural language query) and approval-gated AI agents for automated workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Agentic Business Banking: TreasurUp's model combining a composable banking platform, an Intelligence Engine with domain AI, and approval-gated agents that banks deploy under their own brand for cross-border payments, liquidity management, FX risk, collections, cashflow forecasting, and front-office sales analytics.
• Composable Banking Platform
• TreasurUp FX Platform for Banks

Products and services

• TreasurUp Digital Banking Engagement Platform (DBEP) AI-powered white-label digital banking engagement platform deployed under bank branding. Provides daily business banking solutions for FX, liquidity, payments, cash flow forecasting, and investments through web, mobile, APIs, and embedded banking channels. Delivered to banks globally as a turnkey solution or composable architecture.
• FX Trading & Advanced Hedging FX trading platform with market rates, alerts, trade planner, and support for FX spot, forward, window forward, swap, HRR, and limit orders. Includes automated hedging via forecast-based, order/invoice-based, and policy-driven rules with ERP connectivity. Available in simple SMB and advanced corporate versions.
• Cash Visibility Real-time multi-bank, multi-currency, multi-entity account balance and transaction visibility. Provides actionable widgets, scenario analysis, cash positioning dashboard, and support for physical/notional cash pool structures via PSD2/Open Banking APIs or MT940 file protocols.
• Cash Flow Forecasting AI-powered predictive cash flow forecasting with multi-scenario modeling. Supports entity-level submissions, consolidation workflow, ERP API automation, and connection to bank's credit, debit, and investment products for automated hedging submission.
• Cross Border Payments International payment processing integrated with FX environment. Features beneficiary-specific country screens, batch payments, pre-validation (Confirmation of Payee), live client-specific FX pricing, drawdown from outstanding FX positions, and payments tracking.
• Cross Currency Target Balancing Self-service liquidity automation for sweeping and topping up accounts. Supports cash sweeps, overnight deposits, and money market funds with adjustable cut-off times and temporary switch-off for M&A transactions.
• Cash & Fixed Income Investments Multi-product investment platform bringing deposits, bonds, commercial paper, and repos into one web environment. Includes investment policy wizard, portfolio management, yield comparison, and automated rolling.
• Agentic Business Banking Platform Approval-gated AI agents for cross-border payments, liquidity management, FX risk, collections, cashflow forecasting, and front-office sales analytics. Agents prepare actions; humans approve. Includes EU AI Act and DORA compliance design, model risk management, and end-to-end audit trails. Deployed under bank brand, inside bank's data perimeter, governed by bank policies.

Quantifiable outcome

• LBBW saved over 1,000 man-hours per year in FX transaction processing by switching from phone-based manual transactions to TreasurUp's digital platform
• +7 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Landesbank Baden-Württemberg (LBBW)flagshipStrategic or Co-development Partner · 1 March 2021LBBW signed a cooperation agreement with TreasurUp in March 2021 to use TreasurUp's online FX hedging platform, white-labeled as 'FX-Manager Online' for LBBW and made available to clients of the broader Sparkassen-Finanzgruppe. LBBW is Germany's largest Landesbank with €356 billion in assets and over 10,000 employees. The platform went live in H2 2021. LBBW gave TreasurUp a satisfaction score of 9/10 and an end-user CSAT of 4.4/5.
• NordeaflagshipStrategic or Co-development Partner · 1 January 2020Nordea partnered with TreasurUp in 2020 to deploy a fully white-labeled FX risk management front-end under Nordea's brand. Nordea's Head of Next-Gen FX championed the solution, which included automated hedging, ERP integration, and multi-market rollout across Denmark, Sweden, and all Nordic countries. The partnership drove increased FX volumes and revenues in the commercial segment.
• XerocoreTechnology or IntegrationXero is one of the ERP systems with pre-built off-the-shelf integration to TreasurUp's platform. Corporate clients connect their Xero accounting data to the TreasurUp-powered bank portal for automated hedging data (order/invoice upload), cash flow forecasting, and bookkeeping connectivity.
• NetSuite (Oracle)coreTechnology or IntegrationNetSuite is one of the ERP systems with off-the-shelf integration to TreasurUp's platform, enabling automated data import for hedging workflows and cash flow forecasting.
• Open Banking / PSD2 EcosystemcoreTechnology or IntegrationTreasurUp integrates with Open Banking APIs and the PSD2 directive to gather multi-bank cash balance and transaction data for the Cash Visibility module. This enables real-time balance visibility across multiple banks and currencies without requiring direct bank connections.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Trovata: Trovata provides cash visibility, cash flow forecasting, and bank connectivity for corporate treasurers via direct SaaS and bank partnerships, directly overlapping with TreasurUp's Cash Visibility and Cash Flow Forecasting modules. Differentiated primarily by direct-to-corporate go-to-market versus TreasurUp's white-label bank model.
• HighRadius: HighRadius offers AI-powered treasury, receivables, and finance automation for enterprises, including cash forecasting, payments, and bank connectivity. Its AI-enabled automation roadmap parallels TreasurUp's Agentic Business Banking strategy, targeting similar corporate treasury buyers.
• GTreasury: GTreasury provides integrated treasury and risk management including cash visibility, forecasting, payments, FX, and investments, serving mid-to-large corporates and financial institutions. The platform overlap and mid-corporate target market closely match TreasurUp's positioning.
• Treasury Intelligence Solutions (TIS): TIS provides bank connectivity, cash visibility, and payment execution for corporate treasurers across Europe and globally, with strong DACH and EMEA presence. Directly comparable to TreasurUp's Cash Visibility and Cross Border Payments modules and the most direct European-headquartered competitor.
• Kyriba: Kyriba is a global cloud treasury management platform covering cash visibility, forecasting, payments, FX, and liquidity — directly comparable to TreasurUp's full module suite. Kyriba is a larger incumbent serving corporates and financial institutions and competes head-to-head for similar bank and corporate treasury RFPs.
• Kantox: Kantox provides FX management and dynamic hedging technology to mid-market corporates and banks, directly overlapping with TreasurUp's FX Trading & Advanced Hedging module. Competes for the same treasury and FX distribution RFPs, particularly in Europe.
• Backbase: Backbase offers a white-label Engagement Banking Platform that banks use to deliver retail, SME, and business banking experiences under their own brand — the same white-label, bank-deployed distribution model TreasurUp uses. Both compete for bank digital transformation budgets focused on end-customer UX rather than core systems.

Broad incumbents

• Mambu: Mambu is a cloud-native core banking platform used by challenger and incumbent banks globally. Sits beneath TreasurUp in the stack (core vs. engagement layer) but competes for the same digital transformation agenda and bank technology budgets at prospective and existing clients.
• Thought Machine: Thought Machine provides cloud-native core banking technology (Vault) to challenger and incumbent banks. Competes for the same bank technology transformation budgets as TreasurUp, particularly where banks are weighing whether to rebuild UX on a modern core versus deploy a specialist engagement layer on top of legacy cores.

Emerging players

• Personetics: Personetics provides AI-driven personalization, engagement, and insights for banks, primarily in retail banking. Adjacent to TreasurUp's bank-engagement focus but targets consumer banking personas rather than corporate treasurers; competes for the same bank AI/engagement budget line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/treasurup
• YouTubeyoutube.com/@TreasurUp
• LinkedInlinkedin.com/company/easytrade

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TreasurUp