Red Banyan
Red Banyan is a privately held, Fort Lauderdale-headquartered crisis communications and strategic public relations firm founded in 2011, serving corporations, law firms, high-profile individuals, nonprofits, and foreign governments across six U.S. offices via custom project and retainer engagements.
- Company typePrivate
- Founded2011
- HeadquartersFort Lauderdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Red Banyan does
Red Banyan is a privately held crisis communications and strategic public relations firm founded in 2011 by Evan Nierman and headquartered in Fort Lauderdale, Florida. The firm operates as a B2B professional services consultancy, not a software platform, with its core technology consisting of proprietary methodologies for crisis response, reputation management, media relations, and strategic communications planning rather than any productized technology stack. Service offerings span crisis response and management, online reputation management, strategic communications, crisis prevention and planning, legal PR, public affairs and government advocacy, social media management, ESG public relations, and media training, delivered as custom engagements billed on a project or retainer basis with non-public pricing.
Red Banyan sells through a consultative, relationship-driven go-to-market: prospective clients schedule free consultations via the company website, and the firm generates inbound demand primarily through the founder's thought leadership footprint — two Amazon best-selling books (Crisis Averted and The Cancel Culture Curse), regular media appearances in outlets such as Fox News and Inc., and speaking engagements at venues including the U.S. Army War College. It serves a heterogeneous customer base including corporations and enterprises, law firms and attorneys, high-profile individuals, nonprofits and advocacy organizations, foreign governments and diplomatic entities, and startups and growth companies across healthcare, hospitality, banking, manufacturing, education, government, and nonprofit sectors.
The firm operates a six-office U.S. footprint (Fort Lauderdale, New York, Washington D.C., Atlanta, California, Colorado) and serves international clients in Canada, the UK, Israel, Africa, and the Middle East, including foreign governments. There are no disclosed funding rounds, no parent company, no subsidiaries, and no M&A activity; ownership and leadership are anchored on founder/CEO Evan Nierman, supported by a named bench of senior practitioners and directors across crisis response, online reputation management, government affairs, and client success functions.
Red Banyan firmographics
Firmographics- Name
- Red Banyan
- Legal name
- Red Banyan
- Website
- https://redbanyan.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Banyan is a privately held, Fort Lauderdale-headquartered crisis communications and strategic public relations firm founded in 2011, serving corporations, law firms, high-profile individuals, nonprofits, and foreign governments across six U.S. offices via custom project and retainer engagements.
- Ownership category
- akta.pro rank
Red Banyan industry classification
Industry- Product category
- Crisis Communications and Public Relations Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Services (8741)
- akta.pro primary industry
- Business Continuity, Crisis Management & Operational Resilience (BPAHAFAK)
Keywords
Where Red Banyan is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Red Banyan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Strategic Communications Consulting: Red Banyan provides strategic communications consulting services to help clients shape public perception, manage crises, and achieve business objectives. Services include crisis response and management, online reputation management, strategic communications, crisis prevention and planning, legal PR, public affairs, social media management, and media training. These are custom engagements tailored to each client's unique situation, typically billed on a project or retainer basis.
- Litigation Public Relations: Specialized PR services for attorneys, law firms, and individuals involved in legal proceedings. Services include strategy development, media training, digital presence optimization, media relations, and thought leadership development. This represents a distinct service line within legal PR.
- Published Author Revenue: Evan Nierman has authored two Amazon best-selling books: 'Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line' and 'The Cancel Culture Curse: From Rage to Redemption in a World Gone Mad'. These books generate revenue through sales and also serve as marketing tools to establish thought leadership.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Red Banyan product offering
Product offeringCore offering
Red Banyan is a crisis communications and strategic public relations firm that helps organizations and individuals protect, manage, and repair their reputations. Its offerings span crisis response and management, online reputation management, strategic communications, crisis prevention and planning, legal PR, public affairs and government advocacy, social media management, and media training. Engagements are custom-tailored and delivered as professional services on a project or retainer basis.
Product overview
Red Banyan is a strategic public relations and crisis communications firm offering a comprehensive suite of professional services. The core offerings include Crisis Response & Management, Online Reputation Management, Strategic Communications, Crisis Prevention & Planning, Legal PR, Public Affairs/Government & Advocacy, Social Media Management, and Media Training. The firm operates as a services-based consultancy rather than a software platform, with specialized offerings for ESG communications. The founder Evan Nierman has authored two Amazon best-selling books (Crisis Averted® and The Cancel Culture Curse) that serve as thought leadership vehicles showcasing the firm's expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Crisis Response & Management High-stakes crisis management consulting that helps organizations navigate reputational crises through rapid response, strategic messaging, media relations, and narrative control.
- Online Reputation Management Reputation repair and protection services that address negative online content through strategic content creation, SEO optimization, and continuous monitoring.
- Strategic Communications Comprehensive communications strategy development including message crafting, content creation, media relations, thought leadership positioning, and multi-channel deployment.
- Crisis Prevention & Planning Proactive crisis preparation services including threat assessment, crisis response plan development, spokesperson training, and key messaging framework creation.
- Legal PR Specialized public relations for attorneys, law firms, and individuals involved in litigation, focusing on managing public perception during legal proceedings and protecting reputations.
- Public Affairs, Government & Advocacy Government relations and advocacy services helping organizations influence public policy, engage with legislators, and build relationships with policymakers.
- Social Media Management Strategic social media content creation, scheduling, audience engagement, and performance analytics across platforms including Instagram, Facebook, LinkedIn, and X.
- Media Training Professional spokesperson training including key messaging development, interview preparation, mock interviews, and techniques for handling difficult questions across TV, print, and radio formats.
- ESG Public Relations Strategic communications services focused on environmental, social, and governance topics, helping businesses build authentic messaging around sustainability and corporate responsibility.
- Crisis Averted® Book Amazon best-selling book by Evan Nierman exploring crisis communications management, PR strategies, and real-life case studies on protecting reputation and bottom line.
- The Cancel Culture Curse Book Book by Evan Nierman examining cancel culture, its impact on reputations, and strategies for individuals and organizations to protect themselves.
Quantifiable outcome
- Double-digit fundraising increases for nonprofit clients
- +3 more outcomes
Companies that use Red Banyan
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Red Banyan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Banyan partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Red Banyan competitors and assessment
Company assessmentBroad incumbents
- Golin: Global communications agency offering crisis, corporate, and public affairs services as part of a broader integrated portfolio — competes for crisis management mandates alongside much larger brand and consumer practices.
- APCO Worldwide: Global advisory and advocacy communications firm specializing in public affairs, crisis, and corporate positioning for multinationals and governments — strong overlap with Red Banyan's public affairs practice.
- Brunswick Group: Global advisory firm focused on critical issues and corporate communications, including crisis, M&A, and ESG — directly comparable engagement types as Red Banyan but with significantly broader geographic and sector coverage.
- Edelman: Largest global public relations firm offering crisis and issues management alongside broader corporate, consumer, and public affairs practices — competes with Red Banyan for crisis mandates but operates at much greater scale.
- BCW (Burson Cohn & Wolfe): Top-tier global communications agency providing crisis, corporate, public affairs, and consumer PR — overlaps with Red Banyan's crisis response and public affairs service lines but across a wider portfolio.
Direct peers
- 5W Public Relations: Independent U.S. PR agency with a dedicated crisis and corporate reputation practice serving consumer, tech, and enterprise clients — comparable mid-sized competitor with similar service mix.
- Sard Verbinnen & Co: Specialist M&A and crisis communications advisory serving corporations, boards, and executives during high-stakes situations — the closest direct comparison in terms of pure crisis and special-situations communications work.
- FGS Global: Premier global strategic communications advisor (formed from the merger of Finsbury, Hering Schuppener, and others) serving corporates, governments, and high-profile individuals on crisis, M&A, and litigation communications.
- Joele Frank: Boutique strategic communications firm specializing in corporate reputation, crisis, shareholder activism defense, and M&A situations for large public and private companies.
- Kekst CNC: International strategic communications consultancy focused on corporate reputation, M&A, crisis, and investor communications for global enterprises and PE-backed companies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Red Banyan social profiles
Digital presenceRed Banyan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Banyan leadership team
Management profileNumber of profiles
Profiles19 records
Red Banyan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Banyan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Banyan
What does Red Banyan do?
Red Banyan is a crisis communications and strategic public relations firm that helps organizations and individuals protect, manage, and repair their reputations. Its offerings span crisis response and management, online reputation management, strategic communications, crisis prevention and planning, legal PR, public affairs and government advocacy, social media management, and media training. Engagements are custom-tailored and delivered as professional services on a project or retainer basis.
Is Red Banyan a public or private company?
Red Banyan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Banyan founded?
Red Banyan was founded in 2011. It employs 11 to 50 people.
Where is Red Banyan based?
Red Banyan is headquartered in Fort Lauderdale, United States, in the North America region.
How does Red Banyan make money?
Three revenue lines are on record. Strategic Communications Consulting is the primary driver. The others are litigation Public Relations and published Author Revenue.
Who are Red Banyan's main competitors?
Broad incumbents on record are Golin, APCO Worldwide, Brunswick Group, Edelman and BCW (Burson Cohn & Wolfe). Direct peers are 5W Public Relations, Sard Verbinnen & Co, FGS Global, Joele Frank and Kekst CNC.
Does Red Banyan have an API?
No public API is recorded for Red Banyan.
What industry is Red Banyan in?
Red Banyan's product category is Crisis Communications and Public Relations Services. Its primary akta.pro industry code is BPAHAFAK, Business Continuity, Crisis Management & Operational Resilience. Its NAICS code is 5418 and its SIC code is 8700.