Oh My

What Oh My does

Oh My (legal entity: Oh My Interactive AB, Swedish org. no. 556708-6433) is a creative communications agency headquartered in Stockholm, Sweden, operating across eight offices in Sweden, Norway, and Finland. Founded in 2011 and led by CEO Sara Thun Arodén alongside co-founders Niclas Wikström, Christian Albinsson, and Markus Tiburzi, the agency creates brand strategies, digital experiences, and customer journeys for enterprise clients across multiple verticals including sports (IIHF), government/emergency services (SOS Alarm), retail (Synsam), food & beverage (GinGin, Bastard Burgers), and hospitality/wellness (Pajala Sauna).

The agency's core offering is a trademarked methodology called Schysst™, framed as a proprietary approach to building trustworthy brands and responsible customer journeys. The product portfolio is service-based rather than platform-based: Oh My delivers bespoke creative communications engagements (brand development, website redesigns, campaigns) through its professional-services team rather than selling a software or SaaS product. No technology stack, API surface, integrations, or proprietary software platform are disclosed.

Oh My generates revenue through professional services fees from enterprise client engagements. Pricing is not publicly disclosed and is contact-based ([email protected] / +46 20-10 30 20). Go-to-market is sales-led, relying on case studies and direct outreach rather than self-serve channels or PLG motions. The agency is part of People People People, described as the Nordic region's largest employee-owned agency network, providing collective scale and resource sharing across Nordic agencies. With over 100 employees and no disclosed funding beyond a single Bonnier Capital event in 2015, Oh My appears to operate as a bootstrapped, employee-owned creative services firm rather than a venture-backed technology company.

Name

Oh My

Legal name

Oh My Interactive AB

Website

https://ohmy.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Oh My is a Swedish creative communications agency with over 100 employees across eight Nordic offices, serving enterprise clients in sports, government, retail, and food & beverage with brand strategy, digital experiences, and trademarked Schysst™ methodology.

Ownership category

akta.pro rank

Product category

Advertising & Creative Communications Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Creative communications
• Brand strategy
• Digital experience design
• Customer journey design
• Brand development

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Communications Services: Professional services revenue generated from creative agency work including brand strategy, digital experiences, and customer journey design for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Oh My is a creative communications agency that creates customer journeys, develops brand strategies, and designs digital experiences for enterprise clients. The agency uses its proprietary trademarked methodology, Schysst™, to deliver world-class customer experiences across the full customer lifecycle.

Product overview

Oh My is a creative communication agency (kreativ kommunikationsbyrå) that creates customer journeys in world class (kundresor i världsklass). The company operates as a single unified service offering rather than a platform-plus-modules architecture. The primary named offering is Schysst™, a trademarked methodology that underpins their approach to responsible and sustainable brand communications. They serve clients across various sectors including sports events (IIHF), public safety (SOS Alarm), retail (Synsam, GinGin), food service (Bastard Burgers), and wellness (Pajala Sauna).

Differentiator

Problem solved

Functional benefit

Products and services

• Schysst™ customer journey methodology

Quantifiable outcome

• Sold-out Ice Hockey World Championship event
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• People People PeoplecoreStrategic or Co-development PartnerOh My is part of People People People network, described as Nordic Europe's largest employee-owned agency network ('Nordens största medarbetarägda byrånätverk'). This partnership provides strategic alignment, shared resources, and collaborative opportunities across the Nordic creative agency landscape.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Forsman & Bodenfors: Stockholm-based full-service creative agency with a similar Nordic brand-building heritage. Directly comparable in services (brand strategy, advertising, digital), client tier (enterprise), and creative reputation.
• Åkestam Holst (ANORAK): Swedish creative agency known for integrated campaigns and award-winning brand work. Closely mirrors Oh My's positioning as a creative-led, brand-focused shop serving Nordic enterprises.
• Acne (Uncut): Stockholm-founded creative agency spanning advertising, design, film, and digital — a direct competitor for Nordic enterprise brand and digital experience briefs.
• Nord DDB: Nordic arm of global DDB network operating across Sweden, Norway, Finland, and Denmark. Competes for the same enterprise creative and brand strategy engagements as Oh My.
• North Kingdom: Swedish digital experience and creative agency known for immersive brand experiences. Direct competitor on digital experience, customer journey, and brand activation briefs in the Nordics.

Regional players

• The North Alliance: Nordic network of independent creative, tech, and media agencies. A direct structural parallel to Oh My's People People People affiliation and a competitor for pan-Nordic enterprise clients.

Broad incumbents

• Anomaly: Globally recognized creative agency with integrated brand, digital, and content offerings. A broader competitor that pitches against Oh My on multinational enterprise accounts.
• Droga5 (Accenture Song): Global creative network within Accenture Song offering brand strategy, advertising, and digital experience design. Competes on creative reputation for premium enterprise clients.
• MediaMonks (S4 Capital / Monks): Global digital-first creative and production powerhouse. Overlaps with Oh My's digital experience, content, and customer journey work, especially for enterprise clients.
• TBWA\Hakuhodo / TBWA Nordic: Global creative network with Nordic operations. Competes on integrated creative and brand strategy work for large enterprise clients in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInse.linkedin.com/company/ohmy
• Instagraminstagram.com/ohmy.se/?hl=en
• Facebookfacebook.com/ohmy.nu

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oh My